SMAAK keukens

What SMAAK keukens does

SMAAK keukens is a Dutch custom kitchen retailer operating from a single showroom at Birkstraat 101 in Soest, Netherlands. The company designs, sells, and installs bespoke kitchens for residential and select commercial customers in the Amsterdam-Utrecht corridor, covering Amersfoort, Soest, Hilversum, Utrecht, and surrounding areas. Founded in 2022 by brothers Mark and Bart Eigenhuis, who together bring more than 25 years of combined experience in kitchen sales, design, installation, and delivery, SMAAK has built a team of approximately eight employees delivering full-service kitchen solutions from inspiration through installation, including coordination with renovation contractors. A typical engagement includes a home visit for measurements, in-showroom material and appliance selection, custom design, delivery, and professional installation by an in-house team.

The company's core offering is custom kitchen design and assembly, supplemented by curated appliances from premium brands such as AEG, BORA, Quooker, ATAG, Novy, Siemens, and Inventum, and bespoke metalwork from Siersmederij Tupker. There is no proprietary technology platform or e-commerce channel; differentiation rests on in-person design consultations, a physical showroom, a fixed in-house installation crew, CBW Erkend Bedrijf certification, and a strong local reputation evidenced by a 9.0 Trustpilot rating and a content library of more than 25 'Binnenkijken bij' customer case studies on the company website.

The revenue model is project-based: each kitchen is fully custom with net pricing that does not require negotiation, and final price varies by material, appliance selection, and kitchen dimensions. Go-to-market is direct-to-consumer via showroom appointments, with lead generation driven primarily by word-of-mouth referrals, interior designer partnerships (e.g., Studio Refined), local press (Soestercourant), and the case-study content platform. The company is privately held, family-owned by the founding Eigenhuis brothers, with no external funding, parent company, or subsidiaries disclosed.

Name

SMAAK keukens

Legal name

SMAAK Keukens

Website

https://smaakkeukens.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

SMAAK keukens is a privately held Dutch custom kitchen design, sales, and installation company based in Soest, serving residential homeowners and select commercial clients across the Amsterdam-Utrecht corridor with bespoke kitchens, founded in 2022 by brothers Mark and Bart Eigenhuis.

Ownership category

akta.pro rank

Product category

Custom Kitchen Design and Installation

NAICS

Interior Design Services (54141), Household Appliance Manufacturing (3352)

SIC

Household Furniture (2510)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Built-In Appliance Installation (Wall Ovens, Cooktops, Built-In Microwaves) (HSAGANAE)

Keywords

• Custom kitchen design
• Kitchen installation services
• Bespoke cabinetry
• Kitchen retail
• Kitchen renovation

Headquarters

HQ city

Soest

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Kitchen sales and installation: Full-service custom kitchen sales including design, supply of cabinetry and appliances, delivery, and professional installation. Pricing is highly variable based on material choices, appliance selection, and kitchen size. The company also offers renovation coordination services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

SMAAK keukens designs, sells, and installs customized kitchens for residential customers in the Netherlands. The company provides personalized design consultations, custom cabinetry, worktops, and integrated kitchen appliances from brands such as AEG, Quooker, BORA, ATAG, Novy, Siemens, and Inventum, delivering full-service solutions from concept through professional installation and renovation coordination.

Product overview

SMAAK keukens is a Dutch custom kitchen design, sales, and installation company based in Soest, Netherlands. The company specializes in bespoke kitchens tailored to individual customer preferences, offering design consultation, custom cabinetry, worktops, and kitchen appliances. They work with various kitchen appliance brands including AEG, Quooker, Novy, ATAG, BORA, Siemens, Liebherr, Stoves, and Inventum, and offer complementary products such as boiling water taps, wine climate cabinets, induction cooktops with integrated extraction, and steam ovens. The company operates from a showroom in Soest and provides full-service kitchen solutions including design, delivery, and professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchen Design and Installation
• Kitchen Renovation Coordination

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• QuookercoreTechnology or IntegrationQuooker provides instant boiling water taps and complementary Cube sparkling water systems sold and installed as part of SMAAK kitchen projects. Multiple customer case studies feature Quooker taps (Fusion, Flex, black, gold, brass patina variants). SMAAK offers the full Quooker range in their showroom and includes them in kitchen designs.
• AEGcoreTechnology or IntegrationAEG supplies built-in appliances including wine climate cabinets, cooktops with integrated extraction, ovens, and dishwashers featured in SMAAK kitchen projects. AEG wine coolers and ComboHob induction cooktops with extraction are highlighted in several customer showcases.
• ATAGcoreTechnology or IntegrationATAG provides built-in kitchen appliances (ovens, cooktops) offered through SMAAK. Several customers reference ATAG appliances and SMAAK recommends visiting ATAG experience centers in Duiven and Bosch in Hoofddorp.
• BORAcoreTechnology or IntegrationBORA supplies induction cooktops with integrated downdraft extraction units featured in SMAAK kitchens. Multiple customer case studies showcase BORA cooking surfaces.
• NovycoreTechnology or IntegrationNovy provides ceiling-mounted extraction units and panorama cooktops with extraction, referenced in customer showcases as an alternative to in-worktop extraction systems.
• Studio Refined (Maaike Schipper-Boomgaard)minorGTM or Marketing PartnerStudio Refined is an interior design firm that refers clients to SMAAK Keukens. Interior designer Maaike Schipper-Boomgaard creates kitchen designs that are then realized through SMAAK's supply and installation services.
• Siersmederij TupkercoreStrategic or Co-development PartnerSiersmederij Tupker (Pascal and Carin Tupker) creates custom metalwork (brass, bronze, aged patina) for SMAAK kitchen projects, including handles, plinths, mirrors, and decorative elements. Multiple SMAAK kitchens feature bespoke Tupker metalwork. A dedicated Tupker SMAAK kitchen was installed in Tupker's own showroom as a showcase.
• StreetGasmminorOthersStreetGasm is a supercar and lifestyle community (300+ members) headquartered in Soest. They chose SMAAK Keukens for their headquarters kitchen, citing support for local businesses as a key driver.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Droomkeuken: Dutch kitchen retailer offering custom kitchen design, supply, and installation with multiple showroom locations. Comparable business model and target customer (Dutch homeowners undertaking kitchen renovations) to SMAAK.
• Keller Keukens: Dutch kitchen retailer specializing in custom kitchen design and installation for residential customers. Similar full-service model and customer base to SMAAK, with comparable showroom-led go-to-market approach.
• De Keuken Concurrent: Dutch kitchen discounter offering custom kitchens with design and installation services. Similar complete-service offering to SMAAK, though positioned at a more value-oriented price point and serving a national footprint.
• Bribus Keukens: Dutch custom kitchen retailer offering design, sale, and installation services through regional showrooms. Closely aligned with SMAAK in offering, customer segment (homeowners), and full-service business model.

Broad incumbents

• Bulthaup: Premium German kitchen brand with a global showroom and dealer network. Comparable premium positioning to SMAAK's high-end kitchen projects, though Bulthaup operates a manufacturer-plus-dealer model rather than integrated retail.
• IKEA Keukens: Mass-market kitchen retailer with planning, sale, and installation services in the Netherlands. Targets the same Dutch homeowner segment as SMAAK but at a dramatically lower price point and with a fully self-service/configuration model.
• Mandemakers Keukens: Largest kitchen retailer in the Netherlands with dozens of showrooms nationwide, offering complete custom kitchen design, sale, and installation services. Comparable to SMAAK in core offering but operates at vastly greater scale and broader geographic footprint.
• Keukenloods: Major Dutch kitchen discounter with a network of large showrooms selling custom kitchens with installation services. Directly comparable business model to SMAAK but with mass-market price positioning and significantly larger scale.
• SieMatic: Premium German kitchen manufacturer with a global dealer showroom network. Comparable high-end kitchen positioning to SMAAK's premium projects; competes for the same luxury/upper-mid homeowner segment.
• Poggenpohl: German premium kitchen manufacturer with showroom distribution worldwide. Comparable to SMAAK's premium positioning in the kitchen category, though Poggenpohl is a brand/manufacturer rather than a retailer/installer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smaak-keukens

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMAAK keukens