Salsa In The Suburbs Dance Studio
Salsa In The Suburbs is a Philadelphia-suburb dance studio offering in-person and virtual group classes, private lessons, wedding choreography, music instruction, and event services to adult learners, wedding couples, schools, and corporate clients in the Delaware Valley.
- Company typePrivate
- Founded2007
- HeadquartersMedia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Salsa In The Suburbs Dance Studio does
Salsa In The Suburbs is a Philadelphia-suburb dance studio operating as Play-Full Performing Arts, LLC from a single location in Media, Pennsylvania, founded in 2007 by Julie Berger-Cummings. The studio delivers group classes (Salsa, Bachata, Cha Cha/Merengue, Ballroom, Tap, Hip Hop, Line Dancing, Zumba), private lessons, wedding choreography, music lessons, and a Teacher Certification Program in progressive levels from Beginner through Advanced. Operations are supported by MindBody Online for scheduling and payments, Zoom for hybrid in-person/virtual delivery, and a private Facebook Members' Access group hosting a complete video curriculum available via a $59/month subscription created during the 2020 pandemic shutdown.
The business operates as a founder-owned, bootstrapped LLC with roughly nine instructors and no external institutional capital. Revenue is generated through multi-tiered pricing: 8-week course packages priced $219-$799 (including an unlimited pass), private lessons at $80-$95 per session with volume discounts, Zumba 10-class packs at $139, virtual subscriptions at $59/month, one-day workshops at $90, and event services (DJ, corporate team building, bachelorette/birthday parties, school enrichment, quinceañeras) priced per event. Go-to-market is direct-to-consumer via website, email newsletter, Facebook, Groupon, and a referral program, supplemented by event-driven community acquisition through monthly Latin dance parties and off-site programs at colleges, K-12 schools, and corporate clients across Southeastern Pennsylvania.
The studio's primary differentiation rests on a proprietary Salsa curriculum refined over more than ten years, instructors with graduate-level education credentials, a "Happiness Studio" community positioning, and hybrid delivery that allows remote learners to participate in live classes or access recorded tutorials. Customer segments span adult beginners, wedding couples, corporate groups, K-12 schools, college Latin clubs, and bachelorette/private-party hosts, with thousands of students served cumulatively since founding.
Salsa In The Suburbs Dance Studio firmographics
Firmographics- Name
- Salsa In The Suburbs Dance Studio
- Legal name
- Play-Full Performing Arts, LLC
- Website
- https://salsainthesuburbs.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salsa In The Suburbs is a Philadelphia-suburb dance studio offering in-person and virtual group classes, private lessons, wedding choreography, music instruction, and event services to adult learners, wedding couples, schools, and corporate clients in the Delaware Valley.
- Ownership category
- akta.pro rank
Salsa In The Suburbs Dance Studio industry classification
Industry- Product category
- Dance Studio Services
- NAICS
- Fine Arts Schools (611610), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)
- akta.pro secondary industries
- Dance Fitness Classes (e.g., Zumba) (HSADABAD), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where Salsa In The Suburbs Dance Studio is headquartered
LocationHeadquarters
- HQ city
- Media
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salsa In The Suburbs Dance Studio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Group Dance Classes: 8-week structured courses in Salsa, Bachata, Ballroom, Tap, Hip Hop, and other dance styles. Students enroll in sessions with package pricing incentives for multiple courses. Core recurring revenue stream.
- Private Dance Lessons: 50-minute private lessons available in multiple dance styles including wedding choreography. Priced per lesson or in discounted packages of 5, 10, or 20 lessons. Additional students pay $10 per person per lesson.
- Virtual Membership Subscription: $59/month subscription providing full access to entire Salsa, Bachata, Tap, and Ballet video curriculum via private Facebook group. Cancel anytime with no contracts.
- Zumba Fitness Classes: Ongoing Zumba classes offered weekly. 10-class packages at $139 or drop-in at $16/class. Recurring class-based revenue.
- Event and Party Services: DJ services, dance instruction, and performers for private events including birthdays, bachelorette parties, corporate team building, quinceaneras, school enrichment, and studio rental. Revenue varies by event type and package.
- Workshops and Bootcamps: One-day intensive workshops and bootcamps priced at $90 per person for 3-hour sessions. Targeted at those seeking concentrated learning without weekly commitment.
- Unlimited Membership: $799 unlimited pass allowing unlimited access to all group classes for the session duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Single 8-week course - $219 |
| Subscription | Multi-year contract | Multi-course packages - $399-$719 |
| Subscription | Multi-year contract | Unlimited pass - $799 |
| Unit Pricing | Pay-as-you-go | Drop-in classes - $29/class |
| Per seat | Pay-as-you-go | Private lessons - $80-$95/lesson |
| Subscription | Multi-year contract | Zumba 10-class pack - $139 |
| Subscription | Monthly | Virtual video access - $59/month |
| Unit Pricing | Pay-as-you-go | Workshops and bootcamps - $90 |
| Unit Pricing | Pay-as-you-go | Latin Dance Parties - $20-$25 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Salsa In The Suburbs Dance Studio product offering
Product offeringCore offering
Salsa in the Suburbs is a dance studio offering progressive group dance classes in Salsa, Bachata, Ballroom, Tap, Hip Hop, Zumba, and other styles through 8-week sessions, plus private lessons and wedding choreography. The studio also operates a virtual subscription service delivering video tutorials of its proprietary curriculum through a private Facebook group, alongside event services for corporate team building, parties, and school enrichment.
Product overview
Salsa in the Suburbs is a dance studio offering a diverse portfolio of in-person and virtual dance and music instruction. The core product consists of progressive group dance classes across multiple genres (Latin dances including Salsa and Bachata, Ballroom styles, Tap, Hip Hop, ZUMBA, and Line Dancing) structured in 8-week sessions with tiered skill levels from beginner to advanced. The studio provides private lessons, wedding choreography services, music lessons (instrumental and vocal), and a teacher certification program. A virtual subscription service (Members' Access) delivers online video curriculum through a private Facebook Group. The business also operates an event services division offering corporate team building, DJ/performer services, birthday and bachelorette parties, studio rental, K-12 school enrichment, college club events, and Quinceañera celebrations. All offerings are coordinated through a unified booking system with transparent pricing and class scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Salsa Classes
Quantifiable outcome
- Thousands of students taught over 17+ years at studio and off-site locations
- +1 more outcomes
Companies that use Salsa In The Suburbs Dance Studio
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Salsa In The Suburbs Dance Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Salsa In The Suburbs Dance Studio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bryn Mawr CollegecoreJulie Berger-Cummings joined staff as 'salsa professor' at Bryn Mawr College in 2019, teaching dance to college students. Represents extension of dance education to higher education institution.
- MindBody OnlinecoreMindBody Online platform used for online class scheduling, registration, and payment processing. Studio ID: 12084. Integral to operations for managing class bookings and customer accounts.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Salsa In The Suburbs Dance Studio competitors and assessment
Company assessmentEmerging players
- STEEZY Studio: Online dance instruction platform offering subscription-based video tutorials across multiple styles including hip-hop and Latin. Directly competes for the same virtual subscription dollars and self-paced learner audience as Salsa in the Suburbs' Members' Access product.
Direct peers
- Fred Astaire Dance Studios: Largest U.S. franchised ballroom and Latin dance studio network offering group classes, private lessons, and wedding choreography. Competes head-to-head for the same adult beginners, wedding couples, and social dance students.
- Arthur Murray International: Franchised ballroom and Latin dance studio chain offering group and private lessons across the U.S. Operates the same direct-to-consumer in-person lesson model with structured curricula, making it the most directly comparable competitor to Salsa in the Suburbs.
- Dance With Me USA: Multi-location ballroom and Latin dance studio founded by Maksim Chmerkovskiy, offering private and group lessons plus wedding choreography. Competes for the same adult learner and wedding couple segments in the U.S. Northeast corridor.
- City Dance Studios: Multi-location dance studio offering group and private lessons across Latin, ballroom, and hip-hop styles. Comparable consumer offering with structured curricula and a similar event-services layer.
- Dancers Inc. Regional dance studio chain offering group and private dance lessons across Latin, ballroom, and wedding choreography. Closely aligned business model with similar target customer segments.
Regional players
- Latin Dance Network: Latin dance social events and instruction community focused on the U.S. Northeast, including Philadelphia. Adjacent competitor for the same Latin dance party and social dancer audience.
Broad incumbents
- Zumba Fitness: Global Latin-inspired dance fitness brand with licensed Zumba instructors offering group fitness classes worldwide. Overlaps directly with Salsa in the Suburbs' Zumba offering and competes for the fitness-oriented adult learner segment.
- Take Lessons (Musika / TakeLessons): Online marketplace connecting students with local and online dance, music, and arts instructors. Overlaps with Salsa in the Suburbs' private lesson and music instruction offerings and competes for organic search-driven student acquisition.
Others
- MindBody Online (Glofox/Virtuagym): Salsa in the Suburbs' existing scheduling, registration, and payment platform partner. Included as an ecosystem peer given the studio's operational integration and as a comparator for what larger dance-fitness SaaS ecosystems offer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Salsa In The Suburbs Dance Studio social profiles
Digital presenceSalsa In The Suburbs Dance Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salsa In The Suburbs Dance Studio leadership team
Management profileNumber of profiles
Profiles1 record
Salsa In The Suburbs Dance Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salsa In The Suburbs Dance Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salsa In The Suburbs Dance Studio
What does Salsa In The Suburbs Dance Studio do?
Salsa in the Suburbs is a dance studio offering progressive group dance classes in Salsa, Bachata, Ballroom, Tap, Hip Hop, Zumba, and other styles through 8-week sessions, plus private lessons and wedding choreography. The studio also operates a virtual subscription service delivering video tutorials of its proprietary curriculum through a private Facebook group, alongside event services for corporate team building, parties, and school enrichment.
Is Salsa In The Suburbs Dance Studio a public or private company?
Salsa In The Suburbs Dance Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salsa In The Suburbs Dance Studio founded?
Salsa In The Suburbs Dance Studio was founded in 2007. It employs 11 to 50 people.
Where is Salsa In The Suburbs Dance Studio based?
Salsa In The Suburbs Dance Studio is headquartered in Media, United States, in the North America region.
How does Salsa In The Suburbs Dance Studio make money?
Seven revenue lines are on record. Group Dance Classes are the primary driver. The others are private Dance Lessons, virtual Membership Subscription, zumba Fitness Classes, event and Party Services, workshops and Bootcamps and unlimited Membership.
Who are Salsa In The Suburbs Dance Studio's main competitors?
STEEZY Studio is listed as an emerging player. Direct peers are Fred Astaire Dance Studios, Arthur Murray International, Dance With Me USA, City Dance Studios and Dancers Inc.. Latin Dance Network is listed as a regional player. Broad incumbents are Zumba Fitness and Take Lessons (Musika / TakeLessons). MindBody Online (Glofox/Virtuagym) is listed as an others.
Does Salsa In The Suburbs Dance Studio have an API?
No public API is recorded for Salsa In The Suburbs Dance Studio.
What industry is Salsa In The Suburbs Dance Studio in?
Salsa In The Suburbs Dance Studio's product category is Dance Studio Services. Its primary akta.pro industry code is EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance), with a secondary code of HSADABAD, Dance Fitness Classes (e.g., Zumba). Its NAICS code is 611610 and its SIC code is 7900.