SLUMBERCORP AUSTRALASIA PTY LTD

What SLUMBERCORP AUSTRALASIA PTY LTD does

SlumberCorp Australasia Pty Ltd is a family-owned Australian bedding manufacturer founded in 1995 and headquartered in Welshpool, Western Australia. The company operates three manufacturing facilities across Welshpool (WA), Archerfield (QLD), and East Arm (NT), employing over 130 staff and distributing across the entire Australian east coast. Its product portfolio spans 13+ proprietary sub-brands including Sleep Revolution, OrthoTrue, Drift, Nature's Touch, SlumberCare, Gold Class Series, PhysioGenix, Springwall, Crown Posture Bedding, Silentnight, Sleep Zone, Orthopedic Bedding, and Natures Design, alongside accessories (headboards, bed bases, and motion bases).

The core technology centers on materials science: advanced pocket spring systems (2500 Series 5 Zone, Contour Response 3/5 Zone, Tri Helix, Mini Pocket), premium foam treatments (bamboo charcoal, gel-infused, graphite, Health Vantage allergy protection), and natural fibers (wool, TENCEL, silk). Products are made to order with custom sizing and delivered direct from factory to consumer. The company holds OEKO-TEX, CertiPUR-US, Global Green Tag, GECA, and IMO/MED certifications, the last enabling supply to offshore platforms and naval vessels.

SlumberCorp generates revenue through three streams: (1) one-time residential mattress and bedding furniture sales via retail partner stores (notably Bedshed as exclusive Drift partner) and direct factory delivery; (2) commercial sales to hotels, motels, and 5-star resort properties via a dedicated SlumberCorp Commercial division; and (3) licensed manufacturing partnerships producing Crown Posture, Comfort Sleep/Silentnight, and Springwall ranges for OEM revenue. Queen mattress sets range from approximately $299 to $10,000 depending on technology tier. The business is wholly family-owned (Gardiner family, CEO Brett Gardiner) with no external funding or parent company.

Name

SLUMBERCORP AUSTRALASIA PTY LTD

Legal name

SlumberCorp Australasias Pty Ltd

Website

https://slumbercorp.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Short description

SlumberCorp is a family-owned Australian bedding manufacturer operating three production sites (WA, QLD, NT) that designs, makes, and distributes proprietary and licensed mattress brands to residential consumers, hospitality clients, and OEM partners across Australia.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding Manufacturing

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

akta.pro secondary industries

Bed Frames, Foundations & Headboards Retail (CRAIABAE), Adjustable Beds & Bases Retail (CRAIABAB), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Mattress manufacturing
• Bedding products
• Hospitality bedding supplies
• Commercial beds
• Australian made mattresses

Headquarters

HQ city

Welshpool

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Mattress and Bedding Sales: Sale of mattresses, foundations, headboards, and bedding furniture to consumers through retail partner stores and direct channels. Products made to order with custom sizing available.
2. Commercial Bedding Sales: Sale of commercial beds to hotels, motels, and resort properties through dedicated commercial division slumbercorpcommercial.com.au. Large bespoke orders manufactured to specifications.
3. Licensed Manufacturing: Licensed manufacturing partnerships with brands including Crown Posture Bedding, Comfort Sleep/Silentnight, and Springwall for production of their mattress ranges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SlumberCorp Australasia manufactures mattresses, bed bases, headboards, and motion bases across three Australian production facilities (WA, QLD, NT). The company sells its own sub-brands (Sleep Revolution, OrthoTrue, SlumberCare, Gold Class Series, PhysioGenix, Nature's Touch, Drift, Sleep Zone, Orthopedic Bedding, Natures Design) to consumers through retail partners and also operates a commercial division supplying beds to hotels, motels, and resorts. SlumberCorp additionally acts as a licensed manufacturer producing ranges for Springwall, Crown Posture Bedding, and Silent Night.

Product overview

SlumberCorp Australasia Pty Ltd is a family-owned Australian bedding manufacturer offering a diversified portfolio of mattress brands and bedding furniture. The core product is the SlumberCorp Commercial line serving hospitality clients, supplemented by multiple sub-brands including Sleep Revolution, OrthoTrue, SlumberCare (with Gold Class Series), PhysioGenix, Nature's Touch, Drift, Sleep Zone, Orthopedic Bedding, and Natures Design. As a licensed manufacturing partner, SlumberCorp also produces products for Springwall, Crown Posture Bedding, and Silent Night. The accessories portfolio includes headboards (over 17 models), bed bases (standard, slim, deepline, drawered, gas lift), and motion bases with adjustable positioning and massage features. The company operates three manufacturing facilities in Western Australia, Queensland, and Northern Territory, with distribution spanning the entire Australian east coast.

Differentiator

Problem solved

Functional benefit

Brands

• Sleep Revolution: Innovative mattress collection for a revolutionised sleep experience
• OrthoTrue
• Drift
• Nature's Touch
• SlumberCare
• PhysioGenix
• Gold Class Series
• Springwall
• Crown Posture Bedding
• Silent Night
• Sleep Zone
• Orthopedic Bedding
• SlumberCorp Commercial
• Comfort Sleep
• Nature's Design

Products and services

• SlumberCorp Commercial Beds Commercial bedding solutions manufactured to order for hotels, motels, and 5-star resort properties, available through dedicated commercial portal at slumbercorpcommercial.com.au. Built at the company's three Australian facilities (WA, NT, QLD).
• Bed Bases Versatile range of designer bed bases in standard, slim, deepline, drawered, and gas lift options, available in various colors and fabrics for residential customers.
• Headboards Diverse range of headboards including Winged Carter, Alfa, Aston, Auburn, Banks, Bentley, Carter, Cuba, Daisy, Hudson, Lancia, Lincoln, Madrid, Mali, Monet, Olivia, Picasso, and Porsha models designed for residential bedrooms.
• Motion Bases Adjustable bases featuring head and foot articulation, zero-gravity mode for pressure relief, and massage functions for personalized comfort and relaxation in residential settings.
• Sleep Revolution Mattresses Premium mattress range by SlumberCorp using advanced pocket spring systems and foam technologies for residential consumers.
• OrthoTrue Mattresses

Quantifiable outcome

• Kills over 91% of dust mites upon contact with Health Vantage treated foams
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Australian Spinal Research FoundationminorStrategic or Co-development Partner · 1 January 2017Since 2017, SlumberCorp has been a proud sponsor of Australian Spinal Research Foundation, the largest chiropractic research funding organisation in Australia. Enables better understanding of chiropractic care in mattress design.
• Farm AngelsminorStrategic or Co-development PartnerSlumberCorp partnered with Farm Angels to assist farmers who endure challenges from natural disasters. Farm Angels provides a trusted service with listening ear, warm embrace, and personalised support to farming families affected by droughts, fires, and floods.
• Hospitality NT / AHA (NT)minorGTM or Marketing PartnerPartnership with Hospitality NT providing leadership, advice and support for prosperity of hospitality businesses in Northern Territory.
• Queensland Hotels Association / AHA (QLD)minorGTM or Marketing PartnerPartnership with peak association for hotel, accommodation, and licensed hospitality industry in Queensland.
• Australian Hotels Association / AHA (WA)coreGTM or Marketing PartnerAwarded Best Accommodation Hotel Supplier and Best Hospitality Furniture Supplier by AHAWA. SlumberCorp has been awarded these accolades demonstrating devotion to customer relationships and best buying experience.
• Perth Children's Hospital FoundationcoreGTM or Marketing PartnerSlumberCorp believes in giving back to the community and has supported PCHF for over 25 years, contributing close to $350,000. Supports sick kids in WA with healthcare and support services.
• Canadian Memorial Chiropractic CollegeminorStrategic or Co-development PartnerSpringwall is partnered with Canadian Memorial Chiropractic College for research and development of chiropractic-aligned sleep products.
• Chamber of Commerce Northern TerritoryminorGTM or Marketing PartnerNon-profit organisation representing businesses across Northern Territory, supporting economic growth and providing networking services.
• The Fourth DeskcoreStrategic or Co-development PartnerSlumberCorp partnered with The Fourth Desk, leaders in ESG solutions, to support sustainability, governance and organisational improvement initiatives. The Fourth Desk is The Fourth Desk representing an additional seat at the table - an independent advisory role supporting organisations where structure, expertise and coordination are needed.
• Crown Posture BeddingcoreOEM/ Whitelabel/ Licensing PartnerSlumberCorp is a licensed manufacturing partner for Crown Posture Bedding Pty Ltd, offering diverse range of products including Crown Reserve designed without compromise for indulgent restorative sleep.
• Comfort Sleep / SilentnightminorOEM/ Whitelabel/ Licensing PartnerLicensed manufacturing partner for Comfort Sleep / Silentnight brand mattresses.
• SpringwallminorOEM/ Whitelabel/ Licensing PartnerLicensed manufacturing partner for Springwall mattresses, partnered with Canadian Memorial Chiropractic College.
• Joyce Foam ProductscoreTechnology or IntegrationMajor supplier of flexible open cell polyurethane foams in Australia. Joyce Foam holds Global Green Tag, OEKO-TEX certifications and is UN Global Impact Communication on Progress participant.
• Dunlop FoamscoreTechnology or IntegrationLeading supplier of industrial and consumer foams for bedding, furniture, healthcare, sports, packaging, transport, cleaning and custom made products.
• Health VantagecoreTechnology or IntegrationAustralian-made allergy-free foams offering dual protection against allergies and asthma, killing over 91% of dust mites upon contact.
• BedshedcoreChannel Partner/ Reseller/ DistributorExclusive retail partner for Drift mattress range. SlumberCorp products available at Bedshed stores across Australia.
• Crown Posture BeddingcoreChannel Partner/ Reseller/ DistributorCrown Posture Bedding offers Nature's Touch natural sleep systems and other products, with SlumberCorp as licensed manufacturing partner.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Others

• Bedshed: Specialty Australian bedding and mattress retailer (franchise network) that is also SlumberCorp's exclusive retail partner for the Drift range. Important channel partner, not a direct manufacturer competitor, but its retail strategy shapes SlumberCorp's route-to-market.

Broad incumbents

• King Koil: Global mattress manufacturer with a licensed-partner model and presence in Australia via Chiropractic-recommended sleep products. Comparable to SlumberCorp's Springwall licensing model and emphasis on spinal-alignment and chiropractic-endorsed product ranges.
• Sealy Australia: Australian arm of global bedding giant Sealy, offering premium innerspring and hybrid mattresses through national retail networks. Competes with SlumberCorp's premium tier and benefits from significant parent-company scale and brand recognition.
• Simmons Bedding Company: Global heritage mattress manufacturer (Beautyrest brand) with a presence in Australia. Comparable to SlumberCorp in pocket-spring technology and premium positioning, but at vastly greater scale and with established international distribution.
• Tempur Sealy International: Global mattress manufacturer (Tempur-Pedic, Sealy, Stearns & Foster) with multi-billion-dollar scale. Competes with SlumberCorp across premium sleep technology and has the capital base to out-innovate on foam and smart-bed categories.

Emerging players

• Sleeping Duck: Australian DTC mattress-in-a-box brand offering customisable firmness. Comparable to SlumberCorp in product focus (premium mattresses with proprietary technology) but with opposite GTM - online-direct versus traditional retail.
• Ecosa: Australian DTC mattress and sleep accessories brand known for its single universal-firmness design and online-first distribution. Competes for the same Australian consumer mattress buyer as SlumberCorp, particularly at the entry-to-mid price tiers.
• Koala: Australian-born DTC furniture and mattress brand that disrupted traditional mattress retail with compressed/boxed delivery and digital-first GTM. Direct competitive threat to SlumberCorp's traditional retail-channel model and a benchmark for direct-to-consumer innovation in the category.

Direct peers

• SleepMaker: One of Australia's longest-running mattress brands (Pacific Brands portfolio) manufacturing innerspring, foam, and latex mattresses for residential customers. Comparable to SlumberCorp in product range and Australian mass-market positioning.
• AH Beard: Heritage Australian bedding manufacturer (founded 1899) producing mattresses, bed bases, and bedding furniture for residential and commercial customers. Closest direct peer to SlumberCorp in terms of scale, Australian manufacturing footprint, and dual residential/commercial orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/slumbercorp-australasia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLUMBERCORP AUSTRALASIA PTY LTD