Roonies Ice Cream
Roonies Ice Cream is a family-owned Utah-based manufacturer of handcrafted premium ice cream bars and sandwiches, distributing to grocery stores, convenience stores, ski resorts, and stadiums, while also offering private label co-manufacturing for other brands.
- Company typePrivate
- Founded2020
- HeadquartersHeber City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roonies Ice Cream does
Roonies Ice Cream is a privately held, family-owned frozen novelty manufacturer founded in 2020 in Heber City, Utah, by Stacy Harfert and her two sons. The company produces handcrafted ice cream bars and sandwiches made with 14% butterfat premium ice cream, free of polysorbates and carrageenan, in flavors including Strawberry, Mint Chip, Cookies 'N Cream, Vanilla with Sprinkles, and Cookie Dough. Its core product line consists of two SKU families (bars and sandwiches) sold in 12-unit case packs through a multi-channel distribution network spanning grocery stores, convenience stores, ski resorts, stadiums, and community events, supplemented by distributor partners.
The company operates from a single USDA-compliant, HACCP-certified production facility in Heber City, Utah, and is a certified woman-owned business. Beyond its branded retail line, Roonies offers private label and co-manufacturing services for established companies seeking custom ice cream bars, sandwiches, and cups under their own brands, targeting national retailers and restaurant groups. The company engages in community outreach through the Roonies Recognizes program, which organizes meal packaging and toy drives for food-insecure families in Wasatch County. There is no disclosed technology platform, no DTC e-commerce, and no AI/ML capabilities; the business model is fundamentally a physical CPG manufacturing and distribution operation with a wholesale/private label revenue layer.
Roonies Ice Cream firmographics
Firmographics- Name
- Roonies Ice Cream
- Legal name
- Roonies Ice Cream
- Website
- https://rooniesicecream.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roonies Ice Cream is a family-owned Utah-based manufacturer of handcrafted premium ice cream bars and sandwiches, distributing to grocery stores, convenience stores, ski resorts, and stadiums, while also offering private label co-manufacturing for other brands.
- Ownership category
- akta.pro rank
Roonies Ice Cream industry classification
Industry- Product category
- Premium Ice Cream Novelties
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
- akta.pro secondary industries
- Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)
Keywords
Where Roonies Ice Cream is headquartered
LocationHeadquarters
- HQ city
- Heber City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roonies Ice Cream business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Ice Cream Novelties Sales: Sale of handcrafted ice cream bars and sandwiches through retail distribution channels including grocery stores, convenience stores, ski resorts, stadiums, and community events. Products are sold in 12-unit case packs to retailers.
- Private Label Manufacturing: Co-manufacturing services for brands seeking custom ice cream novelties. Roonies produces bars, sandwiches, and cups under partner brands. Handles production while partners focus on building their brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12-unit case packs for retailers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Roonies Ice Cream product offering
Product offeringCore offering
Roonies Ice Cream handcrafts and distributes premium 14% butterfat ice cream bars and sandwiches under the Roonies™ brand through grocery stores, convenience stores, ski resorts, stadiums, and community events. The company also offers private label and co-manufacturing services, producing custom ice cream bars, sandwiches, and cups for established brands seeking their own novelty lines.
Product overview
Roonies Ice Cream is a family-owned ice cream novelty company offering two main product lines: handcrafted ice cream bars (available in Strawberry, Mint Chip, and Cookies 'N Cream flavors) and ice cream sandwiches (available in Vanilla with Sprinkles, Cookies 'N Cream, and Cookie Dough). All products are made with 14% butterfat premium ice cream and feature signature chocolate drizzles and colorful designs. The company also provides private label manufacturing services for custom ice cream novelties including bars, sandwiches, and cups, targeting national retailers and restaurant groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Strawberry Ice Cream Bar
- Mint Chip Ice Cream Bar
- Cookies 'N Cream Ice Cream Bar
- Vanilla with Sprinkles Ice Cream Sandwich
- Cookies 'N Cream Ice Cream Sandwich
- Cookie Dough Ice Cream Sandwich
- Private Label Ice Cream Manufacturing Custom private label/co-manufacturing service for ice cream bars, sandwiches, and cups. Roonies partners with established brands to create new flavors, launch limited-time products, or expand frozen dessert lines as a co-manufacturer from its USDA-compliant, HACCP-certified facility.
Companies that use Roonies Ice Cream
Customer profileSegments5 records
Ideal customer profiles4 records
Roonies Ice Cream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roonies Ice Cream partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Distributor PartnerscoreRoonies partners with multiple distributor partners to reach retail locations including grocery stores, convenience stores, ski resorts, and stadiums across their distribution network.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roonies Ice Cream competitors and assessment
Company assessmentDirect peers
- Talenti: Premium packaged gelato and frozen dessert brand owned by Unilever. Comparable as a premium, ingredient-forward novelty brand in the same grocery freezer aisle and similar adult-leaning consumer.
- Coolhaus: Premium ice cream sandwich and novelty maker sold through grocery and foodservice channels. Closely comparable on product format (sandwiches, bars) and premium, design-forward positioning.
- Halo Top: Premium better-for-you ice cream brand sold in pints and novelties through grocery and convenience channels. Directly comparable as a premium-positioned novelty brand competing for similar freezer space and health-conscious indulgence consumers.
Broad incumbents
- Ben & Jerry's: Iconic Unilever-owned premium ice cream brand with deep grocery and foodservice distribution, and a strong values-driven brand story. Overlaps with Roonies' premium positioning and family/community brand narrative.
- Klondike: Unilever-owned novelty ice cream bar and sandwich brand with deep grocery and convenience distribution. Comparable product formats competing for the same impulse-purchase occasion.
- Wells Enterprises (Blue Bunny): Large U.S. ice cream manufacturer producing novelty bars and sandwiches under Blue Bunny and other brands. Comparable as a co-manufacturer and producer of similar novelty formats at national scale.
- Magnum: Unilever's premium ice cream bar brand, the closest direct incumbent to Roonies' bars. Comparable product format and premium positioning, but with vastly greater distribution and marketing scale.
- Tillamook Ice Cream: Northwest-based premium dairy and ice cream brand with strong regional identity and national grocery distribution. Comparable premium, clean-ingredient positioning with regional brand heritage.
- Häagen-Dazs: Global premium ice cream and novelty brand owned by Nestlé. Broad incumbent competitor in the premium novelty segment with massive distribution and marketing scale.
Emerging players
- Jeni's Splendid Ice Creams: Independently operated premium ice cream brand with strong narrative and retail/grocery distribution. Comparable as a craft, story-driven premium ice cream brand seeking differentiated shelf presence.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Roonies Ice Cream social profiles
Digital presenceRoonies Ice Cream compliance and trust
Trust signalCompliance3 records
Roonies Ice Cream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roonies Ice Cream leadership team
Management profileNumber of profiles
Profiles1 record
Roonies Ice Cream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roonies Ice Cream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roonies Ice Cream
What does Roonies Ice Cream do?
Roonies Ice Cream handcrafts and distributes premium 14% butterfat ice cream bars and sandwiches under the Roonies™ brand through grocery stores, convenience stores, ski resorts, stadiums, and community events. The company also offers private label and co-manufacturing services, producing custom ice cream bars, sandwiches, and cups for established brands seeking their own novelty lines.
Is Roonies Ice Cream a public or private company?
Roonies Ice Cream is a private company. It is classified as family owned and is currently operating.
When was Roonies Ice Cream founded?
Roonies Ice Cream was founded in 2020. It employs 1 to 10 people.
Where is Roonies Ice Cream based?
Roonies Ice Cream is headquartered in Heber City, United States, in the North America region.
How does Roonies Ice Cream make money?
Two revenue lines are on record. Retail Ice Cream Novelties Sales are the primary driver. The others are private Label Manufacturing.
Who are Roonies Ice Cream's main competitors?
Direct peers on record are Talenti, Coolhaus and Halo Top. Broad incumbents are Ben & Jerry's, Klondike, Wells Enterprises (Blue Bunny), Magnum, Tillamook Ice Cream and Häagen-Dazs. Jeni's Splendid Ice Creams is listed as an emerging player.
Does Roonies Ice Cream have an API?
No public API is recorded for Roonies Ice Cream.
What industry is Roonies Ice Cream in?
Roonies Ice Cream's product category is Premium Ice Cream Novelties. Its primary akta.pro industry code is AFAIAHAC, Ice Cream & Frozen Desserts Wholesale, with a secondary code of AFAIAHAA, Frozen Foods Wholesale (Packaged & Private Label). Its NAICS code is 311520 and its SIC code is 2024.