SBD Consulting LLC dba The Hospitality Collective

What SBD Consulting LLC dba The Hospitality Collective does

The Hospitality Collective (operating as "The Society") is a boutique hospitality interior design studio founded in 2016 in Portland, Oregon, and operating as a subsidiary of Ankrom Moisan Architects. The firm specializes in narrative-driven interior design for hotels, resorts, restaurants, and entertainment venues, translating intangible brand truths into layered, story-centric spatial experiences via a proprietary three-stage methodology called "The Alchemy," "The Inner Circle," and "The Handshake." Its service portfolio spans concept development, schematic and design development, construction documentation, construction administration, branding and identity, custom product and furniture design, lighting design, food and beverage design, art curation, and technology-enabled visualization including VR/AR and photorealistic rendering.

The company serves enterprise hospitality clients on a project-by-project basis, with a disclosed portfolio that includes Moxy Hotels (Marriott brand) across Seattle, Asheville, Omaha, Cincinnati, and Allentown; Hotel Indigo (IHG) in Vancouver, WA; Maui Coast Hotel for Paramount Hotels; The Slate (Tapestry Collection by Hilton) in Denver; Skamania Lodge glamping; and the Kalispel Tribe's Northern Quest hotel and casino in Spokane. Projects span at least 10 U.S. states with stated worldwide reach, and the firm maintains offices in Portland (HQ), Seattle, and San Francisco. The team is approximately 10 people, led by Director Alissa Brandt.

The Society generates revenue through professional services fees on hospitality interior design engagements, with pricing custom-quoted per project scope and complexity. The firm operates a direct-to-client B2B sales motion driven by portfolio reputation, industry awards, and repeat brand relationships. It has earned sustained industry recognition including Forbes' "America's Top Hospitality Architects & Designers" (2025), Interior Design Magazine's Hospitality Giants ranking (2023–2026), multiple Gold Key Award finalist designations, and NEWH TopID honors.

Name

SBD Consulting LLC dba The Hospitality Collective

Legal name

SBD Consulting LLC dba The Hospitality Collective

Website

https://welcometothesociety.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

A boutique hospitality interior design studio and Ankrom Moisan Architects subsidiary that delivers narrative-driven, story-centric interior design for hotels, resorts, and entertainment venues, serving enterprise hospitality brands such as Moxy, Hotel Indigo, and Paramount Hotels across the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hospitality Interior Design Services: Professional services revenue from providing comprehensive interior design and architectural services for hospitality properties including hotels, resorts, restaurants, and entertainment venues. Services span from concept development through construction administration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Society is a hospitality interior design studio that delivers narrative-driven interior design, interior architecture, and concept development services for hotels, resorts, restaurants, and entertainment venues. Projects span the full lifecycle from initial concept and schematic design through construction documentation and administration, with supporting specialized services in lighting, food and beverage, branding, product design, and art curation.

Product overview

The Society is a hospitality interior design studio offering a comprehensive suite of design services organized around narrative-driven hospitality environments. The core offering centers on Interior Design and Interior Architecture, supported by a three-phase process framework: The Alchemy (Concept Development), The Inner Circle (Schematic and Design Development), and The Handshake (Construction Documentation and Administration). The service portfolio includes specialized modules for Branding & Identity, Product Design, Lighting Design, Food & Beverage Design, Art & Accessory Curation, and technology-enabled visualization services including VR/AR and Photorealistic Rendering. The company operates from offices in Portland, Seattle, and San Francisco, working with hospitality clients worldwide on hotels, resorts, and restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Core interior design services for hospitality environments including hotels, restaurants, and resorts, delivered as a comprehensive design engagement from concept through installation.
• Interior Architecture Architectural interior design focusing on spatial planning and structural elements within hospitality spaces.
• Concept Development Narrative-driven concept creation that establishes the story, vision, and design direction for hospitality projects, forming the foundation of The Society's "Alchemy" process phase.
• Lighting Design Specialized lighting design services for ambiance and functionality in hospitality spaces.
• Food & Beverage Design Design services for restaurants, bars, and food service areas within hospitality properties.
• Branding & Identity Brand strategy and visual identity development for hospitality properties, supporting the overall narrative design approach.
• Product Design Custom furniture and fixture design tailored to project-specific requirements in hospitality environments.
• Art & Accessory Curation Curatorial services for artwork and accessories to enhance the narrative of designed hospitality spaces.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• Otak ArchitectscoreStrategic or Co-development PartnerCollaborated as architect on the Hotel Indigo Vancouver, WA project (150 keys, 2022) alongside Kirkland Hospitality.
• EdelmadecoreStrategic or Co-development PartnerCollaborated as a designer/maker on the Hotel Willow project in Mason, OH (110 keys, coming 2026) for Rolling Hills Hospitality.
• Within Light StudiocoreStrategic or Co-development PartnerCollaborated on the Hotel Willow project in Mason, OH, providing lighting design expertise.
• WATGcoreStrategic or Co-development PartnerCollaborated as the architecture firm on the Maui Coast Hotel project in Kihei, HI (162 keys, 2024) for Paramount Hotels.
• Ankrom Moisan ArchitectscoreStrategic or Co-development PartnerParent company and collaborator on the Moxy Seattle project (146 keys, 2018) for Stonebridge Companies. The Society is a subsidiary of Ankrom Moisan Architects.
• LPB AtlantacoreStrategic or Co-development PartnerCollaborated on the Moxy Asheville project in Asheville, NC (115 keys) for McKibbon Places.
• 4240 ArchitecturecoreStrategic or Co-development PartnerCollaborated as architect on The Slate Hotel project in Denver, CO (256 keys, part of Tapestry Collection by Hilton).
• Side ShowcoreStrategic or Co-development PartnerCollaborated on the Moxy Allentown project in Allentown, PA (completed 2025) for City Center Allentown.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gettys Group: Multi-disciplinary hospitality design firm covering interior design, branding, and procurement for hotels and restaurants — a relevant peer serving the same enterprise hospitality customer base.
• Pierre-Yves Rochon (PYR): Paris- and Chicago-based luxury hospitality interior design studio recognized for narrative-led, emotionally resonant hotel and restaurant design — a direct peer to The Society's story-centric positioning.
• Champalimaud Design: Boutique hospitality interior design firm known for luxury hotels and resort work; competes in the same emotionally-driven, story-led design-of-record market as The Society.
• ForrestPerkins: Hospitality interior design studio (part of WATG) specializing in luxury and lifestyle hotels — comparable boutique-scale hospitality interior design practice competing for similar brand mandates.
• Hirsch Bedner Associates (HBA): The largest hospitality-focused interior design firm globally, serving hotel brands and ownership groups on narrative-led, story-driven interior design for luxury and lifestyle hotels — the closest direct competitor and aspirational peer for The Society's hospitality interior design niche.
• Wilson Associates: Hospitality interior design firm specializing in luxury hotels, resorts, and restaurants globally. Competes with The Society for brand-level design mandates from major hotel groups.
• Stonehill & Taylor: Hospitality interior design firm that delivers full-service design for branded hotels and restaurants — directly comparable in service scope and customer segment to The Society.
• Wimberly Allison Tong & Goo (WATG): Hospitality-focused architecture and design firm — explicitly referenced as a collaborating architect on The Society's Maui Coast Hotel project. Competes for the same brand-design-of-record mandates on hotel projects.

Others

• Ankrom Moisan Architects: Pacific Northwest architecture firm that is The Society's parent company and collaborates on hotel projects. Included as an ecosystem partner (subsidiary relationship) rather than direct competitor.

Broad incumbents

• Gensler: Largest global architecture and design firm with a major hospitality practice — competes with The Society on large hotel projects but offers full architecture, interior, and branding under one roof at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-society-hospitality-design
• Instagraminstagram.com/thesocietydesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBD Consulting LLC dba The Hospitality Collective