What international design guild does

International Design Guild is a membership-based cooperative serving independently owned flooring retailers across North America, operating as a sponsored brand under CCA Global Partners, Inc., a privately held Delaware corporation headquartered in St. Louis, Missouri. The guild's stated membership exceeds 1,000 retailers in the United States and Canada, with the company's own office located at 670 N. Commercial St., Suite 300, Manchester, NH. Its core offering is a recurring subscription membership that bundles digital marketing services, customizable lead-conversion websites powered by a Website Experience Platform (WXP), a domain-specific CRM, showroom design and merchandising consulting, training programs (Fast Start/Restart sales training, Mystery Shopping, and installation certification partnerships), business performance benchmarking, and a dedicated membership representative for each member.

Revenue is generated primarily through annual membership fees, supplemented economically by the buying-power leverage of being part of the nation's largest floorcovering cooperative. Members also gain access to 25+ ancillary discount programs covering payroll processing, shipping, freight, wireless services, office supplies, facilities and operations supplies, and payment processing. Distribution is handled through direct sales outreach, a website-driven inquiry funnel (join.internationaldesignguild.com), Discovery Day events, and member-to-member referrals within the cooperative's networking and webinar community.

The company does not sell flooring products directly; it monetizes cooperative membership and associated services. The strategic backbone — technology platforms, vendor relationships, and cooperative buying infrastructure — is provided by parent CCA Global Partners, while International Design Guild functions as the member-facing layer that recruits, onboards, and services independent flooring retailers.

Name

international design guild

Legal name

CCA Global Partners, Inc.

Website

https://internationaldesignguild.com

Company type

Private

Operating status

Operating

Short description

International Design Guild is a North American membership-based cooperative for 1,000+ independent flooring retailers, operating under parent CCA Global Partners and generating recurring revenue through annual membership subscriptions that bundle digital marketing, customizable websites, CRM, showroom design, training, and collective buying-power programs.

Ownership category

akta.pro rank

Product category

Flooring Retail Cooperative Services

NAICS

Flooring Contractors (23833)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Flooring retail cooperative
• Independent retailer support
• Buying group services
• Flooring marketing services
• Retail business consulting

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: The guild operates as a cooperative providing membership services to independent flooring retailers. Members pay fees to access the cooperative's programs, services, marketing tools, buying power, and networking benefits. Revenue is generated through ongoing membership subscriptions rather than product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

International Design Guild operates a membership-based cooperative for independent flooring retailers, providing access to collective buying power, digital marketing services, a customizable website platform, a tailored CRM, showroom design consulting, and over 25 operational discount programs covering payroll, shipping, and payment processing. Members also receive sales and installation training, business performance benchmarking, retail consulting, and a peer networking platform connecting 1,000+ independent flooring businesses across North America.

Product overview

International Design Guild is a membership-based cooperative for independent flooring retailers, operating as part of CCA Global Partners. Rather than a single software product, it offers a suite of business services including digital marketing support, customizable website platforms with product catalogs, customer management (CRM) tools, showroom design consulting, and access to collective buying power. The organization provides operational support through 25+ discount programs covering payroll, shipping, payment processing, and office supplies. Additional services include sales training programs (Fast Start/Restart, Mystery Shopping), installation training partnerships, business performance benchmarking, retail consulting, and networking/collaboration platforms. The program connects 1,000+ member businesses and facilitates best-practice sharing and incentive rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• International Design Guild Membership

Quantifiable outcome

• Members can access discounts on payroll processing, shipping and freight, wireless services, office supplies, facilities and operations supplies, and payment processing

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CCA Global Partners, Inc.coreStrategic or Co-development PartnerCCA Global Partners, Inc., a Delaware corporation headquartered in St. Louis, Missouri, sponsors and operates the International Design Guild. As the nation's largest floorcovering cooperative, CCA Global provides the strategic backing, operational infrastructure, marketing platforms (WXP), technology systems, and cooperative buying power that underpin the guild's member value proposition. The relationship is integral to the guild's ability to offer members national-scale benefits while maintaining their independence.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Home Depot: The Home Depot is the largest home improvement retailer in North America with a substantial flooring category across its stores. It is a broad incumbent whose pricing power, scale, and installation services put sustained pressure on the independents that form IDG's member base, shaping the competitive environment the cooperative operates in.
• LL Flooring: LL Flooring (formerly Lumber Liquidators) is a national specialty flooring retailer carrying hardwood, vinyl, laminate, and tile. It competes with IDG's independent member retailers at the consumer level and represents the kind of large-format national chain that the IDG cooperative is designed to help independents compete against.
• Floor & Decor: Floor & Decor is a large, publicly traded specialty flooring and hard-surface retailer operating hundreds of warehouse-format stores. It is a broad incumbent competing for the same end-consumer flooring dollars that IDG's member retailers depend on, putting pressure on independents and indirectly on the cooperative's value proposition.
• Shaw Industries: Shaw Industries (a Berkshire Hathaway subsidiary) is one of the largest flooring manufacturers globally, supplying carpet, hardwood, tile, and resilient flooring. It is comparable as the upstream counterpart to IDG's retailer members, and Shaw's retail-direct programs (e.g., Shaw Floors retail network) overlap with the IDG member channel.
• Mohawk Industries: Mohawk Industries is one of the world's largest flooring manufacturers producing carpet, hardwood, laminate, tile, and vinyl. As an upstream supplier and category leader, Mohawk shapes pricing, distribution, and private-label programs that IDG's members rely on, making it a structurally important comparable in the same flooring value chain.

Direct peers

• ProSource: ProSource is CCA Global Partners' trade-focused flooring buying group, serving builders, contractors, and design professionals through member showrooms. It is comparable to IDG as a sibling CCA Global buying group serving the same end-product category (flooring) but through a different customer segment (trade vs. design-led retail).
• Abbey Carpet & Floor: Abbey Carpet & Floor is an independent, member-owned cooperative of independent flooring retailers across the U.S. It is directly comparable to IDG because it offers the same value proposition (cooperative buying power, marketing support, exclusive products) to the same end customer (independent retail floorcovering stores).
• Carpet One Floor & Home: Carpet One is another CCA Global Partners cooperative brand and one of the largest flooring retailer cooperatives in North America. It is directly comparable to IDG in membership model, supplier leverage strategy, and member service suite, and overlaps with IDG in many of the same prospective member retailers.
• Flooring America: Flooring America is a sister cooperative under CCA Global Partners serving independent flooring retailers across North America. It is the closest direct peer because it operates an identical cooperative membership model, drawing on the same parent infrastructure and competing for the same independent retailer audience.

Emerging players

• Flooret: Flooret is a direct-to-consumer flooring brand selling engineered hardwood and LVP online. It is an emerging player that bypasses traditional retail showrooms and represents a structural threat to the independent retailer channel that IDG's cooperative is built to serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InternationalDesignGuild

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about international design guild