Schenk Family Group

What Schenk Family Group does

Schenk Family Group is a privately held, fifth-generation family-owned wine producer and distributor headquartered in Rolle, Switzerland. Founded in 1893 by Charles Schenk and active since 1910 in European wine from Switzerland, the group operates across the full value chain — from viticulture on 44 owned estates across four producer countries (France, Switzerland, Italy, Spain) to production, brand management across 20+ labels (including Henri de Villamont, Bodegas Murviedro, Testuz, Obrist, Bacio della luna, Lo Alto, Chateau d'Aigueville and others), and international distribution through nine wholly-owned subsidiaries covering 62 countries.

The business is organized into core production entities (Domaine Henri de Villamont, Chateau d'Aigueville, Bodegas Murviedro, Veyret-Latour, Schenk family Switzerland, Schenk family Italia) and regional market entities (Schenk family Buckingham/UK, Schenk family Deutschland, Schenk family Benelux, Schenk Wines USA) that handle direct sales to distributors and wine merchants in their respective markets. In January 2024 the group launched a direct-to-consumer retail layer, 'the Wine family', with four boutique addresses in Switzerland plus an online store. The company employs approximately 630 people across international operations.

Revenue is generated through sale of proprietary wine brands across price points and from wholesale distribution to B2B partners; pricing is not publicly disclosed and is set by subsidiary based on region, volume, and product. The group operates with no external funding rounds, no disclosed M&A activity, no proprietary software or AI platform, and no software-led technology layer — the stated technical foundation is traditional winemaking expertise and viticulture. Strategic emphasis under President Alexandra Post Quillet and CEO Thierry Gaillard centers on converting 100% of own vineyards to organic, preserving multi-generation family ownership, and increasing consumer accessibility through DTC and partner channels.

Name

Schenk Family Group

Legal name

Schenk family Holding

Website

https://www.schenkfamily-wine.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Schenk Family Group is a fifth-generation, family-owned Swiss wine producer and distributor managing 44 estates across France, Switzerland, Italy, and Spain, with 9 distribution subsidiaries serving 62 countries and a portfolio of 20+ brands, employing roughly 630 people.

Ownership category

akta.pro rank

Product category

Wine Production and Distribution

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine production
• Wine distribution
• Viticulture operations
• Estate winemaking
• Wine brand portfolio

Headquarters

HQ city

Rolle

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine production and sales: The group generates revenue through the production and commercialization of wine. Schenk family operates across the full wine value chain from viticulture to commercialization, producing wines from their 44 properties across 4 producer countries (France, Switzerland, Italy, Spain) and distributing through their international network.
2. Wine distribution: Distribution revenue generated through 9 distribution subsidiaries that sell and distribute the group's wine brands across international markets. The subsidiaries operate as commercial arms in key markets.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Schenk Family Group produces and distributes wines across a portfolio of 20+ brands and estates, managing the full value chain from viticulture on 44 properties in 4 production countries (France, Switzerland, Italy, Spain) to commercialization through 9 distribution subsidiaries in 62 countries. In January 2024, the group launched "the Wine family," a direct-to-consumer retail boutique concept with 4 stores in Switzerland and an online shop.

Product overview

Schenk Family Group is a family-owned wine production and distribution company founded in 1893, operating across 4 production countries (France, Switzerland, Italy, Spain) with 44 properties. The company offers a portfolio of over 20 wine brands and estates, ranging from prestigious Burgundy estates (Henri de Villamont, Clos du Rocher) to Spanish operations (Bodegas Murviedro, Domaine LoAlto) and Swiss properties (Obrist, Testuz, Martherey). With 9 distribution subsidiaries serving 62 countries, the company manages the complete wine value chain from viticulture to commercialization. In January 2024, the company launched 'the Wine family' boutique concept with 4 physical stores in Switzerland and an online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Masso Antico: Wine brand
• Amicale
• Murailles
• Henri
• Murviedro
• Lo Alto
• Chateau d'Aigueville
• Henri de Villamont
• Piacere
• Mont d'or
• St Pierre Chamoson
• Testuz
• Obrist
• Martherey
• Lunadoro
• La Licorne
• Cure d'Attelens
• Clos du Rocher
• Chateau de Vinzel
• Chateau maison blanche
• Chateau chategnereaz
• Bacio della luna
• Bodegas Murviedro
• the Wine family

Products and services

• Henri de Villamont Burgundy estate producing and distributing wines from Savigny-lès-Beaune, France, for distribution partners and wine merchants across European and international markets.
• Murviedro (Bodegas Murviedro) Spanish wine brand operated through Bodegas Murviedro production facility in Requena, Valencia, distributed through the group's international subsidiary network.
• Masso Antico Wine brand in the Schenk Family Group portfolio, distributed through the group's international network.
• Lo Alto (Domaine LoAlto) Estate wines from Domaine LoAlto known for producing fresh and elegant wines from indigenous grape varieties, included in the group's portfolio.
• Chateau d'Aigueville Chateau estate producing wines in the Rhône region of France, with subsidiary production facility located in Uchaux.
• Chateau de Vinzel Swiss estate wines from Chateau de Vinzel, distributed through the group's Swiss and international channels.
• Clos du Rocher Wine brand in the Schenk Family Group portfolio, distributed through the group's international subsidiary network.
• Testuz Swiss wine brand in the Schenk Family Group portfolio, distributed primarily through Swiss and European channels.
• Obrist Swiss wine brand in the Schenk Family Group portfolio, distributed through Swiss and international channels.
• Bacio della Luna Italian wine brand in the Schenk Family Group portfolio, distributed through the group's international subsidiary network.
• The Wine Family (thewinefamily.ch) Direct-to-consumer retail boutique concept launched January 2024, with 4 physical storefronts in Switzerland plus an online shop at thewinefamily.ch, serving Swiss wine enthusiasts from novice to expert.

Quantifiable outcome

• Present in 62 countries worldwide
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Accolade Wines: Private equity-backed global wine group with brands including Hardys, Banrock Station and Kumala. Comparable mid-sized multi-brand wine portfolio model but funded by external capital rather than family balance sheet.
• Viña Concha y Toro: Chilean-listed global wine group with a broad portfolio of brands across price tiers and international distribution. Useful benchmark for scaling a multi-origin wine brand portfolio globally.

Direct peers

• Castel Group: Large French family-owned wine and beverages group with extensive vineyard holdings, multi-country production and broad distribution across Europe and Africa. Highly comparable vertically integrated wine model.
• Boisset Collection: Family-owned French wine group with a portfolio of estates and brands across multiple French regions and California. Closest analog to Schenk in terms of family ownership, multi-region estate strategy and integrated production-distribution model.
• Compagnie des Vins d'Autrefois (CVSA) / Advini: French family-controlled wine group with multiple estates, brands and distribution across Europe. Closely matches Schenk's mix of production estates and multi-channel trade distribution in continental Europe.
• Familia Torres: Fifth-generation family-owned Spanish wine producer with estates in Spain, Chile, California and other regions. Comparable multi-generational family model, premium estate portfolio and international distribution footprint.

Broad incumbents

• Pernod Ricard: Global wine and spirits incumbent with major wine brands including Mumm, Perrier-Jouët and Campo Viejo. Larger scale than Schenk but competes head-to-head in European wine distribution channels and increasingly in DTC.
• E. & J. Gallo Winery: Largest family-owned wine producer globally with a multi-brand portfolio spanning value to premium. Comparable family-ownership structure and brand-portfolio diversification philosophy, though US-centric.
• Treasury Wine Estates: Australia-listed global wine group with a multi-brand portfolio (Penfolds, Wolf Blass, Beringer, LVMH de-alcoholised line). Comparable multi-brand, multi-region strategy with global distribution reach.
• LVMH Wines & Spirits (Moët Hennessy): Global luxury group's wine and spirits division housing Moët & Chandon, Dom Pérignon, Krug, Hennessy and others. Represents the global premium incumbent benchmark that competes for premium on-trade and retail listings against Schenk's Burgundy and Spanish estates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInch.linkedin.com/company/schenk-holding-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schenk Family Group