What See It Now Group does

See It Now Group is a UK-based, private limited company (incorporated in England and Wales, Company number 7019229; VAT 251 4265 26) founded in 2009 and headquartered in Holmfirth, West Yorkshire. It provides fundraising auction services and event management solutions to three primary customer segments: the Charity sector, the Sporting sector, and the Corporate sector. The company's offering centres on three auction formats — a free Silent Auction service (with 100% of bids above reserve going to charity), a branded Online Auctions platform accessible via smartphone/tablet/laptop/desktop, and an Interactive Auctions system using electronic bidding devices with AV-screen display — supplemented by curated auction lots (signed memorabilia, sporting experiences, hospitality packages), additional event services (guest speakers, AV equipment hire, staffing, consultancy, hosts), and bespoke event management covering charity balls, golf days, player awards, testimonial years, racing lunches, and corporate tournaments.

Revenue is generated through fee-based, quote-driven professional services engagements, primarily from event management and ancillary services. The Silent Auction service is provided free of charge and functions as a customer-acquisition funnel into paid work; bespoke prize lists, brochure production, on-site event staff, and card payment collection are bundled into the broader paid engagements. The go-to-market motion is sales-led and event-driven, targeting enterprise and nonprofit buyers through direct client engagement, referrals, and a multi-channel organic presence spanning website, email newsletter, and four social platforms.

The firm's competitive positioning rests on its 2009-established brand in a niche vertical, an extensive contact network of sporting and entertainment celebrities for speakers and hosts, end-to-end event production capability, and the low-friction freemium entry point of the silent auction product. Named customers span professional sports foundations, regional cricket clubs, healthcare charities, and financial services corporates. Geographic operations are UK-domestic, anchored in West Yorkshire. There is no disclosed AI/ML capability, no public revenue, and no headcount or funding events in the source data, indicating a small-to-mid-sized privately-held operator.

Name

See It Now Group

Legal name

See It Now Group

Website

https://seeitnowgroup.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

See It Now Group is a UK-based provider of fundraising auction services and event management solutions, serving the Charity, Sporting, and Corporate sectors since 2009 with silent, online, and interactive auction platforms plus bespoke event production.

Ownership category

akta.pro rank

Product category

Event Management and Fundraising Auction Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party Invitations, Stationery & Guest Management (HSACACAK)

akta.pro secondary industry

Premiere, Awards & Festival Access (HSACAMAD)

Keywords

• Fundraising auctions
• Event management
• Silent auctions
• Charity fundraising
• Corporate hospitality events

Headquarters

HQ city

Holmfirth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Silent Auction Service: Free silent auction service provided to clients. Revenue is not generated directly from this service as 100% of bids above reserve price go to charity. Service is used to build client relationships for paid event management services.
2. Event Management Services: Bespoke boutique event production and management services commissioned for various purposes including revenue generation, venue promotion, client relationship maintenance, and budget outsourcing.
3. Additional Event Services: Additional paid services including speaker sourcing, AV equipment hire, event staffing, event consultancy, and event hosts.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

See It Now Group is a market-leading provider of fundraising auction services and event management solutions to the Charity, Sporting, and Corporate sectors. The company delivers silent auctions, online auctions, interactive electronic auctions, curated auction lots (signed memorabilia, hospitality packages), and bespoke event production services including speaker sourcing, AV equipment hire, event staffing, and full event management for charity balls, golf days, player awards, testimonial years, and corporate hospitality events.

Product overview

See It Now Group is a market-leading provider of fundraising auction services and event management solutions operating across the Charity, Sporting, and Corporate Sectors since 2009. The company offers a unified platform of auction and event services consisting of three core auction products (Silent Auction Service, Online Auctions, and Interactive Auctions), supplemented by Auction Lots (curated prize inventory), Additional Event Services (speakers, AV equipment, staffing, consultancy, hosts), and Event Management. The portfolio also includes specialised event sub-products such as Golf Days, Players Awards & Sponsor Lunches, Testimonial Years, Charity Balls, Lunch/Dinner with Sporting Legend, Royal Ascot Racing Lunch, Indoor Golf Challenge, and Corporate Darts Tournament. The three auction services form the core offering—silent auctions run in the background of events with printed brochures and card payment collection, online auctions use a dedicated branded platform for virtual bidding, and interactive auctions use electronic devices with AV display for competitive real-time bidding.

Differentiator

Problem solved

Functional benefit

Products and services

• Silent Auction Service

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Eventbrite: Global event ticketing and event management platform serving a wide range of event types including charity and corporate events. Broadly comparable event-management technology layer, though it lacks the auction vertical specialisation and curated prize inventory that differentiates See It Now.
• easyfundraising: UK-wide cause-related shopping and online donation platform used by charities to drive fundraising. Adjacent to See It Now on the UK charity fundraising side but operates via cashback/affiliate economics rather than event-led auctions.

Direct peers

• Handbid: Mobile silent auction and event management platform built for nonprofit fundraisers. Direct overlap with See It Now's interactive and silent auction technology stack and charity-sector customer base.
• BiddingOwl: Online auction management platform for schools, churches, and nonprofits. Closely comparable to See It Now's online silent auction service for charity clients, though delivered as pure SaaS rather than with See It Now's bundled on-site staffing and event management.
• Charitybuzz: Online charity auction platform featuring celebrity experiences, sports memorabilia, and travel packages. Overlaps with See It Now's curated auction lots (signed memorabilia, sporting experiences, hospitality packages) and operates in the same charity-fundraising category.
• 32Auctions: Online and mobile auction platform purpose-built for nonprofit and school fundraisers. Comparable to See It Now's online auction product line and charity-sector customer base, delivered as a self-service software model.
• GalaBid: Provides digital silent, live, and online auction platforms specifically designed for charity fundraising galas and balls. Directly comparable to See It Now's core auction products and charity vertical focus, though typically delivered as a pure-software/SaaS model rather than with the on-site staffing See It Now supplies.
• Givergy: Supplier of silent auction technology, event technology, and auction prize fulfilment for charity galas and fundraising dinners. Matches See It Now on silent/online auction products and curated auction items, and operates in both UK and international charity markets.
• OneCause: US-based fundraising event platform offering mobile bidding, silent auctions, and end-to-end event management for nonprofits. Highly comparable auction + event management bundle targeting the same charity and nonprofit fundraising use cases that See It Now serves.

Emerging players

• Auctria: Online auction management and event software with mobile bidding and ticketing functionality. Partial overlap with See It Now's auction platform offering; more of a tooling competitor than a full-service event management provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/seeitnowsports
• LinkedInlinkedin.com/company/seeitnowsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about See It Now Group