Regency Royale
- Company typePrivate
- Founded-
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Regency Royale firmographics
Firmographics- Name
- Regency Royale
- Legal name
- Regency Royale
- Website
- https://regencyroyale.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Regency Royale industry classification
Industry- Product category
- Luxury Flooring Retail
- NAICS
- Floor Covering Retailers (449121), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Carpet & Area Rug Flooring Retail (CRAIAGAE)
Keywords
Where Regency Royale is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Regency Royale business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Sales: Revenue generated from selling carpets and area rugs, including both catalog and custom-made products. Products are sourced from luxury flooring manufacturers and sold through the showroom.
- Custom Area Rugs: Custom rug creation services allowing customers to specify size, materials, and design. This premium service adds value through personalization and artisan craftsmanship.
- Design Consultation Services: High-end interior design consultation services to help clients select flooring and remodeling options. Includes detailed layouts, 3D visualizations, and material samples.
- Stain Protection Application: Professional stain protection treatment services for carpets and rugs, providing long-term floor protection and extending product longevity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for luxury flooring products and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Regency Royale product offering
Product offeringCore offering
Regency Royale operates a luxury flooring design showroom that sells premium carpets and area rugs sourced from established manufacturers. The business also offers custom-made area rugs, professional design consultation with 3D visualizations, on-site installation, and stain protection application services for residential customers in the Salt Lake City, UT metropolitan area.
Product overview
Regency Royale is an independently-owned local flooring design showroom serving Salt Lake City and surrounding communities. The company offers a portfolio of carpet and area rugs as core products, complemented by custom area rug manufacturing services. Additional service offerings include professional design consultation for interior design and remodeling projects, as well as stain protection application services for carpets and rugs. The business is affiliated with the International Design Guild, the only luxury flooring alliance in the country, and serves as the Premier Partner Stark Showroom in Utah.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet
- Area Rugs
- Custom Area Rugs
- Design Consultation
- Stain Protection Application
Companies that use Regency Royale
Customer profileSegments2 records
Ideal customer profiles2 records
Regency Royale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Regency Royale partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- International Design GuildcoreRegency Royale is part of the International Design Guild, described as the only luxury flooring alliance in the country. This affiliation provides access to exclusive luxury flooring products and services, enhancing the company's positioning in the luxury consumer market.
- StarkflagshipRegency Royale is the Premier Partner Stark Showroom in Utah for all carpet and area rugs. This exclusive partnership provides access to Stark's luxury rug collections and positions Regency Royale as the primary destination for Stark products in Utah.
- Featured Brands (Couristan, Kaleen, Karastan, Nourison, Stanton, Godfrey Hirst, Mohawk, Antrim)coreThe company carries products from major luxury flooring brands including Couristan, Kaleen, Karastan, Nourison, Stanton, Godfrey Hirst, Mohawk, and Antrim, displayed as featured brand logos on their website.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Regency Royale competitors and assessment
Company assessmentEmerging players
- Decorating Den Interiors: Franchise-based interior design consultation business that sources flooring, rugs, and home furnishings for clients; shares Regency Royale's design-consultation-led GTM and luxury homeowner customer base but adds franchise structure.
- Rugs USA: Large online-first rug retailer with broad assortment and aggressive pricing; competes with Regency Royale for the entry-mid segment of the area rug market and serves customers in the Salt Lake City area digitally, exerting price pressure on showroom-led sales.
- Surya Rugs showrooms / dealer network: Surya operates a national network of rug showrooms and designer programs focused on fashion-forward area rugs; partial overlap in target customer (interior designers and luxury homeowners) and product category (custom and artisan rugs).
Broad incumbents
- Carpet One Floor & Home: Largest flooring co-op in North America with hundreds of locally-owned showrooms selling carpet, area rugs, and adjacent flooring categories; broader assortment and stronger buying power than Regency Royale but the same independent-retailer model.
- Flooring America: National flooring retailer co-op carrying carpet, rugs, hardwood, tile, vinyl, and laminate; competes broadly with Regency Royale in the Salt Lake City area for full-room flooring projects and cross-sells into adjacent categories.
- Mohawk Industries (retail channel): Mohawk is one of Regency Royale's listed brands (carrying Mohawk products) and is also the largest U.S. flooring manufacturer with extensive dealer showroom relationships; while primarily a manufacturer, its dealer programs are a key competitive channel.
Direct peers
- Stark Showrooms (Stark Carpet): Stark operates its own luxury carpet and rug showrooms across major U.S. metros; Regency Royale's Premier Partner Stark Showroom status essentially replicates Stark's showroom retail model at a local level, making direct Stark showrooms the closest direct peers.
- International Design Guild members (other dealers): Other independent flooring retailers that are members of the International Design Guild operate the same luxury flooring showroom model with access to the same curated brand portfolio; comparing comps across the IDG dealer base is the most direct benchmarking reference for Regency Royale's economics.
- Nourison Showrooms: Nourison distributes area rugs and broadloom carpet via a network of independent showrooms carrying overlapping product categories (wool/silk, custom) and an in-store sales motion analogous to Regency Royale's.
- Karastan Retail Showrooms: Karastan sells premium residential carpets and rugs through branded dealer showrooms; similar premium carpet product mix and showroom-led distribution model make this an obvious direct comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Regency Royale social profiles
Digital presenceRegency Royale compliance and trust
Trust signalCompliance1 record
Regency Royale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regency Royale leadership team
Management profileNumber of profiles
Regency Royale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regency Royale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regency Royale
What does Regency Royale do?
Regency Royale operates a luxury flooring design showroom that sells premium carpets and area rugs sourced from established manufacturers. The business also offers custom-made area rugs, professional design consultation with 3D visualizations, on-site installation, and stain protection application services for residential customers in the Salt Lake City, UT metropolitan area.
Is Regency Royale a public or private company?
Regency Royale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Regency Royale founded?
Regency Royale was founded in -1. It employs 1 to 10 people.
Where is Regency Royale based?
Regency Royale is headquartered in Salt Lake City, United States, in the North America region.
How does Regency Royale make money?
Four revenue lines are on record. Flooring Product Sales are the primary driver. The others are custom Area Rugs, design Consultation Services and stain Protection Application.
Who are Regency Royale's main competitors?
Emerging players on record are Decorating Den Interiors, Rugs USA and Surya Rugs showrooms / dealer network. Broad incumbents are Carpet One Floor & Home, Flooring America and Mohawk Industries (retail channel). Direct peers are Stark Showrooms (Stark Carpet), International Design Guild members (other dealers), Nourison Showrooms and Karastan Retail Showrooms.
Does Regency Royale have an API?
No public API is recorded for Regency Royale.
What industry is Regency Royale in?
Regency Royale's product category is Luxury Flooring Retail. Its primary akta.pro industry code is CRAIAGAE, Carpet & Area Rug Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.