Serve the City Maastricht

What Serve the City Maastricht does

Serve the City Maastricht is a non-profit volunteer coordination organization founded in 2015 in Maastricht, Netherlands, operating as a local chapter of the Brussels-originated Serve the City International network (now spanning 61–65 cities). It connects roughly 2,000 volunteers with vulnerable populations including asylum seekers (COA refugee center), elderly residents, people with disabilities (Stichting Radar), children in need, and victims of abuse, through structured programs such as monthly Big Volunteer Days, the Cross the Line Community Dinners, the NOAH friendship platform, and corporate team-building engagements. The organization does not operate proprietary technology products; its core capability is program orchestration and local partnership brokering, supported by a lightweight stack of Mailchimp, Salesforce, and Infomaniak.

The business model is donation- and sponsorship-driven rather than commercial. Revenue streams include private donations, corporate sponsorships (notably Jan Linders' 2023 Charity of the Year partnership, which doubled proceeds through the Jan Linders Fund), team-building volunteer days for companies (e.g., Deerns), and ad-hoc fundraisers. Volunteer participation is free, and corporate team-building services are provided as part of the social mission. The organization holds ANBI (Dutch public benefit) status, making donations tax-deductible, and is GDPR-compliant. Its leadership comprises a Director (Carlton Deal) and two Project Coordinators (Ingeborg Dijkstra, Pascale Adekpui), with total staff of 1–10. Forward signals point to incremental product expansion (the self-help Workbook and NOAH scaling) and deeper corporate engagement rather than aggressive growth.

Name

Serve the City Maastricht

Legal name

Serve the City Maastricht

Website

https://stcmaastricht.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Serve the City Maastricht is a 2015-founded nonprofit that connects roughly 2,000 volunteers with asylum seekers, elderly, disabled residents, and other vulnerable populations through monthly Big Volunteer Days, the NOAH friendship platform, and Cross the Line Community Dinners in Maastricht.

Ownership category

akta.pro rank

Product category

Community Volunteer Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Volunteer coordination services
• Community engagement programs
• Nonprofit volunteer matching
• Corporate team building
• Social isolation support

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Donations: Serve the City depends on voluntary financial donations from private individuals who support their mission. Contributions empower volunteers to organize activities and serve people in need.
2. Corporate Team-Building Activities: Companies can organize team-building volunteer activities through Serve the City. The organization helps companies design custom-made volunteering days for their teams.
3. Corporate Sponsorships: Jan Linders supermarket selected Serve the City as their charity of 2023, organizing sponsor activities where proceeds are doubled by the Jan Linders Fund.
4. Fundraising Events: Financial support comes from team-buildings, fundraisers, and private donors to fund various volunteer projects.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Serve the City Maastricht is a nonprofit volunteer organization that coordinates practical community service projects connecting volunteers with local care organizations, refugee centers, elderly homes, and community gardens. The organization operates through monthly Big Volunteer Days, the NOAH friendship platform, Cross the Line community dinners, and corporate team-building volunteering programs, serving approximately 2,000 volunteers in Maastricht as part of the global Serve the City International network spanning 61 cities.

Product overview

Serve the City Maastricht operates as a volunteer organization that connects the city through mutual assistance, offering a portfolio of programs centered around its Big Volunteer Day platform. The core offerings include the Big Volunteer Day (monthly multi-project volunteer events), the NOAH Friendship Platform (one-on-one connection program to combat loneliness), and the Cross the Line Community Potluck Dinner (monthly community meals). Additional offerings include social events, corporate team-building volunteering, the Workbook self-help resource, and Walking events with refugees. The organization functions as a coordination hub, connecting volunteers with local organizations serving asylum seekers, elderly, children in need, and victims of abuse.

Differentiator

Problem solved

Functional benefit

Brands

• NOAH – the Friendship Platform: A friendship platform designed to help people make new friends and reduce loneliness in Maastricht.
• Big Volunteer Day
• Cross the Line Community Dinner

Products and services

• Big Volunteer Day A monthly volunteer day where participants register for various projects to help people in Maastricht, including beauty salons for people with disabilities, community gardening with vulnerable youth, playing sports with asylum seekers, and baking with elderly people. Approximately 10 different projects are organized each month on Saturdays.
• NOAH – the Friendship Platform A friendship platform designed to help people make new friends in Maastricht, featuring 1-on-1 encounters to combat loneliness and build social connections, including museum visits and walking events.
• Cross the Line Community Potluck Dinner A monthly free community dinner that connects people from different backgrounds and walks of life, featuring potluck-style meals, childcare, and entertainment, held at venues like The InnBetween and The Masters.
• In Actie Met Je Bedrijf (Company Team Building) Corporate volunteering programs where companies can organize team-building activities that make a difference, connecting businesses with local impact opportunities and custom-made volunteering days for their teams.
• Social Events (Meet & Greet) Various social events including Meet & Greet gatherings to meet the Serve the City community and discover how to make a difference in others' lives.

Quantifiable outcome

• 57% of Maastricht residents between 18 and 65 report feeling lonely, with severe loneliness leading to 30% higher mental healthcare costs and 40-50% higher total healthcare costs
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• DeernsminorGTM or Marketing Partner · 15 October 2025Engineering firm Deerns organized a volunteer day for approximately 25 employees at Kinderboerderij De Heeg. Serve the City coordinated the corporate volunteering initiative, connecting the company with meaningful local impact opportunities.
• Jan Linders Supermarket (Jan Linders Fonds)coreGTM or Marketing Partner · 26 January 2023Jan Linders supermarket selected Serve the City as their charity of 2023. The Jan Linders Fund doubles all sponsor proceeds and supports local community projects. Serve the City can receive statiegeld (bottle deposit) donations at the store.
• Kinderboerderij De HeegcoreStrategic or Co-development PartnerChildren's farm that serves as a regular volunteer project location. Volunteers help with gardening, animal care, and maintenance. The farm benefits from volunteer labor and improvements to visitor accessibility.
• Maastricht University (UNSA)minorStrategic or Co-development PartnerUniversity student organization that participates in Big Volunteer Days, with students joining various community projects as volunteers.
• Stichting Radar Woonvorm ScharncoreStrategic or Co-development PartnerCare organization for people with disabilities. Serves as a project location for beauty salon and social activities for residents with special needs.
• COA (Centraal Orgaan opvang Asielzoekers)coreStrategic or Co-development PartnerDutch refugee agency running the asylum seekers center in Maastricht. Serve the City organizes regular activities including walking tours, children's play sessions, and beauty treatments for refugees.
• Groene Poort OostcoreStrategic or Co-development PartnerNeighborhood park connecting Scharn and Heer districts. Monthly volunteer work days help maintain and improve the community green space.
• Plus Supermarkt and Maison CulinairminorGTM or Marketing PartnerLocal supermarket and culinary business that provides lunch for volunteers during Groene Poort Oost gardening events.
• Geneeskundestudenten (Medical Students)minorStrategic or Co-development PartnerMedical students collaborated with Serve the City to develop a practical self-help workbook addressing loneliness and well-being among Maastricht residents.
• Serve the City InternationalcoreStrategic or Co-development PartnerGlobal parent network of volunteer organizations spanning 61+ cities worldwide. Provides shared resources, best practices, annual forums, and organizational support to local chapters like Maastricht.
• Week van de Ontmoeting (Week of Connection)coreGTM or Marketing PartnerCity-wide initiative in Maastricht featuring over 120 activities aimed at bringing people together. Serve the City participates as a partner organization, contributing special programs including their NOAH friendship platform and walking tours.
• The Social HubminorOthersCo-working and living space that hosts Serve the City's visitor address and provides meeting facilities for the organization.
• CNME and Proef!minorStrategic or Co-development PartnerLocal environmental and educational organizations collaborating with Serve the City for neighborhood greening projects including facade gardens and tile removal activities.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Serve the City International: Global parent network of which Serve the City Maastricht is a local chapter; operates the same volunteer-coordination model across 65 cities, making it the most direct peer for benchmarking program design, volunteer mobilization, and chapter economics.
• Stichting Present: Dutch nonprofit that brokers one-off and short-term volunteer projects connecting local residents with vulnerable populations (asylum seekers, elderly, people in poverty); near-identical operating model and beneficiary segments to Serve the City Maastricht.
• Resto vanHarte: Dutch nonprofit operating community dinners to combat loneliness and connect neighbors; closely analogous to Serve the City's Cross the Line Community Dinners concept, with a scaled multi-city Dutch footprint.
• Habitat for Humanity Nederland: Dutch branch of an international volunteer-driven nonprofit connecting citizens with hands-on community projects; similar event-driven volunteer days and corporate team-building offerings, but focused on housing-related projects.
• NLvoorelkaar: Dutch volunteer-matching platform connecting volunteers with local organizations; directly comparable to the volunteer coordination function Serve the City Maastricht performs, but as a digital-first scaled platform across the Netherlands.

Broad incumbents

• Humanitas: Large Dutch social-services NGO with volunteer-driven programs in loneliness, refugee support, and community connection; serves a much broader national footprint and overlapping mission areas such as befriending and integration.
• Het Rode Kruis (Netherlands Red Cross): Major Dutch humanitarian organization relying heavily on volunteers to deliver community programs including loneliness reduction, refugee support, and disaster response; comparable donor/funder base and volunteer mobilization model.
• VluchtelingenWerk Nederland: National Dutch organization supporting asylum seekers and refugees through volunteer-led integration programs; overlaps with Serve the City's COA refugee center work, though it is much larger and more specialized.

Emerging players

• Give a Day (Geef een Dag): Dutch volunteer engagement platform facilitating single-day corporate and individual volunteering events; directly competes with Serve the City's Big Volunteer Day format and corporate team-building service.

Regional players

• Buurtinitiatief / Municipality of Maastricht (social cohesion programs): Municipal-level social cohesion and neighborhood-connection initiatives in Maastricht that overlap with Serve the City's NOAH friendship and Week van de Ontmoeting activities; relevant competitor for municipal funding and community visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/stcmaastricht
• Facebookfacebook.com/stcmaastricht
• LinkedInlinkedin.com/company/serve-the-city-maastricht

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serve the City Maastricht