Project R3con
Project R3con is a veteran-founded 501(c)(3) nonprofit that facilitates access to cord blood stem cell therapy for Special Operations Forces personnel and veterans with traumatic brain injuries, funded through donations, sponsorships, and branded merchandise sales.
- Company typePrivate
- Founded2025
- HeadquartersMontgomery, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Project R3con does
Project R3con is a veteran-founded 501(c)(3) nonprofit organization, established by a retired U.S. Army Green Beret, that facilitates access to cord blood stem cell therapy for Special Operations Forces (SOF) personnel and veterans diagnosed with traumatic brain injuries (TBIs). The organization is headquartered in Montgomery, Texas, and operates under EIN 39-2470915. Its core service bundles financial assistance, travel and care coordination, treatment at U.S.-based facilities, and one year of structured follow-up and monitoring for an identified 2026 cohort of 20 to 30 SOF warriors. Supporting programs include the Operator Recovery Alliance (a partner network spanning medical clinics, veteran organizations, and recovery centers), a donor dashboard for recurring contributions, and an email newsletter series.
The organization's revenue model is structured around three streams: tax-deductible donations (the primary funding mechanism), branded merchandise sales (t-shirts, hats, tumblers, stickers, and training silkies priced between $5 and $30 through shop.projectr3con.org), and sponsorship packages for individuals and organizations. The technology component is the facilitation of an investigational regenerative therapy rather than a proprietary product; the operationally significant assets are the donor/partner network, community trust within the SOF community, and credentialed partnerships such as the Green Beret Foundation. Marketing is conducted through social media (Facebook, Instagram, LinkedIn, YouTube), email newsletter, content campaigns such as "The Numbers Behind the Blast," and peer fundraising events on Givebutter. Distribution is domestic U.S. only, and there is no disclosed app, API, or digital product beyond the website and donor dashboard.
Project R3con firmographics
Firmographics- Name
- Project R3con
- Legal name
- Project R3con
- Website
- https://projectr3con.org
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project R3con is a veteran-founded 501(c)(3) nonprofit that facilitates access to cord blood stem cell therapy for Special Operations Forces personnel and veterans with traumatic brain injuries, funded through donations, sponsorships, and branded merchandise sales.
- Ownership category
- akta.pro rank
Project R3con industry classification
Industry- Product category
- Veteran Healthcare Services
- NAICS
- Social Assistance (624)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Funding, Reimbursement & Vaccines-for-Children (VFC)/Public Purchase Programs (HLAJAHAK)
- akta.pro secondary industries
- Disaster Response, Rescue & Tactical EMS (DMAT/USAR/SWAT/HAZMAT Medical) (HLAFANAH), Veterans, Military & Employer/Third-Party Billing Benefits (EDALAJAJ)
Keywords
Where Project R3con is headquartered
LocationHeadquarters
- HQ city
- Montgomery
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project R3con business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Project R3con operates as a 501(c)(3) nonprofit organization primarily funded through charitable donations from individuals, organizations, and supporters. Donations are non-refundable and immediately allocated to mission-driven programs and initiatives.
- Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, training silkies), accessories (hats), tumblers, and stickers through the online shop at shop.projectr3con.org.
- Sponsorship Packages: Sponsorship opportunities for individuals, businesses, and organizations who wish to make larger contributions to support the mission. Sponsorships are typically managed via ACH or wire transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stickers - $5.00 each |
| Unit Pricing | Pay-as-you-go | Apparel and Accessories - $25-$30 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Project R3con product offering
Product offeringCore offering
Project R3con facilitates access to investigational cord blood stem cell therapy for Special Operations Forces (SOF) personnel and veterans diagnosed with traumatic brain injuries (TBIs). The service bundle includes financial assistance for treatment, travel and care coordination, referral to U.S.-based treatment facilities, and one year of structured follow-up and monitoring. The organization supplements this core program with an online merchandise store and a donor network to fund mission delivery.
Product overview
Project R3con is a veteran-founded 501(c)(3) nonprofit organization that provides a suite of services centered on facilitating access to investigational cord blood stem cell therapy for Special Operations Forces (SOF) personnel and veterans suffering from traumatic brain injuries (TBIs). The core offering is a comprehensive stem cell therapy facilitation program that includes financial assistance, travel coordination, treatment at U.S.-based facilities, and one year of structured follow-up and monitoring. Supporting programs include the Operator Recovery Alliance (a partner network of organizations), a Donor Dashboard for managing recurring donations, and a newsletter subscription service. The organization also operates a merchandise store selling branded apparel and accessories including t-shirts, hats, tumblers, stickers, and training shorts to support the mission.
Differentiator
Problem solved
Functional benefit
Products and services
- Stem Cell Therapy Facilitation Services Facilitates access to investigational cord blood stem cell therapy for Special Operations Forces (SOF) personnel and veterans diagnosed with traumatic brain injuries (TBIs). The service includes financial assistance, travel coordination, care coordination at U.S.-based facilities, and one year of structured follow-up and monitoring.
- PR3 Operator Tee (Black-White) Double-sided t-shirt featuring PR3 branding, priced at $30.00. Sold through the online store to support the mission.
- PR3 Operator Tee (Colored) Colored t-shirt with PR3 branding sold through the online merchandise store.
- PR3 Sticker Branded PR3 sticker priced at $5.00 per unit, sold through the online store.
- PR3 Training Silkies Lightweight performance shorts built for training, recovery, and movement featuring PR3 branding and the R3covery Starts Here graphic, priced variably based on size.
- PR3 Tumbler Branded PR3 tumbler priced at $25.00, sold through the online store.
- PR3 Hat (Black-White) Richardson 112 Hat featuring PR3 patch with structured mid-profile design, breathable mesh back, and adjustable snap closure.
- PR3 Hat (Colored) Branded hat with PR3 patch sold through the online merchandise store.
Companies that use Project R3con
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Project R3con technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Project R3con partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Green Beret FoundationcoreGreen Beret Foundation is referenced as a partner organization that has provided funding for stem cell therapy for SOF warriors. One testimonial mentions receiving stem cell therapy thanks to the generous support of the Green Beret Foundation, indicating a collaborative relationship in supporting the SOF community.
- Black Rifle CoffeeminorBlack Rifle Coffee has supported Project R3con by contributing to gift packages for team members. The partnership involves promotional support and enabling gift donations to patriotic team members.
- Allegiance Flag SupplyminorAllegiance Flag Supply partnered with Project R3con to support and enable gifting of Red, White & Blue patriot packages to team members.
- Operator Recovery AlliancecoreProject R3con has established an Operator Recovery Alliance, a partner network directly supporting the initiative to provide stem cell therapy to 20-30 Special Operations warriors in 2026. Partners enable access to care and contribute to data and understanding needed to evaluate the therapeutic approach. The alliance invites organizations including medical clinics, veteran organizations, athletic training facilities, and wellness or recovery centers to join.
- Montgomery Accounting (Rosanna Montgomery)minorLieutenant Colonel (Ret) Rosanna 'Roxi' Montgomery, CPA, MBA serves as a dedicated Board member providing insight and guidance critical to the mission.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Project R3con competitors and assessment
Company assessmentBroad incumbents
- Headstrong Project: Provides confidential, cost-free mental health treatment to post-9/11 veterans and their families. Peer because it operates in the same SOF/veteran mental health and trauma recovery space, with a broader clinical-services portfolio.
- Stop Soldier Suicide: Veteran-focused nonprofit addressing the suicide crisis through clinical care, community engagement, and data-driven programs. Peer because it serves the same high-need veteran population and depends on donation-driven funding.
- The Mission Continues: Empowers veterans to continue service through community impact programs. Peer given shared veteran-services focus and donation-driven nonprofit model, though Project R3con is more narrowly focused on TBI regenerative therapy.
- Cohen Veterans Network: Provides confidential mental health care to veterans, active-duty service members, and their families through a network of clinics. Comparable as a healthcare-access nonprofit for veterans, despite treating a broader set of conditions than TBI.
- Wounded Warrior Project: One of the largest veteran-serving nonprofits, providing physical and mental health programs, career counseling, and long-term support to wounded veterans. Broad peer given overlapping beneficiary population and donation-driven model.
Direct peers
- Bob Woodruff Foundation: Veteran-focused nonprofit specifically addressing traumatic brain injuries and post-traumatic stress among post-9/11 veterans. Most direct mission peer given the parallel focus on TBI recovery and clinical care navigation for service members.
- Intrepid Fallen Heroes Fund: Funded the National Intrepid Center for Excellence (NICoE) network for TBI and psychological health research and treatment. Direct peer given analogous mission of funding advanced TBI/PTSD clinical care for active-duty service members and veterans.
- Hope For The Warriors: Provides comprehensive support to post-9/11 veterans, service members, and military families, including clinical health and wellness programs addressing TBI and PTS. Direct peer in the TBI-focused veteran-care niche.
- Green Beret Foundation: National nonprofit dedicated to supporting Army Special Forces soldiers and families. Direct peer because it is a named operational partner of Project R3con, shares the SOF beneficiary population, and provides funding for stem cell therapy for the same warrior cohort.
Regional players
- Travis Mills Foundation: Founded by a retired Army Staff Sergeant and recalibrated warrior, supports veterans and their families through retreat programs and rehabilitation. Comparable as a veteran-founded, donation-driven nonprofit, though focused on retreat-based rehab rather than regenerative therapy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Project R3con social profiles
Digital presenceProject R3con financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project R3con leadership team
Management profileNumber of profiles
Profiles3 records
Project R3con funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project R3con M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project R3con
What does Project R3con do?
Project R3con facilitates access to investigational cord blood stem cell therapy for Special Operations Forces (SOF) personnel and veterans diagnosed with traumatic brain injuries (TBIs). The service bundle includes financial assistance for treatment, travel and care coordination, referral to U.S.-based treatment facilities, and one year of structured follow-up and monitoring. The organization supplements this core program with an online merchandise store and a donor network to fund mission delivery.
Is Project R3con a public or private company?
Project R3con is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project R3con founded?
Project R3con was founded in 2025. It employs 1 to 10 people.
Where is Project R3con based?
Project R3con is headquartered in Montgomery, United States, in the North America region.
How does Project R3con make money?
Three revenue lines are on record. Donations are the primary driver. The others are merchandise Sales and sponsorship Packages.
Who are Project R3con's main competitors?
Broad incumbents on record are Headstrong Project, Stop Soldier Suicide, The Mission Continues, Cohen Veterans Network and Wounded Warrior Project. Direct peers are Bob Woodruff Foundation, Intrepid Fallen Heroes Fund, Hope For The Warriors and Green Beret Foundation. Travis Mills Foundation is listed as a regional player.
Does Project R3con have an API?
No public API is recorded for Project R3con.
What industry is Project R3con in?
Project R3con's product category is Veteran Healthcare Services. Its primary akta.pro industry code is HLAJAHAK, Funding, Reimbursement & Vaccines-for-Children (VFC)/Public Purchase Programs, with a secondary code of HLAFANAH, Disaster Response, Rescue & Tactical EMS (DMAT/USAR/SWAT/HAZMAT Medical). Its NAICS code is 624 and its SIC code is 8000.