pacific campaign house

What pacific campaign house does

Pacific Campaign House (PCH) is a South San Francisco-based, full-service paid media digital agency founded in 2011 by Cheryl Hori. The firm specializes in digital strategy, branding, advertising, and video production for Democratic political campaigns and progressive advocacy organizations, with a core differentiation around culturally-competent creative for diverse audiences — particularly AAPI, Black, Hispanic/Latino, and LGBTQ+ communities. PCH's underlying technical capability is concentrated in behavioral targeting via geo-fencing (identifying audiences by location visitation rather than surname-based demographic modeling), in-language creative trafficking across 10+ languages, and custom real-time reporting dashboards for campaign performance tracking. Core service lines span strategy and consulting, ad targeting and trafficking on Google/Facebook/YouTube, video content production for broadcast/digital/OTT/OOH, web design and development, social media management, digital trainings, and graphic design. Notable innovation work includes the first-ever Waze GPS-navigation GOTV campaign (Equality California, 2021), a Grindr LGBTQ+ mobilization campaign (Silver State Equality, 2023), and large-scale AANHPI persuasion programs (DCCC, 11 congressional districts, 79 creative assets in 4 languages).

The business operates on a project-based professional services model with publicly disclosed budget tiers ranging from under $10,000 to over $50,000 and multi-year contract cadences on certain engagements. PCH holds Minority Business Enterprise (MBE) and DOT Disadvantaged Business Enterprise (DBE) certifications, enabling preferential access to institutional and government procurement. The team is small — approximately 5 named personnel including the founder, a senior paid media manager, a project manager, a graphic designer, and a creative producer — executing through direct, relationship-based engagement with clients. Marquee clients include DCCC, HRC, NRDC AF, DNC, SEIU, APIA Vote, ASPIRE PAC, Equality California, Silver State Equality, Community Justice Action Fund, and She the People. The firm has accumulated at least 17+ industry awards since 2021 across Pollie Awards (AAPC) and Reed Awards (Campaigns & Elections) and was named to Adweek's Fastest Growing Agencies list in 2023. PCH is privately held with no disclosed institutional investors, no funding rounds, and no M&A activity, operating as an independent, founder-led boutique.

Name

pacific campaign house

Legal name

Pacific Campaign House

Website

https://pacificcampaignhouse.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Campaign House is a South San Francisco-based, full-service paid media agency founded in 2011 that specializes in culturally-competent digital advertising, behavioral targeting, and multi-language creative for Democratic political campaigns and progressive advocacy organizations.

Ownership category

akta.pro rank

Product category

Political Digital Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Political & Advocacy Advertising (MPADAEAK)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Paid media agency
• Political digital advertising
• Voter mobilization campaigns
• Culturally-competent advertising
• Digital campaign strategy

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services / Consulting: Full-service paid media agency providing strategy, consulting, ad targeting, video production, web design, social media management, and digital trainings to political campaigns and mission-driven organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pacific Campaign House is a full-service paid media digital agency that partners with mission-driven organizations, political campaigns, advocacy groups, and progressive nonprofits to plan and execute digital advertising, voter mobilization, branding, video production, and training engagements. Its core offerings include strategy & consulting, ad targeting & trafficking across Google, Facebook, and YouTube, video content production, web design and development, social media management, digital trainings, and graphic design and creative, delivered with particular specialization in reaching AAPI, Black, Latino, LGBTQ+, and other minority audiences through culturally-competent creative and multi-language content.

Product overview

Pacific Campaign House is a full-service paid media agency offering a comprehensive suite of digital campaign services rather than a traditional software product. The agency's core offerings include Strategy & Consulting, Ad Targeting & Trafficking, Video Content Production, Web Design & Development, Social Media Management, Digital Trainings, and Graphic Design & Creative. These services are delivered to mission-driven organizations and political campaigns, with specialized expertise in reaching diverse and minority audiences. The agency also develops proprietary approaches such as Behavioral Targeting Mobilization using geo-fencing technology, GPS Navigation GOTV advertising, and multi-language AANHPI voter persuasion campaigns. PCH operates as a service-based agency rather than a platform-plus-modules architecture, providing customized campaign services across digital advertising, video production, brand design, and organizational training.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Consulting Digital strategy and consulting service that works with mission-driven organizations and political campaigns to expand online footprint, including comprehensive digital audits, best practices, and hands-on support to strengthen or build digital programs.
• Ad Targeting & Trafficking End-to-end digital advertising service that launches and manages campaigns to hyper-targeted audiences across platforms such as Google, Facebook, and YouTube, including strategy, media planning, production, creative placement, and transparent real-time reporting dashboards.
• Video Content Production Award-winning video content production service delivering creative strategically produced for broadcast, digital, OTT, and OOH platforms, including pre-production storyboarding and scripting, on-the-ground film production, and post-production.
• Web Design & Development Custom website design and development service focused on compelling content presentation, user experience optimization, fast load times, and brand-aligned representation, including design, development, and user trainings.
• Social Media Management Social media strategy and management service that establishes brand tone and style, creates rules of engagement for community management, and produces platform-specific creative to expand reach and build online community.
• Digital Trainings Digital skills training programs covering email program management, political advertising verification, and navigation of online advertising platforms, delivered via custom curricula and conducted in over 20 states.
• Graphic Design & Creative Creative content development service producing graphic, audio, and video assets with clean modern design, efficient user experience, and mobile-responsive approach for campaigns and organizations.
• AANHPI Voter Persuasion Campaigns Culturally-competent digital advertising campaigns targeting Asian American Native Hawaiian and Pacific Islander voters, including video ads, multi-language content across 4 languages, and multi-platform trafficking delivered to clients such as the DCCC.
• Behavioral Targeting Mobilization Voter mobilization service leveraging behavioral data and geo-fencing technology to identify and target hard-to-reach audiences based on actual behavior rather than traditional demographic modeling, delivered to clients such as APIA Vote.
• LGBTQ+ Voter Mobilization Get-out-the-vote campaigns targeting LGBTQ+ voters through innovative platform strategies such as dating apps like Grindr, with culturally-competent and platform-tailored messaging delivered to clients such as Silver State Equality.
• GPS Navigation GOTV First-ever GPS-navigation get-out-the-vote advertising service using Waze to direct voters to polling locations and tie ad engagement to actual voter turnout, delivered to clients such as Equality California.
• Brand Identity & Design Complete brand renovation service including logo design, design system development, website design, brand guidelines, and messaging strategy for political organizations such as ASPIRE PAC.
• Email Acquisition Campaigns Email list building campaigns targeting specific demographics such as women of color, with organic sharing optimization and engagement metrics tracking, delivered to clients such as She the People.

Quantifiable outcome

• 21% increase in AAPI voter turnout for APIA Vote campaign
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GMMB: Large, established Democratic political media firm providing advertising, public affairs, and direct mail alongside digital services. Broader incumbent than PCH with a wider portfolio (broadcast, direct mail, digital), but overlapping in Democratic paid-media and advocacy work.
• Buchanan Public Relations: Established public affairs and PR firm providing communications, media strategy, and digital services to corporations, nonprofits, and political organizations. Comparable to PCH in PR/communications scope and nonprofit/cause client base, but with broader corporate practice.

Direct peers

• Blueprint Interactive: Progressive digital agency providing strategy, creative, paid media, and content production to advocacy organizations, campaigns, and causes. Directly comparable to PCH in service mix and ideological alignment with progressive/mission-driven clients.
• 270 Strategies: Progressive political consulting firm providing digital strategy, paid media, and campaign execution to Democratic campaigns and progressive causes. Comparable to PCH in targeting Democratic clients and offering similar paid-media and digital services.
• Bully Pulpit Interactive: One of the largest progressive digital agencies in the U.S., offering paid media, creative production, and digital strategy to Democratic campaigns and progressive causes. Closest peer to PCH in terms of client base (Democratic/progressive), full-service digital offerings, and award recognition in the political space.
• Rising Tide Interactive: Democratic digital agency specializing in online advertising, fundraising, and persuasion campaigns for progressive candidates and causes. Highly comparable to PCH in service scope, political alignment, and focus on data-driven targeting for Democratic campaigns.
• Middle Seat: Progressive strategic communications and digital agency serving advocacy organizations, campaigns, and mission-driven clients. Comparable to PCH in progressive alignment and full-service paid media + creative + digital strategy offerings.
• Mothership Strategies: Political and advocacy digital agency providing ad buying, creative, and digital strategy to Democratic campaigns and progressive causes. Comparable to PCH in paid-media focus and Democratic client base.
• Avalanche Strategy: Democratic political digital consulting firm providing online advertising, targeting, and campaign strategy to progressive candidates and committees. Direct peer to PCH in service specialization on Democratic paid media and progressive issue advocacy.

Emerging players

• Resonance: Boutique multicultural and multicultural-focused marketing and advertising agency specializing in diverse audiences including AAPI, Black, and Latino communities. Highly relevant as a cultural-competency peer to PCH in minority-audience targeted advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PCHdigital
• Facebookfacebook.com/pacificcampaignhouse
• Instagraminstagram.com/pacificcampaignhouse
• LinkedInlinkedin.com/company/pacific-campaign-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pacific campaign house