What RTB Digital does

RTB Digital, Inc. (NASDAQ: RTB) operates the Roundtable platform, a full-stack enterprise media system that consolidates seventeen traditional vendor capabilities — ad serving, yield management, streaming, hosting, app building, publishing systems, community, comments, and payments — into a single AI- and Web3-powered infrastructure for professional media companies. The platform targets newspaper companies, magazine businesses, TV and radio stations, sports leagues and teams, and independent professional journalists, serving a stated addressable pool of 5,000 to 10,000 premium media brands within the $200 billion professional media industry. Core technical components include the Media Liquidity Pool (a USDC liquidity pool that settles ad revenue on-chain), a Smart-Wallet Network connecting each publisher to a dedicated Coinbase account for instant settlement, on-chain immutable reporting and IP protection, and AI-powered onboarding that the company claims migrates publishers in under two hours versus a traditional 40-day cycle.

The company monetizes through revenue-share arrangements on advertising sales and subscription revenue generated through the platform, rather than charging platform access fees; the minimum payout threshold is $500 in aggregate revenue share. Go-to-market combines direct enterprise sales leveraging 35-year executive relationships with Yahoo, News Corp, Fox, and the NFL, syndication distribution through Yahoo, MSN, and Apple News, and channel partnerships with brand partners including Yahoo, TheStreet, and The Hockey News. The technology stack is rooted in the DeFi inventions of co-founder and CTO Eyal Hertzog (credited with inventing automated market making and decentralized liquidity pools), whose prior company DeWeb Ltd. was acquired by RTB in 2023.

RTB Digital completed a reverse merger with NASDAQ-listed RYVYL Inc. in May 2026, contributed over $30 million in Bitcoin to the combined treasury, and concurrently raised $35 million in new capital to accelerate publisher acquisition. As of June 2026 the platform had nearly 200 professional publishers live, anchored by a 10-year exclusive partnership with The Hockey News (including 32 custom NHL team apps and a $15 million title sponsorship from True Hockey), a partnership with the International Ice Hockey Federation timed to the 2026 Winter Olympics, an ongoing migration of Sports Illustrated team publishers via Arena Group, and a binding agreement with an undisclosed major media company carrying a $10 million non-refundable deposit. The company has not yet disclosed revenue or other financial results.

Name

RTB Digital

Legal name

RTB Digital, Inc.

Website

https://rtb.io

Company type

Public

Founded year

1987

Operating status

Operating

Short description

RTB Digital operates the Roundtable platform, a full-stack AI, DeFi, and Web3 enterprise media system that consolidates 17 vendor capabilities into one, enabling professional publishers to receive real-time USDC ad revenue settlement via Coinbase Prime integration.

Ownership category

akta.pro rank

Product category

Digital Media Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)

Keywords

• Media publishing platform
• Advertising technology
• Blockchain payments
• Content distribution
• Publisher monetization

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Revenue Share from Ad Sales: The company takes a revenue share from advertising and monetization generated through the platform. When publishers join the consortium, they consolidate traffic creating bid density and higher CPMs, generating revenue that would otherwise be unavailable to individual media companies. The company does not charge for platform operations, instead generating revenue through ad sales management and revenue share.
2. Platform Operations (Zero Cost to Partners): While the platform is offered at no operational cost to major media brands, the company manages all ad sales operations, distribution, syndication, and technology, charging a revenue share for this comprehensive service.
3. Subscription and Membership Revenue: The company manages subscription products for partners, with revenue shared between RTB and the media brand based on where the subscription was initiated.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

RTB Digital provides a full-stack AI/DeFi/Web3 enterprise media platform that consolidates 17 separate vendor capabilities (including publishing, ad serving, yield management, streaming, hosting, app building, community, and payments) into a single integrated system for professional media companies. The platform is offered at zero operational cost to media brand partners, with revenue generated through share arrangements on advertising and subscription revenue, and features real-time USDC stablecoin settlement via a proprietary Media Liquidity Pool integrated with Coinbase Prime.

Product overview

RTB Digital (operating as Roundtable) offers a unified platform-plus-modules architecture. The core product is the Roundtable Platform — a full-stack AI/DeFi-powered enterprise media system that consolidates what typically requires 17 separate vendor solutions into one. This core platform integrates the Media Liquidity Pool (for real-time USDC payments via Coinbase), Custom NHL Team Apps, Community Features, Digital Publishing, Advertising Sales Operations, and Distribution & Syndication Infrastructure. The company provides this infrastructure at zero operational cost to media brands, generating revenue through revenue-share arrangements with publishers.

Differentiator

Problem solved

Functional benefit

Products and services

• Roundtable Platform Full-stack enterprise media platform combining AI, DeFi, and Web3 infrastructure that unifies content publishing, distribution, audience engagement, and monetization into a single real-time system for professional media companies. Consolidates 17 vendor capabilities into one integrated platform.
• Real-Time Onchain Payment Infrastructure Blockchain-based payment infrastructure enabling real-time revenue settlement for publishers. Connects each publisher to a dedicated Coinbase account, automatically settling earned ad revenue as USDC with on-chain transaction recording, replacing traditional 90-day payment cycles.
• Custom NHL Team Apps White-label mobile applications for all 32 NHL teams, part of the The Hockey News partnership. Provides team-specific community engagement, professional journalism, live discussions, video, and integrated commerce.

Quantifiable outcome

• Nearly 200 publishers live on platform within first week of launch
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• CoinbasecoreTechnology or Integration · 22 June 2026Coinbase provides the crypto wallet infrastructure and USDC payment rails powering the platform's real-time onchain payment infrastructure. The integration enables publishers to receive USDC settlements instantly when ad revenue is earned, with Coinbase Prime integration for institutional-grade custody.
• YahoocoreStrategic or Co-development Partner · 13 May 2026Brand partner with content distribution through Yahoo network. Represents one of the major media brand partnerships in the company's network.
• TheStreetcoreStrategic or Co-development Partner · 13 May 2026Financial media brand partner growing from 1.3M to 30M users under RTB platform management. Represents successful case study of platform capabilities.
• Arena GroupcoreStrategic or Co-development Partner · 13 May 2026Partnership with Arena Group (formerly Maven) including migration of Sports Illustrated's top revenue-producing team publishers to the Roundtable platform.
• Major Undisclosed Media CompanyflagshipStrategic or Co-development Partner · 13 May 2026Binding agreement signed with undisclosed major media company including non-refundable $10 million deposit. Represents a significant customer acquisition in progress.
• The Hockey NewsflagshipStrategic or Co-development Partner · 6 January 202610-year exclusive platform agreement following successful one-year pilot. Includes digital publishing, commerce, distribution, ad-tech, sales, data services, 32 NHL team apps, and $15M title sponsorship from True Hockey. The Hockey News operates its complete network on the Roundtable platform.
• International Ice Hockey FederationcoreStrategic or Co-development Partner · 6 January 2026New partnership with IIHF announced alongside The Hockey News deal, to launch during the 2026 Winter Olympics in February.
• True HockeycoreGTM or Marketing Partner · 6 January 2026Leading premium hockey equipment manufacturer owned by Graeme Roustan committed to approximately $15 million long-term advertising and sponsorship agreement as part of The Hockey News partnership.
• RYVYL Inc.flagshipStrategic or Co-development Partner · 30 September 2025Completed merger with RYVYL Inc. in May 2026, creating RTB Digital, Inc. (NASDAQ: RTB). RTB contributed over $30 million in Bitcoin to the combined treasury.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RTB Digital