Georg Jos. Kaes GmbH: V-Markt & V-Baumarkt

What Georg Jos. Kaes GmbH: V-Markt & V-Baumarkt does

Georg Jos. Kaes GmbH is a privately held, family-owned retail company headquartered in Mauerstetten, Bavaria, Germany, founded in 1865 and now in its sixth generation of family ownership. The company operates a diversified multi-format retail portfolio of approximately 62 locations across Southern Germany under consumer-recognized brands including V-Markt (39 full-range consumer markets offering groceries, household goods, electronics, cosmetics, and textiles), V-Baumarkt (13 DIY and hardware stores with a 50,000+ product online shop and click-and-collect), C&C Mauerstetten (cash-and-carry wholesale for gastronomy and trade), V-Mini (partially autonomous small-format convenience stores), Christl's Modemarkt and Schuhprofi & Mode (fashion), 1865 Outdoor Equipment (specialty outdoor retail over 500 m²), and Brothaus (integrated in-store bakery). The portfolio is rounded out by 34 automated fuel stations with a 2-cent-per-liter loyalty coupon tying fuel purchases to store baskets, plus car wash facilities, and a private-label brand 'Jeden Tag' carried across V-Markt stores.

The company generates revenue almost entirely through direct-to-consumer and direct-to-business transactional retail across its physical storefronts and the V-Baumarkt e-commerce channel. Go-to-market is anchored by a dense regional store network that functions as both distribution infrastructure and community engagement vehicle — the company supports over 10,000 local sponsorship projects and has maintained a 40-year partnership with the humanitarian organization humedica e.V. Customer segments span individual consumers, DIY hobbyists and professional tradespeople, gastronomy and hospitality buyers at the C&C wholesale counter, urban and rural convenience shoppers via V-Mini, and outdoor/sports enthusiasts. Pricing is not publicly disclosed and operates on a per-transaction retail model at individual store level.

Underlying technology is conventional retail and e-commerce infrastructure rather than proprietary platforms. The V-Baumarkt online shop supports click-and-collect across 13 hardware locations; the corporate website runs on third-party services for hosting (Hetzner), payments (First Data), cookie consent (Borlabs), analytics (Matomo), video (Vimeo, YouTube), and collaboration (Microsoft Teams, Zoom). The company has invested in sustainability infrastructure — 32 photovoltaic installations, 50 EV charging sites, and 100,000 m² of green roofs — and has formalized supply-chain governance via the Amfori/BSCI Code of Conduct and a complaint procedure under the German Supply Chain Due Diligence Act (LkSG). Leadership rests with three managing directors: Horst Hermann, Christoph Hermann, and Michael Stöckle. The company emphasizes its position as 'the last mid-sized trading company from the region' and its family-ownership continuity as core differentiators.

Name

Georg Jos. Kaes GmbH: V-Markt & V-Baumarkt

Legal name

Georg Jos. Kaes GmbH

Website

https://georgjoskaes.de

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

101–250 employees

Short description

Georg Jos. Kaes GmbH is a sixth-generation, family-owned multi-format retailer operating 62 stores across Southern Germany under brands including V-Markt hypermarkets, V-Baumarkt DIY, C&C wholesale, V-Mini autonomous stores, fashion, outdoor, fuel stations, and the Jeden Tag private label.

Ownership category

akta.pro rank

Product category

Hypermarket Retail

NAICS

Convenience Retailers and Vending Machine Operators (44513), Grocery and Convenience Retailers (4451), Other Gasoline Stations (45712)

SIC

Retail-Convenience Stores (5412), Retail-Auto & Home Supply Stores (5531), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Truck Stops & Travel Centers (Fuel + Convenience) (CRANAJAC)

akta.pro secondary industries

Traditional Convenience Stores (C-Stores) (CRAHABAA), Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)

Keywords

• Hypermarket retail
• DIY hardware stores
• Fashion retail
• Cash and carry wholesale
• Fuel station operations

Headquarters

HQ city

Mauerstetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. V-Markt Retail Sales: Full-range consumer markets (Vollsortimenters) offering extensive product range from high-quality food and daily necessities to electronics, household goods, cosmetics, textiles, and biological/sustainable products. Revenue generated from direct retail sales to consumers across 39 locations.
2. V-Baumarkt Hardware Store Sales: 13 hardware store locations serving DIY enthusiasts from hobbyists to professional tradespeople. Offers wide product assortment, expert consultation, and services including wood cutting, tool rental, and contractor referral. Supplements physical stores with online shop offering 50,000+ products for in-store pickup.
3. C&C Mauerstetten Cash & Carry: Cash and carry wholesale business serving gastronomy, hospitality businesses, and commercial enterprises. Offers food and non-food products in larger quantity packaging suitable for professional use.
4. Fuel/Gas Station Operations: 34 fuel stations located at store locations offering low-cost, high-quality fuels with direct delivery from South German refineries. Payment via debit/credit card at automated stations. 2-cent promotion: customers receive 2 euro cents value coupon per liter for purchases in stores when buying 20+ liters.
5. V-Mini Convenience Stores: Partial-autonomous small-format stores offering quick and uncomplicated shopping for daily necessities. Operates on cashless, unstaffed basis.
6. Fashion Retail (Christl's, Schuhprofi & Mode): Fashion retail operations including Christl's Mode Märkte (standalone and integrated in V-Märkte) and Schuhprofi & Mode Thannhausen, offering branded articles, footwear, and home textiles at attractive prices with expert service.
7. 1865 Outdoor Equipment: Specialty outdoor and sports retail concept with over 500m² floor space, offering premium clothing, innovative footwear, and comprehensive outdoor accessories.
8. Car Wash Operations: Textile car wash facilities at multiple store locations offering various wash programs from cost-effective standard to premium complete care packages, contributing to vehicle value retention.
9. Brothaus Bakery Operations: Fresh bakery operations integrated into V-Markt locations featuring regional suppliers, offering bread, pastries, seasonal cakes and tortes, and warm food counter for snacks.

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Georg Jos. Kaes GmbH operates a multi-format retail network of approximately 62 locations across Southern Germany, comprising full-range consumer markets (V-Markt, 39 locations), DIY/hardware stores (V-Baumarkt, 13 locations with a 50,000+ product online shop), fashion stores (Christl's Modemarkt, Schuhprofi & Mode), an outdoor/sports specialty store (1865 Outdoor Equipment), cash-and-carry wholesale (C&C Mauerstetten), semi-autonomous convenience stores (V-Mini), 34 automated fuel stations, car washes, and in-store bakeries (Brothaus).

Product overview

Georg Jos. Kaes GmbH operates a diversified multi-brand retail portfolio spanning food retail, DIY, fashion, outdoor sports, wholesale, and convenience services. The core offerings include V-Markt (39 full-range consumer markets offering food and everyday items), V-Baumarkt (13 DIY/hardware stores with 50,000+ product online shop), V-mini (partially autonomous small-format stores), Christl's Modemarkt (fashion retail), Brothaus (fresh bakery sections), Schuhprofi & Mode (shoe and fashion), 1865 Outdoor Equipment (outdoor sports), C&C Mauerstetten (wholesale for gastronomy and trade), 34 fuel stations, and car wash services. The company also offers its own private label 'Jeden Tag' across all V-Markt locations. This portfolio ranges from large-format hypermarket concepts to small-format autonomous store concepts, serving consumers, professionals, and business customers across southern Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Jeden Tag: Private label brand offering budget-friendly products available in all V-Markt stores. Provides affordable alternatives to discounters with products from national and international manufacturers.

Products and services

• V-Markt Full-range consumer hypermarkets offering an extensive assortment from food and daily necessities to electronics, household goods, drugstore, cosmetics and textiles, with emphasis on regional, biological and sustainable products. Operated at 39 locations across Southern Germany.
• V-Baumarkt Hardware stores operating at 13 locations serving DIY enthusiasts and professional tradespeople, with broad product assortment, expert consultation, and services including wood cutting, tool rental and contractor referral. Supported by an online shop offering over 50,000 products with in-store pickup.
• V-Mini – Der kleine Supermarkt Partially autonomous small-format convenience stores offering cashless, unstaffed shopping for daily necessities, positioned for urban proximity retail and rural village shop revival.
• C&C Mauerstetten Cash-and-carry wholesale market in Mauerstetten serving gastronomy, hospitality and trade businesses with food and non-food products in larger packaging suitable for professional use.
• Christl's Modemarkt Fashion stores offering branded clothing, footwear, home textiles and accessories at attractive prices with expert service, available as standalone locations or integrated inside V-Markt hypermarkets.
• Brothaus Fresh bakery section integrated into V-Markt stores, offering breads, pretzels, fine tortes and warm snacks, supplied by regional bakeries.
• Schuhprofi & Mode Shoe and fashion store in Thannhausen offering a large selection of brand-name shoes and textiles for the whole family at affordable prices with expert service.
• 1865 Outdoor Equipment Specialty outdoor and sports retail concept offering over 500 m² of premium clothing, innovative footwear and comprehensive accessories for outdoor and alpine-lifestyle enthusiasts.
• Tankstellen (Fuel Stations) 34 automated fuel stations located at store sites offering cost-effective, high-quality fuels delivered directly from South German refineries, with payment via Girocard or credit card and a 2-cent-per-liter value coupon redeemable on store purchases of 20+ liters.
• Waschstrassen (Car Wash Facilities) Textile car wash facilities at multiple store locations offering programs ranging from cost-effective standard to premium complete-care packages, contributing to vehicle value preservation.
• Jeden Tag (Private Label) Private-label product line available in all V-Markt stores, offering quality articles from national and international manufacturers at budget-friendly prices as a discount alternative.
• V-Baumarkt Online Shop Online e-commerce platform offering over 50,000 hardware products from the V-Baumarkt assortment with in-store pickup option across the 13 physical V-Baumarkt locations.

Quantifiable outcome

• 62 store locations across Southern Germany
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• humedica e.V.coreStrategic or Co-development Partner · 1 January 1985Long-standing humanitarian partnership spanning 40 years. humedica is a German humanitarian aid organization based in Kaufbeuren. The company supports humedica through donations, sponsorships, and event participation. The partnership represents the company's commitment to social responsibility and regional humanitarian causes.
• Meta Platforms Ireland Ltd.minorGTM or Marketing PartnerFacebook and Instagram social media platform provider used for customer engagement and marketing communications through company social media profiles.
• Amfori/BSCIcoreStrategic or Co-development PartnerThe company's Code of Conduct for social and environmental standards in the supply chain is based on the Amfori/BSCI (Business Social Compliance Initiative) Code of Conduct. This partnership framework guides supplier expectations and compliance monitoring.
• HyAllgäu-BodenseeminorStrategic or Co-development PartnerRegional sustainability initiative in the Allgäu-Lake Constance area. The company participates in this forward-looking regional sustainability project as part of its environmental commitment.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BayWa: Munich-based agricultural, energy, and building-materials group operating BayWa Bau & Gartenmärkte plus Ja! gas-station convenience stores. The most regionally analogous multi-format operator combining DIY retail with fuel and rural coverage in Bavaria.
• Metro AG: German cash-and-carry wholesaler (METRO/MAKRO) serving gastronomy, hospitality, and trade customers in large pack sizes. Direct comparable to the C&C Mauerstetten wholesale revenue stream serving food-service operators.
• Kaufland: German hypermarket and consumer-market operator (Schwarz Group) running large-format stores combining food, household, electronics, and seasonal categories. Directly comparable to V-Markt's Vollsortimenter concept across geography, format, and product breadth.
• Bauhaus: Large European DIY/hardware retailer combining city-format specialty stores with big-box 'Bauhaus' workshops. Closely matches V-Baumarkt's blend of hobbyist and professional trade customer base across Southern Germany.
• Globus Baumarkt / Globus Handelshof: Family-owned German hypermarket and DIY operator combining full-range consumer markets with attached hardware stores on shared sites — structurally the closest analogue to the V-Markt + V-Baumarkt + integrated fuel-station model.
• Hornbach Baumarkt: Listed German DIY/hardware chain focused on professional and serious DIY consumers with strong service orientation (wood cutting, tool rental). Directly comparable to V-Baumarkt's assortment and pro-tradesperson positioning.
• OBI: Major German DIY chain with a similar Southern German footprint and an integrated e-commerce + click-and-collect proposition that mirrors the V-Baumarkt 50,000+ product online shop.

Broad incumbents

• Aldi Süd: Headquartered in Mülheim but with deep Southern German density, Aldi Süd is the most relevant discounter incumbent competing for the same price-sensitive Bavarian grocery shopper that V-Markt's 'Jeden Tag' private label is built to defend against.

Emerging players

• tegut: Mid-sized German regional supermarket chain focused on organic, regional, and innovative small-format stores (e.g., 'tegut... teo' autonomous micro-markets). Highly relevant peer for V-Mini's autonomous, neighborhood-format thesis and V-Markt's expanding bio/regional range.

Regional players

• EDEKA Süd: Regional EDEKA wholesale cooperative serving independent retailers across Bavaria and Baden-Württemberg. Operates in the same Southern German grocery catchment as V-Markt and competes for the same household-shopper wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vmarkt.de
• Instagraminstagram.com/vmarkt.de/?hl=de
• LinkedInlinkedin.com/company/georg-jos-kaes-gmbh-v-markt-v-baumarkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georg Jos. Kaes GmbH: V-Markt & V-Baumarkt