What Pastis NYC does

Pastis NYC is a classic French bistro restaurant operating from a single location at 52 Gansevoort Street in New York City's Meatpacking District. The restaurant is owned and operated by STARR Restaurant Organization LLC, a private restaurant group managing multiple concepts. The venue features signature design elements inherited from the original Pastis in Paris, including a curved zinc bar, subway tiles, vintage mirrors with handwritten daily specials, and a mosaic-tiled floor, and operates both indoor and outdoor seating.

The product portfolio centers on full-service dining across five operational dayparts: breakfast, lunch, midday, dinner, and weekend brunch, supported by a rotating daily Plat du Jour and a dedicated dessert and beverage program. Menu items span $6 viennoiserie to $74 premium entrées (e.g., Lobster Frites), with classic French bistro fare (Eggs Benedict, Steak Tartare, Moules Frites, duck confit, oysters) executed alongside lighter American-leaning options. Complementary offerings include group dining and private events for up to 50 guests, online ordering for pickup, third-party delivery via DoorDash, and gift cards distributed through the Starr Restaurants program.

The business model is direct-to-consumer food and beverage retail with unit-per-item pricing and walk-in or reservation-based access. Distribution channels include on-premise dining, own-storefront online ordering, third-party delivery, and a parent-company-managed gift card system. The reservation relationship is intermediated by Resy, and the customer base is broad-based individual diners, couples, and small groups in the Meatpacking District, with no enterprise or recurring-revenue contracts and no named mid-market or enterprise customers in the source data.

Name

Pastis NYC

Legal name

STARR Restaurant Organization LLC

Website

https://pastisnyc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pastis NYC is a classic French bistro in Manhattan's Meatpacking District operated by Starr Restaurants, serving breakfast, brunch, lunch, dinner, and group events to individual diners and small groups. Revenue is generated through dine-in service, delivery, and gift cards.

Ownership category

akta.pro rank

Product category

French Bistro Restaurant Dining

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• French bistro dining
• Restaurant dining services
• Private dining events
• Classic bistro cuisine
• Online food ordering

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Primary revenue from dine-in restaurant service offering breakfast, brunch, lunch, and dinner menus. Menu features classic French bistro fare including Eggs Benedict, Steak Tartare, fresh oysters, and various entrées with price points ranging from approximately $12 to $74 per dish. Additionally generates revenue from dessert menus, wine and beverage sales, and specialty items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pastis NYC operates a single flagship French bistro in New York City's Meatpacking District serving breakfast, weekend brunch, lunch, and dinner from an a la carte menu of classic French dishes such as Eggs Benedict, Steak Tartare, Moules Frites, and Lobster Frites. The restaurant supplements on-premises dining with group/private event hosting for up to 50 guests, online ordering and delivery through third-party platforms (DoorDash, Order Online), and gift card sales through Starr Restaurants.

Product overview

Pastis NYC is a classic French bistro restaurant located in the Meatpacking District of New York City, operated by Starr Restaurants. The establishment offers a unified dining experience centered around traditional French bistro cuisine with modern influences. The product portfolio encompasses on-premises dining services across multiple meal periods (breakfast, lunch, dinner, and weekend brunch), an extensive food and beverage menu featuring classic dishes like Eggs Benedict, Steak Tartare, Moules Frites, and various French entrées, a dessert program with pastries and sweets, group dining services for up to 50 guests, online ordering and delivery capabilities via third-party platforms, and gift card products through the Starr Restaurants program. The restaurant features signature design elements including a curved zinc bar, vintage mirrors, and mosaic-tiled floors reminiscent of the original Paris Pastis.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Services Full-service French bistro dining experience offering breakfast, weekend brunch, lunch, and dinner service at the Meatpacking District location. Available to individual diners, couples, and walk-in guests, with reservations managed through Resy.
• Group Dining and Private Events Private dining and event services accommodating up to 50 guests with customizable food and beverage options, booked through direct email inquiry to the Pastis NYC events team.
• Online Ordering and Delivery

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ResycoreChannel Partner/ Reseller/ DistributorResy serves as the primary reservation platform for Pastis NYC, enabling diners to book tables online. The integration allows for seamless table management and reservation handling.
• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash provides third-party delivery services for Pastis NYC orders. Deliveries are handled by DoorDash's own delivery contractors, and users may be subject to DoorDash Consumer Terms and Conditions.
• Starr RestaurantscoreOthersPastis NYC is owned and operated by Starr Restaurants, a restaurant group managing multiple restaurant concepts. Starr Restaurants provides corporate infrastructure, marketing support, gift card systems, and operational oversight.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Raoul's: Long-established French bistro in SoHo serving classic French fare in an intimate setting. Comparable as a heritage NYC French bistro with similar pricing, neighborhood destination status, and loyal regular customer base.
• Balthazar: Iconic NYC French brasserie in SoHo offering all-day dining with a similar menu of French bistro classics. Directly comparable as a long-standing, high-volume French dining institution in a prime Manhattan location with comparable price points and atmosphere.
• Frenchette: Modern French bistro in TriBeCa offering contemporary takes on classic French fare. Comparable as an upscale NYC French dining destination targeting similar discretionary-spend diners with a similar price-to-experience positioning.
• Dirty French: Modern French restaurant from Major Food Group in NYC's Lower East Side. Comparable as an upscale French dining concept in Manhattan with similar pricing structure, brand-driven positioning, and appeal to the same discretionary dining segment.
• The Musket Room: Neighborhood restaurant in NYC's Nolita offering seasonal American cuisine with European influences. Comparable as an upscale Manhattan dining destination with similar pricing, intimate atmosphere, and appeal to destination diners.
• The Smith: American brasserie-style restaurant with multiple NYC locations serving breakfast through dinner. Comparable as a high-volume, all-day dining operation in Manhattan targeting similar neighborhood diners and tourists with comparable menu breadth.
• Le Coucou: Upscale French restaurant from chef Daniel Rose in NYC's NoHo. Comparable as a high-end French dining destination with classic French technique, comparable pricing, and similar appeal to destination diners seeking an authentic French experience.
• Café Cluny: French-American bistro in NYC's West Village offering breakfast, brunch, lunch, and dinner. Comparable as an all-day French dining operation in a Manhattan neighborhood with similar menu breadth and pricing approach.
• Boucherie: French restaurant in NYC's West Village offering classic French bistro fare with a steakhouse focus. Comparable as a full-service French dining venue with similar menu pricing and target demographic in a prime Manhattan neighborhood.

Broad incumbents

• Buddakan: Stephen Starr restaurant in NYC's Meatpacking District offering upscale Asian fusion. Comparable as a Starr Restaurants sibling property sharing corporate infrastructure, marketing, and operational support, located in the same neighborhood.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pastisnyc
• LinkedInlinkedin.com/company/pastis-nyc
• Instagraminstagram.com/pastisnyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastis NYC