Robbie's Feed & Supply, Inc.

What Robbie's Feed & Supply, Inc. does

Robbie's Feed & Supply, Inc. is a family-operated, single-location independent retail feed and supply store founded in 1977 and based at 22390 SW 177th Ave, Miami, FL. The company sells animal nutrition and supply products across five primary categories: horse feeds and tack, backyard poultry and flock supplies, livestock feeds (cattle, goats), pet foods (dog, cat, small animal, bird, fish), and exotic animal nutrition (with an exclusive distributor arrangement for the Mazuri brand). Customers are individual consumers and small animal owners across South Florida, including the Miami, Homestead, and Redlands areas.

The business carries over 20 third-party brands as a channel partner/reseller — including Purina, Nutrena, Triple Crown, Manna Pro, Victor, Taste of the Wild, Blue Buffalo, New Country Organics, Seminole, ProElite, and Mazuri — and operates with no proprietary technology or product IP. The technology stack is limited to a third-party e-commerce website platform (New Media Retailer) that supports browsing, a contact-for-pricing catalog, and Astro loyalty program integration.

Robbie's revenue model is one-time transactional retail sales through in-store purchases, phone orders, and curbside pickup (Mon-Sat 9am-4pm). Pricing is not publicly disclosed; customers must call the store (305-247-1256) or visit for current pricing. The go-to-market motion is traditional direct-to-consumer retail with a supplementary content marketing and email newsletter layer via the website blog and Facebook presence. No subscription, recurring, or contracted-revenue component is present, and the company serves a regional, long-tail individual consumer base rather than enterprise accounts.

Name

Robbie's Feed & Supply, Inc.

Legal name

Robbie's Feed & Supply, Inc.

Website

https://robbiesfeed.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Robbie's Feed & Supply is a family-operated, single-location independent retailer in Miami, FL, founded in 1977, selling animal feed, pet food, livestock supplies, tack, and farm and ranch supplies to individual South Florida consumers across horse, poultry, pet, and exotic animal categories.

Ownership category

akta.pro rank

Product category

Animal Feed and Farm Supply Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ)

akta.pro secondary industries

Pet Food & Treats Distribution (CRAOAKAA), Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG), Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA), Bird Feed (Companion & Aviary) (AFADAFAJ)

Keywords

• Animal feed supplies
• Livestock feed retail
• Pet food store
• Farm ranch supplies
• Horse feed tack

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: The company generates revenue through direct in-store sales of animal feed, supplies, and related products to consumers. Products include horse feeds, poultry feeds, livestock feeds, pet foods, exotic animal nutrition, and farm supplies. Revenue is one-time transactional at point of sale with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Robbie's Feed & Supply is a single-location, family-operated retail store that sells animal nutrition and supplies across multiple animal categories. Core offerings include horse feeds and supplements, backyard poultry feeds and flock supplies, livestock feeds (cattle, goats), pet foods (dog, cat, bird, rabbit) with flea/tick control, exotic animal nutrition (full Mazuri line), fish foods, plus hay, bedding, tack, gear, and general farm/ranch supplies. Products are stocked under authorized-dealer relationships with brands such as Purina, Nutrena, Triple Crown, Mazuri, Victor, Manna Pro, Seminole, and New Country Organics.

Product overview

Robbie's Feed & Supply is a family-operated retail feed and supply store offering a diverse portfolio of animal nutrition and care products. The business operates as a single-store retailer (not a platform) and carries multiple product categories including backyard flock/poultry supplies, pet foods and supplies, horse feeds and tack, exotic animal nutrition (primarily Mazuri brand), livestock feeds, and general farm/ranch supplies. Products are organized by animal type with sub-categories for specific needs such as horse feeds, horse supplements, horse treats, fly control, and dewormers. The company also offers hay, bedding, and tack & gear, positioning itself as a one-stop shop for animal owners ranging from backyard chicken keepers to horse owners to exotic pet enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Backyard Flock Products Poultry feeds, layer feeds, chick starter, broiler and game bird feeds (including New Country Organics certified organic options), supplements, and flock management supplies for backyard chicken keepers and small flock owners.
• Pet Products Dog food, cat food, bird seed, rabbit food, and flea and tick control products for family pets, including brands such as Victor, Nutrena, Taste of the Wild, Earthborn Holistic, Kit & Kaboodle, Diamond, Blue Buffalo, and Nulo.
• Horse Products Horse feeds, supplements, treats, fly and insect control, dewormers, and liniments for horses, carrying brands such as Nutrena, Purina, Triple Crown, ProElite, Seminole, and Manna Pro.
• Exotic Animal Products Specialized nutrition from Mazuri for exotic animals including reptiles, amphibians, birds, small mammals, primates, and mini pigs, with additional offerings from Zoo Med.
• Livestock Feeds Feeds and nutritional products for livestock including cattle, goats, and other farm animals, featuring Nutrena beef and goat feeds and Manna Pro Calf-Manna.
• Farm & Ranch Supplies General farm and ranch supplies including fencing, equipment maintenance, and operational necessities for small farms and ranches.
• Hay and Bedding Animal hay and shavings for bedding needs for horses, livestock, and small animals.
• Tack & Gear Horse tack and gear accessories for riding and handling.
• Fish Products Fish foods including tropical fish chow, koi diets, and aquatic turtle diets, with offerings from Tetra.

Quantifiable outcome

• Multi-generational customer relationships spanning decades

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Mazuri Exotic Animal NutritioncoreChannel Partner/ Reseller/ DistributorRobbie's Feed & Supply is a distributor for Mazuri exotic animal nutrition products, carrying the full line of Mazuri feeds for reptiles, birds, small mammals, primates, mini pigs, and more exotic animals.
• Purina Animal Nutrition LLCcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Purina animal feeds including horse feeds, poultry feeds, dog and cat foods, goat feeds, and rabbit feeds.
• NutrenacoreChannel Partner/ Reseller/ DistributorCarries Nutrena brand feeds for horses, poultry, livestock, and pets including SafeChoice, Triumph, and NatureWise product lines.
• Triple Crown FeedcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Triple Crown horse feeds including Balancer Gold and other Triple Crown equine nutrition products.
• New Country OrganicscoreChannel Partner/ Reseller/ DistributorCarries New Country Organics certified organic poultry feeds including layer feeds, starter feeds, and grower/broiler feeds.
• KayteeminorChannel Partner/ Reseller/ DistributorBirds and small animal feed products from Kaytee brand.
• Taste of the Wild Pet FoodsminorChannel Partner/ Reseller/ DistributorPremium grain-free dog food brand carried at the store.
• Diamond Pet FoodsminorChannel Partner/ Reseller/ DistributorCarries Diamond Pet Foods brand products for dogs and cats.
• Manna Pro Products LLCcoreChannel Partner/ Reseller/ DistributorCarries Manna Pro horse feeds, supplements, and treats including Safe Performance and Calf-Manna products.
• Victor Super Premium Pet FoodcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Victor pet food lines including Elite Canine, Lamb Meal & Brown Rice, and grain-free varieties.
• Earthborn Holistic Pet FoodminorChannel Partner/ Reseller/ DistributorCarries Earthborn Holistic grain-free cat food products.
• Blue Buffalo Pet FoodminorChannel Partner/ Reseller/ DistributorWell-known pet food brand carried at the store.
• Seminole FeedsminorChannel Partner/ Reseller/ DistributorCarries Seminole horse feeds including Wellness SportHorse products.
• ProEliteminorChannel Partner/ Reseller/ DistributorCarries ProElite horse feeds including Performance, Senior, Growth, and Starch Wise varieties.
• Nulo Pet FoodminorChannel Partner/ Reseller/ DistributorPremium pet food brand carried at the store.
• Marshall FerretsminorChannel Partner/ Reseller/ DistributorFerret nutrition products from Marshall brand.
• Tetra Fish Products (Spectrum Brands)minorChannel Partner/ Reseller/ DistributorFish food and aquarium products from Tetra brand.
• ZuPreemminorChannel Partner/ Reseller/ DistributorBird food products from ZuPreem brand.
• Zoo Med LaboratoriesminorChannel Partner/ Reseller/ DistributorReptile and exotic animal products from Zoo Med.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Tractor Supply Co. Largest U.S. farm and ranch supply retailer operating ~2,000+ stores. Directly comparable as a multi-category farm, livestock, pet, and equine supply retailer, though at vastly greater scale and broader geographic reach than Robbie's.
• Atwoods Ranch & Home: Farm and ranch retail chain across the South and Midwest offering livestock feed, pet supplies, tack, and farm equipment. Highly comparable category mix to Robbie's independent feed-store model.
• Southern States Cooperative: Farmer-owned agricultural supply cooperative serving the Mid-Atlantic and Southeast. Comparable in carrying livestock feed, equine nutrition, pet food, and farm supplies through a retail store network that overlaps Robbie's customer segments.
• Runnings: Farm, ranch, and home supply chain across the Upper Midwest and Northeast. Comparable product mix — animal feed, tack, pet supplies, farm hardware — serving hobby farmers and rural households similar to Robbie's customer base.
• Orscheln Farm and Home: Farm and ranch supply chain with stores across the Midwest and South. Comparable as a multi-category rural retailer focused on livestock feed, pet, and farm supplies for similar end customers.
• PetSmart: National pet specialty retail chain. Overlaps with Robbie's pet food, small-animal, and bird product categories for dog, cat, reptile, and small-mammal owners.
• Rural King: Midwest- and South-based farm and ranch supply chain carrying animal feed, livestock supplies, pet products, and tack. Directly comparable product categories to Robbie's, serving hobby farmers and rural homeowners.

Regional players

• Fleet Farm: Upper Midwest-based chain combining farm/agricultural supplies, pet, and rural lifestyle goods. Comparable category breadth to Robbie's though geographically focused in a different region.

Emerging players

• Chewy: Online-first pet food and supply retailer carrying overlapping brands with Robbie's (Purina, Nutrena, Victor, Blue Buffalo, etc.). Competes for the same pet-owner customer wallet via home delivery and subscription economics.

Direct peers

• Jeffers Pet: Mail-order and online retailer of livestock, equine, pet, and farm supplies. Closest peer in product breadth to Robbie's across farm, livestock, and pet categories, though distributed via catalog/e-commerce rather than a single storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RobbiesFeedSupplyInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robbie's Feed & Supply, Inc.