Racine Kenosha Builders Association

What Racine Kenosha Builders Association does

The Racine Kenosha Builders Association (RKBA) is a non-profit trade association founded on May 11, 1958, headquartered in Sturtevant, Wisconsin, and serving the building industry across Racine and Kenosha Counties. It operates as a three-tier local affiliate of the Wisconsin Builders Association (WBA) and the National Association of Home Builders (NAHB), providing members with networking, advocacy, education, code of ethics enforcement, and access to state and national benefits including professional contracts, insurance programs, and lobbying on housing policy. The association serves two membership tiers: Builder Members (individuals or firms that have built and sold at least three homes, paying $700 annually) and Associate Members (suppliers, trades, and service providers related to the home building industry, paying $620 annually), with a combined roster of approximately 100 member companies.

RKBA generates revenue primarily through recurring membership dues, supplemented by advertising and sponsorship packages associated with the online Member Directory and signature events. Its go-to-market combines direct membership sales handled by a single full-time Executive Officer, a self-serve online application process, member-driven referrals, and event-led acquisition via the annual Building & Remodeling Home Show, Parade of Homes, and the Build My Future SE WI career exploration event co-organized with Lakeland Builders Association. The technology stack is minimal: a WordPress website, social media presence on Facebook, Instagram, and LinkedIn, and an online member directory; there are no proprietary technology products, APIs, or AI capabilities.

Operationally, RKBA is run lean by Executive Officer Michelle Dawson (with 20+ years of association experience) under the governance of a volunteer Board of Directors including President Chris Ashworth, Builder Vice President David Tanner, Treasurer Patti Beaudin, Secretary Ashley Doering, and Builder/Associate Directors. The association's value proposition centers on community ecosystem (over 100 vetted member companies), educational programming, a scholarship program that has disbursed over $100,000 to roughly 100 trade apprentices, and brand trust accumulated over 67 years of continuous operation in southeastern Wisconsin.

Name

Racine Kenosha Builders Association

Legal name

Racine-Kenosha Builders Association

Website

https://rkbabuilders.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

The Racine Kenosha Builders Association is a non-profit trade association founded in 1958 that serves approximately 100 builder and associate member companies across Racine and Kenosha Counties, Wisconsin, via membership dues, advocacy, networking events, and affiliations with state and national home builder bodies.

Ownership category

akta.pro rank

Headquarters

HQ city

Sturtevant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Builder Membership Dues: Annual membership fees for building companies. Builder members must have built and sold at least three homes or be involved in land development.
2. Associate Membership Dues: Annual membership fees for companies engaged in trades, businesses, or professions related to home building industry. Associate members furnish materials or perform work for buildings.
3. Advertising & Sponsorship: Revenue from advertising in the online Association Membership Directory, event sponsorships (Parade of Homes, Home Show), and year-long recognition opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Racine Kenosha Builders Association (RKBA) is a non-profit trade organization that provides membership services to building and construction trade professionals in Racine and Kenosha Counties, Wisconsin. It offers Builder Membership ($700/year) and Associate Membership ($620/year) tiers, hosts signature consumer-facing events such as the annual Home Show, Parade of Homes, and Build My Future SE WI workforce development event, and provides member benefits including a searchable directory, advertising and sponsorship opportunities, scholarships, industry advocacy, and continuing education through its affiliations with the Wisconsin Builders Association (WBA) and National Association of Home Builders (NAHB).

Product overview

Racine Kenosha Builders Association is a non-profit trade organization serving the building industry in Racine and Kenosha Counties, Wisconsin. The organization provides membership-based services including Builder Membership ($700 annually) and Associate Membership ($620 annually), with membership automatically including affiliations with the Wisconsin Builders Association and National Association of Home Builders. The Association organizes major events including the annual Building & Remodeling Home Show, the Parade of Homes (ticket: $5), and the Build My Future SE WI workforce development event. Additional services include a scholarship program for trade students (awarded over $100,000 to 100 apprentices in 5 years), member directory advertising, legal resources (sample contracts, arbitration program, legal hotline), insurance programs, and educational/regulatory updates. The organization has over 100 member companies comprised of nearly 40 builder members and over 60 associate members.

Differentiator

Problem solved

Functional benefit

Products and services

• Builder Membership Annual membership at $700 for building companies that have built and sold at least three homes or are involved in land development. Includes membership in NAHB ($198), WBA ($155), BIC ($30), and RKBA ($317), plus access to networking, advocacy, contracts, and member directory benefits.
• Associate Membership Annual membership at $620 for companies engaged in trades, businesses, or professions related to the home building industry that furnish materials or perform work for buildings. Provides access to the builder network, lead generation opportunities, industry updates, and discounted services and insurance.
• Advertising & Sponsorship Opportunities Paid advertising and sponsorship placements across the online member directory, signature events, and the website. Provides ongoing visibility and recognition for member businesses in the Racine and Kenosha building community.
• Annual Building & Remodeling Home Show Two-day consumer expo where attendees can meet multiple contractors under one roof to gather information, compare options, and get cost estimates for home building, remodeling, and renovation projects. Drives member visibility and consumer engagement.
• Parade of Homes Multi-weekend self-guided tour showcasing 12 or more newly built homes by RKBA member builders. Open to the public at $5 admission, it provides consumer exposure to builder craftsmanship and generates leads for members.
• Build My Future SE WI Workforce development event introducing middle and high school students to career paths in the skilled construction trades through exhibitor booths and hands-on experiences. Connects students with member trade professionals and apprenticeship sponsors.
• Trade Industry Scholarship Program Financial scholarship awards for students planning to enter the trades and building industry. Administered through the association to support apprenticeship enrollment and trade-school attendance.
• Online Member Directory

Quantifiable outcome

• Over 100 member companies served
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Wisconsin Builders Association (WBA)coreStrategic or Co-development Partner · 11 May 1958State-level affiliation providing RKBA members with access to WBA benefits including Professional Builder Contracts (valued at $2000), insurance programs, code & legislative updates, a full-time political lobbyist, continuing education credits, and annual state convention. RKBA has been affiliated since its founding.
• National Association of Home Builders (NAHB)coreStrategic or Co-development Partner · 11 May 1958National-level affiliation providing members with annual convention and exposition, educational seminars & webinars, marketing & advertising assistance, and national member discounts. Three-tier membership structure includes local, state, and national benefits.
• Lakeland Builders AssociationflagshipStrategic or Co-development PartnerCollaborative partnership for the Build My Future SE WI event, an interactive trades career exploration day for middle and high school students. The joint effort brings together exhibitors and sponsors to showcase construction career opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sheboygan County Home Builders Association: Local Wisconsin county-level home builders trade association; directly comparable small-scale local HBA model with similar three-tier affiliation and member-dues structure.
• Chippewa Valley Home Builders Association: Local Wisconsin HBA serving the Chippewa Valley region; another comparable small-scale Wisconsin local builders trade association with WBA/NAHB affiliation.
• Madison Area Builders Association: Local Wisconsin home builders trade association serving the Madison region; comparable builder/associate membership structure, advocacy role, and consumer event programming.
• Lakeland Builders Association: Adjacent Wisconsin local home builders association and explicit RKBA partner on the Build My Future SE WI workforce event; directly comparable trade association model and member composition.
• Heart of the Wisconsin Home Builders Association: Regional Wisconsin home builders association; comparable local/regional HBA structure serving builders, remodelers, and associates in central Wisconsin.
• Metropolitan Builders Association (Greater Waukesha): Neighboring local Wisconsin home builders association serving Waukesha County; directly comparable local trade association model, member-dues structure, and event programming (Home Show, Parade of Homes).
• Greater Milwaukee Association of Home Builders: Local builders association serving the Milwaukee metro area; directly comparable in mission, three-tier affiliation with WBA/NAHB, and operation of consumer-facing home show and parade events.

Broad incumbents

• Wisconsin Builders Association (WBA): State-level parent trade association for Wisconsin's home building industry; RKBA members automatically receive WBA benefits, making WBA the immediate umbrella peer with overlapping mission, advocacy, and member services.
• National Association of Home Builders (NAHB): National federation of home builders to which RKBA members are automatically affiliated; shares the same trade association model, advocacy role, and member-benefit structure at a national scale.

Emerging players

• REALTOR Association of South Central Wisconsin: Adjacent real estate industry trade association; overlapping membership base (real estate agents and affiliates) with RKBA, comparable non-profit trade association structure serving southeastern Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RacineKenoshaBuildersAssociation
• LinkedInlinkedin.com/company/racinekenoshabuildersassociation
• Instagraminstagram.com/racinekenoshabuilderassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racine Kenosha Builders Association