the woke coach, llc
- Company typePrivate
- Founded2018
- HeadquartersSaint Paul, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
the woke coach, llc firmographics
Firmographics- Name
- the woke coach, llc
- Legal name
- The Woke Coach, LLC
- Website
- https://thewokecoach.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
the woke coach, llc industry classification
Industry- Product category
- Diversity, Equity, and Inclusion (DEI) Consulting and Training
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)
- akta.pro secondary industries
- Coaching, Feedback & Mentoring Skills (EDABAMAM), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
Keywords
Where the woke coach, llc is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
the woke coach, llc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- From Ally to Accomplice Cohort Program: Cohort-based training program for groups of up to 15 participants, available in 12 month, 8 month, or 5 month variations. Primary revenue stream for business and organizational clients.
- Executive Leadership and Diversity Coaching: One-on-one coaching for individual clients seeking to develop their analysis and become more knowledgeable leaders around issues of race, culture, inclusion, and allyship.
- Speaking Engagements: Keynote speeches, fireside chats, round tables, event hosting, and panel moderation. Pricing for businesses and organizations includes fireside chat and keynote speech bundle pricing.
- Book Sales: Sale of 'From Ally to Accomplice: How to Lead as a Fierce Antiracist' published in 2023, available through Amazon and other retailers.
- Online Community Membership: Brave, online membership space (From Ally to Accomplice — The Community) where members continue their antiracist journey with ongoing access to The Woke Coach team.
- HR Partnership Services: Suite of services including administering Intercultural Development Inventory (IDI), CliftonStrengths assessments, data-driven presentations and workshops, and on-site support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | From Ally to Accomplice Program - 12 month, 8 month, or 5 month variations |
| Subscription | Monthly | From Ally to Accomplice — The Community membership |
| Subscription | Pay-as-you-go | HomeWork Sessions - Single or Three-Session Package |
| Other | Multi-year contract | Speaking Engagement / Keynote |
| Subscription | Monthly | Executive Leadership and Diversity Coaching |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
the woke coach, llc product offering
Product offeringCore offering
The Woke Coach delivers anti-racism and DEI training, consulting, coaching, and speaking services to individuals and organizations. Its flagship From Ally to Accomplice® cohort program runs for groups of up to 15 participants in 5-, 8-, or 12-month formats. Supplemental offerings include one-on-one executive coaching, an online community membership, a published book, and facilitated workshop and panel series.
Product overview
The Woke Coach is a coaching and training services company offering a portfolio of programs centered on antiracism and diversity, equity, inclusion, and accessibility (DEIAA) education. The core flagship offering is the From Ally to Accomplice® cohort program for businesses and organizations, complemented by individual coaching, online community membership, speaking engagements, and a published book. Additional offerings include the HomeWork Sessions workshop series, Trigger Topics facilitated discussions, and business/organizational partnership services including assessments. The company is not a software or technology platform but rather a service-based consultancy.
Differentiator
Problem solved
Functional benefit
Products and services
- From Ally to Accomplice® (Business Program) Flagship cohort-model program designed for groups of up to 15 participants, available in 12 month, 8 month, or 5 month variations. Helps clients deepen their analysis and develop understanding around issues of racism, bias, allyship, and injustice to become fiercer anti-racists.
- Coaching for Individuals One-on-one coaching sessions to help clients create customized plans for their growth and development around issues of racism, bias, and injustice. Targeted at individual leaders and managers.
- Speaking Engagements Keynote speeches, fireside chats, round tables, event hosting, and panel moderation by CEO Seena Hodges on topics including anti-racism, allyship, and moving from ally to accomplice.
- From Ally to Accomplice: How to Lead as a Fierce Antiracist (Book) A 2023 book by Seena Hodges that shares DEIA strategies and teaches readers to see unconscious bias, engage in difficult conversations, and lead as true accomplices in the fight against inequity.
- From Ally to Accomplice — The Community A brave, online membership space where folks on their anti-racist journey can continue to opt in, remain engaged, and learn from the team at The Woke Coach.
- The HomeWork Sessions Online workshop series with three interactive sessions: Understanding Allyship, What Every Leader or Manager Should Know, and Creating Inclusive Work Environments. Designed to help participants begin or continue their anti-racist work; held online Tuesdays and Thursdays with up to 15 participants per workshop.
- Additional Offerings for Businesses and Organizations HR partnership services including administering the Intercultural Development Inventory (IDI), CliftonStrengths assessments, data-driven presentations and workshops, and on-site support. Engagements designed to help organizations meet strategic needs beyond the flagship From Ally to Accomplice program.
- Trigger Topics A series of candid, solution-oriented panel discussions and workshops tackling polarizing issues in safe, non-judgmental environments, hosted in partnership with The Coven.
Quantifiable outcome
- Participants report becoming better leaders and managers through the From Ally to Accomplice program
- +2 more outcomes
Companies that use the woke coach, llc
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
the woke coach, llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
the woke coach, llc partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- The CovencorePartnership with The Coven to host Trigger Topics series - panel discussions on polarizing issues in safe, non-judgmental environments. The Coven is a Minneapolis-based organization focused on creating brave spaces for difficult conversations.
- DASH CollectiveminorPhotography services provider. Desireé Benton of DASH Collective provides professional photography for company marketing materials and Seena Hodges headshots.
- Greater MSPcoreRegional economic development partnership. The Woke Coach participated in MSP Transforming digital series to discuss Advancing Racial Equity, amplifying voices of innovative regional leaders.
- HandsOn Twin CitiescorePartnership for volunteerism and equity discussions. Seena Hodges moderated MLK Day panel discussion on volunteerism and equity, and participated in ongoing community engagement initiatives.
- artEquitycorePartnership for Talking Back video series episode on BIPOC Fatigue. Seena Hodges featured alongside other BIPOC artists and administrators discussing emotional costs of equity work in predominantly white institutions.
- Mixed Blood Theatre CompanyminorHosted Zealous Hellions conversation series featuring Seena Hodges and Nataki Garrett (Oregon Shakespeare Festival) discussing state of American theater and systemic racism.
- Minnesota Public Radio (MPR)coreMedia partnership for Conversations on Identity series and panel discussions. Seena Hodges appeared on MPR News for racial disparities panel and #MeToo allyship conversation.
Scale indicators3 records
Recent moves6 records
Expansion highlights2 records
the woke coach, llc competitors and assessment
Company assessmentDirect peers
- Kaleel Jamison Consulting Group: Boutique DEI consulting firm offering training, coaching, and facilitation services to corporations and nonprofits. Highly comparable to The Woke Coach as a similarly-sized, specialist DEI services firm competing for the same enterprise and institutional clients.
- The Winters Group: Diversity, equity, and inclusion consulting firm serving corporate, nonprofit, and government clients with training and facilitation services. Directly comparable boutique competitor with overlapping enterprise and institutional client base.
- Cook Ross: Mid-sized DEI consultancy delivering inclusion training, leadership coaching, and cultural competency programs to corporate clients. Comparable business model and target buyer (HR/L&D leaders) as The Woke Coach, with a longer operating history and broader geographic reach.
- Aperian: DEI and inclusion consulting firm offering assessments, training, and coaching for global enterprises. Comparable in providing cohort-style learning, individual coaching, and DEI content to corporate clients, though Aperian operates at greater scale with international distribution.
Broad incumbents
- Great Place to Work: Established workplace culture research and certification firm with adjacent DEI training offerings. Comparable as a broader incumbent providing enterprise DEI programs, though anchored in benchmarking/certification rather than specialized facilitation.
- Lee Hecht Harrison (LHH): Global talent and career transition firm (part of Adecco Group) offering leadership coaching and DEI services to enterprise clients. Comparable offering in executive coaching and DEI training but delivered as part of a much broader HR services portfolio.
- FranklinCovey: Large-scale training and leadership development company offering DEI and inclusion programs alongside leadership content. Comparable in delivering DEI curriculum to enterprise audiences but at significantly larger scale and broader scope.
- Korn Ferry: Global organizational consulting firm with a dedicated DEI practice offering training, coaching, and culture transformation. Overlaps with The Woke Coach's enterprise DEI training and executive coaching offerings but operates at vastly larger scale as a multi-service consultancy.
Others
- Diversity Best Practices (D&I): Membership and advisory organization serving DEI practitioners at large employers. Adjacent rather than directly competitive — provides benchmarking, research, and convening that overlap with The Woke Coach's online community membership concept.
Emerging players
- artEquity: Arts-focused racial equity and DEI organization providing training and resources to arts and culture institutions. Directly comparable in mission and arts-sector client overlap (e.g., Guthrie, Walker, Mixed Blood Theatre, Woolly Mammoth) and is also a documented partner of The Woke Coach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
the woke coach, llc social profiles
Digital presencethe woke coach, llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
the woke coach, llc leadership team
Management profileNumber of profiles
Profiles1 record
the woke coach, llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the woke coach, llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the woke coach, llc
What does the woke coach, llc do?
The Woke Coach delivers anti-racism and DEI training, consulting, coaching, and speaking services to individuals and organizations. Its flagship From Ally to Accomplice® cohort program runs for groups of up to 15 participants in 5-, 8-, or 12-month formats. Supplemental offerings include one-on-one executive coaching, an online community membership, a published book, and facilitated workshop and panel series.
Is the woke coach, llc a public or private company?
the woke coach, llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the woke coach, llc founded?
the woke coach, llc was founded in 2018. It employs 1 to 10 people.
Where is the woke coach, llc based?
the woke coach, llc is headquartered in Saint Paul, United States, in the North America region.
How does the woke coach, llc make money?
Six revenue lines are on record. From Ally to Accomplice Cohort Program is the primary driver. The others are executive Leadership and Diversity Coaching, speaking Engagements, book Sales, online Community Membership and HR Partnership Services.
Who are the woke coach, llc's main competitors?
Direct peers on record are Kaleel Jamison Consulting Group, The Winters Group, Cook Ross and Aperian. Broad incumbents are Great Place to Work, Lee Hecht Harrison (LHH), FranklinCovey and Korn Ferry. Diversity Best Practices (D&I) is listed as an others. artEquity is listed as an emerging player.
Does the woke coach, llc have an API?
No public API is recorded for the woke coach, llc.
What industry is the woke coach, llc in?
the woke coach, llc's product category is Diversity, Equity, and Inclusion (DEI) Consulting and Training. Its primary akta.pro industry code is EDABANAJ, DEI, Inclusive Leadership & Cultural Intelligence Coaching, with a secondary code of EDABAMAM, Coaching, Feedback & Mentoring Skills. Its NAICS code is 61143 and its SIC code is 8200.