SKOPOS CONNECT

What SKOPOS CONNECT does

SKOPOS CONNECT GmbH is a German software-enabled services company that builds and operates digital Customer Experience (CX) programs and online insight communities for enterprise and mid-market clients. Founded in 2015 as a specialized subsidiary of SKOPOS GROUP (a German market research group operating since 1995), the company delivers three primary solutions: long-running Insight Communities for strategic customer dialogue, agile Pop-up Communities for rapid targeted research, and full CX Programs covering CX strategy, experience mapping, touchpoint analysis, VoC software implementation, integration, and closed-loop action management. The technical foundation is Connect Suite, a modular SaaS platform that provides community hosting, dashboards, analytics, and action management on ISO 27001-certified, DSGVO-compliant infrastructure hosted in SOC 1/SOC 2/PCI-DSS-certified data centers.

The platform features native integrations with Qualtrics (Gold Partner status, 2024), QuestionPro, TheyDo, as well as enterprise systems including SAP, CRM, Data Warehouse/Data Lake, and SSO, enabling CX feedback to be embedded into operational business processes rather than siloed in a standalone research tool. AI-powered text analysis, sentiment detection, and driver analysis are embedded within the analytics layer, complemented by automated Closed-Loop-Management for action tracking. Distribution combines consultative direct enterprise sales with regional coverage from three German offices (Aachen headquarters, Hürth near Cologne, Munich), supported by event-driven demand generation (succeet, Shift/CX, Market Research Week) and channel co-sell through Qualtrics, QuestionPro, and CX-Heroes.

Revenue is generated through a mix of recurring SaaS subscriptions for the Connect Suite, professional services for CX strategy and implementation, and managed services for community moderation, hosting, and ongoing analytics. The company reports no public pricing and operates on a quote-based, project-scope model consistent with enterprise consulting engagements. Marquee enterprise customers span automotive (Porsche, Audi, SEAT), rail (Deutsche Bahn), retail (IKEA, Fressnapf, REWE Group, Miele), insurance (ARAG, Nürnberger, CSS), energy (E.ON, Mainova, Viessmann), manufacturing (Liebherr, STIHL, Trumpf, Sennheiser, Ivoclar), and B2B/workforce (ATOSS, GLS, New Work SE, air up), with documented international program delivery across multiple countries. SKOPOS CONNECT holds ISO 27001 (SGS-verified) and TISAX certifications, supporting data-sensitive enterprise procurement requirements particularly in automotive and regulated industries.

Name

SKOPOS CONNECT

Legal name

SKOPOS CONNECT GmbH

Website

https://skopos-connect.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SKOPOS CONNECT is a German software-enabled CX and online insight community provider serving DACH enterprises through its proprietary Connect Suite SaaS platform, CX consulting, community moderation, and integrations with Qualtrics, QuestionPro, and enterprise systems.

Ownership category

akta.pro rank

Product category

Customer Experience Management Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

akta.pro secondary industries

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Customer experience management
• Insight community software
• Voice of customer programs
• Customer journey analytics
• CX consulting services

Headquarters

HQ city

Aachen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insight Community Solutions: Setup, operation, and management of digital insight communities (customer, employee, and innovation communities) including community software licensing, moderation services, and analytics.
2. Customer Experience Programs: CX strategy consulting, experience mapping, touchpoint analysis, VoC software implementation, integration services, and action management consulting.
3. Software Platform (Connect Suite): SaaS platform licensing with module-based access to dashboards, reporting, KI analytics, and community management tools.
4. Technical Services: Technical hosting, API integrations (SAP, CRM, DWH), data protection consulting, and platform customization services.
5. Analytics & Reporting: Interactive dashboards, driver analysis, KI-powered insights, and custom reporting services.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels14 records

Core offering

SKOPOS CONNECT sells software-enabled Customer Experience (CX) management and online Insight Community solutions. Its core portfolio centers on three solution lines — Customer Experience Programs, Insight Community, and Pop-up Community — all delivered on the proprietary Connect Suite SaaS platform with integrated dashboards, AI-powered analytics, and closed-loop action management, complemented by consulting, community moderation, and integration with CRM, SAP, and DWH systems.

Product overview

SKOPOS CONNECT is a specialized service provider and software company offering digital Customer Experience (CX) solutions and Insight Communities. The core portfolio centers on three main offerings: Customer Experience Programs (CX strategy consulting, Experience Mapping, Touchpoint Analyses, and VoC software implementation), Insight Community (strategic ongoing customer dialogue platforms), and Pop-up Community (agile, quick-access research communities). All solutions are powered by the Connect Suite, a modular SaaS platform providing community hosting, analytics dashboards, AI-powered text analysis, KPI tracking, and closed-loop management. The company complements its technology with strategic partnerships including Qualtrics, QuestionPro (for CX and Journey Management), and CX-Heroes (for CX transformation coaching). The offering is completed by analytics and action management modules that enable data-driven decision-making and systematic customer experience improvement.

Differentiator

Problem solved

Functional benefit

Brands

• Connect Suite: The modular community platform and SaaS solution offered by SKOPOS CONNECT for Customer Experience management and Insight Communities.

Products and services

• Customer Experience (CX) Programs Professional CX management solutions including CX strategy consulting, Experience Mapping, Touchpoint Analyses, VoC software implementation, integration, and action management for building and optimizing customer experience programs for enterprise and mid-market buyers.
• Insight Community Digital customer community platform for strategic, ongoing dialogue with customers, enabling businesses to gather insights and optimize business strategy with data-driven decisions. Includes customer, innovation, and employee communities.
• Pop-up Community Agile community solution for quick, pragmatic customer involvement on specific topics with fast implementation and short lead times, used for targeted research questions requiring rapid feedback.
• Connect Suite Modular SaaS community platform serving as the technical foundation for all CX and community solutions, including dashboard modules, reporting, analytics, and community management features with ISO-27001 compliant hosting and DSGVO compliance.
• QuestionPro CX Partnership Solution Partnership offering with QuestionPro providing flexible, scalable technology platform combining qualitative and quantitative CX methods with integrated journey management and VoC capabilities for enterprise buyers.
• CX-Heroes CX Transformation Partnership Strategic partnership with CX-Heroes for customer experience transformation, providing coaching, training, and CX team support through the CX-Heroes Campus learning platform, with special pricing available to SKOPOS CONNECT clients.
• Qualtrics Implementation & Integration Services Gold Partner implementation, integration, and consulting services for Qualtrics customers, including integration of Qualtrics VoC programs with insight communities and dashboard solutions for combined CX and mystery shopping analysis.

Quantifiable outcome

• Quick and efficient customer feedback integration into ongoing projects (Audi)
• +2 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core, key and supporting.

• QualtricscoreTechnology or IntegrationGold Partner status with Qualtrics. SKOPOS CONNECT provides implementation, integration, and consulting services for Qualtrics customers. They specialize in connecting Qualtrics VoC programs with insight communities and provide dashboard solutions for integrated CX and mystery shopping analysis.
• QuestionProcoreTechnology or IntegrationStrategic partnership for Customer Experience, Community Research and Journey Management. QuestionPro provides flexible, scalable technology platform combining qualitative and quantitative methods. Together they offer integrated end-to-end CX solutions from research to action.
• CX-HeroeskeyStrategic or Co-development PartnerPartnership for CX transformation with structure and strategy. CX-Heroes provides coaching, training, and certification programs. SKOPOS CONNECT offers 3-month access to CX-Heroes Campus for 144 EUR (instead of 288 EUR). Joint focus on making CX measurable and effective.
• TheyDosupportingTechnology or IntegrationIntegration partnership for Customer Journey Management capabilities. TheyDo provides journey mapping tools that complement SKOPOS CONNECT's Insight Community and CX programs.
• Connected JourneyssupportingStrategic or Co-development PartnerPartner for customer journey management and connected experience initiatives. Joint offerings for integrated customer journey mapping and experience management.
• SKOPOS GROUPcoreOthersParent company and ecosystem. SKOPOS GROUP comprises six specialized units: SKOPOS RESEARCH (market research), SKOPOS NOVA (UX research), SKOPOS NEXT (mystery research), SKOPOS VIEW (HR surveys), SKOPOS ELEMENTS (data science), and SKOPOS CONNECT (CX and communities). Operating since 1995.

Scale indicators3 records

Recent moves3 records

Expansion highlights6 records

Emerging players

• TheyDo: TheyDo is a journey management platform and stated SKOPOS CONNECT integration partner. Its journey-mapping capability complements but overlaps the customer journey management component of SKOPOS CONNECT's CX Programs offering.

Direct peers

• Medallia: Medallia is a leading enterprise CX and VoC platform serving global brands with experience analytics. It competes head-to-head with SKOPOS CONNECT's CX Programs and Connect Suite offering for large enterprise CX transformation budgets.
• Toluna: Toluna operates a global consumer insights platform combining proprietary panels/communities with survey technology. Its insight-community and consumer-research technology offering overlaps SKOPOS CONNECT's Insight Community and Connect Suite capabilities.
• QuestionPro: QuestionPro is an online survey and CX platform with journey management capabilities and is a stated strategic partner of SKOPOS CONNECT, offering overlapping survey, community research, and CX dashboard functionality for enterprise and mid-market buyers.
• Alida (formerly Vision Critical): Alida is a customer intelligence platform focused on insight communities and VoC programs for enterprises. Its insight-community heritage (formerly Vision Critical) places it as a directly comparable peer for SKOPOS CONNECT's flagship Insight Community offering.
• Qualtrics: Qualtrics is the global leader in experience management software offering VoC, CX, and employee-experience platforms. SKOPOS CONNECT is a Qualtrics Gold Partner and directly competes in CX platform delivery and community/VoC programs for DACH enterprises.
• InMoment: InMoment provides an integrated CX platform combining VoC, social listening, and advanced analytics for enterprises. Its customer-experience management focus directly overlaps SKOPOS CONNECT's CX Programs and Connect Suite capability set.

Broad incumbents

• Forsta (formerly Confirmit): Forsta is an experience and research technology company offering multi-mode feedback collection, VoC, and market research technology. Its combination of enterprise research technology and VoC overlaps directly with the Connect Suite and CX Programs offering.
• Verint: Verint is a large, broad customer engagement and contact-center platform vendor. While its product portfolio is much wider than SKOPOS CONNECT's, its CX analytics and customer feedback capabilities compete for the same enterprise CX budgets in DACH.

Regional players

• CX-Heroes: CX-Heroes is a DACH-focused CX coaching, training, and certification provider that is a stated SKOPOS CONNECT partner. While its focus is on CX transformation coaching rather than software, it sits in the same DACH CX enablement ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/SKOPOSConnect
• LinkedInlinkedin.com/company/skopos-connect-gmbh
• Instagraminstagram.com/skoposconnect

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKOPOS CONNECT