ProBecas

What ProBecas does

ProBecas (legally DeporteBecas S.C.) is a Mexico City-based educational consulting firm founded in 2018 that helps Mexican students and student-athletes secure scholarships to study abroad at universities in the United States, Canada, Spain, and England. The company operates two parallel advisory tracks: one for amateur student-athletes (sports such as golf, tennis, soccer, swimming, baseball, track and field) and one for traditional academic students with strong GPAs (minimum ~8.0-8.5/10). Its services include a diagnostic Initial Evaluation, a structured six-step advisory process encompassing personalized university list creation from a network of over 5,000 universities, athletic profile and highlight video production, direct weekly outreach to 15-50 universities per student, application and scholarship negotiation support, and post-acceptance visa and relocation guidance. The company claims a 100% acceptance rate among clients and reports facilitating over $3.5 million USD in cumulative scholarships across more than 100 students placed.

ProBecas generates revenue through professional services fees for its advisory engagements; the company explicitly does not charge commissions on scholarships obtained, and pricing is quote-based and individualized per service scope. The go-to-market is sales-led and highly consultative, anchored by a free orientation video call (via Calendly) that serves as both lead capture and qualification, followed by a multi-month personalized engagement. Marketing is conducted through a bilingual Spanish/English blog covering exams (SAT, PCE/EBAU), athletic divisions (NCAA, NAIA), country-specific guides, and career advice, supplemented by organic social presence on Facebook and Instagram. Customer acquisition is heavily influenced by testimonials and community word-of-mouth referrals.

The company is privately held with no disclosed external funding, operates with 1-10 employees from a single office in Mexico City, and has no proprietary technology product — all value is delivered through human advisors, including former scholarship recipients and international admissions specialists. The legal entity (DeporteBecas S.C.) is a registered Sociedad Civil, and ProBecas® is a registered brand identity. There are no disclosed partnerships, acquisitions, certifications, or regulatory actions.

Name

ProBecas

Legal name

DeporteBecas S.C.

Website

https://probecas.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ProBecas is a Mexico City-based consulting firm that helps Mexican students and amateur athletes secure scholarships at universities in the US, Canada, Spain, and England. It runs a human-led, six-step advisory process covering university selection, application support, athletic profile production, and visa guidance on professional services fees.

Ownership category

akta.pro rank

Product category

International Education Consulting

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAOAN

Application Support, Matching Platforms & Scholarship Administration Services

Education/International Education & Study Abroad/Scholarships, Funding & Financial Aid for International Study

SECONDARYHSADAEAL

College Recruiting & Scholarship Advisory / Athlete Placement

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYEDAIACAB

Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review)

Education/International Education & Study Abroad/International Student Recruitment & Admissions Services

SECONDARYEDANAEAM

Athletic Recruitment & NCAA/NAIA Eligibility Counseling

Education/Tutoring & Test Preparation/College Admissions Counseling & Application Support

Keywords

• Scholarship consulting services
• University admissions advisory
• Athletic recruitment consulting
• Study abroad guidance
• International education consulting

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting and Advisory Services: ProBecas generates revenue through paid consulting services that guide students and student-athletes through the university application and scholarship process. The company explicitly states that some services have a cost, which is communicated to clients prior to engagement. ProBecas does not charge commissions on scholarships obtained. Revenue is derived from professional service fees for the full advisory lifecycle: profile evaluation, university outreach, application support, scholarship negotiation, visa assistance, and relocation guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ProBecas (DeporteBecas S.C.) provides personalized advisory and consulting services that help Mexican high school students and student-athletes secure scholarships and admission to universities in the United States, Canada, Spain, and England. Its core offering is a 6-step accompanied process that includes profile evaluation, customized university list creation, athletic or academic profile/video production, weekly outreach campaigns to 15–50 universities, scholarship negotiation, application support, and visa/relocation accompaniment. The firm operates two parallel tracks — one for athletes pursuing sports scholarships at 1,500+ US universities and one for traditional academic students targeting 5,000+ institutions across four countries.

Product overview

ProBecas is a consulting company (Sociedad Civil) that provides personalized advisory services to help students and athletes secure scholarships at universities in the United States, Canada, Spain, and England. The company operates with two primary service lines: academic scholarships for traditional students and sports scholarships for athletes. Core services include an Initial Evaluation diagnostic, a six-step advisory process (from university selection to visa assistance), profile creation with highlight videos, direct university contact campaigns, and ongoing accompaniment through the admission and scholarship negotiation process. The company works with over 5,000 universities and has helped students obtain more than $3.5 million USD in accumulated scholarships.

Differentiator

Problem solved

Functional benefit

Products and services

• Asesoría Personalizada para Deportistas (Personalized Advising for Athletes) Consulting service that helps student-athletes secure sports scholarships at universities in the United States, Canada, Spain, and England. Includes profile creation, highlight video production, direct contact with university coaches, scholarship negotiation, and accompaniment through application, visa, and relocation.
• Asesoría Personalizada para Estudiantes (Personalized Advising for Students) Academic scholarship consulting service helping traditional students gain admission and scholarships at universities in the USA, Canada, Spain, and England through a strategic and personalized process covering exam preparation, applications, essays, and visa support.
• Evaluación Inicial (Initial Evaluation) Diagnostic assessment that identifies academic, athletic, and personal strengths to design a personalized strategy for securing international scholarships. Served as a standalone initial consultation and intake service.
• Proceso de Asesoría Paso a Paso (Step-by-Step Advisory Process) Six-step consulting process including personalized advising, university list creation, visual/sports profile creation, university contact campaigns, application and scholarship support, and visa/accompaniment assistance.

Quantifiable outcome

• 100% of ProBecas clients have been accepted to multiple universities.
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FieldLevel: Athletic recruiting network that matches high-school athletes with college coaches based on performance data. Direct comparable to ProBecas' football/baseball/soccer scholarship track, though technology-led rather than human advisory.
• Collegewise: US college admissions consulting firm offering one-on-one advising for students applying to US universities. Comparable to ProBecas' academic student track in target customer, service model, and consulting-led delivery.
• CaptainU: Athletic recruiting platform that helps high-school athletes build profiles, get discovered by college coaches, and manage the recruiting process. Comparable to ProBecas' athlete-side advisory in target customer and outcome, but delivered as a software product.
• Admissionado: International admissions consulting firm founded by former Ivy League admissions officers, with a strong focus on Latin American students seeking US/European placements. Very close analog to ProBecas' academic advising track with overlapping customer geography.
• ReachIvy: International admissions consulting firm helping students gain entry to top global universities. Overlaps with ProBecas on international placement for Mexican/Latin American students seeking US/UK/Canada admissions.
• NCSA (Next College Student Athlete): Leading US athletic recruiting platform that connects high-school athletes with college coaches. Directly comparable to ProBecas' athletic scholarship track, though at much greater scale and via a digital self-serve model rather than human advisory.
• BeRecruited: Free athletic recruiting network for high-school athletes to create profiles and connect with college coaches. Overlaps with ProBecas' athletic track in target market (high-school athletes seeking scholarships), but is a self-serve platform rather than a paid advisory.
• The Ivy Coach: Premium US college admissions consulting firm focused on selective university placement. Comparable to ProBecas in paid advisory positioning, though serving a higher-income segment and without the athletic scholarship specialization.
• Crimson Education: Global admissions and scholarship consulting firm serving international students seeking placement at elite universities. Closest analog to ProBecas in combining academic and extracurricular advising across multiple destination countries, with a comparable high-touch, paid advisory model.

Broad incumbents

• PrepScholar: Large-scale US test prep and admissions platform offering both self-serve and advantaged admissions services. Adjacent to ProBecas in serving the same end customer (college-bound students) but with a much broader product portfolio and digital-first delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProBecas.Mx
• Instagraminstagram.com/pro_becas
• LinkedInlinkedin.com/company/pro-becas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProBecas