SERIOUSWORK > LEGO Serious Play Facilitation Training

What SERIOUSWORK > LEGO Serious Play Facilitation Training does

SERIOUSWORK (trading name of Serious Outcomes Ltd, a UK-registered private limited company founded circa 2015–2016) provides certification training in the LEGO Serious Play (LSP) facilitation methodology. The core offering is a multi-track training program covering Build Level 1 (Individual Models), Build Level 2 (Shared Models), and Build Level 3 (System Models), with distinct specialization tracks in Facilitation, Coaching, and Education. The methodology uses LEGO bricks as a tactile medium for metaphorical expression, taught through what the company describes as practice-based learning in which participants learn to facilitate rather than merely participate. Courses are delivered online via Zoom and digital whiteboards (MURAL/Miro) or in-person at training locations in London, Singapore, Bangkok, Dubai, New York, Denver, and Boston.

Beyond training, SERIOUSWORK has developed proprietary online facilitation techniques—Magic Hands© and Build-Along©—created during the COVID-19 pandemic to enable remote LSP delivery. The company has published four books on the methodology (SERIOUSWORK, MASTERING the LEGO Serious Play Method, How to Facilitate the LEGO Serious Play Method ONLINE, Building Better Learning) collectively available in six languages with over 500 Amazon global ratings, plus a Mandarin translation via Cheers Publishing in China. A Circle-based community platform launched January 2023 with over 2,200 members offers a free Inner Circle tier and a Graduate Academy with webinars, downloads, and additional resources for certified facilitators.

The revenue model is course-fee based: public 2-day online courses at £1,300+VAT, 2-day face-to-face foundation at £1,665+VAT, 1-day coaching at £495+VAT, with 4-day Advanced and in-house corporate training priced on application. In-house engagements typically require 5+ facilitators per organization with payment terms of full contract value due four weeks before training. Customer segments span four horizontal personas—organizational leaders/teams, professional facilitators/consultants, executive coaches, and educators—alongside named enterprise clients including Google, Coca-Cola, HSBC, Deloitte, IBM, BMW, Shell, Cisco, Citibank, Accenture, Pfizer, Spotify, Cathay Pacific, FutureLearn, the UK Department for Education, IDB, FedEx, and Waitrose. Go-to-market is direct via serious.global with self-serve booking plus proposal-based enterprise sales, supported by content marketing through an extensive blog, graduate case studies, and Google Reviews testimonials.

Name

SERIOUSWORK > LEGO Serious Play Facilitation Training

Legal name

Serious Outcomes Ltd

Website

https://serious.global

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SERIOUSWORK, a UK trading name of Serious Outcomes Ltd, delivers LEGO Serious Play facilitation, coaching, and educator training certification. The company serves professional facilitators, coaches, educators, and enterprise clients across 7+ countries via online and in-person courses.

Ownership category

akta.pro rank

Product category

Professional Training & Facilitation Certification

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Facilitation training
• Professional coaching certification
• Corporate workshop training
• Educator professional development
• Executive training programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Facilitation Certification Training: 2-day and 4-day LEGO Serious Play facilitation certification courses offered publicly and in-house. Public courses priced at £1,300–£1,665+VAT. In-house training charged at agreed contract value plus expenses. Primary revenue stream generating recurring course fee income from individuals and organizations.
2. Coaching Certification Training: 1-day online LEGO Serious Play coaching training priced at £495+VAT. Targets professional coaches seeking to integrate LSP into their practice. Conducted via online half-day sessions.
3. Education Certification Training: LEGO Serious Play education training for educators and learning designers. Offered as 1-day face-to-face and 2-day online formats. In-house education training also available for institutions.
4. Book Sales: Four published books sold as digital downloads and paper copies via Amazon. Titles include SERIOUSWORK (2016), MASTERING the LEGO Serious Play Method (2020), How to Facilitate LEGO Serious Play ONLINE (2020), and Building Better Learning. Translations available in Mandarin. Generates additional revenue from published intellectual property.
5. LEGO Kit and Materials: LEGO kits and training materials included as part of course enrollment. Online participants receive bricks via post prior to training. Materials cost embedded in course pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

SERIOUSWORK provides LEGO Serious Play (LSP) facilitation, coaching, and education certification training to individual professionals and organizations globally. The company delivers instructor-led courses in three tracks — Facilitation, Coaching, and Education — across multiple formats including 2-day foundation face-to-face, 2-day online, 4-day advanced system-level, and tailored in-house corporate programs. Beyond training, it publishes books on the LSP methodology and runs a community platform for graduates.

Product overview

SERIOUSWORK is a gold-standard provider of LEGO Serious Play facilitation training and certification programs. The core product is the LSP Facilitation Training programme, which is offered in three tracks — Facilitation, Coaching, and Education — each available in multiple delivery formats (2-day foundation face-to-face, 2-day foundation online, 4-day advanced in-person, and tailored in-house options). The facilitation track covers Build Levels 1–3: Individual Models, Shared Models, and System Models. All trainings emphasise practice-based learning where participants facilitate from day one, developing skills applicable to any meeting or workshop. Beyond training, the company has published four books on the methodology (including titles on facilitation, online facilitation, and education), and operates a Circle-based community platform with over 2,200 members offering free downloads for non-graduates and elevated Graduate Academy access for certified facilitators. Instructors include founder Sean Blair, Liam Isaac, Victoria Bradley, and Jens Droege.

Differentiator

Problem solved

Functional benefit

Products and services

• 2 Day Foundation Facilitation Training (Face-to-Face) Two-day in-person foundation training that teaches participants to facilitate outcome-oriented meetings and workshops using the LEGO Serious Play methodology. Covers Build Levels 1 and 2 with physical LEGO bricks. Delivered globally at scheduled locations for individual professionals and enterprise groups.
• 2 Day Online Facilitation Training Two-day online foundation training delivered via Zoom with digital whiteboards, covering Build Levels 1 and 2. Includes proprietary online-specific techniques (Magic Hands©, Build-Along©) developed for remote facilitation. LEGO kits shipped to participants in advance. Priced at £1,300+VAT.
• Advanced Facilitation Training (4-Day System-Level) Four-day advanced training covering Build Level 3: System Models, enabling participants to facilitate complex system-level workshops where groups build shared models and connect agents to explore system dynamics, leverage points, and strategic responses to change and uncertainty.
• LSP Coaching Training LEGO Serious Play coaching training developed specifically for professional coaches, teaching them to use LEGO bricks as a visual and hands-on tool within coaching conversations to help clients construct visions, model perceived blocks, and devise new ways forward. Available as a one-day online course.
• LSP Education Training LEGO Serious Play training designed for educators and learning designers covering how to use LEGO bricks to build better learning experiences in educational settings. Supports student engagement, classroom learning enhancement, teacher professional development, school culture building, DEI workshops, and student voice/PSHE/wellbeing sessions.
• In-House Corporate Training Tailored LEGO Serious Play facilitator training delivered at a client's location or via a custom online arrangement. Targets organizations needing 5+ facilitators certified. Custom proposal-based pricing with full contract value due 4 weeks before training commencement; travel expenses billed separately.
• SERIOUSWORK Book (How to Facilitate Meetings & Workshops Using the LEGO Serious Play Method) Foundational book on the LEGO Serious Play facilitation methodology providing comprehensive guidance for designing and leading effective meetings and workshops using LEGO bricks. Authored by founder Sean Blair.
• Mastering the LEGO Serious Play Method (Book) 180-page full-colour book with 44 detailed facilitation techniques for trained LEGO Serious Play facilitators, plus 20 graduate stories documenting post-training application of the method. Written by master trainer Sean Blair.
• How to Facilitate the LEGO Serious Play Method ONLINE (Book) Book documenting online LEGO Serious Play facilitation techniques developed during the COVID-19 pandemic to address the challenge of remote facilitation. Covers new online-specific techniques and requirements including a fourth skills build stage.
• Building Better Learning Using the LEGO Serious Play Method in Education (Book) Book on applying LEGO Serious Play in educational contexts, documenting classroom experiences and key takeaways for educators using LEGO bricks to build better learning experiences.
• SERIOUSWORK Book in Mandarin (乐高 工作法 实战手册) Mandarin Chinese translation of the core SERIOUSWORK book, published in China by Cheers Publishing and translated by Vicky Qu and Xiaotsing Ma, expanding the methodology's reach to Chinese-speaking readers.

Quantifiable outcome

• Graduates report facilitating paid client workshops within 7 days of certification
• +4 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Cheers Publishing (China)minorChannel Partner/ Reseller/ Distributor · 1 January 2021Chinese publishing partner that published the Mandarin translation of the first SERIOUSWORK book ('乐高 工作法 实战手册'). Translation work by Vicky Qu and Xiaotsing Ma. Available for purchase on Amazon in China.
• ZoomcoreTechnology or Integration · 1 January 2020Video conferencing platform used for all online LEGO Serious Play training and facilitation. Primary platform for remote course delivery. SeriousWork pioneered online LSP techniques using Zoom as the primary video conferencing tool.
• MURAL / Miro (Digital Whiteboards)coreTechnology or Integration · 1 January 2020Digital whiteboard platforms used for online LSP shared model building. MURAL used for Systems Build canvas creation and online collaboration. Technology enables remote groups to co-create shared ideas using LEGO bricks in virtual environment. SeriousWork developed specific techniques leveraging these platforms for online facilitation.
• Jens Droege (Training Associate)coreStrategic or Co-development Partner · 1 January 2020Training associate and co-developer of online LEGO Serious Play techniques including Magic Hands© and Build-Along©. Worked with Sean Blair during COVID-19 to pioneer and test online LSP methodologies. Co-author contributor to online facilitation innovation.
• LSPConnect / Guy StephensminorStrategic or Co-development Partner · 1 January 2020LSPConnect co-founder Guy Stephens participated in and documented the online Build Level 3 Systems Model pilot. Provided detailed write-up of online systems model training experience, contributing to validation of online Systems Build approach.
• LEGO Group (Open Source Program)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2010LEGO Group made the LEGO Serious Play method open source in 2010 under a Creative Commons 'Attribution Share Alike' license. SeriousWork uses the LSP method as described in the LEGO Group Open Source Guide. SeriousWork aligns with LEGO Serious Play trademark guidelines and respects the LEGO Group's IP. LEGO, LEGO Serious Play, Minifigure, and Brick configurations remain trademarks of the LEGO Group.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• BTS Group: BTS is a global professional services firm specializing in leadership development, sales transformation, and strategy execution simulations, often using experiential/active learning methodologies similar in spirit to SeriousWork's practice-based facilitation approach.
• Fierce, Inc. Fierce offers corporate training programs on conversations and workplace culture, delivered through certified facilitators in a network model that competes with SeriousWork's facilitation certification value proposition in the enterprise training market.
• DDI (Development Dimensions International): DDI is a global leadership development firm offering facilitation, coaching, and management training programs to enterprise clients, comparable in target buyer (enterprise L&D) and methodology (skills-based leadership training) to SeriousWork's in-house corporate track.
• FranklinCovey: FranklinCovey is a global leadership and effectiveness training company offering facilitated workshops (e.g., The 7 Habits) delivered by certified facilitators through a similar franchise/certification model, structurally analogous to SeriousWork's certified facilitator ecosystem.
• Center for Creative Leadership: CCL is a globally established leadership development training and research institution offering facilitation, coaching, and executive education programs that compete for the same enterprise L&D budget as SeriousWork's facilitation and coaching tracks.
• VitalSmarts: VitalSmarts is an established corporate training company offering courses like Crucial Conversations and Crucial Influence for leadership and facilitation skills, competing with SeriousWork for enterprise training dollars focused on meeting outcomes and team alignment.
• Dale Carnegie Training: Dale Carnegie is a long-established global provider of professional development and leadership training with a certified instructor network across multiple countries, overlapping with SeriousWork's mid-market training and corporate facilitation market.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, executive coaching, and team effectiveness services that compete for the same enterprise L&D budget and overlap with SeriousWork's coaching and leadership development positioning.

Direct peers

• LSPConnect: LSPConnect is another LSP facilitation training and community provider, co-founded by Guy Stephens who is named in SeriousWork's own partnerships data as having co-developed the online Build Level 3 Systems Model pilot. Operates in the same niche methodology certification market.

Others

• International Association of Facilitators (IAF): IAF is the global professional association for facilitators (SeriousWork's founder Sean Blair is noted as a 'Certified Professional Facilitator-IAF'). It governs facilitator certification standards and provides industry context and networking for the same practitioner audience SeriousWork serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seriousglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERIOUSWORK > LEGO Serious Play Facilitation Training