Shadok Av Sp Z O O

What Shadok Av Sp Z O O does

Shadok AV Group is a Polish professional audiovisual systems integrator headquartered in Zabrze, Poland (ul. Wolności 404), operating since at least 2010 under the legal entity SHADOK AV Sp. z o.o. Sp.k. The company operates four specialized divisions: Rental & Events (event production services for concerts, festivals, corporate events and sports events), Audio-Visual Engineering (permanent AV system design, supply, installation and integration for stadiums, museums, conference centers and public institutions), Broadcast Engineering (TV/radio studio build-outs and broadcast production infrastructure), and AV Distribution (B2B/B2C resale of professional AV equipment via shop.shadok.pl).

Its technology stack centers on premium third-party hardware integrated into turnkey solutions rather than proprietary platforms. Core deployments include L-Acoustics L-ISA immersive sound systems (deployed for the first time on a European concert tour via Sanah's Bankiet Tour), Mitsubishi Electric LED telebims (~99m² each at Stadion Śląski, ~98m² each at Stadion Miejski Wrocław for EURO 2012), Ross Video live production and broadcast systems, Crestron and AMX control systems, Claypaky lighting rigs, Shure wireless microphone systems, Yamaha pro audio consoles, and Blackmagic Design broadcast equipment. Notable proprietary integration projects include the 3D LED Cave at Planetarium Śląskie, the immersive multimedia installation at Sztolnia Królowna Luiza (which won the Europa Nostra 2019 Grand Prix), and complete TV studio build-outs for Play Kraków, TVN and TVP.

Revenue is generated through project-based contracts (equipment rental plus technical crew for events, permanent AV installation contracts for institutional buyers) and transactional equipment sales through the e-commerce storefront. Pricing is quote-based and not publicly disclosed. The customer base spans enterprise and government buyers across sports stadiums (Stadion Śląski, Stadion Miejski Wrocław, Arena Zabrze, Stadion Miejski Katowice), public broadcasters (TVN, TVP, Play Kraków), cultural institutions (Muzeum Narodowe Kraków, Planetarium Śląskie), conference venues (MCK Katowice), corporates (General Electric, Veolia) and international touring artists (Imagine Dragons, Sting, Sanah, KORN). The company has secured approximately 14.1M PLN in EU co-financing across three grants (2019, 2020, 2024) to subsidize capital investment in modern AV equipment inventory.

Name

Shadok Av Sp Z O O

Legal name

SHADOK AV Sp. z o.o. Sp.k.

Website

https://shadok.pl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Shadok AV Group is a Polish audiovisual systems integrator operating four divisions — event rental, permanent AV installation, broadcast engineering, and equipment distribution — serving stadiums, broadcasters, museums, conference venues and touring artists across Poland and Europe.

Ownership category

akta.pro rank

Product category

Audiovisual Systems Integration

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Audiovisual systems integration
• Event production services
• Broadcast engineering solutions
• Professional AV equipment
• Stage lighting systems

Headquarters

HQ city

Zabrze

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Rental & Events: Rental of professional AV equipment (lighting, sound, LED screens, multimedia) for concerts, festivals, corporate events, and sports events. Revenue generated from equipment rental, crew services, and technical production support for events.
2. Audio-Visual Engineering (Installation): Design, supply, installation, and integration of permanent AV systems for stadiums, conference centers, museums, broadcast facilities, and public institutions. Revenue from project-based installation contracts including equipment supply and commissioning.
3. Broadcast Engineering: Solutions for TV and radio broadcasters including studio build-outs, LED video walls, camera tracks, and broadcast production infrastructure for TVP, TVN, and other broadcasters.
4. AV Distribution & Sales: B2B and B2C sale of professional AV equipment through the online shop (shop.shadok.pl), including projectors, LED screens, microphones, lighting, and broadcast gear from brands such as Sony, Epson, Barco, Blackmagic Design, ClayPaky, Shure, Yamaha, Crestron, and NEC.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Shadok AV Group delivers professional audiovisual systems and event production services through four specialized divisions: (1) Rental & Events provides lighting, sound, multimedia, and stage construction for concerts, festivals, corporate events, and sports events; (2) Audio-Visual Engineering designs, supplies, installs, and integrates permanent AV systems for stadiums, conference centers, museums, and public institutions; (3) Broadcast Engineering delivers studio build-outs, video walls, camera systems, and broadcast production infrastructure for TV and radio broadcasters; (4) Sales & Distribution resells professional AV equipment from premium brands (L-Acoustics, Sony, Epson, Barco, ClayPaky, Shure, Yamaha, Crestron, NEC) through the shop.shadok.pl e-commerce platform.

Product overview

Shadok AV Group is a Polish professional audiovisual systems company offering four interconnected divisions: Rental & Events (live event production), Audio-Visual Engineering (system design and installation), Broadcast Engineering (television/broadcast solutions), and Sales & Distribution (reselling AV equipment). Their Rental & Events division provides lighting, sound, multimedia, and stage construction for concerts and events. Audio-Visual Engineering designs and installs comprehensive AV systems for stadiums, conference centers, museums, and public spaces. Broadcast Engineering serves TV/radio broadcasters with studio setups and camera systems. The Sales & Distribution division operates as a reseller of professional AV equipment through their online shop, offering stage technology (speakers, microphones, lighting, LED screens), broadcast equipment (cameras, monitors), AV devices (projectors, displays), and medical devices.

Differentiator

Problem solved

Functional benefit

Brands

• Shadok Rental & Events: Event production and equipment rental division specializing in lighting, sound, multimedia and stage constructions for events
• Shadok Audio-Visual
• Shadok Broadcast
• Shadok Distribution

Products and services

• Rental & Events Event production services specializing in lighting, sound systems, multimedia, and stage construction for concerts, festivals, corporate events, and sports events. Includes technical crew deployment and full event production support.
• Audio-Visual Engineering Comprehensive audiovisual system design, supply, installation, and integration services for permanent installations at venues including conference centers, stadiums, museums, public spaces, and government institutions. Includes modernization of existing AV systems.
• Broadcast Engineering Solutions for TV and radio broadcasters as well as educational institutions, including complete studio build-outs, LED video walls, camera track systems, broadcast production infrastructure (Ross Video, Ikegami, Clear-Com, Dejero), and online transmission capability.
• AV Sales and Distribution Reseller and distributor of professional AV equipment including LED screens, projectors, projection screens, audio systems, microphones, lighting fixtures, stage technology, broadcast equipment, AV devices, and medical-grade AV devices through the shop.shadok.pl online store. Brands include Sony, Epson, Barco, Blackmagic Design, ClayPaky, Shure, Yamaha, Crestron, and NEC.

Quantifiable outcome

• Telebims at Stadion Miejski Wrocław installed for EURO 2012 are still operating over 12 years later
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Arena ZabrzecoreStrategic or Co-development PartnerArena Zabrze is a technology partner relationship. Shadok AV serves as the exclusive AV technology provider for Arena Zabrze, installing and maintaining LED telebims and associated AV systems for the Górnik Zabrze football stadium.
• L-Acoustics (via L-Acoustics Polska)coreTechnology or IntegrationShadok AV operates as a key deployment partner for L-Acoustics professional sound systems in Poland, deploying K1, K2, Kara II, KS28, and L-ISA immersive sound technology on major tours and installations. First European deployment of L-ISA on Sanah's concert tour.
• ClaypakycoreTechnology or IntegrationShadok AV integrates Claypaky lighting equipment (Arolla Aqua, Axcor, Sharpy Plus, HY B-EYE, Skylos) across rental events and permanent installations, consistently referenced in project credits.
• Ross VideocoreTechnology or IntegrationShadok AV integrates Ross Video live production, ingest, and CG systems in stadium and broadcast installations including Stadion Śląski, Zagłębiowski Park Sportowy, and Play Kraków studio.
• CrestroncoreTechnology or IntegrationCrestron control systems are deployed across Shadok AV permanent installations including MCK Katowice, Centrum Usług Wspólnych Długołęce, and Stadion Miejski Katowice, for integrated room and facility control.
• Mitsubishi ElectriccoreTechnology or IntegrationMitsubishi Electric LED telebim systems (approx. 99m² each) installed at Stadion Śląski and Stadion Miejski Wrocław for EURO 2012, still in operation. Referenced as key technology partner for large-format LED displays.
• Sony Professional EuropeTechnology or IntegrationSony projectors, cameras, and professional display systems deployed across installations including Warsaw Metro, GE Customer Experience Center, and various conference systems. Consistent brand partner across AV installations.
• ShurecoreTechnology or IntegrationShure wireless microphones and IEM systems deployed across concerts (Imagine Dragons, Sting, Sanah), permanent installations (TV studios, conference centers, churches), and sports events.
• Yamaha Pro Audio EuropecoreTechnology or IntegrationYamaha audio consoles (DM7, CZR, CXS) and PA systems (STAGEPAS) deployed across concerts, conference centers, and sports facilities. Featured brand in shop.shadok.pl distribution catalog.
• DM AgencyminorGTM or Marketing PartnerEvent production agency collaborating on Sanah concert tours. Credits shared on social media and project pages.
• FOTIS SOUNDminorChannel Partner/ Reseller/ DistributorSound equipment rental company that collaborated with Shadok AV on Sting My Songs 2023 concert at Tauron Arena Kraków alongside Live Nation Polska.
• TJT MusicminorImplementation/ SI/ Consulting PartnerTechnical producer for Dzień Polski event in Brussels (Parc du Cinquantenaire) featuring Mazowsze and GOLEC UORKIESTRA. Shadok Rental & Events provided full technical production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LANG AG: LANG AG is a German AV rental and systems integrator specializing in LED video walls, projection, lighting, and camera systems for trade fairs, events, and broadcast. Direct comparable to Shadok AV's Rental & Events and AV Engineering divisions, especially relevant for German-speaking and Central European touring productions that compete with Shadok for Polish and cross-border event work.
• Stageco: Stageco is a Belgian-headquartered specialist in stage construction, rigging, and outdoor event infrastructure for major concerts and festivals. Comparable to the staging/structural side of Shadok AV's MoonFest and Sanah tour production work, especially for outdoor stadium and arena events that require temporary stage engineering.
• NEP Group: NEP Group is a global broadcast services provider offering outside broadcast, studio production, display solutions, and live event support. Closely aligned with Shadok AV's Broadcast Engineering division (TVN/TVP studio builds, OB VAN connections, Ross Video integration) and Stadium video wall business, with comparable reliance on Ross Video, Sony, and Ikegami broadcast ecosystems.
• Solotech: Solotech is a Canadian-headquartered global provider of AV, lighting, and entertainment technology solutions for live events, broadcast, and integrated systems. Closely matches Shadok AV's four-division model — equipment rental, permanent installations, broadcast engineering, and equipment sales — making it a strong cross-geography comparable for evaluating operating leverage and vertical integration economics.
• Polymedia: Polymedia is a Polish AV systems integrator specializing in conference, courtroom, and museum AV installations, including interactive displays and control systems. Direct comparable to Shadok AV's Audio-Visual Engineering division for Polish institutional and cultural AV projects, with overlapping relationships with museum and government clients in the same Polish market.

Broad incumbents

• Encore (formerly PSAV): Encore is the largest provider of event technology, AV production, and venue services for hotels, convention centers, and corporate meetings in North America. Comparable to Shadok AV's corporate event and conference center AV work (e.g., MCK Katowice) though at significantly larger scale and focused on hospitality-anchored delivery model.
• PRG (Production Resource Group): PRG is the world's largest provider of entertainment and event production services, offering lighting, video, audio, and rigging across concerts, theater, broadcast, and corporate events. Directly comparable to Shadok AV's Rental & Events and Broadcast Engineering divisions across the same client categories (international tours, stadium events, broadcast studios), but with vastly greater global scale.
• AVI-SPL: AVI-SPL is the largest global AV systems integrator, specializing in unified communications, video collaboration, and digital workplace solutions for enterprise and government clients. Comparable to Shadok AV's Audio-Visual Engineering division for large enterprise AV installations (e.g., GE Customer Experience Center) using similar Crestron/AMX control ecosystems, but at vastly greater scale and with a corporate/UC focus.
• MCI Group: MCI Group is a Swiss global engagement, events, and association management company with substantial AV production capability. Comparable to Shadok AV's corporate and conference event AV work (e.g., Sejm Śląski, MCK Katowice) at the broader event management level, useful as a benchmark for the MICE/services integration model Shadok could expand into.

Regional players

• Habegger: Habegger is a Swiss provider of event technology, rigging, lighting, and AV services for trade fairs, corporate events, and concerts. Comparable to Shadok AV's Rental & Events division on the technical production side (rigging, hoists, staging, lighting) though primarily serving the Swiss/German-speaking market rather than Poland. Useful regional benchmark for premium European event production economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDHK195IiC4vvK5zXQhq-pw/featured
• Facebookfacebook.com/shadokav
• LinkedInlinkedin.com/company/shadok-audio-visual
• Instagraminstagram.com/shadokav

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shadok Av Sp Z O O