Red Frogs Usa

What Red Frogs Usa does

Red Frogs USA is a not-for-profit student support network headquartered in Nashville, Tennessee, established in 2021 as the United States affiliate of the Australian-founded Red Frogs organization (originally created in 1997 by Andy Gourley during Australia's Schoolies Week). The organization delivers three core programs: a Universities Program providing orientation support, hydration stations, alcohol-free events, and party support at colleges and student residences; a Festivals & Events Program offering crowd care, free water, chill-out zones, and first response at music festivals; and a High School Education Program (Party Safe, Life After School, Identity) engaging with secondary students. It targets young people aged 13-30 across universities, student accommodation providers, fraternities, sororities, and festival organizers.

The organization is structured around a volunteer-based delivery model rather than paid service infrastructure, with hundreds of trained volunteers providing on-the-ground peer presence at target venues. Technology is intentionally lightweight and dependent on third-party SaaS platforms: a mobile application powered by Pushpay handles donations, engagement, and personal information collection; Wufoo is used for booking and volunteer application forms; and Zapper provides QR-code donation capability in affiliated markets. The organization is PIPEDA- and GDPR-aware in its privacy practices but does not own significant proprietary technology or data assets.

Red Frogs USA is funded exclusively through tax-deductible donations from individuals and corporate partners, supplemented by in-kind product contributions (vehicles, food, beverages, merchandise). It does not charge fees for its programs and operates without external investment, private equity backing, or public funding rounds. The go-to-market is community-led, relying on social media (Facebook, Instagram), word-of-mouth, and direct outreach to universities, festival organizers, and corporate partners. The US entity is led by National Director Dan Terry and functions as part of a broader eight-country international network under the Australian parent Red Frogs organization.

Name

Red Frogs Usa

Legal name

Red Frogs USA

Website

https://redfrogs.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Frogs USA delivers volunteer-led safeguarding programs for young people aged 13-30 across universities, music festivals, and high schools. Founded in 2021 in Nashville within a global eight-country network, the not-for-profit funds operations through donations and corporate partnerships.

Ownership category

akta.pro rank

Product category

Youth Support Services

NAICS

Educational Services (611), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Youth support services
• Student welfare programs
• Peer support networks
• Alcohol harm prevention
• Festival safety services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Individual donations from supporters seeking to fund youth safeguarding programs. Tax-deductible contributions through Pushpay platform.
2. Corporate Partnerships: Financial contributions and resource assistance from corporate partners including financial donations, merchandise, stationery, printing, accommodation, transportation, multimedia support, and product donations such as discount vouchers, doughnuts, icy poles, and volunteer catering.
3. Product Donations: In-kind support from partners including vehicle donations, snacks, beverages, and other resources needed for volunteer operations at events and universities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Red Frogs USA is a not-for-profit student support network that recruits and trains volunteers to act as a positive peer presence for young people aged 13-30 at universities, student residences, fraternities, sororities, music festivals, and high schools. The organization delivers direct relief through hydration stations, free food distribution, and pastoral care, alongside education programs covering safe partying behaviors and life transitions. Services are funded by tax-deductible donations and corporate partnerships and are booked via a website booking system.

Product overview

Red Frogs USA is a not-for-profit student support network offering a multi-program portfolio focused on safeguarding young people aged 13-30. The core offerings include the Universities Program (supporting university students through orientation, campus events, and student residences), Festivals & Events Program (providing crowd care and welfare at music festivals safeguarding 1M+ patrons annually), and High School Education Program (educating students on safe partying through Party Safe, Life After School, and Identity modules). Additional services include the Red Frog Creative Team for content creation, Event Booking Services for organizations to request support, a Mobile App powered by Pushpay, and Corporate Partnership opportunities for businesses to contribute. The programs work together to provide peer support, education, and direct relief in alcohol-fuelled environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Universities Program A student support network working with universities, student accommodation, fraternities, and sororities to provide positive peer presence during university life. Services include orientation week support, hydration stations, alcohol-free events, student support visits, and party support.
• Festivals & Events Program Support services at music festivals providing free water (hydration stations), free pancakes, chill-out areas, and first response roving teams. The program safeguards over 1 million patrons at 50+ events each year through proactive crowd care strategies.
• High School Education Program Education programs for high school students that educate, equip and empower students to make positive life choices. Programs include Party Safe (safe partying behaviors), Life After School (transition support), and Identity (self-worth and value). Speaks to more than 70,000 high school students annually.
• Event Booking Services Booking service for organizations to have Red Frogs crew attend events. Services include hydration stations, random acts of coffee, move-in day support, and student leadership training.
• Red Frogs Mobile App Mobile application powered by Pushpay that enables users to engage with Red Frogs USA. The app collects personal information including first and last name, address, email address, and phone number, and provides services related to the organization's mission of safeguarding young people.

Quantifiable outcome

• Safeguards 1,000,000+ festival patrons annually at 50+ events
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Melville MazdaminorGTM or Marketing PartnerMelville Mazda donated a vehicle to support Red Frogs Western Australia operations, ensuring teams can be in the right place at the right time for community outreach and event support.
• Allen's LolliescoreGTM or Marketing PartnerMajor supporter donating red frog gummy lollies used by volunteers as ice-breakers and conversation starters with young people. Donates 24 tonnes of frogs annually globally. Creates meaningful connections that help safeguard young people.
• Cartoon CandycoreGTM or Marketing PartnerSouth African supporter providing confectionery products for Red Frogs programs and events.
• Thrive Student LivingcoreGTM or Marketing PartnerStudent accommodation provider partnering with Red Frogs to support university students and residential communities.
• JAM ClothingminorGTM or Marketing PartnerCorporate sponsor providing clothing donations for volunteers and program support.
• OutworxminorGTM or Marketing PartnerBusiness supporter providing operational and marketing support for Red Frogs South Africa programs.
• Bidvest McCarthy Toyota BallitominorGTM or Marketing PartnerVehicle donation supporting Red Frogs teams during Ballito Rage Festival, enabling teams to be in the right place at the right time.
• Grace RedcoreStrategic or Co-development PartnerRegistered NPO (149-925) and PBO (930049363) operating Red Frogs Support Network South Africa under license agreement. Manages operations and compliance within South Africa.
• PushpaycoreTechnology or IntegrationTechnology provider powering Red Frogs mobile application and donation collection platform. Provides privacy policy management and data processing services.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SADD (Students Against Destructive Decisions): US-based youth nonprofit focused on preventing destructive decisions around underage drinking, drug use, and risky driving among high school and college students. Closest mission peer to Red Frogs USA's Party Safe and Life After School programs.
• Mothers Against Drunk Driving (MADD): US nonprofit focused on preventing drunk driving and underage drinking through education and victim support. Highly comparable mission on alcohol-related harm prevention among youth, though with a different program mix (advocacy rather than on-site event presence).
• The Jed Foundation: Nonprofit dedicated to protecting emotional health and preventing suicide among US college students. Directly comparable institutional buyer (universities) and overlapping mission of student pastoral care and safeguarding.
• Active Minds: Student-led mental health and wellness nonprofit operating across US universities and high schools. Comparable to Red Frogs' Universities and High School Education programs in terms of youth demographic, channel strategy, and volunteer-driven peer support model.
• The Trevor Project: US nonprofit providing crisis intervention and suicide prevention for LGBTQ+ youth, with strong university and high school outreach channels. Comparable institutional buyer base and youth safeguarding mission.
• Born This Way Foundation: Youth-focused nonprofit founded to support young people's mental health and create kinder communities. Comparable youth demographic, educational programming, and high-school/university channel strategy.
• DoSomething.org: Youth-driven nonprofit mobilizing young volunteers for social impact campaigns. Comparable volunteer-led, youth-targeted nonprofit model with similar fundraising and partnership mechanics.

Broad incumbents

• Mentor (MENTOR National): National youth mentoring advocacy nonprofit working through schools, workplaces, and community organizations. Comparable as a US-wide nonprofit channel partner for youth wellbeing initiatives.
• City Year: Large US youth service nonprofit placing young volunteers in schools to support student success. Comparable in scale of volunteer deployment and youth-development mission across K-12 and college-age demographics.
• RAINN (Rape, Abuse & Incest National Network): Largest US anti-sexual-violence nonprofit with strong university partnerships and on-campus education programs. Comparable in addressing student safety risks at universities and festivals, though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/redfrogsusa
• Instagraminstagram.com/redfrogsusa
• LinkedInlinkedin.com/company/red-frogs-usa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Frogs Usa