Riksforbundet For Sexuell Upplysning

Name

Riksforbundet For Sexuell Upplysning

Legal name

Riksförbundet för sexuell upplysning

Website

https://rfsu.se

Company type

Private

Founded year

1933

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sexual and Reproductive Health Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ), Sexual Wellness & Intimacy Products DTC (CRAFACAM), Sexual & Reproductive Health Services (EDALAFAG)

Keywords

• Sexual health education
• Reproductive health services
• Sexual health clinic
• STI testing services
• Family counseling services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels6 records

Marketing channels6 records

Core offering

RFSU operates a sexual health clinic in Stockholm (RFSU-kliniken) providing STI testing, contraception and PrEP counseling, abortion support, psychotherapy, and family counseling, partially commissioned by Region Stockholm and Stockholm stad. It delivers professional sexual education through method packages, courses, and trained informers for schools, alongside multilingual educational resources such as the "My body" platform (16 languages) and the Ottar quarterly magazine. Through its commercial subsidiary RFSU AB, it also sells condoms, lubricants, and related sexual wellness products.

Product overview

RFSU operates a portfolio of interconnected products and services focused on sexual and reproductive health and rights (SRHR). The core offerings include RFSU-kliniken (a sexual health clinic offering STI testing, PrEP, psychotherapy, and family counseling), RFSU-chatten (anonymous chat support), and My body (multilingual educational website in 16 languages with films and resources). The product line includes Ottar magazine (award-winning quarterly publication), RFSU AB branded products (condoms, lubricants), and various educational method packages such as 'Vill du?' (consent and communication), 'Snabbis' (word game), 'Sex på kartan', and 'Wow!' (magazine and podcast). Services extend to professional training, the Dare to Care festival safety project, and a mobile clinic app for digital appointments. The portfolio serves both direct consumers (patients, members, young people) and professional audiences (healthcare workers, educators).

Differentiator

Problem solved

Functional benefit

Brands

• RFSU-kliniken: Sexual health clinic offering services including STI testing, PrEP, psychotherapy, and family counseling in Stockholm
• Ottar
• My Body
• Condom Call
• Dare to Care
• Kondomkollen

Products and services

• RFSU-kliniken A sexual health clinic in Stockholm offering appointments for STI testing, contraceptive advice, PrEP, and test result retrieval. Also provides psychotherapy and family counseling services. Operates on behalf of Region Stockholm.
• RFSU-chatten Anonymous chat service providing sexual health information and support, available to anyone seeking guidance on sexual health matters.
• Familjerådgivning Family counseling services provided at RFSU-kliniken, commissioned by Stockholm stad. Includes therapy and guidance for families and couples.
• My body (Min kropp) Educational website providing information about body, health, and sexuality in 16 different languages, including films, glossaries, and conversation group resources.
• Ottar magazine Award-winning quarterly magazine covering sexuality, relationships, and sexual politics. Included as a membership benefit for RFSU members.
• Sexual education services (Sexualundervisning) Sexual education services for schools, including booking educators, method materials, courses and training for school staff, and recorded lectures.
• RFSU AB sexual wellness products Sale of sexual health products including condoms (including the Bang format), lubricants, and other sexual wellness products, distributed through rfsu.com.
• Condom Call messaging service Messaging service designed to increase condom use among young people in the Nordic region by sending reminders and educational voices.
• RFSU Clinic mobile app Mobile application for accessing digital clinic appointments, available on iOS and Android. Used for video consultations with midwives and psychotherapists after initial booking via 1177.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core.

• IPPF (International Planned Parenthood Federation)coreStrategic or Co-development PartnerRFSU is a member of IPPF, the world's largest reproductive health network. Through this membership, RFSU participates in international advocacy at UN and EU levels, shares best practices with other member organizations, and receives support for international work.
• Region StockholmcoreStrategic or Co-development PartnerRFSU-kliniken operates on behalf of Region Stockholm, providing sexual health services including STI testing, contraception, and PrEP to residents of Stockholm.
• Stockholm stadcoreStrategic or Co-development PartnerRFSU provides family counseling services under contract with Stockholm stad, collecting certain required data but not sharing personal information with the municipality.
• Kriminalvården (Swedish Prison and Probation Service)coreStrategic or Co-development PartnerRFSU receives government funding to provide sexual education conversations with inmates at prisons and detention facilities across Sweden. Received approximately 2 million SEK for 2025 activities.
• Swedish Government / RegeringencoreStrategic or Co-development PartnerReceives government grants for multilingual sexual education materials (3 million SEK in 2024-2026) and various advocacy projects.
• Sida (Swedish International Development Cooperation Agency)coreStrategic or Co-development PartnerRFSU receives international development funding through Sida for sexual and reproductive health and rights (SRHR) work in partner countries including Kenya, Sri Lanka, Cambodia, and Liberia.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brook: UK sexual health and wellbeing charity for young people, providing clinical services, education, and advocacy — closely comparable to RFSU's youth-focused clinic, chat, and education portfolio.
• Väestöliitto: Finnish Family Federation — a Nordic SRHR non-profit providing sexual education, counseling, clinical/fertility services, and advocacy across Finland; one of the closest direct Nordic peers to RFSU.
• Marie Stopes International: Global SRHR non-profit providing contraception, abortion care, and sexual health services across multiple countries — comparable in international SRHR service delivery and advocacy work, particularly the Sida-funded country programs RFSU runs in Kenya, Sri Lanka, Cambodia, Liberia, Zambia, and Bolivia.
• Rutgers: Dutch SRHR expertise center combining sexual education, research, and advocacy — comparable to RFSU's integrated education-plus-advocacy model and similarly operating under a member-based non-profit structure in the Netherlands.
• Sex & Samfund: Danish Family Planning Association — the direct Nordic counterpart to RFSU, also an IPPF member, providing SRHR education, clinical services, advocacy, and policy work in Denmark with a similar non-profit member-based structure.
• Sex og Politikk: Norwegian counterpart organization affiliated with IPPF, focused on SRHR advocacy, education, and policy in Norway, structurally and mission-wise closely aligned with RFSU's Swedish operations.
• FPA The Sexual Health Company: UK Family Planning Association (formerly FPA) — provides SRHR information, education, and advocacy services; comparable in mission and product mix to RFSU's educational and advocacy work.

Broad incumbents

• Bundeszentrale für gesundheitliche Aufklärung (BZgA): German Federal Centre for Health Education, a government agency that runs national SRHR education campaigns and materials — comparable in scope to RFSU's public-education mandate but as a state actor rather than a non-profit.
• Planned Parenthood Federation of America: Much larger US-based IPPF affiliate operating clinics, education, and advocacy at national scale; broader geographic and operational footprint than RFSU but overlapping SRHR mission, clinic operations, and youth-education portfolio.

Others

• International Planned Parenthood Federation (IPPF): Global SRHR federation of which RFSU is a member; not a competitor but the network orchestrator that connects RFSU to peer organizations worldwide and the channel through which RFSU participates in international advocacy at UN and EU levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebooksv-se.facebook.com/rfsu.se
• LinkedInlinkedin.com/company/rfsu
• Instagraminstagram.com/rfsu
• TikToktiktok.com/@rfsu.se

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Riksforbundet For Sexuell Upplysning