Renteo
Renteo is a France-based online marketplace that connects horse-vehicle owners with renters of horseboxes, horse lorries, and horse trailers across 14 country-specific domains, monetizing through transaction commissions and serving individual equestrians and professional stables.
- Company typePrivate
- Founded2015
- HeadquartersLes Ponts-de-cé, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Renteo does
Renteo is a France-domiciled, privately held online marketplace that intermediates rentals of horse transport vehicles — horseboxes, horse lorries (heavy trucks up to 12 horses), and horse trailers — between individual vehicle owners (agents) and renters. Founded in 2015 and operating as a simplified joint stock company (SAS) under Director Olivier Paulmier, the platform runs 14 country-specific localized domains spanning the UK, France, Germany, Sweden, the Netherlands, Finland, Denmark, Belgium, Spain, Ireland, Switzerland, and Australia, with multi-language and multi-currency support. As of the data period, Renteo lists 369 available vehicles and reports 37,894 cumulative truck rentals completed on the platform.
The underlying technology is a standard two-sided marketplace stack: a web platform with country-localized SEO-optimized landing pages, social login (Facebook/Google), secure payment processing through Mango Pay (with Stripe also referenced in legal documentation), the Weproov digital vehicle-condition inspection tool for pre/post-rental photo documentation, and geolocation-equipped vehicles for security and service execution. The platform supports both automatic and manual booking acceptance by vehicle owners and offers a Renteo Manager admin portal for agents. Supply is anchored by an exclusive partnership with Theault (GSC Vans THEAULT group), a century-old premium horse-vehicle manufacturer, which functions as both a quality signal and a differentiated supply pipeline.
Renteo monetizes via a commission deducted from each rental transaction, supplemented by a 5% banking-fee recovery on owner-initiated cancellations. Pricing is set by individual vehicle owners rather than Renteo, and the company acts as intermediary. Add-on revenue lines include vehicle insurance bundled into rentals and a reactive assistance service for breakdowns, accidents, towing, and horse relocation. Distribution is primarily self-serve PLG through the website, augmented by a referral program (launched October 2025), content marketing via a blog, and offline presence at equestrian trade events such as the London International Horse Show. The customer base is fragmented across individual equestrian enthusiasts and a smaller cohort of professional riding schools, stables, and competition teams, with no disclosed enterprise anchors.
Renteo firmographics
Firmographics- Name
- Renteo
- Legal name
- RENTEO
- Website
- https://renteo.eu
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Renteo is a France-based online marketplace that connects horse-vehicle owners with renters of horseboxes, horse lorries, and horse trailers across 14 country-specific domains, monetizing through transaction commissions and serving individual equestrians and professional stables.
- Ownership category
- akta.pro rank
Renteo industry classification
Industry- Product category
- Equestrian Vehicle Rental Marketplace
- NAICS
- Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Livestock & Animal Transport Vehicles Leasing & Rental (TLABAEAJ)
Keywords
Where Renteo is headquartered
LocationHeadquarters
- HQ city
- Les Ponts-de-cé
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Renteo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Commission on Rentals: Renteo deducts a commission from the price of services paid by the User for each rental booked through the platform. This is Renteo's primary revenue stream as an intermediary and manager of the website.
- Banking Fee Recovery: When a vehicle owner cancels a booking, Renteo charges 5% of the transaction amount for banking fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Variable rental pricing set by vehicle owners |
| Transaction based/ take rate | Pay-as-you-go | Security deposit required at pickup |
| Other | Pay-as-you-go | Referral incentive program |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Renteo product offering
Product offeringCore offering
Renteo operates an online peer-to-peer marketplace that connects owners of horse transport vehicles with equestrian customers who need to rent them. The platform lists horseboxes, horse lorries, and horse trailers across 14 country-specific domains, facilitates secure booking and payment processing, and provides digital vehicle condition reporting via Weproov. Vehicle owners act as agents who set their own rental prices while Renteo earns a commission on each transaction.
Product overview
Renteo operates as a peer-to-peer horse transport vehicle rental platform that connects vehicle owners with renters. The platform offers three vehicle categories: horseboxes/horse trucks (light vehicles for up to 2 horses), horse lorries (heavy vehicles for up to 12 horses with living quarters), and horse trailers. Additional services include vehicle insurance, assistance coverage for breakdowns/accidents, and horse assistance. The Renteo Manager portal enables agents to manage listings. The platform features Theault vehicles as a premium partner brand alongside third-party owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Truck / Horsebox Rental Platform
Quantifiable outcome
- 37,894 truck rentals completed on platform
- +2 more outcomes
Companies that use Renteo
Customer profileSegments3 records
Ideal customer profiles3 records
Renteo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Renteo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Theault (GSC Vans THEAULT group)coreTheault, with nearly 100 years of experience, is the primary vehicle provider for the Renteo platform. Vehicles feature high-quality chassis, comfortable floors, blue/white lighting, electric extractors, horse cameras, and backup cameras. Horse trucks can transport up to 6 horses with integrated living quarters (16 m²) for touring.
- Mango PaycorePayment service provider handling all financial transactions on the Renteo platform. Collects, processes, and uses payment data to provide secure payment services. Bank card numbers are partially masked when displayed or stored. Operates with strict security requirements for e-commerce.
- EquideclicminorWebsite design and development company that designed and built the Renteo platform. Located at 11 rue de Bel Air, 14790 Verson, France.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Renteo competitors and assessment
Company assessmentEmerging players
- Camperdays: European comparison and booking platform for motorhome and campervan rentals. Comparable as an aggregator-style marketplace for specialty recreational vehicles, with similar multi-country positioning to Renteo.
- Wikicampers: French peer-to-peer campervan rental marketplace. Comparable as a European P2P vehicle rental marketplace with similar bootstrapped origins and country-specific domain strategy.
- Equisup: French equestrian classifieds and services platform. Thematically adjacent as an equestrian vertical marketplace, though focused on horse sales and stable services rather than vehicle rentals specifically.
Direct peers
- Yescapa: France-based peer-to-peer marketplace for renting motorhomes, campervans, and vans. Highly comparable as a European two-sided vehicle rental marketplace with a similar transaction-fee model, multi-country footprint, and bootstrapped origins.
- RVshare: Largest US peer-to-peer RV rental marketplace. Operates a similar two-sided commission model for specialty recreational vehicle rentals, providing a relevant benchmark for Renteo's marketplace mechanics and growth trajectory.
- Outdoorsy: North American peer-to-peer marketplace for RV and campervan rentals. Closely comparable marketplace model (asset owners list, renters book, platform takes commission), though focused on RVs rather than horseboxes.
- Getaround: European and US peer-to-peer car-sharing platform. Comparable as a two-sided marketplace connecting vehicle owners with renters, though focused on passenger cars rather than specialty vehicles.
Broad incumbents
- Hertz: Global traditional vehicle rental incumbent. Relevant as a broad incumbent in specialty vehicle/truck rental categories that could expand into horse transportation rentals if the niche proves attractive.
- Turo: Largest global peer-to-peer car-sharing marketplace. Demonstrates the scale potential of the P2P vehicle marketplace model though operating in the broader passenger car category rather than Renteo's equestrian niche.
Others
- Theault (GSC Vans): Renteo's anchor vehicle partner and century-old French horsebox manufacturer. Relevant as an ecosystem participant and potential vertical competitor if Theault ever launched a direct-to-consumer rental offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Renteo social profiles
Digital presenceRenteo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Renteo leadership team
Management profileNumber of profiles
Profiles1 record
Renteo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Renteo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Renteo
What does Renteo do?
Renteo operates an online peer-to-peer marketplace that connects owners of horse transport vehicles with equestrian customers who need to rent them. The platform lists horseboxes, horse lorries, and horse trailers across 14 country-specific domains, facilitates secure booking and payment processing, and provides digital vehicle condition reporting via Weproov. Vehicle owners act as agents who set their own rental prices while Renteo earns a commission on each transaction.
Is Renteo a public or private company?
Renteo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Renteo founded?
Renteo was founded in 2015. It employs 1 to 10 people.
Where is Renteo based?
Renteo is headquartered in Les Ponts-de-cé, France, in the Europe region.
How does Renteo make money?
Two revenue lines are on record. Commission on Rentals are the primary driver. The others are banking Fee Recovery.
Who are Renteo's main competitors?
Emerging players on record are Camperdays, Wikicampers and Equisup. Direct peers are Yescapa, RVshare, Outdoorsy and Getaround. Broad incumbents are Hertz and Turo. Theault (GSC Vans) is listed as an others.
Does Renteo have an API?
No public API is recorded for Renteo.
What industry is Renteo in?
Renteo's product category is Equestrian Vehicle Rental Marketplace. Its primary akta.pro industry code is TLABAEAJ, Livestock & Animal Transport Vehicles Leasing & Rental. Its NAICS code is 5321 and its SIC code is 7510.