Rave Review Ab

What Rave Review Ab does

Rave Review Ab (operating as Rave RVW) is a privately held Stockholm-based fashion brand founded in 2018 by Swedish designers Josephine Bergqvist and Livia Schück. The company designs and sells limited-edition women's clothing and accessories made exclusively from upcycled and pre-existing materials, addressing the tension between luxury fashion aesthetics and environmental sustainability. Its product portfolio spans skirts, tops, shirts, blouses, sweaters, jackets, blazers, dresses, trousers, hoodies, tank tops, and select accessories, with regular prices ranging from approximately €195 to €670 and sale items typically discounted 40–50%.

The business operates a direct-to-consumer model with no disclosed third-party retail or wholesale. Distribution is handled through the brand's own e-commerce storefront (rave-rvw.com), which ships globally, and physical retail stores located in Sweden. Collections are released seasonally — eleven documented seasons from SS21 through SS26 — and have shifted from lookbook presentation to runway format beginning with AW24, suggesting an editorial and brand-building emphasis. Marketing relies on the website, seasonal collection launches, and an email newsletter, with no mobile app, no disclosed AI or proprietary technology platform, and no API.

Revenue is generated entirely through one-time product transactions at fixed retail prices and during periodic sales. The company is bootstrapped and founder-owned with 1–10 employees and no disclosed institutional investors, funding rounds, partnerships, patents, or certifications. No revenue, headcount growth, or financial trajectory figures are publicly available, and operational scale is best inferred from the small team and DTC-only channel.

Name

Rave Review Ab

Legal name

Rave Rvw

Website

https://rave-review.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rave RVW is a Stockholm-based, founder-owned DTC fashion brand designing limited-edition women's clothing and accessories made exclusively from upcycled materials, sold via its own e-commerce site and physical stores.

Ownership category

akta.pro rank

Product category

Sustainable Fashion Apparel

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

akta.pro secondary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Upcycled fashion
• Sustainable clothing
• Remade garments
• Luxury ready-to-wear
• Limited-edition apparel

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: Rave RVW generates revenue through direct sales of clothing and accessories to consumers via its e-commerce platform and physical stores. Products are sold at fixed retail prices, with periodic sales featuring discounted prices. Revenue is one-time transaction-based rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rave Review (Rave RVW) designs and sells upcycled, remade luxury clothing collections and accessories. All garments are crafted from pre-existing materials and deadstock fabrics, produced in Europe and designed in Stockholm. The brand offers seasonal collections (SS21 through SS26) covering skirts, dresses, tops, shirts, sweaters, jackets, blazers, trousers, hoodies, tank tops, and accessories, sold direct-to-consumer through its own e-commerce site and physical stores.

Product overview

Rave RVW is a Stockholm-based sustainable fashion brand offering a unified clothing collection focused on upcycled and remade luxury garments. The product portfolio consists of women's fashion items across categories including skirts (Harriet, Inez, Laila, Willow, Maggie, Betty, Nova, Iris), tops (Amelia, Viv, Irena, Lena, Bea, Luna, Aila, Thea), shirts/blouses (Alba, Magda), sweaters (Dea), blazers (Sadie), jackets (Rita), dresses (Ana, Odessa, Juliette, Cora, Joni), trousers (Moira Pants), hoodies (Rio), tank tops (Giesela), and accessories (Bella Bag). All items are designed in Sweden and produced in Europe with an exclusive, limited-edition approach, reflecting the brand's commitment to sustainable fashion without relying on virgin resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Skirts Upcycled skirts in various silhouettes (floral, jersey, crepe) sold in multiple colorways, targeted at fashion-conscious women seeking sustainable luxury.
• Tops Upcycled tops in various patterns and fabrics (jersey, stripe, floral) sold in multiple colorways, targeted at women seeking sustainable everyday and statement pieces.
• Shirts and Blouses Upcycled shirts and blouses available in solid and patterned colorways, sold at €390, targeted at women seeking sustainable tailored shirting.
• Sweaters Upcycled sweaters in solid and patterned colorways, sold at €390, targeted at women seeking sustainable knitwear.
• Dresses Upcycled dresses in various silhouettes and lengths, sold in multiple colorways and fabric combinations, targeted at women seeking sustainable occasion and runway-ready wear.
• Jackets and Blazers Upcycled tailored outerwear including jackets and blazers, targeted at women seeking sustainable structured pieces.
• Trousers Upcycled trousers, targeted at women seeking sustainable tailored bottoms.
• Hoodies Upcycled hoodies, targeted at women seeking sustainable casual wear.
• Tank Tops Upcycled tank tops, targeted at women seeking sustainable layering and warm-weather basics.
• Accessories Upcycled accessories such as bags and unique vintage pieces, targeted at women seeking sustainable accessories.
• Seasonal Fashion Collections Limited-edition seasonal ready-to-wear collections presented twice a year as runway and lookbook releases, comprising coordinated upcycled garments and accessories for fashion-conscious women.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Emerging players

• Cuyana: Direct-to-consumer womenswear brand emphasizing fewer, better things and responsible production. Comparable in DTC premium positioning and sustainability-driven brand storytelling, though more classic-leaning than Rave RVW.
• Collina Strada: Brooklyn-based emerging designer label recognized for sustainable materials, upcycled elements, and runway presentations. Comparable as a smaller, founder-led, sustainability-first designer brand.
• Another Tomorrow: Sustainable luxury womenswear brand with transparent supply chain and elevated price points. Comparable in its conscious-luxury DTC positioning targeting a similar customer profile.

Direct peers

• Ganni: Copenhagen-based contemporary designer label with a strong sustainability program and DTC-plus-wholesale model. Highly comparable as a Scandinavian designer brand operating in the same premium-but-accessible luxury segment.
• Eileen Fisher: US-based sustainable womenswear brand with a take-back/resale program (Renew) and minimalist aesthetic. Comparable for its commitment to circularity and upcycling-inspired practices, though with a more understated design language.
• Mara Hoffman: New York-based designer known for sustainability commitments, limited collections, and premium pricing. Comparable in size, founder-led positioning, and runway-style seasonal drops to Rave RVW.
• Reformation: Los Angeles-based sustainable womenswear DTC brand built around limited drops, premium pricing, and a strong sustainability story. Closest comparable in business model, customer profile, and category to Rave RVW, though at significantly larger scale.

Broad incumbents

• Patagonia: Iconic outdoor/sustainable apparel brand with deep circularity and resale programs. Adjacent comparator given its leadership in the sustainability narrative and material reuse, even though category and price band differ.
• Stella McCartney: Established luxury fashion house built explicitly around sustainability and ethical sourcing. Competes with Rave RVW for the conscious-luxury consumer but operates at vastly greater scale and category breadth.

Regional players

• House of Dagmar: Stockholm-based contemporary womenswear label with sustainability commitments and Scandinavian design DNA. Highly relevant as a same-city peer sharing the Stockholm fashion-scene ecosystem and similar customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rave-review

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rave Review Ab