Rtg Retail Trade Group Gmbh

Name

Rtg Retail Trade Group Gmbh

Legal name

RTG Retail Trade Group GmbH

Website

https://rtgroup.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Purchasing Cooperation

NAICS

Food and Beverage Retailers (445)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty Restaurant Chain Program Broadline Distributors (Contracted/Managed Supply) (AFAIAAAF)

Keywords

• Retail purchasing cooperation
• Food FMCG procurement
• Supply chain services
• In-store retail media
• Non-food procurement

Headquarters

HQ city

Hamburg-wandsbek

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cooperative Purchasing Services: RTG bundles the purchasing volume of its member companies (retailers) to negotiate better terms with suppliers. Revenue is derived from shared purchasing efficiencies and potentially member fees for central coordination services across Food FMCG, Non-Food, Ultrafrische (fresh produce), and technical purchasing categories.
2. RTG Media – Retail Media Network: RTG bundles advertising inventory (digital screens) from member retailers and sells media campaigns to brands. The media budget managed by EMS European Media Sourcing for brochure distribution, print advertising and geomarketing runs in the double-digit million euro range. RTG Media is a separate in-store retail media network generating revenue from brand advertising spend.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

RTG Retail Trade Group GmbH is a Hamburg-based retail trade cooperation founded in April 2017 that bundles the procurement volumes of eight independent German retailers, including Rossmann, Globus, Bartels-Langness, Bünting, tegut..., Netto ApS, Georg Jos. Kaes, and Klaas & Kock. The company provides joint purchasing across Food FMCG, Non-Food, and Ultrafrische (fresh/chilled) product categories, along with technical purchasing services, supply chain management, and the RTG Media in-store retail media network.

Product overview

RTG Retail Trade Group is a retail trading cooperation (Handelskooperation) that bundles the purchasing power of eight independent German food retailers including Rossmann, Globus, Bartels-Langness, Bünting, Netto, tegut..., Klaas & Kock, and Georg Jos. Kaes. The core offering consists of joint purchasing for Food FMCG, Non-Food, and Ultrafrische products, complemented by Technical Purchasing services and Supply Chain Management. RTG Media represents a separate In-Store Retail Media division that provides measurable digital advertising at point-of-sale through a network of over 800 screens, powered by Cyreen technology and linking advertising exposure to real purchase data.

Differentiator

Problem solved

Functional benefit

Brands

• RTG Media: In-store retail media network offering measurable digital advertising screens in partner stores, data-driven campaign optimization, and cross-retailer reach within the German food retail, drugstore, and non-food sectors. Technology powered by partner Cyreen.

Products and services

• Joint Purchasing Food FMCG Centralized procurement of food fast-moving consumer goods on behalf of the eight member retailers, leveraging combined volume to negotiate supplier terms.
• Joint Purchasing Non-Food Centralized procurement of non-food product categories on behalf of member retailers, leveraging combined purchasing power across Non-Food assortments.
• Joint Purchasing Ultrafrische Centralized procurement of Ultrafrische (fresh and chilled) product categories on behalf of member retailers, supporting fresh assortment management at scale.
• Technical Purchasing Services Technical purchasing support for member retailers, covering specialized procurement needs beyond standard FMCG and non-food categories.
• Supply Chain Management Services Centralized supply chain management services that coordinate logistics and operations across member retailers, reducing costs through shared infrastructure.
• RTG Media In-store retail media network that enables digital in-store advertising and retail media monetization across the locations of RTG's member retailers in Germany.

Quantifiable outcome

• 55+ GWh electricity saved since 2019 energy efficiency network founding; 20 GWh target met by 2021; 64 GWh additional savings targeted for 2023-2024
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered minor and core.

• EMD (European Marketing Distribution)minorOthers · 31 December 2026RTG was a member of the EMD (European Marketing Distribution) international purchasing cooperation. RTG exited EMD on December 31, 2026, switching to CWT Partners as part of the Concordis strategic realignment.
• CWT PartnerscoreStrategic or Co-development Partner · 1 January 2026RTG switched from EMD (European Marketing Distribution) to CWT Partners effective January 1, 2027, as part of the Concordis alliance strategy. CWT is an international procurement community. The switch aligns RTG's international purchasing with Concordis's strategic direction.
• CyreencoreTechnology or Integration · 22 September 2025Cyreen is RTG's technology partner for the RTG Media in-store retail media network. Cyreen provides its C.A.P. (Contact to Actual Purchase) system: intelligent smart-screen technology that tracks customer movements, triggers spot delivery at proximity, and links to anonymized receipt data for fully GDPR-compliant campaign measurement. Cyreen is a BVDW member and EU-recognized innovation company.
• Concordis (European Purchasing Alliance)coreStrategic or Co-development Partner · 7 August 2025Concordis is a new European purchasing alliance founded by Carrefour (France) and Coopérative U (France). RTG International joined as founding member in August 2025. Together, the three partners represent over €125 billion in external revenue. Concordis consolidates purchasing price negotiations with major brand suppliers, aiming to improve purchasing conditions, reduce costs, improve product quality, and strengthen innovation.
• EMS European Media Sourcing GmbHcoreGTM or Marketing Partner · 13 July 2022EMS (Joint Venture of Sommer & Goßmann and prospega media agencies) won RTG's media pitch in July 2022 and again in November 2024. EMS manages RTG's brochure distribution, print advertising, and geomarketing for all RTG member retailers. Budget is in the double-digit million euro range. EMS specializes in cross-channel and national media concepts for retail.
• Globus Markthallen Holding GmbH & Co. KGcoreStrategic or Co-development Partner · 3 August 2020Globus joined RTG in August 2020. As a founding member of Concordis with RTG International and Carrefour, Globus CEO Stephanie Lotter confirmed RTG International joining Concordis as key for long-term competitiveness of German retailers.
• METRO Deutschland GmbHcoreStrategic or Co-development Partner · 3 August 2020METRO Deutschland joined RTG in August 2020 as 8th/9th member. METRO operates 103 wholesale markets and 11 delivery depots in Germany with ~14,000 employees serving ~4 million customers. METRO had been bundling retail assortment through RTG since its founding in 2017 before becoming a full member.
• Fokus Zukunft GmbH & Co. KGminorOthers · 1 January 2020Fokus Zukunft is RTG's sustainability consulting partner that calculates the company's carbon footprint following GHG Protocol standards (Scopes 1, 2, and 3) and identifies appropriate carbon offset certificates (forest reforestation in Uruguay, deforestation prevention in Brazil). Fokus Zukunft certifies RTG as a 'klimaneutrales Unternehmen'.
• tegut… gute Lebensmittel GmbH & Co. KGcoreStrategic or Co-development Partner · 27 June 2018Joined RTG in June 2018 as 7th member. tegut contributes ~290+ markets in Hessen, Thüringen, Bayern, Baden-Württemberg, Göttingen, Mainz, with ~7,700 employees and €1.25 billion revenue (2021). Known for 30.5% bio/organic share and sustainability leadership.
• Rossmann (Dirk Rossmann GmbH)coreStrategic or Co-development Partner · 1 April 2017Rossmann joined RTG in October 2021 as the first German drugstore chain member. Rossmann contributes drugstore retail expertise (2,342 stores, €10.5B revenue 2025) and participates in joint purchasing for trading goods, technical purchasing, e-commerce technologies, and supply chain management. Rossmann also joined the RTG energy efficiency network.
• Bartels-Langness (BELA) GruppecoreStrategic or Co-development Partner · 1 April 2017Founding member of RTG (2017). Bartels-Langness contributes food wholesale and retail operations (92 famila department stores, 36 Markant supermarkets, 66 bakery outlets, 3 C+C markets, ~12,500 employees). Participates in all RTG cooperative purchasing and services.
• Bünting UnternehmensgruppecoreStrategic or Co-development Partner · 1 April 2017Founding member of RTG (2017). Bünting contributes ~13,000 employees, operates 175 Combi markets, 20 famila markets, 5 CBoxen, 3 online shops, 141 independent retailers, and wholesale to 300+ major customers.
• Netto ApScoreStrategic or Co-development Partner · 1 April 2017Founding member of RTG (2017). Netto (subsidiary of Danish Salling Group) operates 338 discount stores in 8 German states with ~6,000 employees. Netto contributes discount retail format expertise and Scandinavian retail innovation.
• Georg Jos. Kaes GmbHcoreStrategic or Co-development Partner · 1 April 2017Founding member of RTG (2017). 6th generation family business (~161 years) with ~4,500 employees. Operates V-Markt (40), V-Baumarkt (14), V-mini (6), Christl's fashion (5), 35 gas stations, 16 car washes, and other formats. Contributes Southern German retail expertise.
• K+K Klaas & Kock B.V. & Co. KGcoreStrategic or Co-development Partner · 1 April 2017Founding member of RTG (2017). Founded 1950 in Gronau (Westphalia), 2nd generation family-run. Operates 212+ super- and consumer markets plus house butcher 'drilander'. Contributes Westphalian regional retail expertise.
• Salling Group (parent of Netto ApS)minorOthers · 1 April 2017Salling Group is the Danish parent company of RTG member Netto ApS. As Denmark's largest retail company, Salling Group brings international retail expertise and cross-border Scandinavian retail best practices to the RTG network.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Others

• Concordis: European purchasing alliance founded by Carrefour, Coopérative U, and RTG International in August 2025. Comparable as an ecosystem-level alliance in which RTG is a founding member — thematically aligned rather than directly competitive.
• CWT Partners: International procurement community that RTG is joining effective January 2027, replacing EMD. Comparable as an adjacent purchasing cooperation platform — a partner/ecosystem participant rather than a competitor.

Direct peers

• Markant: Swiss-headquartered retail services and purchasing cooperation serving retailers across Europe with centralized purchasing, marketing, and category management. Most structurally comparable organization to RTG, operating a similar cooperation model with retail members in Germany and broader DACH.
• Transgourmet: European cash & carry and food wholesale business (Coop Group subsidiary) operating in Germany, France, and other markets. Comparable as a B2B food purchasing and distribution platform serving retail and foodservice customers with similar supplier negotiation function.
• Lekkerland: German food and convenience wholesale distributor supplying convenience stores, forecourts, and quick-service restaurants. Comparable as a B2B wholesale purchasing/distribution intermediary serving retail formats similar to RTG member retailers (Netto, Rossmann).
• EMD (European Marketing Distribution): International retail purchasing cooperation that RTG was a member of until December 2026. EMD coordinates cross-border purchasing for European retailers and is structurally the same category of organization as RTG.
• AgeCore: European purchasing alliance of independent retailers focused on negotiating with FMCG suppliers across multiple European countries. Comparable in mission and mechanism to RTG and Concordis.

Broad incumbents

• Spar Group: International retail cooperative with franchise and independent retailer structure across Europe and beyond. Shares the cooperative DNA with RTG and operates its own centralized purchasing function for member retailers.
• Edeka Zentrale: Germany's largest supermarket cooperative with fully integrated purchasing, wholesale, and logistics operations. Represents the centralized competitor model that RTG's cooperative model is structured to counter — relevant comparison for member-retailer competitiveness.
• Rewe Group: Major German retail group with integrated full-range supermarkets, discount (Penny), and DIY (toom). Comparable as a fully integrated retail competitor with substantial private purchasing leverage that RTG members must match.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rtg-retail-trade-group-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Rtg Retail Trade Group Gmbh