SWi Fence, LLC
SWi Fence, LLC is a family-owned residential and commercial fence and gate installation company, founded in 2015 and operating primarily in Northeast Florida, with a product line spanning aluminum, vinyl, wood, and chain link fencing plus automatic and solar-powered gate systems.
- Company typePrivate
- Founded2015
- HeadquartersSaint Augustine, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SWi Fence, LLC does
SWi Fence, LLC (legal entity SWi, LLC) is a privately held, family-owned fence and gate installation company founded in 2015 by brothers Mark and Carl Olson. The company maintains corporate headquarters in Powell, Wyoming, while its primary operating footprint is in St. Augustine, Florida, where it expanded around 2020 and now employs 65 workers across active residential and commercial projects. The product portfolio spans four core fence categories — aluminum, vinyl, wood, and chain link — supplemented by decorative, pool, and temporary construction fencing, plus automatic gate operators including solar-powered models. The company is a member of the American Fence Association and was named Top Fence Company in the 2023 St. Augustine Community Choice Awards.
The business operates a direct-to-consumer go-to-market motion combining phone-based and in-person fence-expert consultations with a free online instant quote tool that allows prospective buyers to compare pricing configurations. Beyond full-service installation (the largest revenue stream, combining labor and materials under a workmanship warranty), SWi Fence sells DIY fence materials through an e-commerce storefront at swifence.com, giving customers a self-install option. Customer segments are horizontal: residential property owners seeking privacy, pool safety, pet containment, security, or aesthetic enhancement, and commercial property owners requiring security fencing, perimeter protection, and curb appeal. Marketing channels include a content-rich website, project gallery, customer testimonials, an active Instagram account, and dozens of localized Pinterest boards targeting Florida sub-markets.
SWi Fence has not raised external funding and is owned and operated by the Olson family. There are no disclosed subsidiaries, no M&A activity, and no institutional investors. Revenue, backlog, and unit-economics data are not publicly disclosed, leaving the company's financial scale inferable only through operational proxies such as the 1,890 cumulative completed installations and 25 active projects cited on the company website.
SWi Fence, LLC firmographics
Firmographics- Name
- SWi Fence, LLC
- Legal name
- SWi, LLC
- Website
- https://swiflorida.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SWi Fence, LLC is a family-owned residential and commercial fence and gate installation company, founded in 2015 and operating primarily in Northeast Florida, with a product line spanning aluminum, vinyl, wood, and chain link fencing plus automatic and solar-powered gate systems.
- Ownership category
- akta.pro rank
SWi Fence, LLC industry classification
Industry- Product category
- Residential and Commercial Fencing Services
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Fence Installation & Replacement (HSAIAJAA)
- akta.pro secondary industries
- Gate Installation (Manual & Automated) (HSAIAJAC), Gate Automation, Access Control & Operator Repair (HSAIAJAD), Fence Repair & Restoration (HSAIAJAB), Fence Installation & Replacement (HSAPALAC)
Keywords
Where SWi Fence, LLC is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SWi Fence, LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Fence Installation Services: Full-service fence installation for residential and commercial properties. Includes aluminum, vinyl, wood, and chain link fences. Revenue generated from installation labor and materials.
- Gate Operator Installation: Installation of automatic gate operators and solar powered gate openers for enhanced security and convenience.
- Fence Materials Sales: Sale of fence materials to DIY customers who prefer to install fences themselves. Materials available through online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Online Quote Tool |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SWi Fence, LLC product offering
Product offeringCore offering
Designs, supplies, and installs residential and commercial fencing and gate systems, including aluminum, vinyl, wood, and chain link fences, plus automatic and solar-powered gate operators. Also sells DIY fence materials through an online store and provides a free instant online fence estimator tool.
Product overview
SWi Fence, LLC is a fence and gate installation company offering residential and commercial fencing solutions. The core product portfolio includes four main fence types (aluminum, vinyl, wood, and chain link) plus specialized offerings (decorative, pool, and temporary construction fencing). The company also provides automatic gate operators including solar-powered options. Services include professional installation with workmanship warranty and DIY material sales through an online store. A free online fence estimator tool helps customers compare pricing configurations. The company operates primarily in Florida with locations across multiple service areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Fence Installation Professional installation of residential fencing systems including aluminum, vinyl, wood, chain link, pool, and decorative fences for homeowners.
- Commercial Fence Installation Commercial-scale fencing installation including temporary construction fencing and security fencing for business properties, contractors, and construction sites.
- Automatic Gate Operators Supply and installation of automatic gate operator systems for residential and commercial entry points.
- Solar Powered Gate Openers Solar-powered automatic gate opener systems for properties where grid power is unavailable or as an energy-efficient alternative.
- DIY Fence Materials Online Store Online store selling fence materials and supplies directly to customers who prefer to install fencing themselves.
- Aluminum Fences Aluminum fencing materials and installation for residential and commercial properties.
- Vinyl Fences Vinyl fencing materials and installation for residential and commercial properties.
- Wood Fences Wood fencing materials and installation for residential and commercial properties.
- Chain Link Fences Chain link fencing materials and installation for residential and commercial properties.
- Temporary Construction Fencing Rental and installation of temporary construction fencing for job sites, contractors, and short-term security needs.
Companies that use SWi Fence, LLC
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
SWi Fence, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SWi Fence, LLC partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
SWi Fence, LLC competitors and assessment
Company assessmentOthers
- Lowe's: National home improvement retailer offering fence materials and installation services through partnerships. Indirect competitor for DIY materials and a referral alternative to professional installers like SWi.
- The Home Depot: Largest U.S. home improvement retailer; competes indirectly via DIY materials sales (fence panels, posts, hardware) and installation service referrals. Not a direct installer competitor but influences DIY vs. professional installation demand.
- ActiveYards: Major U.S. manufacturer of vinyl and aluminum fencing systems. Upstream supplier whose products flow through to installation contractors like SWi; relevant comparator on materials quality and product innovation rather than direct competition.
Direct peers
- Frederick Fence Company: Mid-Atlantic residential and commercial fence installer offering comparable products (aluminum, vinyl, wood, chain link) and gate automation. Directly comparable in business model and customer segments; differs only in geographic footprint (Mid-Atlantic vs. Southeast).
- Long Fence: Established residential and commercial fence and deck installer in the Mid-Atlantic, offering similar materials and full-service installation. Comparable business model with longer operating history and broader regional reach.
- Hurricane Fence Company: Regional fence installation company serving residential and commercial customers with a similar product mix and direct-sales model. Comparable scale and service offering; both emphasize quality installation and a multi-material portfolio.
- Allied Fence Company: Residential and commercial fence installer with direct-sales and online-quote GTM, offering comparable materials and installation services. Operates in a different region but mirrors SWi's service catalog and customer acquisition approach.
- Superior Fence & Rail: Large U.S. residential and commercial fence installation franchise with multiple locations. Most directly comparable peer—same core offering (aluminum, vinyl, wood, chain link installation), same target market (homeowners and businesses), same GTM (direct sales with online quote tools). Competes with SWi on footprint and brand scale.
Regional players
- First Fence of Georgia: Southeastern U.S. fence installer with comparable product offerings and a direct-to-consumer model. Highly comparable in service mix; differs geographically (Georgia vs. Florida) but operates in an adjacent regional market.
Broad incumbents
- Groundworks (FSG): Large multi-service home services platform that includes fence installation among broader foundation, water management, and concrete services. Broader portfolio incumbent that overlaps with SWi in fence installation but addresses a much wider home-services scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SWi Fence, LLC social profiles
Digital presenceSWi Fence, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWi Fence, LLC leadership team
Management profileNumber of profiles
Profiles2 records
SWi Fence, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWi Fence, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWi Fence, LLC
What does SWi Fence, LLC do?
Designs, supplies, and installs residential and commercial fencing and gate systems, including aluminum, vinyl, wood, and chain link fences, plus automatic and solar-powered gate operators. Also sells DIY fence materials through an online store and provides a free instant online fence estimator tool.
Is SWi Fence, LLC a public or private company?
SWi Fence, LLC is a private company. It is classified as family owned and is currently operating.
When was SWi Fence, LLC founded?
SWi Fence, LLC was founded in 2015. It employs 11 to 50 people.
Where is SWi Fence, LLC based?
SWi Fence, LLC is headquartered in Saint Augustine, United States, in the North America region.
How does SWi Fence, LLC make money?
Three revenue lines are on record. Fence Installation Services are the primary driver. The others are gate Operator Installation and fence Materials Sales.
Who are SWi Fence, LLC's main competitors?
Others on record are Lowe's, The Home Depot and ActiveYards. Direct peers are Frederick Fence Company, Long Fence, Hurricane Fence Company, Allied Fence Company and Superior Fence & Rail. First Fence of Georgia is listed as a regional player. Groundworks (FSG) is listed as a broad incumbent.
Does SWi Fence, LLC have an API?
No public API is recorded for SWi Fence, LLC.
What industry is SWi Fence, LLC in?
SWi Fence, LLC's product category is Residential and Commercial Fencing Services. Its primary akta.pro industry code is HSAIAJAA, Fence Installation & Replacement, with a secondary code of HSAIAJAC, Gate Installation (Manual & Automated). Its NAICS code is 444 and its SIC code is 5211.