SPARTANBURG ASSOCIATION OF REALTORS INC

What SPARTANBURG ASSOCIATION OF REALTORS INC does

Spartanburg Association of REALTORS Inc (SAR) is a South Carolina non-profit trade association founded in 1939 that serves licensed real estate professionals and affiliate service providers in Spartanburg and Union Counties. Its membership base comprises more than 1,000 REALTORS affiliated with approximately 180 real estate offices, alongside 95 affiliate members spanning mortgage lenders, home inspectors, attorneys, insurance providers, and other ancillary services. The association operates as the local NAR-affiliated body within the three-tier REALTOR® structure and maintains dual affiliations with South Carolina REALTORS (SCR) and the National Association of REALTORS (NAR).

SAR's core platform is a Multiple Listing Service (MLS) built on the Paragon system, which provides property listing management, market search, and statistical reporting for members. The REALTOR® membership bundles MLS access with ZipForm transaction management, FOREWARN agent-safety verification, CE Broker license tracking, and weekly market updates. Consumer-facing surfaces — Find-a-Home search, Open Houses, and three searchable directories (REALTORS, Offices, Affiliates) — extend the same MLS data into retail demand generation. Market intelligence is delivered through monthly statistics dashboards and FastStats reports sourced from the state association.

Revenue is generated exclusively through recurring annual dues across three tiers (REALTOR, MLS, Affiliate) plus MLS subscription fees, with no disclosed public pricing. Distribution is direct via the GrowthZone-powered member portal and the public spartanburgrealtors.com website; member recruitment is sales-led through referrals, direct outreach, and the NAR/SCR brand. The organization advocates for property rights via RPAC, enforces the NAR Code of Ethics locally, and serves as the regulatory link between members and the South Carolina Department of Labor, Licensing and Regulation (SC LLR).

Name

SPARTANBURG ASSOCIATION OF REALTORS INC

Legal name

SPARTANBURG ASSOCIATION OF REALTORS INC

Website

https://spartanburgrealtors.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Spartanburg Association of REALTORS is a 1939-founded, NAR-affiliated non-profit trade association serving 1,000+ REALTORS, 180 brokerages, and 95 affiliates in Spartanburg and Union Counties, SC via a Paragon-powered MLS, ZipForm, FOREWARN, and consumer-facing property search.

Ownership category

akta.pro rank

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Dues: SAR generates revenue through REALTOR membership dues, MLS subscription fees, and affiliate membership fees

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Spartanburg Association of REALTORS is a non-profit trade association serving real estate professionals in Spartanburg and Union Counties, South Carolina. Founded in 1939, it provides membership services, Multiple Listing Service (MLS) access through the Paragon platform, professional education, market data and statistics, and networking opportunities to over 1,000 REALTOR members, 180 real estate offices, and 95 affiliate businesses. The association is affiliated with the National Association of REALTORS (NAR) and South Carolina REALTORS (SCR).

Product overview

SPARTANBURG ASSOCIATION OF REALTORS INC is a professional real estate trade association established in 1939 serving Spartanburg and Union Counties, South Carolina. The organization provides a unified platform comprising its core Multiple Listing Service (MLS) for property listings, REALTOR® membership program with member tools, consumer-facing Find a Home search portal, Open Houses listings, and three directory services (REALTOR® Directory with 961+ members, Real Estate Office Directory with 180 offices, and Affiliate Directory with 95 affiliates). Additional offerings include market statistics/reports and professional development education resources. The organization serves over 1000 REALTORS® and is affiliated with South Carolina REALTORS® (SCR) and National Association of REALTORS® (NAR).

Differentiator

Problem solved

Functional benefit

Products and services

• Multiple Listing Service (MLS)
• REALTOR Membership
• Find a Home

Quantifiable outcome

• Access to real estate market data for Spartanburg and Union Counties
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerSAR is affiliated with NAR, the largest trade association for real estate professionals in the US. This partnership provides access to national advocacy through RPAC, professional development resources, ethical standards, and the REALTOR® brand.
• South Carolina REALTORS (SCR)coreStrategic or Co-development PartnerState-level partnership providing access to SC-specific market reports (FastStats), advocacy, and regulatory resources including SC LLR licensing information.
• Paragon MLScoreTechnology or IntegrationTechnology partnership providing the Multiple Listing Service platform for SAR members to access property listings and manage transactions.
• SC LLR (South Carolina Department of Labor, Licensing and Regulation)minorStrategic or Co-development PartnerRegulatory partnership providing licensing and CE requirement information for real estate professionals in South Carolina.
• The CE ShopminorChannel Partner/ Reseller/ DistributorContinuing education provider offering courses to SAR members for license renewal and professional development.
• Kaplan Real Estate EducationminorChannel Partner/ Reseller/ DistributorEducation partner providing exam prep and continuing education courses for real estate professionals.
• Founders Federal Credit UnionminorGTM or Marketing PartnerMortgage lender affiliate spotlighted on SAR website, providing home loan services to SAR members and consumers.
• Guild MortgageminorGTM or Marketing PartnerMortgage lender affiliate spotlighted on SAR website, providing home financing options to members and consumers.
• Holliday IngramminorGTM or Marketing PartnerReal estate-related service provider affiliate spotlighted on SAR website.
• Prosper Home LoansminorGTM or Marketing PartnerMortgage lending affiliate spotlighted on SAR website.
• Guest & BradyminorGTM or Marketing PartnerReal estate service provider affiliate spotlighted on SAR website.
• Henderson, Brandt & ViethminorGTM or Marketing PartnerLegal services affiliate spotlighted on SAR website serving real estate professionals.
• Jones Real Estate MediaminorGTM or Marketing PartnerReal estate photography and media services affiliate spotlighted on SAR website.
• Benchmark MortgageminorGTM or Marketing PartnerMortgage lending affiliate spotlighted on SAR website.
• National Property Inspections - Greenville-SpartanburgminorGTM or Marketing PartnerHome inspection services affiliate spotlighted on SAR website.
• Phil Knox Home InspectionsminorGTM or Marketing PartnerHome inspection services affiliate spotlighted on SAR website.
• Foam Insulation Co, IncminorGTM or Marketing PartnerHome services affiliate spotlighted on SAR website providing insulation solutions.
• Banker ExchangeminorGTM or Marketing PartnerBanking/financial services affiliate spotlighted on SAR website.
• NPI GSPsouthminorGTM or Marketing PartnerProperty inspection services affiliate spotlighted on SAR website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bright MLS: A large multi-state MLS serving the Mid-Atlantic; representative of the regional-MLS operating model that competes with single-board MLS systems like the one SAR operates via Paragon.
• Stellar MLS: A large Florida-centric MLS that illustrates the consolidated-MLS model; relevant peer for understanding how MLS infrastructure could be restructured away from small single-board MLS like SAR's Paragon deployment.
• National Association of REALTORS: The national trade association for real estate professionals and the parent brand of every local REALTOR association including SAR; provides the REALTOR trademark, Code of Ethics, RPAC advocacy, and member benefit programs SAR resells locally.
• California Regional MLS (CRMLS): The largest MLS in the US; a benchmark for the consolidated-MLS operating model and a long-term competitive reference point for small single-board MLS systems such as the Spartanburg/Union County MLS.

Direct peers

• South Carolina REALTORS: The state-level REALTOR trade association in South Carolina; SAR's direct affiliate in the three-tier NAR/state/local structure, providing overlapping membership, advocacy, and FastStats market data services.

Regional players

• Greater Greenville Association of REALTORS: A peer NAR-affiliated regional REALTOR association serving the adjacent Greenville County, SC market; operates the same membership/MLS/affiliate model on a similar scale, making it the closest geographic comparable to SAR.
• Charleston Trident Association of REALTORS: Another South Carolina NAR-affiliated regional REALTOR association serving the Charleston market; comparable operating model (REALTOR + MLS + affiliate memberships) at a larger coastal-market scale than SAR.
• Columbia Association of REALTORS: NAR-affiliated regional REALTOR association serving the Columbia, SC market; shares SAR's membership-association/MLS service structure within South Carolina and provides a useful internal-state scale benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubestudio.youtube.com/channel/UCAuEz3MfOjIWk1qHYdWjI8Q
• Facebookfacebook.com/profilephp?id=100051148965275
• LinkedInlinkedin.com/company/spartanburg-association-of-realtors-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPARTANBURG ASSOCIATION OF REALTORS INC