Onemore
Japanese crowdfunding marketplace operator (GREEN FUNDING) connecting product creators with consumer backers, with sub-platform stores (AFU Store, KOKOBI, PIU) and physical Touch & Try showrooms at Tsutaya retail locations.
- Company typePrivate
- Founded2011
- HeadquartersShibuya, Japan
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Onemore does
Onemore (株式会社ワンモア) is a Japanese company founded in 2011 and headquartered in Shibuya, Tokyo, that operates the GREEN FUNDING crowdfunding platform. The platform connects product creators and project originators with consumer backers across categories including consumer electronics, audio equipment, smart home devices, and lifestyle products. CCC (Culture Convenience Club) is a major shareholder, providing retail distribution support through Touch & Try physical showrooms co-located at Tsutaya stores, enabling backers to experience products in-store prior to funding commitments.
The business model is a two-sided marketplace monetized through a 20% commission on successfully funded project amounts plus payment processing fees on backer contributions. The platform has hosted several outsized campaigns including UGREEN NASync (¥1.02B raised), OPSODIS 1 (¥928M), MIRAI SPEAKER Ear (¥443M), ViXion (¥425M), Shokz (¥317M), and TCL (¥148M), evidencing a category concentration in imported consumer electronics and audio gear. The company has built an ecosystem of sub-platform channels — AFU Store (Xiaomi-affiliated ecosystem products), KOKOBI, and PIU Crowdfunding — to broaden category reach. Cumulative platform GMV is referenced at ¥5.5B.
Onemore is a privately held, venture-stage company with reported registered capital of ¥94.85M and a lean management team comprising CEO Numada Kensuke, CTO Kusachi Ryosuke, COO/CHRO Anazawa Junichi, and Outside Director Takei Souji (representing CCC). In December 2024 the platform restructured its fee schedule to a tiered pricing model, suggesting active commercial optimization. The combination of marketplace commissions, sub-platform traffic, and physical retail touchpoints at Tsutaya forms the core revenue architecture.
Onemore firmographics
Firmographics- Name
- Onemore
- Legal name
- 株式会社ワンモア
- Website
- https://greenfunding.jp
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Japanese crowdfunding marketplace operator (GREEN FUNDING) connecting product creators with consumer backers, with sub-platform stores (AFU Store, KOKOBI, PIU) and physical Touch & Try showrooms at Tsutaya retail locations.
- Ownership category
- akta.pro rank
Onemore industry classification
Industry- Product category
- Crowdfunding Marketplace
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Crowdfunding & Fan-Financing (MPADAAAN)
- akta.pro secondary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Onemore is headquartered
LocationHeadquarters
- HQ city
- Shibuya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Onemore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Platform Commission / Transaction Fee: GREEN FUNDING charges a 20% commission (including consumption tax) on the total support amount received for successfully funded projects. This is the primary revenue stream. Additional fees include system usage fees and secretariat fees charged to backers.
- Payment Processing Fees: Backers pay system usage fees (220 yen per transaction) and secretariat handling fees (220 yen). From December 16, 2024: 440 yen for support under 20,000 yen (tax-included); 2.2% of the support amount for support of 20,000 yen or more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Creator Platform Fee: 20% of total support amount |
| Transaction based/ take rate | Pay-as-you-go | Backer Transaction Fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Onemore product offering
Product offeringCore offering
GREEN FUNDING is a Japanese online reward-based crowdfunding marketplace that connects project creators (individuals, startups, and companies) with individual backers who fund campaigns in exchange for product or experience rewards. The platform hosts projects across categories including gadgets, technology/IoT, audio, outdoor, fashion, sports, food, and local revitalization, and earns a 20% commission (including consumption tax) on successfully funded campaigns plus per-transaction backer fees.
Product overview
GREEN FUNDING (グリーンファンディング) is a Japanese online crowdfunding platform operated by株式会社ワンモア (Onemore). The platform enables project creators to raise funds from supporters in exchange for product or experience rewards. The core offering is the GREEN FUNDING platform itself, which hosts projects across categories including gadgets, technology/IoT, audio, outdoor, fashion, food, and more. The platform features sub-branded storefronts including AFU STORE (specializing in Xiaomi ecosystem and lifestyle gadgets), KOKOBI (focused on smart home and Xiaomi Youpin products), and PIU Crowdfunding, each operating their own branded storefronts on the platform. Featured products launched through the platform include the DUNHOME compact food washing machine (using electrolysis technology to remove 99%+ pesticides and bacteria), the ZHENMI POT one-touch lifting IH pot (with automatic basket separation from broth), and the LIU SHU UV sterilization cutlery holder (using 254nm UV light and hot air drying). Notable successful projects on the platform include the Warm Geek heated jacket (over 100 million yen raised), the ZHENMI rice cooker (54 million yen), and numerous audio, smart home, and lifestyle products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- ¥1,022,625,414 raised for single project (UGREEN NASync Series)
- +4 more outcomes
Companies that use Onemore
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Onemore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Onemore partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- 蔦屋書店 / 蔦谷家電 / TSUTAYAcoreTsutaya bookstores and Tsutaya Denki+ (Tsutaya Appliances) locations serve as GREEN FUNDING's physical Touch & Try showroom partners. Products including wena X, MIRAI SPEAKER Ear, De'Longhi RIVIERA, and others are physically displayed and available for trial at SHIBUYA TSUTAYA, Tamagawa Denki+, and Fukuoka Tenjin Tsutaya. This partnership provides unique offline discovery and trial capabilities.
- AFU Store (株式会社新三界)coreAFU Store is a major partner storefront operating on GREEN FUNDING, specializing in Xiaomi Youpin ecosystem products. As of February 2020, AFU Store had operated 128 projects raising ¥550 million on the platform. Top project 'Warm Geek' heated jacket raised ¥102 million. AFU Store represents one of the largest and most successful sub-platform operators.
- KOKOBI (株式会社KOKOBI)majorKOKOBI operates a dedicated storefront on GREEN FUNDING, focusing on kitchen appliances and lifestyle products. Notable projects include the ZHENMI rice cooker (¥54M raised) and ZHENMI POT automatic lifting IH hot pot (¥441,600 raised). KOKOBI brings Xiaomi ecosystem kitchen/lifestyle products to the Japanese market.
- PIU CrowdfundingmajorPIU Crowdfunding is a partner storefront on GREEN FUNDING, featuring diverse gadgets and lifestyle products. Notable projects include the FeiyuTech Feiyu Pocket gimbal camera (¥116M), Vinpok Split touch panel monitor (¥61M), and Lanmodo night vision system (¥60M). PIU operates as an independent storefront within the GREEN FUNDING ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Onemore competitors and assessment
Company assessmentEmerging players
- Patreon: Subscription-based creator monetization platform. Comparable in enabling creators to fund projects from supporters, though the recurring-membership model differs from GREEN FUNDING's one-time reward crowdfunding.
- BackerKit: Crowdfunding backer management and survey/fulfillment platform serving Kickstarter and Indiegogo creators. Adjacent in the crowdfunding value chain, providing post-campaign tooling that complements marketplace platforms like GREEN FUNDING.
- CrowdOx: Post-campaign backer management tool for crowdfunding creators. Comparable in enabling creator operations but operating in the post-funding layer rather than as a primary marketplace like GREEN FUNDING.
Broad incumbents
- Kickstarter: Global pioneer in reward-based crowdfunding. Comparable business model and creator/backer marketplace dynamics to GREEN FUNDING, though operating globally rather than Japan-specific. Not directly competing in Japan but a reference model for category economics.
- Indiegogo: Global reward-based crowdfunding platform serving consumer tech, creative, and social impact projects. Comparable marketplace model with broader geographic reach than GREEN FUNDING's Japan focus.
Others
- CCC (Culture Convenience Club): Major shareholder of Onemore and parent of the Tsutaya retail chain. Relevant as both an investor and key distribution partner via the Touch & Try showroom program at Tsutaya locations.
- Xiaomi Youpin: Xiaomi's ecosystem product platform that supplies many of the gadgets featured on GREEN FUNDING's AFU Store sub-platform. Relevant as a key supplier/channel partner feeding inventory into the platform's creator marketplace.
Direct peers
- Readyfor: Japanese crowdfunding platform focused on social causes, startups, and creative projects. Competes with GREEN FUNDING in the Japanese market with an emphasis on social entrepreneurship and equity/donation-style campaigns.
- Makuake: Japan's leading reward-based crowdfunding platform operated by Makuake Inc. Directly competes with GREEN FUNDING for Japanese creators and backers across gadgets, IoT, and lifestyle categories; same business model with commission-based revenue.
- CAMPFIRE (Crowd Money): Major Japanese crowdfunding platform operated by Crowd Money Inc. Competes head-to-head with GREEN FUNDING in the domestic reward-based crowdfunding market, hosting similar gadget, fashion, and creative projects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Onemore social profiles
Digital presenceOnemore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onemore leadership team
Management profileNumber of profiles
Profiles1 record
Onemore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onemore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onemore
What does Onemore do?
GREEN FUNDING is a Japanese online reward-based crowdfunding marketplace that connects project creators (individuals, startups, and companies) with individual backers who fund campaigns in exchange for product or experience rewards. The platform hosts projects across categories including gadgets, technology/IoT, audio, outdoor, fashion, sports, food, and local revitalization, and earns a 20% commission (including consumption tax) on successfully funded campaigns plus per-transaction backer fees.
Is Onemore a public or private company?
Onemore is a private company. It is classified as corporate owned and is currently operating.
When was Onemore founded?
Onemore was founded in 2011.
Where is Onemore based?
Onemore is headquartered in Shibuya, Japan, in the Asia region.
How does Onemore make money?
Two revenue lines are on record. Platform Commission / Transaction Fee is the primary driver. The others are payment Processing Fees.
Who are Onemore's main competitors?
Emerging players on record are Patreon, BackerKit and CrowdOx. Broad incumbents are Kickstarter and Indiegogo. Others are CCC (Culture Convenience Club) and Xiaomi Youpin. Direct peers are Readyfor, Makuake and CAMPFIRE (Crowd Money).
Does Onemore have an API?
No public API is recorded for Onemore.
What industry is Onemore in?
Onemore's product category is Crowdfunding Marketplace. Its primary akta.pro industry code is MPADAAAN, Crowdfunding & Fan-Financing, with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its SIC code is 6199.