What dirt road group does

Dirt Road Group, LLC is a privately held boutique public relations firm incorporated in Oklahoma and headquartered in Oklahoma City. The firm delivers public relations, media relations, and strategic communications services through a distributed network of senior practitioners located across the United States and Canada, combining more than five decades of combined PR experience. Its service portfolio spans public relations, media relations, strategic communications, crisis communications, and content development, organized around verticals including entertainment, tourism, hospitality, non-profit, corporate, and multi-cultural communications. The agency also produces the 'Tales from the Dirt Road' weekly podcast and a 'Road Trips' blog for thought leadership.

The firm operates on a professional services revenue model, with engagements structured as project-based or ongoing retainer relationships with clients across the United States. There is no proprietary technology platform; the offering is fundamentally human-capital-driven, with public-facing entry points including Calendly-scheduled consultations, phone/text contact, and email. The senior counsel model relies on independent practitioners (e.g., The Guild, Helvey Communications LLC, The Garrity Group) who also operate their own firms, effectively functioning as a curated affiliate network. There is no disclosed headcount, no external institutional investment, no M&A activity, and no patent portfolio.

The client base is diversified across verticals and includes both enterprise and smaller-engagement clients, with notable logos such as Cirque du Soleil, Planet Fitness, Red Fork Distillery, Harry Kotlar, the International Finals Youth Rodeo, RMHC Oklahoma Chapter, and Kawerak. The firm has earned multiple PRSA Silver Anvil Awards, a PRSA Award of Excellence, and PRSA Chapter Grand Awards, providing third-party validation of capability, particularly in crisis communications and community relations. Geographic reach is national, with service delivery enabled by in-state relationships in every US state.

Name

dirt road group

Legal name

Dirt Road Group, LLC

Website

https://dirtroadpr.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Dirt Road Group is a boutique US public relations firm headquartered in Oklahoma City that delivers senior-practitioner-led media relations, strategic communications, and crisis PR services to enterprise, nonprofit, and government clients across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Claremore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Relations Agency Services: Professional services revenue generated through PR agency fees for strategic communications, media relations, content development, crisis communications, and related consulting services. Engagements appear to be project-based or ongoing retainer relationships with clients across various industry verticals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dirt Road Group is a boutique public relations firm delivering strategic communications, media relations, content development, crisis communications, and event promotion services for brands, organizations, and government entities across the United States. Engagements are led by senior practitioners with 10+ years of experience and delivered through industry-vertical practice areas including entertainment, tourism, hospitality, non-profit, corporate, and multi-cultural communications. The firm combines PR agency services with original content products such as the "Tales from the Dirt Road" weekly podcast.

Product overview

Dirt Road Group is a boutique public relations firm offering a unified suite of services rather than a modular platform. The core offerings include Public Relations Services (content strategy, content development, social media strategy, thought leadership), Media Relations (earned media, event promotion, media training, monitoring, corporate communications), and Strategic Communications (media audits, crisis communications). These are delivered across industry verticals including Entertainment, Tourism, Hospitality, Non-Profit Organizations, Corporate, and Multi-Cultural communications. The firm also produces the 'Tales from the Dirt Road' podcast as a content product. Case study work demonstrates specialized capabilities in crisis communications, branding, website development, and advocacy campaigns. The agency's model emphasizes senior practitioners with over ten years of experience distributed across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Tales from the Dirt Road: A podcast by Dirt Road Group where new episodes drop every Tuesday, featuring discussions on public relations strategies and industry insights.

Products and services

• Public Relations Services Core public relations offering covering content strategy, content development, social media strategy, and thought leadership programs designed to amplify client brands, images, and stories; delivered to enterprise, mid-market, non-profit, and government clients.
• Media Relations Core media relations offering that includes earned media acquisition, event development and promotion, media training, media monitoring, and corporate communications to secure press coverage and amplify client visibility.
• Strategic Communications Core strategic communications offering that includes traditional media audit, digital strategy audit, strategic communication plan audit and design, crisis communications planning, and crisis mitigation services for organizations preparing for or responding to communications risks.
• Entertainment PR Public relations services for concerts, performances, special event promotions, live performances, special event strategy, and entertainer publicists across the entertainment industry.
• Tourism PR Public relations services for amusement parks, tourism destinations, convention bureaus, museums, cultural centers, zoos, botanical gardens, casinos, and race tracks.
• Hospitality PR Public relations services for restaurants, hotels, distilleries, vineyards, bakeries, and bars, including grand openings, chef showcases, and community partnerships.
• Non-Profit Communications Public relations, content creation, special event promotion, fundraising strategy, and publications design for non-profit organizations seeking amplified donor engagement and public awareness.
• Corporate Communications Strategic communications, product and event showcase, community relations, and special events services for corporate clients across industries.
• Multi-Cultural Communications Specialized public relations services tailored for tribal health organizations, native corporations, and multicultural communities, supporting culturally sensitive advocacy campaigns and stakeholder communications.
• Crisis Communications Specialized crisis communication planning and mitigation service, awarded the PRSA Silver Anvil Award and Chapter Grand Award for a transparent and timely crisis management program; supports organizations facing reputation-affecting events.
• Branding and Content Development Specialized offering covering brand design, label and marketing materials creation, website design and development, photography and videography, and social media marketing services for clients building or refreshing their brand presence.
• Tales from the Dirt Road Podcast A podcast produced by Dirt Road Group featuring industry commentary, free advice, and insights on public relations strategies, with new episodes released every Tuesday; targeted at strategic communicators and PR/marketing professionals.

Quantifiable outcome

• Record-breaking months with no clients lost during crisis
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landis Communications (LCI): Independent boutique PR agency serving consumer, tech, and B2B clients with senior-led teams. Comparable boutique positioning and target customer profile (mid-market and enterprise companies seeking hands-on senior attention).
• M Booth: Independently owned mid-size PR and communications agency with consumer, lifestyle, and entertainment expertise. Comparable in targeting entertainment, hospitality, and consumer brands similar to Dirt Road Group's Cirque du Soleil and Red Fork Distillery work.
• Peppercomm: Boutique strategic communications and PR firm focused on crisis, B2B, and consumer clients. Closest comparable by structure and size to Dirt Road Group — senior-led boutique with strong crisis communications practice.
• RH Strategic: Boutique public affairs and PR firm with deep policy, government, and crisis expertise. Highly comparable to Dirt Road Group's senior-counsel government-affairs positioning (e.g., Paul Larrabee's Albany background) and crisis communications capability.

Emerging players

• The Garrity Group: New Mexico-based boutique PR firm led by Tom Garrity, who is also a Senior Counsel to Dirt Road Group. Operates in adjacent Southwest geography with overlapping media relations and crisis communications capabilities.

Broad incumbents

• FleishmanHillard: Major global PR firm with strong healthcare, consumer, and corporate practices. Overlaps with Dirt Road Group's healthcare (tribal health org), hospitality, and corporate communications verticals, though at substantially larger scale.
• Weber Shandwick: Global PR and communications agency with deep media relations, crisis, and corporate communications capabilities. Direct competitor in core service lines (earned media, crisis, strategic comms) but operates at network scale across dozens of markets.
• Ketchum: Large global communications agency offering media relations, content, and analytics. Competes for the same enterprise PR budgets as Dirt Road Group, particularly in consumer, healthcare, and entertainment categories.
• Edelman: World's largest independent PR firm offering earned media, crisis communications, and strategic communications across all major verticals. Comparable as the dominant incumbent in the same service categories Dirt Road Group competes in, though at vastly greater scale and global reach.

Others

• Public Relations Society of America (PRSA): Industry trade association whose Silver Anvil Award program Dirt Road Group has won multiple times. Not a competitor but the central credentialing and awards body governing the PR profession the firm operates in.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dirtroadgroup
• Facebookfacebook.com/DirtRoadGroup
• LinkedInlinkedin.com/company/dirt-road-group
• Instagraminstagram.com/dirtroadgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dirt road group