Karastan
Karastan is a 1928-founded, Rochester-based luxury residential flooring brand owned by Mohawk, selling carpet, engineered wood, laminated wood, and LVP flooring to homeowners and interior designers through an authorized retailer network and a website-driven sample-ordering storefront.
- Company typePrivate
- Founded1928
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Karastan does
Karastan, founded in 1928 and headquartered in Rochester, United States, is a luxury residential flooring brand operating as part of the Mohawk Flooring corporate family alongside sister brands Pergo and Mohawk. The company sells carpet, engineered wood, laminated wood, and resilient/vinyl (LVP) flooring products to individual homeowners seeking premium design and craftsmanship, and reaches a secondary audience of interior design professionals through a dedicated Designer Portal. Pricing is not publicly disclosed and is determined by individual authorized retail partners rather than centrally.
The company's product portfolio centers on four physical flooring categories, supplemented by digital tools including a RoomVo-powered Digital Visualizer that enables customers to preview flooring in their actual rooms, and a content library of curated lookbooks providing design inspiration and styling tips. Brand identity is protected by the registered Karastan® trademark, reinforcing positioning around heritage, craftsmanship, and curated design rather than technology differentiation.
Karastan's revenue model is one-time product sales of physical flooring routed entirely through authorized retail partners, with no direct B2C fulfillment of finished product. The go-to-market blends channel-based distribution (a 'Find a Retailer' locator and retailer-driven fulfillment) with direct-to-consumer digital touchpoints — a website e-commerce shop for sample ordering, account creation, and retailer routing — plus content marketing (lookbooks, visualizer) to drive top-of-funnel consideration. Customer segmentation is horizontal: residential consumers as the primary segment, interior designers as a secondary influencer/specifier segment, with no enterprise or named-anchor accounts disclosed.
Karastan firmographics
Firmographics- Name
- Karastan
- Website
- https://Karastan.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Karastan is a 1928-founded, Rochester-based luxury residential flooring brand owned by Mohawk, selling carpet, engineered wood, laminated wood, and LVP flooring to homeowners and interior designers through an authorized retailer network and a website-driven sample-ordering storefront.
- Ownership category
- akta.pro rank
Karastan industry classification
Industry- Product category
- Residential Flooring
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Carpets & Rugs (2273), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
- akta.pro secondary industries
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Hardwood Flooring Retail (CRAIAGAB)
Keywords
Where Karastan is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Markets served
Karastan business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Flooring Product Sales: Karastan generates revenue through the sale of physical flooring products including carpet, engineered wood, laminated wood, and resilient/vinyl flooring. Products are sold through a network of authorized retail partners, with customers selecting their preferred retailer through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flooring products sold through authorized retailers with pricing determined by individual retail partners. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Karastan product offering
Product offeringCore offering
Karastan designs, markets, and sells premium residential flooring products, including luxury carpet, engineered wood, laminated wood, and resilient/vinyl (LVP) flooring, defined by timeless style and flawless craftsmanship. Products are fulfilled through a network of authorized local retailers, while the brand's own e-commerce site primarily supports sample ordering and retailer location. The offering is supported by digital tools such as a RoomVo-powered digital visualizer and curated design lookbooks to aid consumer and designer decision-making.
Product overview
Karastan is a luxury flooring brand offering a portfolio of carpet and hard surface flooring products. The core product lineup includes Carpet, Engineered Wood, Laminated Wood, and Resilient/Vinyl (LVP) flooring, all positioned as premium offerings defined by timeless style and flawless craftsmanship. The brand operates as part of the Mohawk Flooring corporate family alongside sister brands Pergo and Mohawk. Beyond physical flooring products, Karastan provides digital design tools including a RoomVo-powered digital visualizer that allows customers to preview flooring in their rooms, and curated lookbooks offering design inspiration and styling tips from design professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Luxury carpet flooring in various styles and patterns for residential spaces, defined by timeless style and flawless craftsmanship, sold through authorized retail dealers.
- Engineered Wood Engineered wood flooring offering curated design and performance with the natural aesthetic of hardwood, sold for residential applications through authorized dealers.
- Laminated Wood Laminated wood flooring delivering the look of hardwood with enhanced durability and performance characteristics for residential use through authorized dealers.
- Resilient / Vinyl (LVP) Luxury vinyl plank (LVP) flooring delivering long-lasting materials with versatile design options for multiple residential rooms, sold through authorized dealers.
Companies that use Karastan
Customer profileSegments2 records
Ideal customer profiles2 records
Karastan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Karastan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MohawkcoreMohawk is the parent company of the Karastan brand. The Karastan website is part of the Mohawk residential flooring digital presence, alongside other Mohawk brands including Pergo. This is a corporate ownership relationship rather than a commercial partnership.
Recent moves5 records
Expansion highlights5 records
Karastan competitors and assessment
Company assessmentDirect peers
- Stanton Carpet: Premium residential carpet and rug brand sold through specialty flooring retailers and designers; closely comparable to Karastan's carpet heritage and designer-channel emphasis in the high-end segment.
- Anderson Tuftex: Shaw Industries' premium residential carpet, hardwood, and LVP brand aimed at design-conscious consumers sold through specialty retailers; directly comparable to Karastan as a premium-positioned multi-category brand within a larger parent's portfolio.
- Fabrica Fine Carpets and Rugs: Luxury residential carpet and rug maker targeting designers and premium homeowners through specialty retail; directly comparable to Karastan's premium positioning, designer channel, and carpet-led heritage.
- Dixie Group (Dixie Home / Masland): Residential carpet and hard surface flooring manufacturer (Dixie Home, Masland, Fabrica brands) selling through independent flooring retailers; comparable to Karastan as a premium multi-brand residential flooring competitor with similar specialty retail channel.
- Mannington Mills: Family-owned U.S. manufacturer of residential and commercial flooring including carpet, hardwood, LVT, and laminate, sold through specialty retail; directly comparable to Karastan as a premium, design-led multi-category flooring brand with overlapping product mix and channel.
- Couristan: Premium area rug and broadloom carpet manufacturer with heritage dating to 1926, sold through flooring retailers and designers; closely comparable to Karastan's heritage-driven, design-led premium carpet positioning.
- Armstrong Flooring: Long-established U.S. flooring brand offering hardwood, LVT, and rigid core flooring through independent retailers; directly comparable to Karastan in target customer (residential premium), product categories (wood + resilient), and channel strategy.
Broad incumbents
- Shaw Industries: One of the largest flooring manufacturers in North America (Berkshire Hathaway-owned), offering carpet, hardwood, LVP, and tile through dealer networks; comparable to Karastan as a broad-line premium flooring competitor with similar channel-partner GTM.
- Mohawk Industries: Karastan's publicly traded parent company and the largest flooring manufacturer in North America; comparable as the umbrella brand under which Karastan operates, with overlapping product categories (carpet, wood, LVP) and the same retail channel.
- Pergo: Direct sister brand of Karastan within Mohawk's residential flooring portfolio; comparable because it sells laminate, engineered wood, and LVP through the same authorized retailer network, with a similarly premium brand positioning.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Karastan social profiles
Digital presenceKarastan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karastan leadership team
Management profileNumber of profiles
Karastan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karastan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karastan
What does Karastan do?
Karastan designs, markets, and sells premium residential flooring products, including luxury carpet, engineered wood, laminated wood, and resilient/vinyl (LVP) flooring, defined by timeless style and flawless craftsmanship. Products are fulfilled through a network of authorized local retailers, while the brand's own e-commerce site primarily supports sample ordering and retailer location. The offering is supported by digital tools such as a RoomVo-powered digital visualizer and curated design lookbooks to aid consumer and designer decision-making.
When was Karastan founded?
Karastan was founded in 1928. It employs 11 to 50 people.
Where is Karastan based?
Karastan is headquartered in Rochester, United States, in the North America region.
How does Karastan make money?
One revenue line is on record: flooring Product Sales.
Who are Karastan's main competitors?
Direct peers on record are Stanton Carpet, Anderson Tuftex, Fabrica Fine Carpets and Rugs, Dixie Group (Dixie Home / Masland), Mannington Mills, Couristan and Armstrong Flooring. Broad incumbents are Shaw Industries, Mohawk Industries and Pergo.
Does Karastan have an API?
No public API is recorded for Karastan.
What industry is Karastan in?
Karastan's product category is Residential Flooring. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution, with a secondary code of CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 449121 and its SIC code is 2273.