Sebrae-MG

What Sebrae-MG does

Sebrae-MG (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas — Minas Gerais) is the Minas Gerais state unit of Brazil's national SEBRAE system, a private non-profit institution founded in 1972 under the Sistema S framework and headquartered in Belo Horizonte. It supports micro and small business development across Minas Gerais through a portfolio that includes Sebraetec (a catalog of 80+ subsidized technology and consulting services, with 70% of costs covered by the institution), Empretec (a hybrid entrepreneurial behavior training program priced at R$2,530 with national certification), PNBOX (a free digital business planning tool), and Sebra Play (an online learning platform). Complementary offerings include Sala Mineira do Empreendedor (joint one-stop-shops with JUCEMG for business formalization), Territórios Mais Atrativos (a municipal economic development program operating across Economic Freedom, Land Regularization, Public Innovation, and Investment Attraction fronts), Fampe (a credit guarantee fund that released R$1 billion to Minas Gerais small businesses in 2025), and the Prêmio Sebastião Prefeitura Empreendedora (a municipal innovation award program). Its technology stack includes the REDESIM+ Livre municipal licensing automation system (deployed in 36 municipalities with a stated goal of 300 by 2027), the PNBox business planning platform, the Inteligencia municipal economic intelligence tool, and Sebraetec's service marketplace.

The organization distributes services through nine regional offices covering all of Minas Gerais and a partner network of 275+ 'Aqui Tem Sebrae' entities including prefeituras, commercial associations, and trade chambers. Its business model is anchored on mandatory contributions from Brazilian small businesses and government allocations, channeled into subsidized service delivery. End customers include individual micro-entrepreneurs (MEI), micro and small enterprises (MPE), municipal governments, rural producers, and aspiring entrepreneurs across agribusiness, commerce, services, and industry verticals. Pricing spans free tools (PNBOX), heavily subsidized service engagements (R$264 to R$8,910 after 70% subsidy, with installment plans), and full-fee training courses (Empretec at R$2,530). Distribution blends direct in-person consulting, digital self-service platforms, partner-mediated service points, and event-driven municipal engagement (workshops, hackathons, the PSPE awards).

Name

Sebrae-MG

Legal name

Serviço Brasileiro de Apoio às Micro e Pequenas Empresas

Website

https://sebraemg.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sebrae-MG is the Minas Gerais unit of Brazil's national SEBRAE non-profit system, providing subsidized consulting, training, credit guarantees, and digital platforms to micro and small businesses and municipal governments across the state.

Ownership category

akta.pro rank

Product category

Small Business Development Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Management Services (8741), Services-Social Services (8300)

akta.pro primary industry

Microfinance, Financial Inclusion & Inclusive Markets (BPAGABAM)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• Small business support
• Business consulting services
• Entrepreneurial training programs
• Business formalization services
• Microenterprise development

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding and Public Services: Sebrae is a private non-profit entity with public mission, funded through government allocations and service delivery to micro and small businesses. Services include subsidized consulting where 70% of costs are covered by Sebrae, with entrepreneurs paying only 30% of service costs.
2. Training and Course Fees: Revenue from educational programs such as Empretec courses (R$2,530 for 60-hour hybrid course), and various Sebraetec services with tiered pricing. Free initial consultation with payment only after service details are explained and customer confirms.
3. Subsidized Technology Services: Sebraetec offers over 80 services including website development, digital marketing, and process improvement. Sebrae covers 70% of service costs, with customers paying R$264-R$4,290 depending on service complexity. Payment plans available.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sebrae-MG provides subsidized technical consulting (Sebraetec, 80+ services), entrepreneurial training (Empretec), business formalization services (Sala Mineira do Empreendedor), digital tools (PNBox, Sebraetec Play), municipal economic development programs (Territórios Mais Atrativos), and credit guarantee funding (Fampe) to micro and small businesses, aspiring entrepreneurs, and municipal governments across Minas Gerais, Brazil. Services are 70% subsidized by the organization, with customers paying the remaining 30%.

Product overview

Sebrae-MG operates as a comprehensive business development organization offering a unified portfolio of products and services for small businesses in Minas Gerais. The core offerings include Sebraetec (a subsidized technical services program with over 80 services for digital transformation, design, production quality, and sustainability), the Empretec entrepreneurship training program, Sala Mineira do Empreendedor (business registration and formalization services), PNBOX (free digital business planning tool), and SebraPlay (digital learning platform). The Territórios Mais Atrativos program supports municipal economic development through four strategic fronts. Fampe provides credit guarantee financing for micro and small enterprises. The PSPE award recognizes municipal governments for entrepreneurial initiatives. Sebraetec services are subsidized at 70% by the government, with businesses paying only 30% of service costs.

Differentiator

Problem solved

Functional benefit

Brands

• Sebraetec: Program specialized in modernizing processes, reducing costs, digitizing businesses and increasing sales and production with over 80 services available for entrepreneurs.
• Sebrae Play
• Empretec
• Sala Mineira do Empreendedor

Products and services

• Sebraetec Program offering over 80 technical consulting services for modernizing processes, reducing costs, digitizing businesses, and increasing sales and production for micro and small businesses in commerce, services, industry, and agribusiness across Minas Gerais. Services are subsidized at 70% by the government with customers paying 30% (e.g., Cardápio Digital Interativo: R$264, Acelera Digital: R$363, Inserção Digital Pocket: R$891, Loja Virtual Pocket: R$2,409, Implantação de Loja Virtual Plus: R$4,290). Includes digital transformation, design, production quality, and sustainability modules. Free initial consultation with no obligation to purchase.
• Empretec Entrepreneurship development program that develops the 10 essential behavioral characteristics (CCEs — Características do Comportamento Empreendedor) for entrepreneurial success through a hybrid methodology combining online learning and 5 days of in-person training (60 hours total). Priced at R$2,530 with up to 12x interest-free installments on credit card. Includes certification recognized nationally and connects participants to a global network of more than 500,000 entrepreneurs.
• Sala Mineira do Empreendedor Partnership between Sebraee Minas and JUCEMG providing a unified municipal location for business formalization, guidance, information, and knowledge for entrepreneur development. Offers orientations, information services, and training programs for business registration and licensing.
• PNBox Digital business planning tool that enables entrepreneurs to create a digital business plan online and free of charge before launching their company. Helps aspiring entrepreneurs structure their ideas without upfront cost.
• Sebrae Play Digital learning platform offering courses, series, live content, collections, skills development, and sector-specific content for entrepreneurs. Includes content on sustainability, entrepreneurship, strategy, finance, franchises, innovation, technology, laws, taxes, leadership, digital marketing, MEI, startups, and sales.
• Territórios Mais Atrativos Economic development program supporting municipalities in building favorable business environments through four strategic fronts: Economic Freedom (REDESIM+ Livre implementation), Land Regularization, Public Management Innovation, and Investment Attraction. Currently working with 14 municipalities on investment attraction methodology.
• Fampe (Fundo de Aval às Micro e Pequenas Empresas) Guarantee fund for micro and small enterprises providing R$1 billion in credit released in 2025 in Minas Gerais across 15,828 operations, with R$781 million guaranteed by the fund. Offers exceptional conditions for municipalities under public calamity declarations. Recognized nationally in 2025 for the largest credit volume guaranteed among all Brazilian states.
• Prêmio Sebastião Prefeitura Empreendedora (PSPE) Award program recognizing municipal governments for implementing innovative initiatives to improve business environment, promote entrepreneurship, and support territorial development. XIII edition in 2026 recognized 27 finalists from 23 municipalities across 9 categories, with 248 municipalities participating and 362 projects submitted.

Quantifiable outcome

• 60% average revenue increase and 74% reduction in operational costs for Sebraetec-served businesses
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sicoob CredicomcoreStrategic or Co-development Partner · 1 January 2025Partnership with Sicoob Credicom to promote Fampe and State Policy for Fampe Customer Service through workshops. Focuses on oriented credit as a sustainability tool for small businesses, promoting conscious use of financial resources.
• Sicoob CredipelcoreStrategic or Co-development Partner · 1 January 2025Partnership with Sicoob Credipel in Pedro Leopoldo to promote 'Retenção de Riquezas' workshop, connecting public entities and credit cooperatives to keep financial resources circulating in the local region.
• Rede de Atendimento Aqui Tem SebraeteccoreChannel Partner/ Reseller/ Distributor · 1 January 2025Network of 275+ partner entities including prefeituras, câmaras de dirigentes lojistas, associações comerciais, universities, and NGOs that provide accessible service points for entrepreneurs throughout Minas Gerais. Partners receive Sebrae's training to guide entrepreneurs on management, sales, digital marketing, and business formalization.
• Banco Central do BrasilcoreStrategic or Co-development Partner · 1 January 2025Collaboration at Transformar Juntos 2025 event in Brasília, discussing integration between credit cooperatives, public sector, and financial education to promote productive inclusion and maintain wealth in local communities.
• AntecipaGovminorStrategic or Co-development Partner · 1 January 2025Participation in Transformar Juntos 2025 event focusing on public procurement and financial inclusion strategies, contributing to municipal economic development initiatives.
• Various Municipal GovernmentscoreStrategic or Co-development Partner · 1 January 2025Partnerships with municipal governments for Programa Territórios Mais Atrativos including economic freedom implementation, public innovation, land regularization, and investment attraction. Currently working with 14 municipalities on investment attraction methodology.
• Invest MinascoreStrategic or Co-development Partner · 1 January 2024Technical Cooperation Agreement (ACT) for joint promotion of investment attraction efforts and actions in Minas Gerais municipalities. Supports economic development and business environment improvement initiatives.
• JUCEMG (Junta Comercial do Estado de Minas Gerais)coreStrategic or Co-development Partner · 1 January 1972Partnership between Sebraetec Minas and JUCEMG to operate Sala Mineira do Empreendedor, a one-stop-shop for business registration and formalization. The partnership simplifies the business environment throughout Minas Gerais by providing integrated registration, licensing, and guidance services in municipal locations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SEBRAE Nacional: National SEBRAE organization that oversees all state-level units including SEBRAE-MG. Operates the same mission supporting MSEs through training, consulting, and credit, with centralized coordination of programs like Empretec and Fampe.
• SEBRAE-SP: SEBRAE São Paulo is the largest state unit in the SEBRAE system, offering identical subsidized consulting, training, and credit access programs to micro and small businesses - directly comparable in mission, structure, and product portfolio to SEBRAE-MG.
• SEBRAE-RS: SEBRAE Rio Grande do Sul state unit offering parallel programs (Sebraetec, Empretec, Sala do Empreendedor) under the same SEBRAE methodology for supporting micro and small enterprises in the southern region of Brazil.
• SEBRAE-RJ: SEBRAE Rio de Janeiro state unit operating identical model of subsidized consulting, Empretec training, and Sebraetec technology services for micro and small enterprises in RJ - directly comparable peer in same SEBRAE system.

Broad incumbents

• SENAC: Serviço Nacional de Aprendizagem Comercial is a sister Sistema S organization providing professional education and training for commerce and services sectors - comparable in funding model (mandatory contributions) and mission-driven structure, but focused on formal vocational education rather than SME development.
• SENAI: Serviço Nacional de Aprendizagem Industrial is a parallel Sistema S entity providing industrial training and technology services - shares the same Sistema S funding structure and mission-driven nonprofit model as SEBRAE-MG, but focused on industrial workforce development.
• U.S. Small Business Administration (SBA): U.S. federal agency supporting small businesses through loan guarantees, training programs (SBDC), and contracting access - closest international analog to SEBRAE-MG's combination of credit facilitation, training, and government partnership model.
• Bpifrance: French public investment bank providing SME financing, guarantees, and innovation support - international peer with similar credit guarantee function as Fampe and SME development focus, though operating as a bank rather than non-profit service organization.

Others

• BNDES: Brazilian National Development Bank providing large-scale credit lines, guarantee funds (including co-funding Fampe), and economic development financing - adjacent ecosystem participant that overlaps with SEBRAE-MG's credit facilitation mission but operates at national scale with different funding sources.

Emerging players

• Endeavor Brasil: Private non-profit supporting high-growth entrepreneurs in Brazil through mentorship, accelerator programs, and ecosystem building - comparable in entrepreneur development mission, but focuses on scale-up founders rather than micro/small businesses served by SEBRAE-MG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sebraeminas
• YouTubeyoutube.com/sebraeminas
• Facebookfacebook.com/sebraemg
• LinkedInlinkedin.com/company/sebraeminas
• Instagraminstagram.com/sebrae.minas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sebrae-MG