Hofy
Hofy is a UK-based B2B platform, founded in 2020, that provides remote enterprise equipment management — procuring, configuring, and managing laptops and IT peripherals for distributed workforces across 110+ countries. It was acquired by Deel in 2024 and integrated into Deel IT.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hofy does
Hofy is a UK-based (London) B2B software and logistics company founded in 2020 during the COVID-19 pandemic to address the operational challenges of equipping and managing distributed workforces. The company's core offering is a remote enterprise equipment management platform that combines software for device lifecycle management, IT policy enforcement, and onboarding/offboarding automation with global procurement, configuration, and shipment of laptops, accessories, and IT peripherals. By the time of its Series B in 2022, Hofy was operating device logistics across 110+ countries, allowing enterprise customers to centralize what is otherwise a fragmented, country-by-country IT provisioning process.
Hofy's revenue model blends a SaaS platform subscription with device procurement pass-through, monetizing both the management software and the underlying hardware and logistics flow. The go-to-market targeted enterprise customers with remote or hybrid workforces using a horizontal segmentation approach, rather than focusing on a specific vertical. The company raised $30.2M in disclosed venture funding across three rounds (seed $2.5M in Aug 2020 from Kindred Capital; Series A $12.7M in Oct 2021 led by Stride.VC; Series B $15M in Sep 2022 led by CNP/Compagnie Nationale à Portefeuille), reaching a headcount of 101–250 employees.
In 2024, Hofy was acquired by Deel as part of Deel's broader HR technology acquisition strategy (which also included PaySpace, Zavvy, and Assemble). Following the acquisition, Hofy's capabilities were integrated into Deel IT — Deel's unified platform for global device management, application access, and IT support — extending reach to 40,000+ companies and 130+ countries. As a Deel subsidiary, Hofy's standalone market identity is now subsumed within Deel's HR and payroll platform.
Hofy firmographics
Firmographics- Name
- Hofy
- Legal name
- Hofy
- Website
- https://hofy.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Hofy is a UK-based B2B platform, founded in 2020, that provides remote enterprise equipment management — procuring, configuring, and managing laptops and IT peripherals for distributed workforces across 110+ countries. It was acquired by Deel in 2024 and integrated into Deel IT.
- Ownership category
- akta.pro rank
Hofy industry classification
Industry- Product category
- Remote Workforce IT Equipment Management
- NAICS
- Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)
- akta.pro secondary industry
- Hardware Asset Management (HAM) Services (BPAEAOAA)
Keywords
Where Hofy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Hofy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Hofy product offering
Product offeringCore offering
Hofy provided a remote work management platform for enterprises, enabling companies to procure, configure, ship, and manage laptops and IT accessories for distributed employees worldwide. The offering combined hardware sourcing/financing with software-driven lifecycle management, including automated onboarding and offboarding workflows, MDM enrollment, and IT policy enforcement across 110+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Remote Enterprise Equipment Management Platform Software platform that enables enterprises to procure, configure, ship, manage, and recover laptops and IT accessories for distributed employees across 110+ countries, with automated onboarding/offboarding workflows and IT policy enforcement.
- IT Equipment Procurement and Shipping Service to source, configure, and globally ship laptops and IT accessories to enterprise remote employees, ready to use on day one.
Companies that use Hofy
Customer profileSegments1 record
Ideal customer profiles1 record
Hofy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hofy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeelcoreDeel acquired Hofy as part of its acquisition spree in 2024. The acquisition added Hofy's remote enterprise equipment management capabilities to Deel's global HR and payroll platform, enabling Deel to offer integrated IT equipment management alongside HR services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hofy competitors and assessment
Company assessmentDirect peers
- Workwize: Workwize offers a near-identical IT equipment procurement, deployment, and asset management platform for remote and hybrid teams worldwide, making it the closest direct competitor to Hofy's DaaS offering.
- GroWrk: GroWrk provides global laptop and equipment provisioning, retrieval, and lifecycle management for distributed teams, directly mirroring Hofy's cross-border device logistics and onboarding/offboarding automation.
- Rippling: Rippling unifies HR, IT, and device management into one cloud platform with native device procurement and MDM, overlapping Hofy's bundled HR + IT equipment workflow and competing for the same enterprise customer base.
- JumpCloud: JumpCloud is a directory-as-a-service and unified device management platform targeting IT teams supporting distributed workforces, directly competing with Hofy's MDM and identity-driven device lifecycle features.
- Jamf: Jamf is a leading Apple-first mobile device management and device lifecycle platform, overlapping Hofy's MDM enrollment and ongoing management functionality for Mac-heavy enterprise customers.
- Kandji: Kandji provides Apple device management with automated onboarding, security, and lifecycle workflows, comparable to Hofy's MacBook provisioning and ongoing management capabilities for remote employees.
Broad incumbents
- Microsoft Intune: Microsoft Intune is a widely deployed enterprise MDM/UEM platform bundled within the Microsoft 365 ecosystem, providing broad device management capabilities that overlap with Hofy's MDM-enrollment feature set at much larger scale.
Emerging players
- Oyster HR: Oyster is a global employment platform that built employer-of-record and remote-hiring tooling; it overlaps Hofy as adjacent infrastructure for distributed teams and was also acquired by Deel, making it a thematic peer in the same consolidation wave.
- Hexnode UEM: Hexnode is a unified endpoint management vendor covering device enrollment, app management, and security, with a comparable device-lifecycle orientation for distributed SMB and mid-market customers like Hofy's.
Others
- Deel: Deel is the parent company that acquired Hofy in 2024; while not a competitor, it is the platform into which Hofy's DaaS capability is now embedded, distributing the product to Deel's 40,000+ customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hofy social profiles
Digital presenceHofy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hofy leadership team
Management profileNumber of profiles
Profiles3 records
Hofy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hofy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hofy
What does Hofy do?
Hofy provided a remote work management platform for enterprises, enabling companies to procure, configure, ship, and manage laptops and IT accessories for distributed employees worldwide. The offering combined hardware sourcing/financing with software-driven lifecycle management, including automated onboarding and offboarding workflows, MDM enrollment, and IT policy enforcement across 110+ countries.
Is Hofy a public or private company?
Hofy is a private company. It is classified as corporate owned and is currently acquired.
When was Hofy founded?
Hofy was founded in 2020. It employs 101 to 250 people.
Where is Hofy based?
Hofy is headquartered in London, United Kingdom, in the Europe region.
Who are Hofy's main competitors?
Direct peers on record are Workwize, GroWrk, Rippling, JumpCloud, Jamf and Kandji. Microsoft Intune is listed as a broad incumbent. Emerging players are Oyster HR and Hexnode UEM. Deel is listed as an others.
Does Hofy have an API?
No public API is recorded for Hofy.
What industry is Hofy in?
Hofy's product category is Remote Workforce IT Equipment Management. Its primary akta.pro industry code is BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service), with a secondary code of BPAEAOAA, Hardware Asset Management (HAM) Services. Its NAICS code is 541513 and its SIC code is 7372.