Refinery Interior Design

What Refinery Interior Design does

Refinery Interior Design is a privately-held, founder-owned residential interior design firm operating from Boise, Idaho, with stated service coverage extending to McCall, Idaho. The company is legally known as "Refinery Interiors by Kristy Weyhrich" and was founded in 2022; it is operated by a single designer-owner, Kristy Weyhrich, supported by an external network of makers, craftspeople, and subcontractors who execute project delivery. Weyhrich brings 30+ years of experience spanning art history, architectural history, and graphic design, including prior work at San Francisco architecture firms, and she manages every client engagement personally.

The firm sells three distinct service packages on a flat-fee, project-based basis: the Custom Package (full-service design from concept through installation, priced at $3,000 and up per room with a 50% deposit required), the E-Design Package (remote design with floor plans, concept boards, and itemized shopping lists at $1,750 and up per room), and the Workshop Package (a two-hour consultation at $450, creditable toward a Custom Package). The go-to-market motion is sales-led and direct: leads arrive through the Squarespace-hosted website, phone calls, and intake forms, convert via a free half-hour telephone discovery session, and are sold via consultation and proposal. There is no proprietary technology platform, no paid advertising, no social-media-driven content marketing, and no disclosed partnerships, patents, or funding; customer acquisition is primarily organic and referral-driven.

Refinery serves a horizontal mix of customers led by affluent residential homeowners seeking personalized, full-service design, supplemented by DIY-oriented homeowners seeking professional validation, and occasional professionals (e.g., physicians, tech executives) requiring comprehensive project management. Pricing is project-based with trade-only access to furnishings at below-retail cost serving as a margin lever. Revenue is not disclosed and the firm shows no signs of institutional backing or external capital.

Name

Refinery Interior Design

Legal name

Refinery Interiors by Kristy Weyhrich

Website

https://refineryinteriors.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Refinery Interior Design is a Boise, Idaho-based residential interior design firm offering full-service, remote e-design, and workshop packages to homeowners in the Boise and McCall markets, operated by sole designer-owner Kristy Weyhrich.

Ownership category

akta.pro rank

Product category

Residential Interior Design

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Residential interior design
• Interior design services
• Home renovation design
• Space planning design
• E-design consultation

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Package: Full-service interior design engagement with flat fee structure. Includes discovery call, site visit, concept presentation, furnishing proposal, ordering, project management, and installation. Priced at $3000 and up per room depending on scope.
2. E-Design Package: Remote design service providing floor plans, concept boards, and item spreadsheets for client self-execution. Clients shop online with professional guidance on scale and color. Priced at $1750 and up per room.
3. Workshop Package: In-person or virtual consultation providing professional advice, moral support, and design direction for DIY projects. $450 for two hours including travel time. Creditable toward Custom Package.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Refinery Interior Design is a residential interior design firm that delivers one-of-a-kind, personalized spaces for homeowners in Boise and McCall, Idaho. It sells three service packages — a Custom Package (full-service design from concept through installation), a Workshop Package (short in-person or virtual design consultations), and an E-Design Package (remote design plans and item lists for self-execution) — each priced as a flat fee per room or per session. The firm manages sourcing from a network of trade-only makers and craftspeople and coordinates subcontractors through project completion.

Product overview

Refinery Interior Design is a residential interior design firm offering three distinct service packages: The Custom Package (full-service design at $3000+ per room), The Workshop Package (two-hour consultations at $450), and The E-Design Package (remote design guidance at $1750+ per room). The firm serves clients in Boise and McCall, Idaho, and showcases completed projects including the Mountain Modern Remodel, Northend Home Office, Highlands Eclectic, and Modern Glam Great Room.

Differentiator

Problem solved

Functional benefit

Products and services

• The Custom Package Full-service residential interior design engagement covering concepting, management, and implementation: discovery call, site visit, floor plans, mood boards, concept presentations, furniture sourcing from trade-only suppliers, project management of subcontractors, delivery, and styling. Priced at $3,000 and up per room depending on scope, with a 50% deposit required upfront.
• The Workshop Package Two-hour professional design consultation (in-person or virtual) for DIYers seeking design advice, moral support, and a jump start on their project. Covers discussion of likes/dislikes, style identification, and guidance on paint, furniture, and floor plans. The fee is credited toward the Custom Package if the client proceeds. Priced at $450 for two hours including travel time.
• The E-Design Package Remote interior design package for clients who prefer to shop and manage projects themselves. Includes home or virtual consultation, a scaled floor plan with furniture layout, and a spreadsheet of items to order from retailers or online shops, delivered directly to the client for self-setup. Priced at $1,750 and up per room.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Chairish: Online marketplace for pre-owned and vintage home furnishings with a curated designer trade program. Comparable to Refinery Interiors' trade-only supplier strategy but operates as a marketplace rather than a design service.
• Houzz: Home renovation platform connecting homeowners with design professionals, contractors, and product vendors. Functions as an ecosystem and lead-generation channel adjacent to Refinery Interiors rather than a direct competitor.

Direct peers

• Modsy: E-design platform offering remote interior design services with 3D renderings of client spaces. Competes head-on with Refinery Interiors' E-Design Package by adding technology-enabled visualization for homeowners seeking remote design guidance.
• Havenly: Online interior design platform that matches clients with professional designers for remote E-design projects at comparable per-room price points. Directly competes with Refinery Interiors' E-Design Package in the same residential design category.
• Decorilla: Online interior design service that matches customers with vetted designers for both remote E-design and full-service projects. Competes across the same three pricing tiers Refinery Interiors offers, including flat-fee and percentage-based packages.

Broad incumbents

• Interior Define: Direct-to-consumer furniture brand with custom upholstery and complementary interior design services. Overlaps with Refinery Interiors' full-service residential design offering but anchored in a proprietary furniture product line.
• Ballard Designs: Home furnishings retailer offering design services and trade access to its product line. Comparable to Refinery Interiors in residential interior design services but operates primarily as a catalog/retail brand rather than an independent design firm.
• West Elm: Williams-Sonoma-owned home furnishings retailer offering free in-store and virtual interior design services for customers purchasing its products. Overlaps with Refinery Interiors' full-service design but as a wider portfolio offering, not a specialized residential design firm.
• Pottery Barn: Williams-Sonoma-owned home furnishings retailer offering complimentary interior design services tied to its product catalog. Competes indirectly with Refinery Interiors by offering free design as part of a broader furniture and decor retail business.
• Crate & Barrel: Home furnishings retailer offering free in-store and virtual interior design services. Overlaps with Refinery Interiors' residential design services but as part of a broader retail portfolio spanning furniture, kitchen, and home goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/refinery-interior-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refinery Interior Design