Servilusa

What Servilusa does

Servilusa — Agências Funerárias S.A. is the largest funeral services provider in Portugal, founded in 2001 from the merger of SCI and EuroStewart and wholly owned by Grupo Mémora. The company operates a nationwide physical network of more than 70 funeral agencies, 12 funeral centers, and 11 crematoriums, serving more than 95,000 families with a reported NPS of 9.2 and a workforce of approximately 350+ employees. Its core service portfolio includes funeral organization, cremation, international repatriation, sea burials, thanatopraxy, and pre-planned funeral plans (Plano Funeral em Vida) offered in three tiers (Exclusivo, Essencial, Popular). Supporting add-on modules include a funeral florist with e-commerce delivery, obituary listings (Necrologia), loyalty programs (Cartão Confiança), ceremony personalization (music, photography, live streaming), memorial jewelry (Joias Emocionais), and post-funeral support such as grief counseling and headstones.

The company's underlying technology is a funeral services management platform with an integrated digital tribute system (Tributo Digital Servilusa) accessible via WhatsApp, enabling families to access funeral information, send condolences, order flower wreaths, and plant memorial trees. Its sustainability program, In Arboriam — developed in partnership with NGO Tree-Nation since 2020 — has planted over 22,947 trees and achieved 0% CO2 company certification. Pricing starts from €995 for basic funeral packages, with payment facilities and installment plans; pre-planned plans are sold on multi-year contracts. Go-to-market combines direct-to-consumer sales through its physical agency network and 24/7 call center, enterprise field sales through corporate protocols with 70+ employer and association partners (including ACP, INATEL, Santa Casa da Misericórdia, and major corporations), and a growing e-commerce florist channel. The company pursues long-duration municipal concessions (e.g., 30-year Maia concession) to expand its crematorium footprint.

Name

Servilusa

Legal name

Servilusa Agências Funerárias S.A.

Website

https://servilusa.pt

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Servilusa is the largest funeral services company in Portugal, operating 70+ agencies, 12 funeral centers, and 11 crematoriums, serving 95,000+ families with funeral organization, cremation, pre-planned plans, international repatriation, floristry, and memorial products.

Ownership category

akta.pro rank

Headquarters

HQ city

Amadora

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Funeral Services: Core revenue stream from organizing and conducting funerals including body preparation, ceremonies, cremation, and burial services. Revenue generated at point of service delivery.
2. Pre-planned Funeral Plans (Plano Funeral em Vida): Advance funeral planning services allowing customers to pre-select and pre-pay for funeral arrangements. Can be paid in single payment or interest-free installments.
3. Floral Arrangements: Sale of floral tributes (wreaths, hearts, palms, crosses) for funeral ceremonies, sold through e-commerce platform with delivery to funeral venues.
4. Memorial Services: Services including sea burial ceremonies with yacht/boat transport, cremation, and memorial merchandise.
5. International Repatriation: International funeral services including documentation, air freight, legal procedures, and repatriation coordination.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Servilusa is the largest funeral services provider in Portugal, organizing and conducting funerals (burial, cremation, sea burial) and offering pre-planned funeral plans, international repatriation, floristry for ceremonies, and memorial/keepsake products. It operates 70+ funeral agencies, 12 funeral centers, and 11 crematoriums nationwide, supported by a 24/7 hotline and digital tribute tools.

Product overview

Servilusa is a comprehensive funeral services company operating as the largest funeral service provider in Portugal. The company offers a portfolio of core funeral services including funeral organization, cremation, international repatriation, and pre-planned life funeral plans (Plano Funeral em Vida) available in Exclusivo, Essencial, and Popular tiers. Supporting the core services are numerous add-on modules such as the funeral florist service, obituary listings, loyalty programs (Cartão Confiança), digital tributes via WhatsApp, emotional jewelry memorial pieces, and environmental initiatives (In Arboriam). The company also provides ceremony personalization options including tribute ceremonies, sea ash scattering, photography/video coverage with live streaming, music and art services, body care (thanatopraxy), biography publication, and eco-friendly options. Post-funeral support includes grief counseling, graves/headstones, exhumations, and financial assistance plans starting from €995. Servilusa operates over 70 agencies, 12 funeral centers, and 11 crematoriums across Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• In Arboriam: Projeto ambiental em colaboração com a ONG Tree-Nation, que planta uma árvore por cada funeral realizado, compensando as emissões de CO2 da empresa.
• Funerária Central de Queijas
• Tributo Digital Servilusa

Products and services

• Organizar Funeral (Funeral Organization) Comprehensive funeral organization service including all procedures and decisions required when a loved one passes away, providing professional guidance, body preparation (tanatopraxia), ceremonies, cremation, and burial.
• Plano Funeral em Vida (Pre-Planned Funeral Plan) Pre-planned funeral plan allowing individuals to organize and pre-pay for their funeral in advance, available in three tiers: Exclusivo (premium customizable), Essencial (quality standard), and Popular (essential affordable), with guaranteed execution by Servilusa directly.
• Cremação (Cremation) Cremation service with complete funeral packages including viewing and religious or non-religious ceremonies, with ashes placed in urns, scattered at sea or in gardens, or transformed into diamonds.
• Funeral Internacional (International Funeral) International repatriation service handling documentation, legal procedures, air freight, travel arrangements, and translation services for funerals involving foreign countries.
• Florista Funeral (Funeral Florist) Online flower shop offering wreaths, hearts, palms, and crosses in various sizes and colors, with delivery to funeral venues.
• Tributo Digital Servilusa (Digital Tribute) Digital service via WhatsApp enabling access to funeral information, sharing details, sending condolences, ordering flowers, and planting trees in tribute to the deceased.
• Joias Emocionais (Emotional Jewelry) Exclusive and personalized memorial jewelry pieces that eternize memories, including flowers dipped in silver or gold, diamonds created from ashes or hair, and fingerprint impressions on medals.
• Cinzas ao Mar (Ashes at Sea) Sea ceremony service scattering cremated remains from a yacht (32 seats), sailboat (12 seats), or speedboat (9 seats) at a geo-located site.
• Facilidades de Pagamento (Payment Facilities) Financial solutions and payment plans starting from €995, including interest-free installments, making funeral services accessible to all families.
• Protocolos (Protocol Partnerships) Partnership program with 70+ employers and associations (ACP, INATEL, Santa Casa Misericórdia, Military Associations, Police Unions, University of Coimbra, Sporting/Benfica, Mota-Engil, Jerónimo Martins) offering members and employees discounted funeral services.

Quantifiable outcome

• 95,000+ families served
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and moderate.

• Tree-NationcoreStrategic or Co-development Partner · 1 January 2020Collaboration with NGO Tree-Nation for the In Arboriam project, committing to plant one tree for each funeral performed. As of February 2024, over 22,947 trees planted and 8,053 tons CO2 compensated, making Servilusa a 0% CO2 company.
• ACP - Automóvel Clube de PortugalminorChannel Partner/ Reseller/ DistributorCorporate protocol offering ACP members discounted funeral services
• INATEL - Instituto Nacional para Aproveitamento dos Tempos LivresminorChannel Partner/ Reseller/ DistributorPartnership offering INATEL members special conditions on funeral services
• Santa Casa da Misericórdia (Multiple locations)moderateStrategic or Co-development PartnerPartnerships with Misericórdia institutions in Figueira da Foz, Cantanhede, Coimbra, Évora, Lagos, Portimão for social funeral services
• University of CoimbraminorStrategic or Co-development PartnerProtocol offering university community preferential conditions on funeral services
• Associação Portuguesa dos Profissionais do Sector Funerário (APPSF)coreStrategic or Co-development PartnerCollaboration on grief support workshops and professional development in funeral sector
• Souto de Moura (Architecture)moderateTechnology or IntegrationAward-winning architect Eduardo Souto de Moura designed the Centro Funerário e Crematório da Maia project

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• StoneMor Partners: US-listed owner and operator of cemeteries and funeral homes offering pre-need merchandise, burial, and cremation services. Broad incumbent with similar pre-planning recurring revenue dynamics.
• Carriage Services: US-listed deathcare provider operating funeral homes, cemeteries, and crematoria with focus on personalized service and pre-need contracts. Comparable multi-site operations and pre-arranged revenue model.
• Service Corporation International: Largest North American funeral services and cemetery operator with combined funeral home, cremation, and pre-need planning businesses. Broad incumbent providing scale benchmark for funeral services operations globally.
• Foundation Partners Group: US-based funeral and cemetery services platform with operations across multiple states. Comparable multi-site operating model with focus on cremation growth and pre-need services.

Direct peers

• Mémora: Spanish funeral services group and parent of Servilusa (Grupo Mémora). Operates funeral homes, crematoria, and pre-planning services across Iberia with comparable service portfolio including floral, international repatriation, and memorial products.
• Funespaña: Spanish funeral services company offering funeral organization, cremation, pre-arranged plans, and floristry across Spain. Comparable Iberian-market operator with similar service mix and direct competitive overlap in repatriation services.
• Dignity plc: UK-listed funeral services operator with network of funeral homes and crematoria offering pre-arranged funeral plans, cremation, and repatriation. Highly comparable business model including pre-planning recurring revenue and nationwide physical infrastructure.

Regional players

• Co-operative Funeralcare: UK funeral services division of the Co-operative Group, one of the UK's largest funeral operators with national network of funeral homes and pre-paid funeral plans. Comparable geographic-saturation model with strong pre-planning offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Servilusa
• LinkedInlinkedin.com/company/servilusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servilusa