Saanich Centre Liquor Plus Ltd

What Saanich Centre Liquor Plus Ltd does

Liquor Plus, legally Saanich Centre Liquor Plus Ltd, is a privately held retail chain operating eight full-service liquor stores exclusively on Vancouver Island, British Columbia. Founded in 2002 and headquartered in Victoria, the company sells wines, spirits, beers, and ciders to adult retail consumers, emphasizing locally produced Vancouver Island craft products alongside international selections under a recurring "100% Vancouver Island owned and operated" positioning. Its Everyday Low Price program, backed by negotiated supplier pricing, replaces traditional sale cycles with consistent year-round prices, and the customer base is broadly horizontal individual consumers using the stores for personal consumption, entertaining, and gifting.

The company's product and service portfolio centers on in-store retail across eight locations spanning Victoria, Saanich, Duncan, Cobble Hill, Courtenay, Mattick's Farm, Royal Oak, and an Estevan-area branch, supplemented by an e-commerce site that supports home delivery and in-store pickup. Supporting digital assets include a loyalty/rewards program, a drinks quantity calculator for events, a monthly promotional flyer, in-store discovery tablets, and a content library of cocktail recipes and craft beer education. Liquor Plus also operates the weekly branded video series Cookin' on the Coast with CHEK News and Country Grocer, and in April 2026 launched an exclusive co-developed product, Best Budz Pale Ale, with Herald Street Brew Works and Field Five Farms.

Liquor Plus's go-to-market is purely direct-to-consumer through its owned storefronts and website. There are no disclosed subscription plans, franchise arrangements, B2B contracts, or third-party marketplace listings, and no proprietary technology platforms, software products, or AI/ML capabilities are described. Revenue is generated almost entirely through one-time unit sales of alcohol at retail margins; no revenue, headcount, funding, or detailed ownership data is disclosed beyond the general characterization of local ownership.

Name

Saanich Centre Liquor Plus Ltd

Legal name

Saanich Centre Liquor Plus Ltd

Website

https://liquorplus.ca

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Liquor Plus is a privately held, Vancouver Island-owned retail chain operating eight full-service liquor stores across British Columbia, selling wine, spirits, beer, and cider to local consumers via storefronts, online delivery, pickup, and branded content partnerships.

Ownership category

akta.pro rank

Product category

Off-Premise Liquor Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Online Alcohol Retail & Ship-to-Consumer (CRANAAAG), Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)

Keywords

• Retail liquor sales
• Wine and spirits
• Craft beer retail
• Alcoholic beverages
• Liquor store chain

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Alcohol Sales: Liquor Plus generates revenue through the retail sale of wines, spirits, beers, and ciders across its eight physical store locations on Vancouver Island and via its e-commerce website with delivery and pickup services. The company operates an Everyday Low Price program offering consistent year-round pricing on a wide product range.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Liquor Plus operates a chain of eight full-service liquor stores across Vancouver Island selling wines, spirits, beers, and ciders, complemented by an Everyday Low Price program, online ordering with home delivery and in-store pickup, an in-store tablet product discovery tool, a customer loyalty program, a monthly promotional flyer, and supporting content such as cocktail recipes and a party drinks quantity calculator.

Product overview

Liquor Plus operates as a single unified retail offering consisting of eight Vancouver Island full service liquor store locations plus online shopping capabilities. The portfolio includes the core retail service (full service liquor stores), digital services (online delivery/pickup, loyalty program, monthly flyer), consumer tools (drinks quantity calculator), and curated product content (craft beer selection, cocktail recipe series). The company functions as a retailer of wines, spirits, beer, and cider rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Liquor Stores Chain of eight 100% Vancouver Island owned and operated full-service liquor stores offering an extensive variety of local and international wines, spirits, beer, and cider with an Everyday Low Price program and in-store product discovery tablets.
• Online Delivery & Pickup Online ordering system on liquorplus.ca that allows customers to place orders from home for delivery or in-store pickup at local Liquor Plus stores.
• Liquor Plus Loyalty Program Customer rewards program allowing shoppers to sign up, earn points, access exclusive deals, and check gift card balances online for use at any Liquor Plus store.
• Best Budz Pale Ale Exclusive Liquor Plus-only pale ale product launched in April 2026 as a collaboration with Herald Street Brew Works using locally sourced Saanich-grown grain from Field Five Farms, distributed exclusively through Liquor Plus retail locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Herald Street Brew WorkscoreStrategic or Co-development Partner · 1 April 2026Collaboration on the limited-edition Best Budz Pale Ale (Grapefruit Kush Terpene Pale Ale), available exclusively at Liquor Plus stores. A joint venture celebrating community and Island-owned roots, with Herald Street Brew Works supplying brewing expertise and Liquor Plus providing retail distribution and exclusive access.
• Field Five FarmsminorStrategic or Co-development Partner · 1 April 2026Saanich-based malt supplier providing locally-grown grain for the Best Budz Pale Ale collaboration, supporting the 'rooted in the Island' narrative and local supply chain integration.
• Hoyne BrewingminorStrategic or Co-development Partner · 1 January 2026Joint giveaway partnership offering a $1,000 Tofino coastal getaway including a two-night stay at Pacific Sands Beach Resort, with Hoyne Brewing providing product and Liquor Plus hosting the contest across its retail network.
• CHEK NewscoreGTM or Marketing Partner · 1 January 2021Co-production of Cookin' on the Coast, a weekly video series featuring food and drink pairings from BC suppliers. CHEK News provides broadcast distribution and credibility; Liquor Plus provides sponsorship, product curation, and co-branding.
• Country GrocercoreGTM or Marketing Partner · 1 January 2021Ongoing weekly co-production partner in Cookin' on the Coast series alongside CHEK News. Country Grocer supplies food ingredients and culinary expertise; Liquor Plus supplies beverage pairings and sponsorship.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Everything Wine: British Columbia-based multi-store liquor retailer owned by Andrew Peller Limited. Directly comparable as a private, multi-location BC liquor chain pursuing similar everyday pricing and broad assortment strategies.
• Legacy Liquor Store: Premium Vancouver liquor retailer focused on curated wine, spirits, and craft beer with strong content/educational positioning. Comparable to Liquor Plus as a BC-based private chain competing on curation, content, and customer experience.
• JAK's Beer Wine Spirits: BC Lower Mainland-based chain of craft-focused liquor stores. Closely comparable as a regional BC private liquor chain emphasizing curated craft selection and curated in-store experience.
• Liquor Depot: Western Canadian liquor store chain operating multiple discount-format locations. Comparable to Liquor Plus as a regional multi-store liquor retailer competing on value pricing and broad assortment.
• Wine Rack: Specialty Canadian wine retailer with stores across multiple provinces. Comparable as a multi-location specialty alcohol retailer operating an Everyday Low Pricing model and franchise-style footprint.

Broad incumbents

• BC Liquor Stores (BCLDB): Provincial government-operated liquor retail network with hundreds of stores across British Columbia. Directly competes with Liquor Plus in the same Vancouver Island geography but as a dominant incumbent with broader assortment and scale advantages.
• The Beer Store: Ontario-based, brewer-owned retail network selling beer, wine, and other alcoholic beverages across hundreds of stores. Comparable as a broad multi-store alcohol retail incumbent, though primarily active in a different province.

Emerging players

• Craft Cellars: BC-based independent liquor retailer with a craft-focused assortment and curated local-producer emphasis. Comparable to Liquor Plus as a craft-curious BC private competitor with similar local-producer positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DiscoverthePlus
• YouTubeyoutube.com/@TheRealLiquorPlus
• Facebookfacebook.com/LiquorPlus
• Instagraminstagram.com/discovertheplus
• TikToktiktok.com/@therealliquorplus
• LinkedInlinkedin.com/company/liquorplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saanich Centre Liquor Plus Ltd