Roads to Recovery, Inc.

What Roads to Recovery, Inc. does

Roads to Recovery, Inc. is an independent 501(c)(3) recovery community organization headquartered in Lynchburg, Virginia, founded in 2014 by Sandy Kanehl. It serves adults with substance use disorders in Central Virginia through a vertically integrated peer-led service model built on the lived recovery experience of its staff. The core offering is a Recovery Center hub at 3000 Langhorne Road that anchors four interconnected programs: an 8-bed peer-run Withdrawal Management Program (launched 2024), a Residential Program operating seven VARR-accredited single-gender homes (two designated for women with children) with 24/7 supervision and open-ended length of stay, a Center-Based Program providing individual and group peer recovery coaching at $60/hour or $60/session, and an Outdoor Adventure sub-brand. Revenue is generated through a hybrid nonprofit model combining modest program fees (e.g., $150/week residential plus $350 admission), individual and corporate donations, government grants (Virginia Opioid Abatement Authority via the City of Lynchburg, SOR, DBHDS Year of the Peer), community foundation support (Greater Lynchburg Community Foundation, Centra Foundation), and event ticket/sponsorship revenue ($40-$50/ticket, $375-$500/table). The organization also delivers Virginia's 72-hour state-required CPRS certification curriculum as a professional-services channel.

Name

Roads to Recovery, Inc.

Legal name

Roads to Recovery, Inc.

Website

https://roads2recovery.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Roads to Recovery is a Lynchburg, Virginia-based 501(c)(3) nonprofit operating a peer-led Recovery Center hub that delivers withdrawal management, residential recovery housing, center-based coaching, and outdoor programming for adults with substance use disorders in Central Virginia.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Peer recovery support
• Substance use treatment
• Recovery residence housing
• Withdrawal management services
• Community recovery programs

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Fees: Fees charged for residential ($150/week + $350 admission), center-based services (recovery coaching at $60/hour, groups at $60/session, evaluations at $60/hour), and withdrawal management. Some services provided at no cost based on ability to pay.
2. Donations: Tax-deductible charitable donations from individuals, organizations, and community supporters. Organization is a 501(c)(3) tax-exempt entity.
3. Government Grants: Virginia Opioid Abatement Authority awarded $193,421 grant to City of Lynchburg to fund partnership with Roads to Recovery for treatment and recovery services. Additional funding from SOR (State Opioid Response) grant and DBHDS Year of the Peer initiative.
4. Event Revenue: Ticket sales and table sponsorships for annual recovery events featuring prominent speakers. Ticket prices ranging from $40-$50 per person, tables of 10 for $375-$500.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Roads to Recovery provides peer-led recovery support services for individuals with substance use disorders, including an 8-bed Withdrawal Management Program, a Residential Program across seven VARR-accredited single-gender recovery homes, a Center-Based Program offering recovery coaching and life skills, and an Outdoor Adventure Program. The organization is led by people with lived experience of addiction and recovery, and operates as a nonprofit 501(c)(3) recovery community organization headquartered in Lynchburg, Virginia.

Product overview

Roads to Recovery, Inc. is a recovery community organization providing a portfolio of interconnected peer recovery support services for individuals with substance use disorders. The core offerings include a Withdrawal Management Program (8-bed peer-run detox stabilization), a Residential Program (VARR-accredited single-gender recovery residences with 24/7 supervision), a Center-Based Program (individual coaching, groups, and life skills), and an Outdoor Adventure Program. The organization also offers CPRS Certification Training for Virginia and hosts Recovery Center Meetings. Services are designed to keep individuals engaged for at least a year through comprehensive recovery management, with a commitment to never turn anyone away due to inability to pay.

Differentiator

Problem solved

Functional benefit

Brands

• Recovery Center: The central hub from which Roads to Recovery provides peer recovery support services and promotes a positive culture of recovery from substance use disorders.
• Roads to Recovery Outdoors
• R2R Residences

Products and services

• Withdrawal Management Program An 8-bed peer-run program providing short-term stabilization for adults experiencing withdrawal symptoms related to substance use, offering 24/7 staff support, recovery-focused programming, peer support, transportation coordination, and linkage to continuing services.
• Residential Program Single-gender recovery residences with House Managers, 24/7 supervision, and comprehensive recovery management services including Certified Peer Recovery Specialists. Accredited by the Virginia Association of Recovery Residences (VARR) with open-ended length of stay; $150/week program fees plus $350 admission fee. Seven residences including two for women with their children.
• Center-Based Program Individual peer recovery coaching, groups to build recovery capital, life skills enhancement, employment assistance, smoking cessation support, and other recovery community resources delivered at the Recovery Center. Includes evaluations, recovery coaching at $60/hour, group sessions, and Recovery Management Program.
• Outdoor Adventure Program Outdoor activities throughout the year promoting wellness, building community among peers, and improving quality of life through fostering new friendships, learning new skills, and managing stress in a supportive recovery environment.
• CPRS Certification Training State DBHDS-required 72-hour curriculum for Certified Peer Recovery Specialist certification in Virginia, provided by Roads to Recovery's certified trainers to behavioral health professionals across Virginia.

Quantifiable outcome

• 400 adults per year to be served through Virginia Opioid Abatement Authority grant partnership
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Virginia Opioid Abatement Authority / City of LynchburgcoreGTM or Marketing Partner · 1 January 2024Virginia Opioid Abatement Authority awarded $193,421 grant to City of Lynchburg to fund partnership with Roads to Recovery for peer-delivered withdrawal management program and treatment/recovery services targeting 400 adults per year.
• Virginia Association of Recovery Residences (VARR)coreOthersVARR provides accreditation standards for recovery residences; Roads to Recovery residences are VARR accredited
• Local Restaurants (Restaurants for Recovery)minorGTM or Marketing PartnerPartnership with local Lynchburg restaurants where Roads to Recovery provides NARCAN training for employees in exchange for community support for recovery programs
• Liberty UniversityminorOthersLiberty University ROTC students provided volunteer service to clear the new 6,000-square-foot Recovery Center building in April 2019
• Hazelden Betty Ford FoundationminorStrategic or Co-development PartnerWilliam Cope Moyers, VP of Public Affairs at Hazelden Betty Ford Foundation, has spoken at Roads to Recovery events; shared advocacy resources and content

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Caron Treatment Centers: Established nonprofit addiction treatment provider offering residential and outpatient services. Comparable mission around substance use recovery but operates primarily as clinical treatment rather than peer-led support.
• Faces & Voices of Recovery: National nonprofit advocacy organization for the recovery community. Comparable in its recovery-oriented systems of care focus and lived-experience leadership, though primarily advocacy/training rather than direct service.
• Hazelden Betty Ford Foundation: Large national addiction treatment provider with residential, outpatient, and education programs. Roads to Recovery has a documented speaking/content partnership with Hazelden leadership; comparable in SUD recovery focus but operates at far broader scale.

Direct peers

• The Council on Recovery: Houston-based recovery community organization offering peer recovery support, recovery residences, training, and center-based services — closely comparable integrated hub-and-spoke model.
• PRO-ACT (Pennsylvania Recovery Organization – Achieving Community Together): Statewide recovery community organization providing peer recovery support services, training, and advocacy — comparable in mission, peer-led approach, and training-pipeline focus.
• Anchor Recovery Community Center: Peer-run recovery community center providing recovery coaching, support groups, training, and recovery housing — directly comparable hub-model and service mix to Roads to Recovery.
• Connecticut Community for Addiction Recovery (CCAR): One of the most established recovery community organizations in the U.S., offering peer recovery support, recovery coaching training, and advocacy — closely aligned with R2R's peer-led model and CPRS-style training.
• Oxford House: Largest network of democratically self-run sober living residences in the U.S. Directly comparable in its single-gender, peer-governed recovery housing model, though at much greater national scale.
• The McShin Foundation: Virginia-based peer-led recovery community organization offering residential recovery housing, peer recovery coaching, and recovery community services — directly comparable model and geography to Roads to Recovery.

Emerging players

• Phoenix Multisport: National nonprofit that uses fitness and outdoor adventure to support people in recovery — directly comparable in mission to Roads to Recovery's Outdoor Adventure Program and recovery-community ethos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4wGJkssrZEoyvoEXlzSSiQ
• Facebookfacebook.com/Roads-to-Recovery-148658151893618/?fref=ts%2F
• LinkedInlinkedin.com/company/roads-to-recovery-lynchburg
• Instagraminstagram.com/roads2recoverylyh
• TikTokvm.tiktok.com/TTPdm5AyNb

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roads to Recovery, Inc.