Senate Grand Prix

What Senate Grand Prix does

Senate Grand Prix, trading as the F1 motorsport hospitality company of UK-incorporated Senate Logistics Limited (founded 1988), sells Formula 1 Grand Prix hospitality packages, race tickets, hotel accommodation, transfers, and event extras. It serves high-net-worth individuals and corporate clients seeking premium, full-service race weekends, with deep specialization in the Monaco Grand Prix and additional operations in Abu Dhabi, Silverstone, Singapore, Texas and the Monaco Historic Grand Prix. The company operates as an Official F1 Licensed Partner Reseller under a partnership with Formula One Management, and holds Official Licensed Partnerships with Monaco's top hotel venues (Hotel de Paris, Hotel Hermitage, Fairmont, Metropole, Monte Carlo Bay, Le Meridien, Columbus Hotel), giving it access to 20+ race viewing locations and 1,000+ contracted hotel rooms across Nice and Monaco.

The commercial model is a direct-to-consumer sales operation: bookings are taken through the company website, phone lines (UK +44 1342 830 490 and US/Canada +1 877 242 5176), email and WhatsApp, with payments processed via Stripe in up to three or four installments (e.g., a 40% deposit split across three payments for 2027), often a year or more in advance. Core products combine Monaco GP packages (accommodation plus chosen race viewing plus circuit transfers), individual race tickets across grandstands, terraces, yachts, hotel suites and apartment venues, hotel bookings, and add-on services such as Nice airport chauffeur transfers and themed evening events (yacht cocktail parties, Caffe Milano rooftop dinners). Reviews are a central trust asset, with 600+ verified five-star ratings averaging 4.9 stars across Google and Trustpilot.

The operating footprint is small (1-10 employees) and asset-light, headquartered in Steyning, West Sussex with a trading office in New Chapel, Surrey. Inventory is sourced through venue partnerships rather than owned assets, with the company managing or curating experiences at locations such as Caffe Milano, Em Sherif at Hôtel de Paris, the Fairmont Hairpin, Metropole Terrace, the Midi Terrace VIP Suite, the Shangri-La Apartment, the Monaco Ports Lounge and a 44m super yacht. No funding rounds, acquisitions, executive team, or app/platform product are disclosed; the company has no mobile app and no described AI capabilities, and revenue is not publicly reported.

Name

Senate Grand Prix

Legal name

Senate Logistics Limited

Website

https://senategrandprix.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Senate Grand Prix is a UK-based motorsport hospitality company that sells official F1 tickets, VIP hospitality packages, hotel accommodation, and airport transfers for Grand Prix weekends, primarily serving high-net-worth individuals attending the Monaco Grand Prix.

Ownership category

akta.pro rank

Product category

Motorsport Hospitality Services

NAICS

Tour Operators (561520), Hotels (except Casino Hotels) and Motels (721110), Limousine Service (48532)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

akta.pro secondary industries

Premiere, Awards & Festival Access (HSACAMAD), Sports & Stadium-Adjacent Conference Hotels (THAGALAO)

Keywords

• Motorsport hospitality packages
• F1 race viewing tickets
• Grand Prix accommodation booking
• VIP race hospitality services
• Monaco Grand Prix packages

Headquarters

HQ city

Wales

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hospitality Package Sales: Sale of comprehensive Monaco Grand Prix hospitality packages combining accommodation, race viewing, and event access. Packages are non-transferable and non-refundable, booked years in advance with installment payment options.
2. Race Viewing Tickets: Sale of individual race viewing tickets and VIP hospitality experiences at various exclusive locations around the Monaco circuit including yachts, hotel terraces, and private suites.
3. Transport Services: Airport transfer services between Nice Airport and Monaco, including chauffeur services, shuttle transfers, and coach transfers during Grand Prix period.
4. Yacht Cocktail Parties: Exclusive yacht cocktail party events during Monaco Grand Prix weekend with live music, open bar, and canapés.
5. Dining Events: Premium dining experiences including Caffe Milano roof terrace dinners with 3-course meals, open bar, and live music.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Senate Grand Prix sells curated Formula 1 hospitality packages centered on the Monaco Grand Prix, combining hotel accommodation in Monaco and Nice with race viewing access at over 20 exclusive locations (yachts, hotel terraces, private suites, grandstands). It also sells individual race viewing tickets, evening events such as yacht cocktail parties and themed dinners, and airport transfers between Nice Airport and Monaco, delivered via an online booking platform with phone, email, and WhatsApp sales support.

Product overview

Senate Grand Prix is a hospitality company specializing in Monaco Grand Prix F1® tickets, VIP packages, and premium race viewing experiences. The company operates a portfolio of products consisting of: Monaco GP Packages (combined accommodation and race viewing), Monaco Race Tickets (individual viewing passes), Monaco & Nice Hotels (accommodation booking), and various race viewing locations including yachts (37m and 44m), hotel terraces (Hotel de Paris, Fairmont, Metropole, Hotel Hermitage), suites (Garnier Suite, Casino Square Terrace, Fairmont VIP Suite, Ermanno Palace), and restaurant terraces (Caffe Milano, Café de Paris, Em Sherif, Metropole Terrace). Additional services include airport transfers, yacht cocktail parties, and Party in the Port events. The company offers over 20 exclusive race viewing locations and more than 900 contracted hotel rooms, with payment plans allowing bookings up to 3 years in advance.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Maintains 4.9-star average rating across 600+ verified reviews
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Formula One Management (FOM)coreChannel Partner/ Reseller/ DistributorOfficial F1 Licensed Partner Reseller for Monaco Grand Prix tickets and hospitality packages. Authorized to sell official F1 race experiences and hospitality.
• Hotel de PariscoreStrategic or Co-development PartnerOfficial Licensed Partner with exclusive access to Hotel de Paris venues including Garnier Suite, Casino Square Suite, Point Garden Terrace, and Em Sherif restaurant. Key venue for race viewing experiences.
• Hotel HermitagecoreStrategic or Co-development PartnerOfficial Licensed Partner with exclusive access to Hotel Hermitage including Midi Terrace VIP Suite. One of the best locations in F1 racing.
• Fairmont Hotel MonacocoreStrategic or Co-development PartnerOfficial Licensed Partner with exclusive access to Fairmont VIP Suites and Fairmont Stadium Seats overlooking the iconic Hairpin bend.
• Metropole HotelcoreStrategic or Co-development PartnerOfficial Licensed Partner with exclusive access to Metropole Terrace restaurant with views of Mirabeau Corner.
• Monte Carlo Bay HotelcoreStrategic or Co-development PartnerOfficial Licensed Partner offering race viewing access and accommodation at the Monte Carlo Bay Hotel.
• Red Bull RacingminorGTM or Marketing PartnerOfficial Licensed Partner displaying Red Bull Racing branding as part of F1 official partner program.
• StripecoreTechnology or IntegrationSecure credit card payment processing partnership for online bookings. Stripe badge displayed as trust indicator on website.
• Silverstone CircuitminorChannel Partner/ Reseller/ DistributorAuthorized Agent status for Silverstone British Grand Prix, extending hospitality services beyond Monaco.
• Columbus Hotel MonacominorStrategic or Co-development PartnerPartner hotel offering accommodation options during Monaco Grand Prix weekend.
• Le Meridien Beach PlazaminorStrategic or Co-development PartnerPartner hotel with exclusive accommodation and race viewing access during Monaco GP.
• Caffe MilanocoreStrategic or Co-development PartnerManaged venue for Monaco GP including roof terrace at Tabac Corner and Party in the Port events. Features live music and dining experiences.
• Singapore Grand PrixminorChannel Partner/ Reseller/ DistributorOfficial F1 Licensed Partner Reseller for Singapore Grand Prix hospitality and tickets.
• Wings For Life CharityminorOthersCharity partnership with Wings For Life foundation, displayed on partner logos section.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gullivers Sports Travel: Gullivers is a long-standing UK sports travel operator offering packages for F1 (including Monaco), rugby, football, and other major sporting events. It overlaps with Senate on F1 hospitality, particularly for British and international Grand Prix weekends.
• P1 Travel: P1 Travel is a European motorsport and sports travel specialist offering F1 Grand Prix packages, race tickets, and accommodation bundles across multiple race weekends. It competes directly with Senate's multi-event F1 hospitality offering.
• Grand Prix Events: Grand Prix Events is a UK-based Formula 1 hospitality specialist offering race weekend packages, trackside viewing, and accommodation across the F1 calendar including Monaco. It is a direct competitor in the F1 hospitality niche.
• Sports Breaks: Sports Breaks (formerly Thomas Cook Sport) is a UK sports travel operator selling official ticket-inclusive packages for F1, football, rugby and tennis. It competes with Senate on Grand Prix weekends and shares a similar UK-based, package-led business model.
• Sportsworld Group: Sportsworld is a UK-based corporate sports hospitality and events company providing VIP packages and official ticket allocations for F1, Wimbledon, rugby, and other premium sporting events. It serves a similar corporate and HNW client base to Senate.
• Motorsport Tickets: Motorsport Tickets is an authorised reseller for Formula 1, MotoGP, Le Mans and other major motorsport series, selling grandstand and hospitality tickets globally. It is a direct competitor in the F1 ticket and hospitality resale market.
• F1 Experiences: F1 Experiences is the official hospitality arm of Formula 1, selling authorised race tickets, VIP hospitality packages, and exclusive paddock access across the global F1 calendar. It is the most directly comparable competitor, particularly for Monaco GP packages.
• QuintEvents: QuintEvents is a US-based premium sports hospitality and official ticket provider operating across NFL, F1, tennis, golf and other major events. Its F1 Monaco and Grand Prix packages are direct competitors to Senate's core offering.
• Event Masters: Event Masters is a UK sports travel and hospitality provider offering official ticket allocations and VIP packages for F1, rugby, cricket and other major events. It overlaps with Senate on F1 Grand Prix weekends and corporate hospitality.

Emerging players

• Red Bull Racing Escapes: Red Bull Racing operates team-branded hospitality and fan experiences at selected F1 races. While team-specific rather than a generalist, it competes with Senate for the same HNW F1 hospitality customer, particularly around premium weekend packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@senategrandprix3503/videos
• TikToktiktok.com/@senategrandprix
• Pinterestuk.pinterest.com/senategrandprixmonaco/_saved
• LinkedInlinkedin.com/company/senate-grand-prix-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senate Grand Prix