Reakt Direct S.L.

Name

Reakt Direct S.L.

Legal name

Reakt Direct S.L.

Website

https://reakt.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Contact Center Outsourcing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Technical Support & Helpdesk Contact Centers (BPAAAAAI)

akta.pro secondary industries

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Customer service outsourcing
• Contact center services
• Technical support outsourcing
• Business process outsourcing
• AI-augmented support

Headquarters

HQ city

Fuengirola

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Customer Service Outsourcing: Full or partial outsourcing of customer service operations including phone support, email, chat, and technical support. Pricing based on efficiency/effectiveness metrics rather than pure headcount.
2. Technical Support Services: Technical helpdesk and support services for B2B and B2C customers, handling device identification, troubleshooting, and service scheduling.
3. Outbound & Sales: Lead generation and complete sales process outsourcing, including customer acquisition and follow-up.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reakt Direct S.L. provides outsourced multichannel customer service, technical helpdesk, AI/CRM technology integration, customer experience measurement, and outbound sales services primarily to Nordic (Finnish) companies. Operations are delivered from three offices in Fuengirola, Spain and Vantaa, Finland, with 24/7 coverage in seven languages. The company employs approximately 130 customer service professionals and reports 95% CSAT and 78% First Contact Resolution rates.

Product overview

Reakt Direct S.L. operates as a contact center and customer service outsourcing company offering a portfolio of five interconnected services. The core offering is Customer Service Outsourcing (Asiakaspalvelun ulkoistus), supported by Technical Support (Tekninen tuki), AI-powered Technologies (Teknologiat) including CRM integration and automation, Customer Experience Metrics (Asiakaskokemuksen mittarit) for measuring CSAT/NPS/CES, and Outbound & Sales (Outbound & myynti) services. The company provides 24/7 availability in 7 languages (Finnish, Swedish, English, Norwegian, German, Danish, Spanish) with a 95% CSAT average and 78% First Contact Resolution rate. The AI Technologies service serves as an enabler across other services, providing speech-to-text, AI summarization, chatbots, and intelligent routing.

Differentiator

Problem solved

Functional benefit

Products and services

• Asiakaspalvelun ulkoistus (Customer Service Outsourcing) Scalable, multichannel customer service teams providing phone, email, chat, and messaging support for Nordic (primarily Finnish) companies. Includes 24/7 coverage across seven languages.
• Tekninen tuki (Technical Support) Technical helpdesk and support services handling customer technical inquiries, troubleshooting, device identification, warranty handling, and service scheduling across multiple channels.
• Teknologiat (AI & CRM Technology Integration) AI-powered technology service for customer service operations, including CRM integration, intelligent automation, speech-to-text call transcription, AI summarization of emails and conversations, chatbots, and automated customer identification and routing.
• Asiakaskokemuksen mittarit (Customer Experience Metrics) Customer experience measurement service using CSAT (Customer Satisfaction), NPS (Net Promoter Score), and CES (Customer Effort Score) metrics with real-time dashboards to track and improve service quality.
• Outbound & myynti (Outbound & Sales) Outbound sales services including lead generation, customer acquisition campaigns, and complete sales process outsourcing for client companies.

Quantifiable outcome

• 95% CSAT average across customer channels in 2025
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Atento: Atento is a global BPO focused on customer experience, sales, and technical support, with strong presence in Latin America and Europe. It competes in the outsourced customer service market with similar multilingual capabilities and serves enterprise clients in adjacent verticals.
• Conduent: Conduent is a global business services provider offering customer experience, transaction processing, and digital interactions. It is a broad incumbent with comparable customer service outsourcing and CX measurement capabilities, including AI-enabled service delivery.
• Teleperformance: Teleperformance is the world's largest customer experience management BPO, serving enterprise clients globally with omnichannel customer service, sales, and technical support. It is a broad incumbent that competes with Reakt for outsourced customer service contracts across Europe and globally.
• Concentrix: Concentrix is a global CX BPO formed from the merger of Concentrix and Webhelp, offering customer service, sales, and technical support across multiple languages and geographies. It overlaps with Reakt's omnichannel customer service outsourcing offering and competes for Nordic enterprise clients.
• Telus International (now TELUS Digital): TELUS Digital is a global digital customer experience provider offering customer service, technical support, and AI-enabled CX solutions. Comparable to Reakt as a large-scale BPO with technology augmentation, competing for similar enterprise CX outsourcing engagements.
• Arvato (Bertelsmann): Arvato is a German-headquartered BPO providing customer service, technical support, and supply chain services under Bertelsmann. It is a comparable established BPO serving European enterprise clients with multilingual customer service, similar to Reakt's target market.
• Foundever (formerly Sitel/TTEC CX): Foundever is a global customer experience BPO formed from Sitel Group and TTEC's CX operations, providing voice, chat, email, and sales support across multiple languages. It is a broad incumbent that competes with Reakt in the European outsourced customer service market.
• Majorel: Majorel (now part of Teleperformance-style group) is a Europe-headquartered BPO providing customer service, content moderation, and sales outsourcing across multiple languages. Its multilingual European delivery model and enterprise customer base directly overlap with Reakt's service offering.

Direct peers

• Competence Call Center: Competence Call Center is an Austrian-headquartered European BPO offering inbound customer service, outbound sales, and technical support in multiple languages. Comparable to Reakt in service mix (voice, chat, email, outsourced sales) and in targeting European enterprise clients with multilingual coverage.
• Transcom: Transcom is a Swedish-founded BPO providing multilingual customer experience, sales, and technical support across Europe, the Americas, and Asia. It is the most direct Nordic-rooted competitor to Reakt, operating in overlapping customer service outsourcing and serving clients with similar multilingual requirements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reakt-direct

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reakt Direct S.L.