STEAMBOAT POWERSPORTS

What STEAMBOAT POWERSPORTS does

Steamboat Powersports is a family-owned and operated powersports dealership based in Steamboat Springs, Colorado, founded in 2008 to serve riders across northwest Colorado. The company sells new and pre-owned vehicles across five core product categories—ATVs, motorcycles and dirt bikes, snowmobiles, side-by-sides (UTVs), and trailers and sled decks—drawing from a multi-brand portfolio that includes Polaris at the flagship tier alongside Ski-Doo, Can-Am, Honda, Yamaha, Kawasaki, KTM, Lynx, and Timbersled. Its core technology stack is the proprietary dealership website and online inventory system (hosted on WP Engine), augmented by third-party integrations: OneDealerLane for credit applications and financing, MotoMate123 powered by J.D. Power for trade-in valuations, and BlinkAI for 24/7 service appointment scheduling. There is no proprietary software platform or in-house technology development; the technology layer is standard industry tooling layered over a physical retail business.

The business operates two physical locations: the main showroom at 2989 Riverside Plaza (full sales, parts, and service) and the Copper Ridge facility at 2676 Copper Ridge Circle (trailer and RV repair). Revenue is generated through four streams: vehicle sales (hardware sales of new and pre-owned units priced from $1,899 to over $50,000), parts and accessories (OEM and aftermarket), service and repair (maintenance, winterization, summerization, accessory installation), and financing facilitation through OneDealerLane (enabling monthly payments starting from $73/month). The dealership carries an inventory of 341+ vehicles and employs a full team across sales, parts, service, F&I, and facilities roles under General Manager Dave Moothart and Operations Manager Trevor Floyd. Customer segments include recreational powersports enthusiasts, working ranch and farm operators using UTVs for utility applications, and family and youth riders.

The go-to-market motion is direct-to-consumer through a physical dealership plus online inventory browsing, scheduled test rides, and quote requests. Marketing channels include an educational blog, Google Business Profile (4.8 stars, 355+ reviews), email newsletter, manufacturer promotions, a points-based loyalty rewards program, and community events. The dealership serves a recreational mountain community spanning Steamboat Springs, Denver, Fort Collins, Glenwood Springs, Colorado Springs, Grand Junction, Vail, and Aspen, with no disclosed geographic expansion beyond northwest Colorado.

Name

STEAMBOAT POWERSPORTS

Legal name

Steamboat Powersports

Website

https://steamboatpowersports.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Steamboat Powersports is a family-owned, multi-brand powersports dealership in Steamboat Springs, Colorado, selling new and pre-owned ATVs, UTVs, motorcycles, snowmobiles, and trailers, and providing parts, service, and financing to recreational and ranching customers across northwest Colorado.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Recreational Vehicle Dealers (441210), Outdoor Power Equipment Retailers (444230)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYCRAOANAK

Motorcycle, powersports & ATV parts and accessories distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

SECONDARYCRAOAJAJ

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYFSAKADAG

Motorcycle & Powersports Finance

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

Keywords

• Powersports dealership
• ATV and UTV sales
• Motorcycle sales
• Snowmobile sales
• Trailer sales

Headquarters

HQ city

Steamboat Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned powersports vehicles including ATVs, UTVs, motorcycles, snowmobiles, and trailers. Revenue from retail vehicle transactions with MSRP and discounted sale pricing.
2. Parts and Accessories: Genuine OEM parts and aftermarket accessories for all major brands sold. Ordering system via phone, in-person, or online parts request form.
3. Service and Repair: Full-service department offering maintenance, repairs, accessory installation, winterization, and summerization services for all powersports vehicles.
4. Financing Services: Credit application and financing options through One Dealer Lane platform, enabling customer purchases through monthly payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Steamboat Powersports is a family-owned powersports dealership that sells new and pre-owned ATVs, UTVs/side-by-sides, motorcycles, dirt bikes, and snowmobiles, along with trailers and sled decks. The dealership augments vehicle sales with genuine OEM and aftermarket parts, accessories, full-service maintenance and repair, financing facilitation, and trade-in evaluations across two physical locations in Steamboat Springs, Colorado.

Product overview

Steamboat Powersports is a family-owned powersports dealership operating as a single-location dealer offering a diverse portfolio of new and pre-owned vehicles across six core product categories: ATVs, motorcycles/dirt bikes, snowmobiles, side-by-sides (UTVs), and trailers/sled decks. The company carries multiple manufacturer brands including Polaris (with dedicated Polaris Off-Road and Polaris Snowmobiles showcases), Can-Am, Honda, Yamaha, Kawasaki, KTM, Ski-Doo, and Lynx, alongside trailer brands such as Voyager, ALCOM, Triton, and Logan Coach. The business augments vehicle sales with three service modules—parts and accessories sales, full-service maintenance and repair, and financing facilitation through a third-party credit platform—creating a one-stop powersports purchasing experience.

Differentiator

Problem solved

Functional benefit

Products and services

• ATVs (All-Terrain Vehicles) New and pre-owned all-terrain vehicles from major manufacturers including Polaris, Can-Am, Honda, Yamaha, and Kawasaki. Categories span youth models to full-size work and recreation ATVs with various engine sizes, offered to individual consumers for trail riding, ranch work, and recreation.
• Motorcycles and Dirt Bikes Street motorcycles, dirt bikes, and adventure bikes from brands such as KTM, Yamaha, Honda, Kawasaki, and Beta. Includes youth starter bikes through high-performance competition models offered to consumer riders.
• Snowmobiles New and pre-owned snowmobiles from Ski-Doo, Polaris, and Lynx. Product lines include mountain, crossover, trail, sport utility, and widetrack models for various riding conditions sold to individual snowmobile riders.
• Side-by-Sides (UTVs) Utility terrain vehicles and side-by-side UTVs from Polaris, Can-Am, Kawasaki, and Yamaha. Includes work-focused Rangers and Sportsmans, sport-focused RZR models, and crew configurations for recreation and ranch/farm use.
• Trailers and Sled Decks Motorcycle trailers, cargo trailers, sled decks, and UTV truck bed decks from brands including Voyager, ALCOM, Triton, Logan Coach, RampTek, and Marlon for transporting powersports vehicles.
• Parts and Accessories Genuine OEM parts and aftermarket accessories for all sold brands including Can-Am, Honda, Kawasaki, KTM, Polaris, Ski-Doo, Timbersled, and Yamaha, with customization services available. Orderable via phone, in-person, or online parts request.
• Service and Maintenance Full-service repair and maintenance department with 65 years combined expertise. Services include accessory installation, battery inspection, tire service, tune-ups, winterization, summerization, and recall inspections for powersports vehicles.
• Financing Credit application and financing options through the One Dealer Lane platform, enabling customers to purchase ATVs, UTVs, snowmobiles, and motorcycles with credit financing and monthly payments.
• Polaris Off-Road Vehicles Dedicated Polaris showcase featuring Ranger, RZR, Polaris Xpedition, General, Sportsman, and Youth lineups with model details, MSRP pricing, and promotional offers.
• Polaris Snowmobiles Dedicated Polaris snowmobile showcase featuring RMK mountain, Switchback crossover, INDY trail, Voyageur sport utility, TITAN widetrack, and Youth models.

Quantifiable outcome

• 65 years combined service expertise in motorcycle, snowmobile, ATV, and UTV service
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• PolarisflagshipChannel Partner/ Reseller/ DistributorPolaris off-road vehicles and snowmobiles are a major product line, with dedicated showroom sections and extensive in-stock inventory including RZR, Ranger, Sportsman, and General models.
• Ski-DoocoreChannel Partner/ Reseller/ DistributorSki-Doo snowmobiles featured prominently with dedicated snowmobile inventory page and extensive model lineup including Summit, Skandic, and Expedition series.
• Can-AmcoreChannel Partner/ Reseller/ DistributorCan-Am ATVs, UTVs, and side-by-sides including Defender, Maverick, and Outlander product lines sold through inventory and promotions.
• HondacoreChannel Partner/ Reseller/ DistributorHonda powersports products including Rancher, Foreman, Grom, Rebel, and CRF dirt bikes available in inventory.
• YamahacoreChannel Partner/ Reseller/ DistributorYamaha motorcycles, ATVs, and UTVs including YZF-R models, Grizzly, and Kodiak product lines with current promotions.
• KawasakicoreChannel Partner/ Reseller/ DistributorKawasaki Mule, Teryx, KLR, and Ninja product lines available in inventory with featured deals.
• KTMcoreChannel Partner/ Reseller/ DistributorKTM motorcycles including XC, EXC-F, and Adventure models featured in inventory.
• LynxminorChannel Partner/ Reseller/ DistributorLynx snowmobiles available as part of the Ski-Doo family brand offering.
• TimbersledminorChannel Partner/ Reseller/ DistributorTimbersled snow track conversion systems and trailers sold through parts and inventory.
• One Dealer LanecoreTechnology or IntegrationCredit application and financing platform integrated into website, enabling customers to apply for vehicle financing online.
• Logan CoachminorChannel Partner/ Reseller/ DistributorLogan Coach horse trailers and specialty trailers sold through inventory.
• Big TexminorChannel Partner/ Reseller/ DistributorBig Tex trailers available in inventory for powersports transport needs.
• Triton TrailersminorChannel Partner/ Reseller/ DistributorTriton trailers sold through inventory including enclosed and utility models.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fun Motorsports: Powersports dealer in Colorado offering ATVs, UTVs, motorcycles, and snowmobiles from major brands. Direct retail peer serving Colorado outdoor recreation customers with comparable multi-brand product mix.
• Pueblo Motorsports: Multi-brand powersports dealer in Colorado carrying major OEM brands with sales, service, and parts departments. Comparable family/small-chain dealer operating in a different Colorado region, similar business model.
• Colorado Powersports: Colorado-based multi-brand powersports dealer offering motorcycles, ATVs, UTVs, and snowmobiles with parts and service. Direct peer in product mix, target customer (Colorado riders), and full-service dealership model.
• A.D. Bruce Powersports: Independent powersports dealership carrying motorcycles, ATVs, and snowmobiles with full sales, service, and parts operations. Comparable small-to-mid independent dealer format with multi-brand offerings.
• RideNow Powersports: Large multi-brand powersports dealership group operating multiple locations across the Southwest U.S., carrying the same major OEM brands (Polaris, Can-Am, Honda, Yamaha, Kawasaki, Ski-Doo). Directly comparable as a multi-brand retail competitor, though at significantly greater geographic scale than Steamboat Powersports.
• House of Powersports: Multi-location powersports dealership chain in Colorado with overlapping OEM line cards (Polaris, Ski-Doo, Honda, Yamaha). Comparable in core offering of new/pre-owned vehicle sales, service, and parts; poses direct regional competition within Colorado.

Broad incumbents

• BRP (Bombardier Recreational Products): Manufacturer of Ski-Doo, Lynx, and Can-Am product lines that are core to Steamboat Powersports' inventory. Comparable as the upstream OEM whose product strategy, dealer programs, and promotional cycles drive the dealer's revenue mix.
• Polaris Inc. Manufacturer of many of Steamboat Powersports' flagship product lines (RZR, Ranger, Sportsman, Indy snowmobiles). Comparable in that Polaris shapes the products, promotions, and dealer economics across the powersports category, and Steamboat is one of its channel partners.

Emerging players

• RevZilla (now part of Cycle Gear): Leading online motorcycle and powersports gear/parts retailer. Comparable as an alternative channel for accessories and parts that competes for Steamboat's customers' aftermarket spend, particularly given the dealership's e-commerce parts request capability.
• Cycle Gear: Nationwide powersports aftermarket retailer for parts, accessories, gear, and apparel. Comparable in that it competes with Steamboat's Parts & Accessories revenue stream, though Cycle Gear operates a national storefront and online model rather than full-line vehicle sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/steamboat-powersports

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEAMBOAT POWERSPORTS