Renaissance Building, Inc. - General Contracting And Custom Homes

What Renaissance Building, Inc. - General Contracting And Custom Homes does

Renaissance Building, Inc. is a privately held, family-owned boutique general contractor specializing in ground-up luxury custom homes, luxury barndominiums, and large-scale residential renovations. Founded in 1995 by Mark A. Pisco in Wixom, Michigan, the firm operates today as a father-and-son business with Mark serving as President and Founder (30+ years of building experience, U.S. Navy veteran) and Anthony J. Pisco as Vice President (Michigan State University Construction Management). The company holds two Michigan Residential Builder licenses (#2102155051 and #2102150256), described as a rare distinction in the state, and reports 100+ completed custom homes across Wixom, Oakland County, and the broader Metro Detroit region. There is no proprietary software, platform, or AI/ML technology; differentiation rests on construction expertise, dual-licensed accountability, and direct personal involvement of the owners on every project.

The business model is project-based and entirely direct-to-consumer. Clients enter a mandatory Pre-Construction Agreement (priced at 1–2% of projected construction budget) that locks in scope, budget, and timeline before any construction begins, after which fixed-price build contracts run 10–14 months. Custom home projects range from $1.2M to $3.5M+ (3,000–5,500+ sq ft at $300–$500+/sq ft excluding land and site work); barndominium projects range from $600K to $1.5M ($150–$250+/sq ft including foundation through finishes). The founders personally conduct all consultations and sales interactions — there are no sales reps, call centers, or intermediaries — and the firm relies on word-of-mouth referrals, SEO content, a blog, and a free e-book lead magnet rather than paid advertising.

The customer base is high-net-worth individual homeowners in Michigan who have land or are evaluating parcels and who want a single point of accountability from planning through final walkthrough. Mark and Anthony personally conduct the final walkthrough before key handover, and weekly photo and schedule updates are delivered throughout construction. The firm does not publish financial information, has no external institutional investors, and has not raised any funding rounds.

Name

Renaissance Building, Inc. - General Contracting And Custom Homes

Legal name

Renaissance Building Inc.

Website

https://www.renaissancebuilding.com

Company type

Private

Operating status

Operating

Short description

Renaissance Building is a Wixom, Michigan-based boutique general contractor that designs and builds luxury custom homes ($1.2M–$3.5M+) and barndominiums ($600K–$1.5M) for high-net-worth homeowners across Oakland County and Metro Detroit, led by a father-and-son team with dual Michigan builder's licenses.

Ownership category

akta.pro rank

Product category

Custom Residential Construction

NAICS

Residential Building Construction (23611), Residential Building Construction (2361), Residential Remodelers (236118)

SIC

Operative Builders (1531)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Luxury / High-End Home Construction (IMAFABAJ), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Custom home construction
• Luxury residential building
• Barndominium construction
• General contracting services
• Custom home renovation

Headquarters

HQ city

Wixom

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Construction: One-time project fees for ground-up custom home construction. Revenue is earned as a fixed-price contract (following pre-construction agreement) for homes ranging from $1.2M to $3.5M+. The pre-construction phase (1–2% of projected construction budget) is a separate paid engagement before full build commitment. No recurring revenue stream.
2. Barndominium Construction: One-time project fees for luxury barndominium construction ranging from $600K to $1.5M depending on square footage, interior finish level, garage/shop size, and site conditions. Same pre-construction agreement process as custom homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Renaissance Building is a boutique general contractor that designs and builds luxury custom homes and barndominiums on client-owned land in Wixom, Oakland County, and Metro Detroit. Every project follows a three-step process (consultation, pre-construction agreement, build with weekly updates) led directly by the father-and-son principals Mark and Anthony Pisco, with project values ranging from $600K to $3.5M+. The firm also performs large-scale residential renovations of existing homes.

Product overview

Renaissance Building is a boutique custom home and barndominium builder serving Wixom, Oakland County, and Metro Detroit. The company offers two core services: Luxury Custom Homes and Barndominiums, both built from the ground up on clients' land. These are supported by a Pre-Construction Agreement service that locks in scope, budget, and timeline before construction, and Weekly Progress Updates that keep clients informed throughout the build. The company is a father-and-son team (Mark and Anthony Pisco) with dual Michigan builder's licenses and approximately 50 years of combined experience. Pricing ranges from $1.2M–$3.5M+ for custom homes and $600K–$1.5M for barndominiums.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Custom Homes
• Barndominiums
• Pre-Construction Agreement

Quantifiable outcome

• Custom homes delivered on budget and on schedule — the company explicitly claims to deliver on budget and on schedule as a result of disciplined pre-construction planning.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• David Weekley Homes: Large private homebuilder with a reputation for customer experience quality. Comparable on the customer-experience differentiation axis (which is Renaissance's core wedge), though at vastly greater scale and geographic footprint.
• Taylor Morrison: Public national homebuilder with a luxury-leaning brand portfolio. Relevant as a scaled luxury-segment competitor; its customer acquisition playbook and design-center model contrast with Renaissance's owner-led, single-region approach.
• Toll Brothers: Publicly traded national homebuilder with a dedicated luxury and custom-home division. Operates far broader than Renaissance but is the most relevant large-scale reference point for premium-positioned custom home building in the U.S.
• Tri Pointe Homes: Public homebuilder with multiple premium-leaning regional brands across the U.S. Comparable as a broader luxury homebuilder with deeper marketing budgets and geographic reach than Renaissance.
• PulteGroup: Top-five U.S. homebuilder (Centex, Pulte, Del Webb, John Wieland) with a significant presence in Michigan. Comparable as a broad incumbent operating across price points including move-up luxury, with a fundamentally different (production/subdivision) model.
• Meritage Homes: Public national homebuilder emphasizing energy-efficient design. A broad incumbent reference for the sustainable-design positioning Renaissance used in its Architectural Digest feature.

Others

• Visbeen Architects: Michigan-based residential architecture firm specializing in high-end custom home plans. Closely tied to the same HNW custom-build ecosystem Renaissance serves, often as an upstream design partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/renaissancebuilding
• Instagraminstagram.com/RenaissanceBuilding

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renaissance Building, Inc. - General Contracting And Custom Homes