Roche Harbor

What Roche Harbor does

Roche Harbor Resort is a privately held, family-owned waterfront resort and seaside village on the protected northwest corner of San Juan Island, Washington, in the Salish Sea near the Canadian border. The property encompasses 2,000 acres and 2,000+ feet of coastline anchored by a 387-slip full-service marina, an 85+ accommodation lodging portfolio spanning Hotel de Haro historic suites, Quarryman Hall rooms, historic cottages, and village homes, three waterfront restaurants (McMillin's Dining Room, Lime Kiln Café, Madrona Bar & Grill), Afterglow Spa, six on-property retail boutiques, a 20-acre San Juan Islands Sculpture Park, and a privately owned 3,593-ft paved airfield (WA09). The resort operates across 23 departments and hires nearly 200 seasonal employees annually from eight or more countries via J-1 cultural-exchange sponsors.

The business operates on a direct-to-consumer hospitality model with no proprietary technology platform: bookings flow through the resort's own website, phone reservations, and third-party platforms (notably Resy for dining), while physical distribution is delivered through an integrated partner network including Washington State Ferries, four seaplane operators, San Juan Airlines, Island Airporter, and on-site car rental. Revenue streams span lodging accommodations (nightly), marina services (nightly, monthly, seasonal moorage at $3.10–$4.20 per foot per night summer / $11.75–$17.25 per foot per month winter with metered power), three dining outlets (McMillin's entrées priced $36.95–$78.95), spa, parking, retail, and one-time Village Home residential real estate sales in planned neighborhoods governed by a pattern book.

Roche Harbor was founded in 1886 as the Tacoma and Roche Harbor Lime Company — the second incorporation in Washington state — grew into a company town of 800 workers producing 150,000 barrels of lime annually, transitioned into a boater resort under the Tarte family in 1956, and has been owned by the Komen Family since 1988. The current seaside-village configuration was substantially built out through the 1990s and 2000s, including the 387-slip marina (1997), Quarryman Hall (2007), Woodlands neighborhood (2008), and the Pavilion and Courtyard expansion (2013). The company carries no institutional, venture, or public ownership; no funding rounds, M&A activity, or revenue figures are disclosed.

Name

Roche Harbor

Legal name

Roche Harbor Resort

Website

https://rocheharbor.com

Company type

Private

Founded year

1886

Operating status

Operating

Short description

Roche Harbor Resort is a privately held, family-owned waterfront resort on San Juan Island, Washington, operating 85+ lodging accommodations, a 387-slip marina, three waterfront restaurants, a spa, retail boutiques, a sculpture park, and a private airfield serving leisure travelers, boaters, and destination weddings.

Ownership category

akta.pro rank

Headquarters

HQ city

Gig Harbor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lodging Accommodations: Resort accommodations including luxury suites, vacation homes, historic cottages, hotel rooms, and village homes with nightly rental rates ranging from standard rooms to premium waterfront properties
2. Marina Services: Boat moorage services including nightly, monthly, and seasonal slips with power hookups, fuel dock, and resort facility access. 387 total slips with wood-planked docks
3. Dining Operations: Three waterfront restaurants: McMillin's Dining Room (upscale), Lime Kiln Café (casual), and Madrona Bar & Grill. Full bar service with craft cocktails and extensive wine list
4. Retail Shopping: On-property boutiques including The Company Store, Dominique's House, Louella Gifts, R.H. Clothing Co., Wine Party, and Afterglow Spa Boutique
5. Spa and Wellness: Afterglow Spa offering wellness and self-care services
6. Parking and Transportation: Vehicle and trailer parking services at the resort
7. Real Estate: Village home sales in planned residential neighborhoods with community design guidelines and pattern book requirements

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Roche Harbor Resort operates an integrated waterfront destination resort on San Juan Island offering 85+ lodging accommodations (historic cottages, luxury suites, vacation homes, and village homes), a 387-slip full-service marina, three waterfront restaurants (McMillin's Dining Room, Lime Kiln Café, Madrona Bar & Grill), the Afterglow Spa, destination wedding venues, on-property retail boutiques, recreational activities, and residential real estate. The resort sells its own hospitality services and vacation properties directly to consumers across its walkable seaside village spanning 2,000 acres and 2,000+ feet of coastline.

Product overview

Roche Harbor Resort is a waterfront resort on San Juan Island offering an integrated hospitality experience with lodging accommodations (85+ options including historic cottages, condos, village homes, and specialty suites), three waterfront restaurants, a full-service marina with 387 slips, Afterglow Spa, wedding venues, resort activities (pool, kayaking, whale watching, sculpture park, bird walks), shopping boutiques, and private airport facilities. The resort operates on a property management model rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel de Haro: Historic hotel property within the resort offering luxury suites including Captain View Suite, Harbor View Suite, Hudson Bay Suite, John Wayne Suite, Presidential Suite, and Sunset Suite
• McMillin's Dining Room
• Afterglow Spa
• San Juan Island Sculpture Park
• Tarte Pool Center
• Roche Harbor Airport

Products and services

• Lodging & Accommodations Over 85 vacation rental options across the resort including historic cottages, condos, village homes, Hotel de Haro suites (Captain View, Harbor View, Hudson Bay, John Wayne, Presidential, Sunset Suites), Quarryman Hall rooms (opened 2007), and McMillin Suites within Paul McMillin's former home (refurbished 1999). Targeted at leisure travelers, couples, families, and wedding guest groups.
• Roche Harbor Marina Full-service marina with 387 slips offering nightly, monthly, and seasonal moorage with power hookups (30 amps complimentary; 50 amps $10/night; 100 amps $50/night), fuel dock, pump-out, garbage, water, customs services, and access to all resort facilities. Targeted at recreational and cruising boaters on the Salish Sea and broader Pacific Coast.
• McMillin's Dining Room Upscale waterfront restaurant offering USDA Prime steaks (appetizers $14.95-$26.95, entrees $36.95-$68.95, prime rib $68.95-$78.95), fresh Pacific Northwest seafood, an extensive wine list, and award-winning cocktails ($14-$17.95). Reservations via Resy and phone. Targeted at resort guests, wedding parties, and destination diners.
• Lime Kiln Café Casual waterfront café within the resort serving quick snacks, gourmet coffee, and ice cream. Targeted at resort guests, marina tenants, and day visitors seeking casual fare.
• Madrona Bar & Grill Waterfront bar and grill at the resort featuring Pacific Northwest cuisine and full bar service. Targeted at resort guests and walk-in diners.
• Afterglow Spa Full-service spa offering wellness and self-care treatments for relaxation and rejuvenation. Targeted at resort guests seeking restorative experiences during their stay.
• Weddings & Events Destination wedding and event venue offerings including outdoor gardens, marina-view ceremony spaces, the Pavilion and Courtyard (2013 expansion), and on-site catering and bar service led by Executive Chef Bill Shaw. Targeted at engaged couples, wedding planners, and event organizers; named 'Best Venue in Washington' and 'Best Resort Venue' by Washington Wedding Day in 2025.
• Resort Activities & Experiences Recreational amenities and experiences including outdoor pool (Tarte Pool Center), bocce, pickleball, sea kayaking, whale watching, hiking trails, and the San Juan Islands Sculpture Park with monthly bird walks. Targeted at resort guests and visitors seeking outdoor recreation.
• On-Property Retail Boutiques Six on-property retail boutiques offering goods, supplies, souvenirs, wine, clothing, gifts, and spa products: The Company Store, Dominique's House, Louella Gifts, R.H. Clothing Co., Wine Party, and Afterglow Spa Boutique. Targeted at resort guests and visitors.
• Real Estate / Village Homes Residential property sales in two planned neighborhoods - Village (first homes completed 2006) and Woodlands (added 2008) - with community common areas, wooded trails, and architectural design guidelines and pattern book requirements. Targeted at individual and family buyers seeking a vacation or primary residence on San Juan Island.
• Roche Harbor Airport (WA09) Privately owned airfield (WA09) at the resort with a 3,593 ft x 30 ft asphalt Runway 07/25 at 100 ft MSL elevation, open sunrise to sunset, with landing fees of $10-$25 depending on aircraft weight. Targeted at private pilots and guests flying in to the resort.

Quantifiable outcome

• In 2025, named 'Best Venue in Washington' and 'Best Resort Venue' by Washington Wedding Day
• +2 more outcomes

Named customers7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• Kenmore AircoreChannel Partner/ Reseller/ DistributorPrimary seaplane partner offering scheduled daily flights from Lake Union (Seattle) and Ruston Way (Tacoma) to Roche Harbor Marina March-October, plus private charters for up to 9 passengers. 45-minute scenic flights provide direct access bypassing ferries and traffic.
• Friday Harbor SeaplanessecondaryChannel Partner/ Reseller/ DistributorOperates multiple daily scheduled flights between South Lake Washington (Renton) and Roche Harbor from May through early October. Approximately 50-minute flights with optional shuttle service to/from Sea-Tac Airport.
• Seattle SeaplanesminorChannel Partner/ Reseller/ DistributorCharter flight operator from South Lake Union to Roche Harbor for groups up to 5 passengers, offering flexible scheduling for private travel.
• San Juan AirlinescoreChannel Partner/ Reseller/ DistributorDaily scheduled land plane service to Roche Harbor Airport from Bellingham and Anacortes, year-round. Also offers charter flights along with Kenmore Air and Island Air.
• Island AirsecondaryChannel Partner/ Reseller/ DistributorCharter flight service to Roche Harbor Airport, complementing San Juan Airlines scheduled routes.
• Washington State FerriescoreChannel Partner/ Reseller/ DistributorPrimary access route to San Juan Island via Anacortes to Friday Harbor ferry route. Vehicle and walk-on passengers then drive 20 minutes to Roche Harbor. Advance reservations recommended.
• San Juan TransitminorChannel Partner/ Reseller/ DistributorShuttle service from Friday Harbor to various points on San Juan Island including Roche Harbor, operating May through September.
• Friday Harbor Jolly TrolleyminorChannel Partner/ Reseller/ DistributorIsland shuttle service with stops at Friday Harbor and Roche Harbor, operating May through September.
• Island AirporterminorChannel Partner/ Reseller/ DistributorNon-stop shuttle service connecting San Juan Island and SeaTac Airport, operating weekdays Monday-Friday with required reservations.
• M&W AutominorChannel Partner/ Reseller/ DistributorCar rental provider with locations at Roche Harbor and Friday Harbor for island transportation needs.
• Paraclete Charter ServiceminorChannel Partner/ Reseller/ DistributorPrivate charter service from Anacortes direct to Roche Harbor for non-boating travelers seeking alternative to Washington State Ferry.
• CCUSA (Council for Cultural Exchange)coreChannel Partner/ Reseller/ DistributorJ-1 Summer Work & Travel Program sponsor facilitating international student employment at Roche Harbor for 90 days work followed by 30 days travel.
• CIEE (Council on International Educational Exchange)coreChannel Partner/ Reseller/ DistributorJ-1 Summer Work & Travel Program sponsor for first-year students applying to work at Roche Harbor.
• Janus InternationalminorChannel Partner/ Reseller/ DistributorInternship training program sponsor for international participants seeking professional training opportunities at Roche Harbor.
• CETUSAminorChannel Partner/ Reseller/ DistributorInternship training program sponsor for international cultural exchange at Roche Harbor.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Auberge Resorts Collection: Portfolio of luxury destination resorts and hotels with strong culinary and wellness programming. Comparable as a benchmark for luxury-resort brand positioning, pricing power, and integrated lodging/F&B/spa economics relevant to Roche Harbor's evolution.

Emerging players

• Sleeping Lady Mountain Retreat: PNW destination resort and conference center in the Cascade foothills focused on retreats, weddings, and culinary programming. Comparable Washington destination resort with wedding/events emphasis but smaller scale and different (non-waterfront) location.

Direct peers

• Friday Harbor House: Upscale waterfront hotel on San Juan Island with restaurant and event space. Closest same-island competitor for lodging, weddings, and dining share among San Juan Island visitors, and shares the same ferry-accessed destination market.
• Rosario Resort & Spa: Historic waterfront resort on Orcas Island in the San Juan Islands with marina, lodging, dining, and spa. Directly comparable to Roche Harbor as another San Juan Islands full-service destination resort competing for the same wedding, leisure, and boating visitors.
• Hotel Bellwether: Bayside waterfront hotel in Bellingham, WA with marina, fine dining, and event venues. Comparable Pacific Northwest waterfront hotel with marina access serving leisure and corporate guests traveling via Bellingham.
• Alderbrook Resort & Spa: Full-service waterfront resort on Hood Canal, WA with marina, multiple dining outlets, spa, and event/wedding venues. Comparable Pacific Northwest waterfront full-service resort competing for the same leisure, wedding, and corporate retreat demand pool.
• The Resort at Port Ludlow: Waterfront resort on the Olympic Peninsula with marina, lodging, dining, spa, and real estate. Comparable PNW waterfront full-service resort with marina and residential real estate components, similar ownership-anchored, multi-stream model.
• Inn at Langley: Boutique waterfront inn on Whidbey Island, WA known for chef-driven dining and romance-oriented stays. Comparable upscale PNW island/waterfront lodging experience with strong culinary positioning and destination-wedding appeal.
• Salish Lodge & Spa: Iconic Pacific Northwest resort overlooking Snoqualmie Falls with full-service spa, fine dining, and event venues. Comparable upscale PNW destination resort with strong wedding/event franchise and tourism-driven seasonality.
• Semiahmoo Resort Golf & Spa: Waterfront resort on the Canadian border in Blaine, WA with marina, spa, dining, golf, and event space. Comparable Pacific Northwest waterfront full-service resort with marina component and similar trans-border leisure traveler base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/rocheharborresort

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roche Harbor