Schuler Service, Inc.

What Schuler Service, Inc. does

Schuler Service, Inc. is a privately held, family-owned residential services company founded in 1923 and headquartered in Allentown, Pennsylvania. The firm provides plumbing, heating, water treatment, and kitchen/bathroom remodeling services to homeowners and a small commercial base across the Lehigh Valley, including Allentown, Bethlehem, Easton, and 30+ surrounding communities. Operations are supported by a 1,800 sq ft showroom in Allentown, 24/7 emergency dispatch, and field technicians carrying Master Plumber credentials.

The company's revenue mix is split between reactive trades work (water heaters, leak repair, drain/sewer, repiping, heating conversions) and project-based remodeling delivered under the Schuler Kitchens & Baths sub-brand. Pricing is per-job/per-project, with a published 7-Point Plumbing Safety Checklist offered at $129 as a diagnostic entry point. Customer acquisition relies on local SEO, repeat residential relationships, word-of-mouth, and a GoodLeap financing partnership that enables larger remodeling tickets. The firm holds BBB accreditation and has been recognized with industry awards including the 2024 Best of the Best National Award.

Schuler Service is led by President/Owner Greg Joyce, with two VPs overseeing Outside Operations (Shawn Schwoyer) and Inside Operations & Marketing (Joe Mrochko). The publicly named team is approximately 26 people, including in-house designers, CSRs, technicians, and apprentices. The firm is a privately held, multi-generational family business with no disclosed funding, acquisitions, or external investors.

Name

Schuler Service, Inc.

Legal name

Schuler Service, Inc.

Website

https://schulerservice.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned residential services company founded in 1923 in Allentown, PA, providing plumbing, heating, water treatment, and kitchen/bath remodeling to homeowners across the Lehigh Valley region.

Ownership category

akta.pro rank

Product category

Plumbing and Remodeling Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Residential Remodelers (236118)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Bathroom Plumbing Rough-In & Reconfiguration (Fixture Relocation) (HSAPABAG), Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH)

Keywords

• Plumbing services
• Kitchen remodeling
• Bathroom remodeling
• Water heater installation
• Drain cleaning

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Plumbing Services: One-time service revenue from plumbing repairs, drain cleaning, fixture installation, pipe repair, and emergency plumbing services. Revenue is generated per job/service call with upfront competitive pricing quoted before work begins.
2. Water Heater Services: Revenue from water heater repair, replacement, and installation services including tankless water heater systems.
3. Water Treatment: Revenue from water filtration systems, water softeners, and water treatment products and services.
4. Kitchen & Bathroom Remodeling: Revenue from full-service kitchen and bathroom remodeling including design consultation, cabinetry, countertops, and installation. Customers can visit the showroom for product selection and design planning.
5. Financing Services: Partnership with GoodLeap to offer flexible payment options for projects, allowing customers to finance their plumbing and remodeling work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Schuler Service, Inc. is a family-owned plumbing and kitchen/bathroom remodeling company operating in the Lehigh Valley, Pennsylvania area since 1923. The company provides residential and commercial plumbing repair, water heater installation, water treatment systems, drain and sewer cleaning, and full-service kitchen and bathroom remodeling, including aging-in-place and ADA-compliant modifications. Services are delivered via 24/7 dispatched field technicians, a physical showroom, and online booking.

Product overview

Schuler Service, Inc. is a family-owned plumbing, heating, and kitchen/bathroom remodeling company founded in 1923, serving the greater Lehigh Valley, Pennsylvania area. The company operates as a single integrated service provider offering both residential and commercial plumbing services alongside full-scale remodeling capabilities. The plumbing division handles emergency repairs, water heaters, water treatment, sewer services, and drain cleaning, while the remodeling division (Schuler Kitchens & Baths) provides kitchen and bathroom renovations, aging-in-place modifications, and accessibility upgrades. The company maintains a showroom in Allentown and offers financing through GoodLeap as an add-on payment option.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Comprehensive plumbing services including emergency plumbing, frozen pipe repair, drain cleaning, clogged toilet repairs, faucet and fixture services, sewer line repair and replacement, sump pumps, garbage disposals, and water leak detection for residential and commercial customers in the Lehigh Valley, PA area.
• Water Heater Services Water heater installation, repair, and replacement services including traditional tank water heaters and tankless water heater systems for residential customers.
• Water Treatment Water filtration systems, water softening treatment, and Water Right products to address water quality issues including hard water and mineral content in residential properties.
• Kitchen Remodeling Full kitchen remodeling services including custom cabinet selection, countertop installation (granite, quartz, solid surface, wood, concrete), tile work, electrical updates, and project management from design through installation for residential customers.
• Bathroom and Powder Room Remodeling Complete bathroom renovation services featuring a showroom with displays of sinks, faucets, bathtubs, showers, flooring, toilets, and bidets, with design consultations and free estimates for residential customers.
• Financing Services Flexible payment options offered through GoodLeap for plumbing and remodeling projects, featuring soft credit checks and approval based on the highest score from all three credit bureaus.
• 7-Point Plumbing Safety Checklist Inspection Comprehensive plumbing system inspection covering water pressure, main water shutoff valve, main gas valves, sanitary sewer cleanouts, hot water temperature, water heater condition, and water quality assessment, priced at $129 per visit.
• Heating Services Heating system services including oil to gas boiler conversions, boiler service, and boiler repairs for residential customers.
• Repiping Services Complete home repiping services replacing old lead, galvanized, or damaged pipes with modern PEX piping materials, including copper pipe installation for residential customers.
• Sewer Line Repair and Replacement Sewer line excavation and repair services using trench and trenchless methods, pipe relining, and hydrojetting for deep blockages in residential and commercial properties.
• Hydrojetting Services High-pressure hydrojetting equipment used to clear stubborn drain and sewer clogs, removing debris and buildup deep within pipe systems for residential and commercial customers.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a national franchised plumbing brand focused on residential plumbing repair, replacement, and maintenance. It is directly comparable in that it offers similar on-demand, customer-reviewed plumbing services to homeowners in defined local territories — the same model Schuler operates in the Lehigh Valley.
• Bath Fitter: Bath Fitter is a national franchised bathroom remodeling company specializing in bathtub and shower conversions and acrylic liner installations. It is directly comparable to Schuler's Bathtub-to-Shower Conversions and bathroom remodeling services targeting homeowners seeking faster, less invasive remodels.
• Mr. Rooter Plumbing: Mr. Rooter is a franchised residential and commercial plumbing service brand under Neighborly, providing plumbing repair, drain cleaning, and water heater services. It is directly comparable to Schuler Service in service mix, customer type, and direct-to-consumer plumbing delivery model.
• Re-Bath: Re-Bath is a national bathroom remodeling franchise offering full bathroom renovations, walk-in showers, and aging-in-place modifications. It is directly comparable to Schuler Kitchens & Baths on the bathroom remodeling and accessibility modification side of the business.

Others

• Ferguson Enterprises: Ferguson is the largest U.S. wholesale distributor of plumbing supplies, water heaters, and HVAC equipment. It is an adjacent/ecosystem peer to Schuler as a key supplier of plumbing fixtures, water heaters, and treatment equipment used in Schuler's installations.

Broad incumbents

• Roto-Rooter: Roto-Rooter is a nationally branded plumbing and drain cleaning franchise offering emergency and scheduled plumbing services to residential and commercial customers. It is comparable as a broad incumbent operating at much larger scale in the same residential plumbing service category Schuler competes in.
• Neighborly (Mr. Rooter parent): Neighborly is the parent company of multiple home services franchise brands including Mr. Rooter, Benjamin Franklin Plumbing, and others. It is comparable as a broad incumbent consolidator of residential home services — the same space where Schuler competes as a long-tenured regional independent operator.
• HomeServe: HomeServe is a home services platform offering emergency repair plans and contractor dispatch for plumbing, water heaters, and related home systems. It is comparable as a broad incumbent shaping customer expectations around residential plumbing service access and warranty/financing arrangements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7k3nK7AZKd4kQEsX0-asNw
• Facebookfacebook.com/schulerserviceinc
• Instagraminstagram.com/schulerservice
• LinkedInlinkedin.com/company/schuler-service-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schuler Service, Inc.