CONECTIA LIMITED

What CONECTIA LIMITED does

Conectia Limited is a UK-based performance marketing agency operating on a pure Cost Per Acquisition (CPA) model, connecting advertisers with vetted affiliate publishers across multiple verticals. Founded in 2008 and realigned to performance marketing after the 2018 GDPR regulatory shift, the company is headquartered in Godalming, England, and operates as a privately held subsidiary of Regent Marketing Limited within the Inchora group. Conectia claims to be the only purely CPA-based agency in the UK, with no monthly fees, onboarding fees, management fees, or overrides — earning revenue solely by taking a percentage of CPA when a sale is driven for an advertiser.

The company's core technology is the MyConectia Platform, a proprietary web-based portal providing real-time conversion tracking, customisable reporting dashboards, dynamic affiliate performance visualisation, and commission management. A 2024 dashboard update added real-time data access, validation reports, invoice management, and dynamic bar graph comparison. Distribution is mediated through a vetted publisher network spanning incentive (cashback, discount codes), employee benefits, content publishers, shopping comparison, email, influencers, and AI technology partners offering Dynamic Basket Overlays, Browser Extension Technology, and Virtual Shopping Assistance on a CPA basis.

Conectia serves both enterprise advertisers (ScottishPower, Discover Cars, Comet, Asda Money, Waggel) and SMB clients (Slurp, Savoo), with a fully managed service model built on dedicated account managers and transparent reporting. The company holds FCA-regulated Introducer Appointed Representative status via Cignpost Advised Limited, enabling financial services affiliate referrals in compliance with the Financial Services Act 2012. The team consists of approximately 12 named members led by Managing Director Richard Eldridge, supporting a sales-led go-to-market anchored on case studies, the company website, and LinkedIn presence.

Name

CONECTIA LIMITED

Legal name

Conectia Limited

Website

https://conectia.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Conectia Limited is a UK-based CPA-only performance marketing agency connecting advertisers with vetted affiliate publishers across verticals such as energy, retail, financial services, and insurance. It operates the proprietary MyConectia tracking platform and holds FCA-regulated introducer status.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. CPA Commission (Affiliate Marketing): Conectia earns revenue by taking a small percentage of the Cost Per Acquisition (CPA) when they drive a sale for an advertiser. This is the sole revenue stream - there are no overrides, monthly fees, onboarding fees, or management fees. The company reinvests portions of its margin back into client campaigns to drive additional growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Conectia Limited is a UK performance marketing agency that runs affiliate marketing and campaign management on a purely CPA (Cost Per Acquisition) basis, earning a percentage of each successful sale it drives for advertisers. It operates the proprietary MyConectia Platform to connect brands with a vetted network of affiliate publishers and provides fully managed services including onboarding, tracking, optimization, voucher/reward fulfilment, and bespoke partnership development, with no monthly, onboarding, or management fees.

Product overview

Conectia is a CPA-based performance marketing agency operating as a unified platform connecting advertisers with affiliate publishers. The core offering comprises the Conectia Performance Marketing Platform supplemented by the MyConectia Platform (affiliate portal) and Conectia Reporting Dashboard (client analytics). Service layers include Affiliate Management Services, Voucher & Reward Fulfilment, and Bespoke Partnership Services. The company works with a vetted pool of publishers across incentive, content, shopping comparison, email, influencer, and AI technology partner categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Management Services Fully managed affiliate marketing service for advertisers, including campaign onboarding, tracking link management, gap analysis, publisher relationship building, and ongoing data-led optimisation, delivered on a CPA-only basis.
• Voucher & Reward Fulfilment End-to-end voucher and physical reward fulfilment solution enabling advertisers to create bespoke offers for specific affiliates and promotional partners, with campaign management from agreement through to customer delivery.
• Bespoke Partnership Services Strategic partnership development service identifying and facilitating reciprocal promotional agreements between complementary brands, driving new customer acquisition on a pay-per-customer basis.
• Publisher Network Access Access to Conectia's vetted network of affiliate publishers across incentive (cashback, discount codes), employee benefits, content, shopping comparison, influencer/blogger, email, and AI technology partner categories, enabling advertisers to reach customers across all stages of the sales funnel.

Quantifiable outcome

• ScottishPower achieved over 2000 services per month, exceeding targets by 24%
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Cignpost Advised LimitedcoreStrategic or Co-development PartnerConectia Limited is an Introducer Appointed Representative of Cignpost Advised Limited, which is authorised and regulated by the Financial Conduct Authority. Financial Services Register number 679090 for Conectia and 304130 for Cignpost Advised Limited. This regulatory relationship enables Conectia to handle financial services referrals and clients.
• Inchora LimitedcoreOthersInchora Limited is identified as a Group Company within the Conectia legal agreements. The company may perform obligations or subcontract services under affiliate agreements.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Impact: Impact provides a partner and affiliate marketing platform with CPA tracking, real-time reporting, and marketplace features — closely comparable to Conectia's MyConectia platform and managed service layer.
• Awin: Awin is a global affiliate marketing network with a strong UK presence, operating a CPA-based model that directly competes with Conectia for advertisers and publishers across categories such as retail, finance, and travel.
• ShareASale: ShareASale is an established affiliate network with CPA-based performance marketing and a large publisher directory, competing for similar mid-market and enterprise advertisers as Conectia.
• Webgains: Webgains is a UK and European affiliate network offering CPA-based performance marketing with a managed-service approach, directly competing with Conectia for UK advertisers and publishers.
• Rakuten Advertising: Rakuten Advertising operates a global affiliate network with CPA-based pricing and a managed-service model, competing directly with Conectia for enterprise advertisers across multiple verticals.
• Tradedoubler: Tradedoubler is a European affiliate and performance marketing network with CPA-based campaigns and a strong UK presence, overlapping with Conectia's advertiser and publisher base.
• CJ Affiliate (formerly Commission Junction): CJ Affiliate is one of the largest global affiliate networks, offering CPA-based performance marketing, tracking technology, and publisher recruitment — directly comparable to Conectia's managed CPA service.

Emerging players

• Refersion: Refersion is an affiliate and influencer marketing platform that enables brands to run CPA-based campaigns through a managed platform — overlapping with Conectia's affiliate and influencer services.
• PartnerStack: PartnerStack is a SaaS-based partner and affiliate program management platform with CPA-based pricing and partner recruitment — an emerging competitor targeting the same managed affiliate model that Conectia operates.

Others

• TopCashback (UK): TopCashback is a leading UK cashback publisher featured in Conectia's client carousel. While not a direct competitor, it is a key supply-side partner in Conectia's incentive affiliate channel and represents a comparable UK performance marketing ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conectia-ltd
• Xx.com/ConectiaUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONECTIA LIMITED