Promil Lab

What Promil Lab does

Promil Lab (legal name: PROMIL-LAB) is a privately held Polish e-commerce retailer and service provider specializing in breath alcohol testing equipment (alkomaty) and related calibration services. The company is headquartered in Wrocław at ul. Romana Dmowskiego 1, where it also operates its main calibration laboratory, and runs a nationwide network of approximately 11 physical calibration and service points spread across major Polish cities including Kraków, Katowice, Warszawa, Gdańsk, Białystok, Lublin, Rzeszów, Łódź, and Szczecin. It employs 1-10 people and reports revenue as not disclosed.

The core offering is a multi-brand catalog of breathalyzers spanning personal/semi-professional semiconductor units (PLN 139-299), mid-range electrochemical devices (PLN 299-1,000), and professional or forensic-grade units from manufacturers including AlcoFind, Drager, LION Laboratories, Promiler, AlcoDigital, Alkohit, Sentech, and BACscan, with prices reaching PLN 10,499 for products such as the Drager Alcotest 7510. Promil Lab does not manufacture devices but distributes them and provides proprietary same-day calibration services, sensor replacement, and PCA (Polish Central Accreditation)-accredited metrological verification in its in-house laboratory. The product surface has expanded beyond alcohol testing to include gas detectors, alcohol interlock devices (blokady alkoholowe), consumable mouthpieces, batteries, and printer paper.

The business model combines direct-to-consumer e-commerce through the proprietary promil-lab.pl storefront (powered by Shoper S.A.) with direct sales at service/calibration locations. Revenue streams are hardware sales (primary), recurring calibration and sensor replacement services (often bundled with device purchases as free periodic calibrations), and accessories. Customer segments are individuals checking sobriety before driving, professional/fleet operators needing compliance-grade devices, law enforcement and certified testing services, and hospitality venues. Marketing is multi-channel, anchored on Polish-language SEO-driven educational content around DUI law and device usage, with organic social presence on Facebook, YouTube and Twitter/X, and email newsletters. The company has received the Orły Handlu (Eagles of Commerce) 2021 recognition for e-commerce quality in Poland.

Name

Promil Lab

Legal name

PROMIL-LAB

Website

https://promil-lab.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Promil Lab is a Polish e-commerce retailer and calibration service provider distributing breathalyzers from over 35 brands to individual consumers, professional fleet operators, law enforcement, and hospitality venues, backed by an in-house PCA-accredited calibration laboratory and a nationwide network of service points.

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Breathalyzer hardware sales: The primary revenue stream consists of selling breathalyzer devices ranging from personal/semi-professional models ( PLN 139–299) to professional/forensic-grade units (up to PLN 10,499). Sales are made through the company's e-commerce platform.
2. Calibration and servicing: Ongoing calibration and sensor maintenance services are offered both at point of sale and as separate post-sale services. Some products include free periodic calibrations bundled with the device purchase.
3. Accessories sales: Sale of consumable accessories including mouthpieces (ustniki), batteries, and printer paper for breathalyzer devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Promil Lab is a Polish specialty retailer and service provider that sells breathalyzer devices (alkomaty) and consumable accessories — including mouthpieces, batteries, and printer paper — from over 35 international and Polish brands, ranging from personal semiconductor units to professional and forensic-grade electrochemical breathalyzers. The company complements hardware sales with in-house calibration, sensor replacement, and PCA-accredited metrological verification services, performed same-day at sale and through a national network of 11 calibration/service locations across major Polish cities.

Product overview

Promil Lab is a specialized Polish e-commerce retailer and service provider offering a comprehensive portfolio of breathalyzers (alkomaty) and gas detection equipment. The company operates a multi-location calibration and service network across Poland. The product portfolio includes professional-grade electrochemical breathalyzers (such as the AlcoFind and Drager Alcotest series), semiconductor models for personal use, certified evidential devices, alcohol interlock systems, and gas detectors. The company also provides complementary services including professional calibration, sensor replacement, and PCA-accredited metrological verification. The business model combines online retail (powered by Shoper e-commerce platform) with a nationwide service center network spanning cities including Wrocław, Kraków, Katowice, Warszawa, Gdańsk, Białystok, Lublin, Rzeszów, Łódź, and Szczecin.

Differentiator

Problem solved

Functional benefit

Products and services

• Breathalyzer devices (alkomaty) Hardware product line covering personal semiconductor breathalyzers (PLN 139–299), mid-range electrochemical units (PLN 299–1,000), and professional/forensic-grade devices (PLN 1,000–9,990) from over 35 brands including AlcoFind, Drager, LION Laboratories, Promiler, AlcoDigital, and Alkohit. Sold to individual consumers, corporate/fleet operators, law enforcement, and hospitality venues across Poland through promil-lab.pl and 11 service locations.
• Alcohol interlock devices (Blokady alkoholowe) Vehicle-mounted alcohol interlock devices that prevent the engine from starting if the driver's breath alcohol exceeds a preset limit. Distributed in Poland for fleet operators, transport companies, and court-mandated installations.
• Gas detectors (Detektory gazów) Single-gas, dual-gas, and multi-gas detectors for occupational safety and hazardous gas detection in workplace settings. Sold alongside breathalyzer devices to industrial and safety-conscious buyers.
• Breathalyzer accessories (ustniki, batteries, printer paper) Consumable accessories for breathalyzer operation, including disposable mouthpieces (ustniki), batteries, and thermal printer paper. Sold to existing breathalyzer owners across Poland for hygienic single-use sampling and device upkeep.
• Breathalyzer calibration and service Professional calibration, adjustment, and repair services for breathalyzer devices performed in the company's in-house laboratory and at 11 service locations across Poland. Available bundled free with many device purchases and as standalone post-sale service to maintain accuracy and compliance with manufacturer specifications.
• PCA-accredited metrological verification (Wzorcowanie alkomatu z PCA) Higher-tier calibration service with Polish Center of Accreditation (PCA) certification, providing metrological traceability for legally defensible measurement results. Targeted at law enforcement, forensic users, and corporate compliance programs.
• Sensor replacement service (Wymiana sensorów) Replacement of worn or damaged electrochemical and semiconductor sensors across multiple device brands. Available as a standalone service or bundled with calibration packages to restore device accuracy.
• Virtual breathalyzer estimation tool (Wirtualny alkomat) Free online estimation tool that calculates expected breath alcohol content based on user-input factors including body weight, food consumed, and type/quantity of alcohol. Helps prospective buyers and existing customers anticipate intoxication level before using a physical breathalyzer.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Polskie Centrum KalibracjiminorStrategic or Co-development PartnerPromil Lab is affiliated with Polskie Centrum Kalibracji (Polish Calibration Center), which provides standards and reference materials for the company's calibration procedures. The company also references PCA (Polish Central Calibration Laboratory) calibration as an available service.
• AlcoFindcoreChannel Partner/ Reseller/ DistributorAlcoFind (Korean manufacturer) is the brand with the highest representation in Promil Lab's catalog. Many best-selling products are AlcoFind models, and the company frequently bundles extended warranties and free calibrations with AlcoFind devices.
• DragercoreChannel Partner/ Reseller/ DistributorDrager is a key brand distributed by Promil Lab, covering professional and forensic-grade breathalyzers (Alcotest series). Drager products are positioned at the premium/highest price points in the catalog.
• LION LaboratoriescoreChannel Partner/ Reseller/ DistributorLION Laboratories (UK-based) is a key professional brand represented in the catalog, particularly the AlcoBlow rapid screening device marketed for corporate and professional use.
• PromilercoreChannel Partner/ Reseller/ DistributorPromiler is a Polish brand with significant representation in the catalog, including the iBlow吹 no-mouthpiece device.
• AlcoDigitalcoreChannel Partner/ Reseller/ DistributorAlcoDigital is a key brand distributed by Promil Lab, covering products from the budget A110S to the professional P100 model.

Scale indicators3 records

Expansion highlights5 records

Emerging players

• BACtrack: US consumer breathalyzer brand with strong D2C e-commerce presence and smartphone-connected devices. Comparable on the consumer/hardware side of the catalog, though serving a different geography and pricing tier.

Broad incumbents

• Drager: Global manufacturer of professional and forensic breathalyzers (Alcotest series) distributed by Promil Lab at premium price points. Comparable as a major upstream supplier and end-market competitor in the evidential/professional segment.

Direct peers

• Intoximeters: US manufacturer of evidential-grade breath alcohol testing instruments used by law enforcement and forensic labs. Comparable as a brand distributed by Promil Lab for the forensic/police-grade category.
• Lifeloc Technologies: US manufacturer of professional and evidential breathalyzers distributed in Poland through specialist resellers including Promil Lab. Comparable on professional/forensic product line and law-enforcement customer segment.
• LION Laboratories: UK-based manufacturer of professional and evidential breath alcohol testing equipment (AlcoBlow, etc.) distributed by Promil Lab. Comparable on product category (professional and screening breathalyzers) and target customer (corporate, law enforcement).
• AlcoFind: Korean manufacturer of consumer and semi-professional electrochemical breathalyzers; the highest-represented brand in Promil Lab's catalog. Comparable on product offering and channel mix, and represents both supplier and competitive overlap.
• Promiler: Polish breathalyzer brand distributed by Promil Lab, also selling directly online with calibration services. Comparable on product offering (including the iBlow no-mouthpiece device) and Polish B2C/B2B customer base.
• Alkohit: Polish manufacturer and seller of electrochemical and semiconductor breathalyzers also offering calibration services. Comparable as a Poland-based alkomat specialist with both retail and service components.
• Alkomat.pl: Polish specialist online retailer of personal and professional breathalyzers with calibration services. Closely comparable in catalog breadth, multi-brand distribution, and direct-to-consumer sales motion targeting Polish drivers and businesses.
• Alkotel.pl: Another major Polish e-commerce retailer of breathalyzers, mouthpieces, and calibration services. Directly comparable on product category, GTM (online + service points), and target customer mix of consumers and fleet operators in Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_rqEL2JTNuNxi3eAfkz-Ag?view_as=subscriber
• Facebookfacebook.com/PROMILLAB
• Xtwitter.com/LabSklep
• LinkedInlinkedin.com/company/promil-lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promil Lab