Roses Only Group Australia

What Roses Only Group Australia does

Roses Only Group Australia is a privately held Australian multi-brand online florist and gifting platform operated by Roses Only Pty Ltd (ABN: 60 065 255 692). The group operates four consumer brands — Roses Only (premium flower delivery, the core product), Hampers Only (gourmet gift hampers), Fruit Only (fruit baskets), and Wine Only (wine delivery) — alongside a B2B corporate gifting division. Products are sold direct-to-consumer via an owned e-commerce storefront, mobile site, and phone ordering (1300 767 376), with enterprise clients served through a dedicated corporate sales team (1300 278 912) and bulk ordering portal.

The underlying operating model is a network of 14+ local florist studios across major Australian metropolitan and regional areas (Sydney, Melbourne, Brisbane, Perth, Canberra, Adelaide, Gold Coast, Sunshine Coast, Newcastle, Central Coast, Cairns, Wollongong, Geelong), supplemented by a Newcastle warehouse for peak Christmas operations and third-party couriers for hamper delivery. This distributed fulfillment footprint enables same-day delivery on orders placed before 2pm Monday-Saturday, guaranteed by 5pm to businesses and 7pm to residences. The group holds Victorian Liquor Licence No. 3605 2526 enabling alcohol add-on sales.

Revenue mechanics are predominantly transactional: floral arrangements priced $89.95–$289.95, gift add-ons (champagne, chocolates, candles, balloons, plush toys) priced $4.95–$104.95, and a $22.95 standard delivery fee. A recurring revenue layer exists via the Unlimited Delivery subscription at $22.95 per year and cross-brand gift vouchers. No public revenue, headcount, or funding data is disclosed; the company appears to be independently operated with no identified institutional investors.

Name

Roses Only Group Australia

Legal name

Roses Only Pty Ltd

Website

https://rosesonly.com.au

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Roses Only Group Australia is a privately held multi-brand online florist operating Roses Only, Hampers Only, Fruit Only, and Wine Only across Australia, with same-day delivery through a 14+ city local florist network and a dedicated B2B corporate gifting division.

Ownership category

akta.pro rank

Product category

Online Florist

NAICS

Florists (45931)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Online flower delivery
• Florist network
• Gift hampers
• Corporate gifting
• Same-day delivery

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Flower and Arrangement Sales: One-time sales of handcrafted floral arrangements, bouquets, boxed roses, and specialty flower products through online ordering platform
2. Gift Add-ons and Upsells: Supplementary products including chocolates, champagne, wine, balloons, teddy bears, candles, and personalised items sold alongside flower arrangements
3. Fruit and Hamper Sales: Sales through sister brands Fruit Only and Hampers Only offering fruit baskets and gourmet gift hampers
4. Delivery Services: Standard and express delivery fees; also offers Unlimited Delivery subscription program for $22.95 per year covering standard delivery
5. Corporate Gifting: B2B corporate gifting solutions for business clients, staff appreciation, and events through dedicated corporate team (1300 278 912)
6. Gift Vouchers: Gift vouchers redeemable for Roses Only, Fruit Only and Hampers Only merchandise

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Roses Only Group Australia operates a multi-brand online florist and gifting platform that handcrafts and delivers premium flower arrangements, gift hampers, fruit hampers, and wine to consumers and corporate clients across Australia. Orders are taken through owned e-commerce sites, mobile app, and phone, and are fulfilled through a coordinated network of 14+ local florist studios and third-party couriers enabling same-day delivery. The corporate division additionally provides dedicated B2B gifting solutions with account managers, bulk ordering, and customised gifts for business clients, staff, and events.

Product overview

Roses Only Group Australia operates a multi-brand e-commerce platform for flower delivery and gifting services across Australia. The core product is the Roses Only brand, a premium online florist offering handcrafted flower arrangements with same-day delivery capability. The portfolio includes three sub-brands: Fruit Only (fresh fruit hampers), Hampers Only (gourmet gift baskets), and Corporate Gifting (B2B customized solutions). Key product lines include Signature Rose Boxes, Hatbox Arrangements, Posy Bouquets, and Teacup Arrangements, complemented by add-on gift items (champagne, chocolates, candles, balloons, plush toys). The company operates through local florist studios across Australia, offering same-day delivery for orders placed before 2pm, Monday through Saturday.

Differentiator

Problem solved

Functional benefit

Brands

• Roses Only: Core flower and rose delivery brand offering premium online florist services with same-day delivery across Australia.
• Hampers Only
• Fruit Only
• Wine Only

Products and services

• Roses Only (Core Flower Delivery Brand) Premium online florist delivering handcrafted flower arrangements Australia-wide via a network of local florist studios, specialising in roses with same-day delivery for orders placed before 2pm Monday to Saturday. Targets individual consumers and corporate clients for birthdays, romance, sympathy, weddings, and other gifting occasions.
• Fruit Only (Sister Brand – Fresh Fruit Hampers) Sister brand under The Roses Only Group that specialises in fresh fruit baskets and seasonal fruit hampers (including Cherry Delight, Mango & Cherry, Classic, Deluxe, and Large) for gifting occasions. Positioned as an alternative or complement to flower gifting.
• Hampers Only (Sister Brand – Gourmet Gift Hampers) Sister brand under The Roses Only Group offering premium gift hampers filled with gourmet sweets, treats, luxury pamper gifts, wine, and champagne. Delivered Australia-wide via third-party couriers and bundled with a gift voucher programme redeemable across Roses Only, Fruit Only, and Hampers Only.
• Corporate Gifting (B2B Service) Dedicated B2B corporate gifting service operated by a corporate sales team (1300 278 912) offering customised flower, hamper, and gift solutions for business clients, staff appreciation, awards nights, gala dinners, conferences, speaker gifts, and client events. Includes bulk ordering, personal account managers, and tailored pricing.
• Signature Rose Boxes Premium long-stemmed roses presented in the brand's signature gift boxes, available in 6, 12, and 24 stem counts and colour options including red, pink, and mixed shades (e.g. Long Stemmed Roses Gift Box Red 24 at $289.95).
• Hatbox Arrangements Floral arrangements presented in decorative hatbox containers, featuring seasonal flowers in curated colour palettes. Designed as a premium gifting option distinct from boxed roses or posies.
• Posy Arrangements Handcrafted small to medium-sized floral bouquets of mixed seasonal flowers in creative arrangements (e.g. Sweetheart Posy at $89.95, Sweet Sorbet with free chocolates). Sold as entry-level gifting arrangements.
• Teacup Arrangements Roses presented in decorative keepsake teacups and saucers, available in arrangements of 5, 7, or 9 roses, marketed as premium novelty gifting with a reusable keepsake vessel.
• Gift Add-ons (Chocolates, Candles, Champagne, Wine, Balloons, Plush Toys) Supplementary gift items that can be added to flower arrangements or purchased to accompany them, including Pure Indulgence Chocolates, Ecoya candles ($29.95), Moet & Chandon and Veuve Clicquot champagne ($44.95–$104.95), wines ($79.95+), balloons ($19.95), plush teddy bears ($34.95), personalised ribbons ($4.95–$9.95), and Polaroid photos ($10.00).
• Wow! Hundreds of Roses Arrangements Large-scale rose arrangements featuring 50, 60, 99, 100, 200, or 300 premium long-stemmed roses in single or mixed shades, targeted at grand gifting gestures, milestones, and event centrepieces.

Quantifiable outcome

• Same day delivery available 7 days a week for orders before 2pm
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Local Florist NetworkcoreStrategic or Co-development PartnerNetwork of carefully selected, expertly accredited local florists working in partnership to deliver fresh flower arrangements. Each florist has a great reputation within their area and works with skilled local flower growers and professional suppliers.
• Local Flower GrowerscoreStrategic or Co-development PartnerSkilled local flower growers supplying the finest quality blooms to the local florist network. Flowers are often harvested just hours before being presented to recipients.
• Third-party Courier ServicesminorChannel Partner/ Reseller/ DistributorThird-party courier services used for dispatching Hampers Only products. Roses Only works with customers to resolve any issues arising from third-party delivery failures.
• Financial Institutions (Payment Partners)minorOthersPayment processing partners including Visa, Mastercard, American Express, Diners Club (3% surcharge), PayPal, and Klarna for buy-now-pay-later options.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• 1-800-Flowers: Large US-listed online florist and gifting platform with a broad portfolio of gifting brands (gifts, gourmet foods, plants). Operates at a much larger scale internationally but does not specialize in the Australian premium-rose niche.
• ProFlowers: US-based online flower delivery brand within the FTD family of gifting companies. Comparable DTC flower model but US-focused and part of a broader gifting conglomerate; offers a benchmark for online florist unit economics.
• FTD (Florists' Transworld Delivery): Global flower delivery network connecting consumers to local florists worldwide. Provides international scale and brand reach that Roses Only lacks, while operating a similar local-florist fulfillment model at a much broader geographic footprint.

Direct peers

• Floraly: Australian online-first florist specializing in seasonal, farm-direct flower subscriptions and one-off deliveries. Competes directly for occasion-based gifting customers but differentiates through a subscription-led, farm-direct sourcing model.
• Fig & Bloom: Melbourne-based boutique online florist offering same-day delivery of hand-tied bouquets and arrangements. Competes for the same premium DTC gifting customer in major Australian cities with a similar handcrafted, local-florist positioning.
• Hampers.com.au: Australian online retailer specializing in gift hampers, gourmet baskets, and corporate gifting. Directly competes with Roses Only's Hampers Only sub-brand for both consumer and corporate gifting occasions.
• Interflora Australia: Australia's largest member-based florist delivery network, offering same-day flower delivery across the country through local florist member studios. Direct competitor to Roses Only's core flower delivery offering with very similar distribution model and customer base.
• Petals Florist Network: Australian florist network offering online flower ordering with local florist fulfillment across Australia. Direct competitor using a similar hub-and-spoke model of centralized online ordering fulfilled by accredited local florists.
• The Flower Co. Australian online florist offering same-day delivery across major cities with curated bouquets and arrangements. Direct competitor in the premium DTC flower category with overlapping customer segments and product range.

Others

• Edible Arrangements: US-based franchise network selling fruit-based arrangements and edible gifts. Adjacent rather than directly competitive — shares the premium gifting and fruit-basket space with Roses Only's Fruit Only sub-brand but does not sell flowers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RosesOnlyGroup
• Facebookfacebook.com/RosesOnly.AU
• Instagraminstagram.com/rosesonlygroup
• LinkedInlinkedin.com/company/the-only-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roses Only Group Australia