Raja Auto Pecas

What Raja Auto Pecas does

Raja Auto Peças (legal name RAJA AUTO PEÇAS LTDA, CNPJ 22.297.971/0001-88) is a privately held Brazilian auto parts retailer specializing in replacement components for imported vehicles. The company is headquartered in Belo Horizonte, Minas Gerais, and operates three physical retail locations — Belo Horizonte (Av. Barão Homem de Melo, 3131), Betim (Av. das Américas, 462), and Uberlândia (Av. João Naves de Ávila, 4837) — together with a direct-to-consumer e-commerce storefront at rajapecas.com.br that supports nationwide shipping, WhatsApp Business integration, and installment payments up to 12 months on credit cards.

The product portfolio is organized across nine primary categories: suspension (shock absorbers, control arms, bushings, wheel hubs, half-shafts, constant-velocity joints), braking (discs, pads, wheel cylinders, wear sensors, brake shoes), filters (air, fuel, oil, transmission, A/C), engine components (water pumps, thermostats, timing kits, gaskets, radiators, pulleys, sensors), transmission (clutches, gearboxes, bearings), belts (alternator, timing, poly-V, tensioners), steering (tie rods, sector joints, axle bushings), electrical (alternators, ignition coils, wiring harnesses), and injection/sensors (MAF, ABS sensors). The company stocks parts covering European (BMW, Mercedes-Benz, Audi, Volvo, Land Rover), Japanese (Honda, Toyota, Mitsubishi, Nissan), and Korean (Hyundai, Kia) brands, alongside Brazilian-market names such as Renault and Chrysler. Supply brands include Tenacity (premium, ISO 9001 certified), FEBI BILSTEIN, DAYCO, RUVILLE, Nitoyo, HI-Q COREIA, formpart, SENSEN, and ORIGINAL.

The business model is direct retail to individual imported-vehicle owners and small repair shops, with revenue generated through unit-priced product sales both online (pay-as-you-go, with installment billing) and in-store. Distribution is hybrid: e-commerce for national reach plus physical retail for local service in Minas Gerais. Marketing is conducted through the e-commerce site, Facebook, Instagram (@rajapecas), WhatsApp Business, email newsletters, and historic trade show participation (AutopAR 2012–2016, Automec 2015, Autonor 2015, Minasparts 2013). The company is independently owned with no disclosed institutional investors, board, executive team, or outside capital.

Name

Raja Auto Pecas

Legal name

RAJA AUTO PEÇAS LTDA

Website

https://rajapecas.com.br

Company type

Private

Operating status

Operating

Short description

Raja Auto Peças is a privately held Brazilian retailer that sells mechanical replacement parts for imported vehicles (BMW, Mercedes, Toyota, Honda, Audi, Volvo, Land Rover, and others) through an e-commerce site and three physical stores in Minas Gerais, Brazil, targeting individual vehicle owners seeking hard-to-source imported SKUs.

Ownership category

akta.pro rank

Product category

Imported Auto Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Imported auto parts
• Automotive replacement parts
• Vehicle brake components
• Suspension parts retail
• Engine and transmission parts

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Auto Parts: Direct retail sales of imported automotive parts through e-commerce website and physical store locations. Products are sold at fixed prices with installment payment options up to 12 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Raja Auto Peças sells mechanical replacement parts and accessories for imported vehicles (European, Japanese and Korean brands) through an online store at rajapecas.com.br and three physical retail locations in Minas Gerais, Brazil. The catalog covers suspension, brakes, filters, engine, transmission, steering, electrical, belts and injection/sensor components from brands including Tenacity, FEBI BILSTEIN, HI-Q, Nitoyo, RUVILLE, DAYCO and SENSEN. Orders can be placed online with installment payments up to 12 months and supported via WhatsApp, with a 3-month warranty on most items.

Product overview

Raja Auto Pecas is a Brazilian e-commerce retailer specializing in imported automotive parts for vehicles including Honda, BMW, Mercedes-Benz, Volvo, Land Rover, Audi, Volkswagen, Toyota, Mitsubishi, Hyundai, Kia, Renault, Chrysler, and other imported brands. The company operates both online and through physical store locations in Belo Horizonte, Betim, and Uberlândia, Minas Gerais. Their product portfolio encompasses suspension components (shock absorbers, control arms, bushings, wheel hubs), braking systems (pads, discs, cylinders), engine parts (pumps, filters, gaskets, timing components), transmission parts, electrical systems, steering components, and various sensors. The company sells parts from brands including Tenacity, TRUST AUTO PARTS, FEBI BILSTEIN, HI-Q COREIA, Nitoyo, formpart, RUVILLE, DAYCO, SENSEN, and ORIGINAL. Products are sold through installment payment plans up to 12 months on credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Suspension Components (Suspensão)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TenacitycoreOthersBrand partnership for premium quality auto parts. Tenacity is a premium worldwide quality brand with ISO:9001 certification, supplying engine mounts and transmission components.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• RockAuto: US-based online-only auto parts retailer known for deep SKU catalog across makes/models; comparable e-commerce-only operating model and broad catalog approach, though currently US/Canada focused.
• Bavarian Auto Parts (LATAM BMW/Mercedes specialty): Smaller specialty importer and retailer targeting German-brand imported vehicles in Latin America; comparable niche focus on premium imported brands with smaller scale than Raja.

Direct peers

• Europecas / Euro Auto Peças (imported European parts specialists in Brazil): Brazilian specialty retailer focused on European imported vehicle parts (BMW, Mercedes, Audi, VW); most direct analog to Raja's positioning in the imported parts segment, though typically narrower in brand coverage.
• Peca Acessível / Autopeças em Geral (general Brazilian auto parts e-tailers): Direct e-commerce peer also selling replacement auto parts to Brazilian consumers across multiple vehicle makes; comparable catalog breadth and online retail focus, though not specifically positioned on imported brands.

Regional players

• AutoPeças Marticar / Auto Mecânica Rivelli (regional Brazilian auto parts retailers): Regional physical-plus-online auto parts retailers serving Brazilian state-level markets; comparable size and SMB positioning to Raja but without the imported-vehicle specialization.

Broad incumbents

• Mercado Livre Autopeças (MercadoLibre Brazil auto parts vertical): Brazil's largest general marketplace has a growing dedicated auto-parts vertical with cross-brand coverage; competes with Raja on price, selection, and fulfillment rather than on imported-vehicle specialization.
• DPaschoal / DPaschoal Autopeças: One of Brazil's largest traditional auto parts retailers with nationwide store footprint and broad catalog; comparable channel model (retail plus e-commerce) but focused on volume across all vehicles, not imported specialization.
• Amazon Brazil Autopeças: Global e-commerce incumbent operating in Brazil with marketplace sellers offering automotive parts; overlaps with Raja in DTC e-commerce for replacement components but without specialist focus on imported vehicles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RajaAutoPecas
• Instagraminstagram.com/rajapecas
• LinkedInlinkedin.com/company/raja-auto-pecas-comercio-importacao-e-exportacao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raja Auto Pecas