SELFMADE ENERGY
Selfmade Energy is a German online comparison platform for residential solar and heat-pump installations, founded in Berlin in 2019 and acquired by ImmoScout24 in September 2024. It connects homeowners seeking quotes with a vetted network of 70+ installers via free calculators and leads-API integration, monetized through provider commissions.
- Company typePrivate
- Founded2019
- HeadquartersBerlin-müggelheim, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What SELFMADE ENERGY does
Selfmade Energy is a German online comparison and brokerage platform for residential solar installations (PV) and heat pumps, founded in Berlin in 2019 by Tim Rosengart and operated as a brand under Immobilien Scout GmbH following its September 2024 acquisition by ImmoScout24. The platform serves two primary customer segments: homeowners seeking to compare quotes for solar panels and/or heat pumps, and solar/heat-pump installers seeking qualified leads with property data. Core products are the Solarrechner (Solar Calculator) and Wärmepumpen-Rechner (Heat Pump Calculator), complemented by the SolarAtlas (statistical coverage of all 2,050 German cities), a Preisatlas (Price Atlas) competitor-analysis data product, the Solarwissen content magazine, and a Branchesbuch installer directory.
Underlying technology relies on an embedded iframe solar calculation engine operated by tetraeder.solar GmbH, with Google services providing address-based roof-area analysis. The platform exposes a Partner Portal with a Leads-API/Webhook for CRM integration, enabling installer partners to ingest qualified leads (including property photos and roof specifications) directly into their workflows. Reported metrics include 1,378,305+ inquiries handled since founding, 70+ vetted installer partners, 100+ distribution partnerships, and 4,222+ tonnes of CO₂ savings enabled.
The business model is commission-based and free for consumers. Selfmade Energy monetizes through per-lead fees from installer partners (reported 10-20% lead-to-contract conversion) and a publisher affiliate program (commissions paid monthly from a €20 minimum). Distribution is multi-channel: direct organic/SEO and content marketing, calculator-led conversion, paid search, email/price-drop alerts, and embedding across ImmoScout24, Verivox, Preisvergleich, Billiger.de, and other partner platforms. Trust signals include TÜV Saarland Webcheck certification, Bundesverband Solarwirtschaft partnership, HeyData data protection badge, and editorial coverage in WirtschaftsWoche, Handelsblatt, Stern.de, FAZ, and pv magazine.
SELFMADE ENERGY firmographics
Firmographics- Name
- SELFMADE ENERGY
- Legal name
- Immobilien Scout GmbH
- Website
- https://selfmade-energy.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Selfmade Energy is a German online comparison platform for residential solar and heat-pump installations, founded in Berlin in 2019 and acquired by ImmoScout24 in September 2024. It connects homeowners seeking quotes with a vetted network of 70+ installers via free calculators and leads-API integration, monetized through provider commissions.
- Ownership category
- akta.pro rank
SELFMADE ENERGY industry classification
Industry- Product category
- Solar and Heat Pump Comparison Marketplace
- akta.pro primary industry
- Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)
Keywords
Where SELFMADE ENERGY is headquartered
LocationHeadquarters
- HQ city
- Berlin-müggelheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SELFMADE ENERGY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Provider Commissions: The platform is financed through commissions from service providers (solar firms and heat pump installers). Homeowners receive free quotes while providers pay for qualified lead referrals.
- Publisher Affiliate Program: Commission-based revenue sharing with publishers and affiliates who drive leads to the platform. Publishers earn commissions when generated leads are confirmed by cooperation partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Consumer tier - Free access to comparison tools and quotes |
| Transaction based/ take rate | Monthly | Publisher affiliate commission structure |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SELFMADE ENERGY product offering
Product offeringCore offering
Selfmade Energy operates a free online comparison and lead-generation platform for residential solar photovoltaic systems and heat pumps in Germany. Homeowners use the Solarrechner and Wärmepumpen-Rechner tools to request quotes from multiple vetted installers, receive economic analyses, and access postcode-specific subsidy information. The company monetizes the platform by selling qualified, property-data-enriched leads to its network of solar and heat pump installation firms, with supplementary revenue from a publisher affiliate program.
Product overview
Selfmade Energy operates as a comparison and information portal for residential solar installations and heat pumps in Germany, consisting of two core comparison tools (Solarrechner and Wärmepumpen-Rechner), a partner management portal with API/webhook integration capabilities, a publisher affiliate program, and supplementary content platforms (Solarwissen Magazine, SolarAtlas, and Branchesbuch). Founded in 2019, the platform acts as an intermediary connecting homeowners seeking solar/heat pump installations with qualified installation companies. Since September 2024, it has been part of the ImmoScout24 group, extending its reach to property owners seeking energy solutions. The service is free for homeowners, funded through commissions from partner installation companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Solarrechner (Solar Calculator) Free online tool enabling German homeowners to compare solar installation quotes from multiple vetted providers, receive an economic analysis of their PV system, and access a list of possible subsidies for their specific postal code.
- Wärmepumpen-Rechner (Heat Pump Calculator) Free online comparison tool for heat pump prices and providers, allowing German homeowners to evaluate costs, performance metrics, warranties, and subsidies for heat pump installations.
- Partner Portal Partner dashboard for solar and heat pump installation companies to manage incoming leads, review inquiry data including property photos and roof specifications, set minimum lead requirements, and access performance analytics.
- SolarAtlas Statistical analysis tool providing quarterly rankings and adoption trends for photovoltaic installations across all 2,050 German cities, drawing on Federal Network Agency data.
- Preisatlas (Price Atlas) Data product for partner installers enabling comparison of technical specifications and component prices against market minimum and maximum values to support data-driven competitive positioning.
- Publisher Partner Program Affiliate program allowing publishers and websites to embed solar calculator tools and earn commissions for qualified leads that select solar firms and upload required property documentation, with monthly payouts from a 20 EUR minimum.
Quantifiable outcome
- Over 1.37 million inquiries processed since 2019
- +3 more outcomes
Companies that use SELFMADE ENERGY
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
SELFMADE ENERGY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
SELFMADE ENERGY partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and moderate.
- ImmoScout24coreSelfmade Energy became part of ImmoScout24 in September 2024, Germany's leading real estate platform. This strategic acquisition enables expanded reach to property owners and combines expertise in real estate with renewable energy guidance. The integration allows for holistic services from property search to sustainable energy with PV and heat pumps.
- Solar Firms NetworkcoreOver 70 carefully selected solar installation companies provide quotes through the platform. Partners receive qualified leads with property photos and data, visibility on Selfmade Energy and ImmoScout24, and access to partner portal or API integration. Most firms convert 10-20% of leads to signed contracts.
- VerivoxminorTechnology partnership for embedding comparison tools across Verivox platform, one of Germany's major comparison platforms.
- Preisvergleich.deminorDistribution partnership with German price comparison platform for solar calculator integration.
- Billiger.deminorDistribution partnership with German price comparison platform for lead generation.
- FinanztipmoderateRegular recommendation by Finanztip, Germany's largest money advisory platform part of the non-profit Finanztip Foundation. This referral partnership drives quality traffic from consumers seeking expert financial guidance.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SELFMADE ENERGY competitors and assessment
Company assessmentOthers
- ImmoScout24: Parent company since September 2024 and Germany's leading real estate platform. Directly comparable as the property-owner acquisition channel that now feeds Selfmade Energy's solar/heat pump funnel.
- Finanztip: Germany's largest independent consumer finance advisory platform and a referral partner of Selfmade Energy. Comparable as a trusted recommendation channel that drives high-intent financial-decision traffic to the platform.
Direct peers
- Enpal: Vertically integrated German solar leasing company that sources its own leads directly from consumers. Comparable as a key installer in the German solar market but represents a disintermediation risk for marketplace models like Selfmade Energy.
- Zolar: German online marketplace that connects homeowners with solar installers through a quote-comparison platform. Closest direct competitor with a similar PLG, free-for-consumer, commission-funded model in the German residential solar market.
- 1Komma5°: Fast-growing German solar installer and energy services company building proprietary CO2-as-a-service offerings. Competes for end-customer attention in the same residential solar category and could reduce partner installer reliance on comparison platforms.
Broad incumbents
- Check24: Germany's largest general consumer comparison portal. Overlaps with Selfmade Energy in solar and energy cross-comparison, and represents both a competitor and a potential distribution channel for solar/heat pump leads.
- Verivox: One of Germany's largest price comparison platforms, covering energy, insurance, telecom, and increasingly solar/PV quotes. Comparable as a comparison-channel partner and competitor; distribution integration with Verivox is part of Selfmade Energy's 100+ partner network.
Emerging players
- MeinSolar: German solar comparison and information portal offering quotes and educational content for homeowners. Comparable as a smaller, niche solar comparison platform competing for the same consumer attention in Germany.
- Heimstrome: German solar and heat pump information and comparison service targeted at homeowners. Comparable as a smaller competitor in the same lead-generation and consumer education category for residential renewable energy.
Regional players
- Otovo: European residential solar marketplace and installer operating a similar broker-style model across multiple countries. Comparable operating model and category, but serves different geographies (Nordics, Germany adjacent).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SELFMADE ENERGY social profiles
Digital presenceSELFMADE ENERGY compliance and trust
Trust signalCompliance3 records
SELFMADE ENERGY financial estimates
Financial estimateRevenue estimate
Valuation estimate
SELFMADE ENERGY leadership team
Management profileNumber of profiles
Profiles1 record
SELFMADE ENERGY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SELFMADE ENERGY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SELFMADE ENERGY
What does SELFMADE ENERGY do?
Selfmade Energy operates a free online comparison and lead-generation platform for residential solar photovoltaic systems and heat pumps in Germany. Homeowners use the Solarrechner and Wärmepumpen-Rechner tools to request quotes from multiple vetted installers, receive economic analyses, and access postcode-specific subsidy information. The company monetizes the platform by selling qualified, property-data-enriched leads to its network of solar and heat pump installation firms, with supplementary revenue from a publisher affiliate program.
Is SELFMADE ENERGY a public or private company?
SELFMADE ENERGY is a private company. It is classified as corporate owned and is currently operating.
When was SELFMADE ENERGY founded?
SELFMADE ENERGY was founded in 2019. It employs 1 to 10 people.
Where is SELFMADE ENERGY based?
SELFMADE ENERGY is headquartered in Berlin-müggelheim, Germany, in the Europe region.
How does SELFMADE ENERGY make money?
Two revenue lines are on record. Provider Commissions are the primary driver. The others are publisher Affiliate Program.
Who are SELFMADE ENERGY's main competitors?
Others on record are ImmoScout24 and Finanztip. Direct peers are Enpal, Zolar and 1Komma5°. Broad incumbents are Check24 and Verivox. Emerging players are MeinSolar and Heimstrome. Otovo is listed as a regional player.
Does SELFMADE ENERGY have an API?
Yes. Partners can integrate leads via Leads-API or Webhook to receive and manage solar and heat pump inquiries directly within their own CRM systems. The integration allows automatic email notifications when new leads arrive, with data transmitted through webhook payloads or API queries. Developer documentation is at pn.selfmade-energy.com/html.cgi?filename=anmelden.htm.
What industry is SELFMADE ENERGY in?
SELFMADE ENERGY's product category is Solar and Heat Pump Comparison Marketplace. Its primary akta.pro industry code is EUAMABAH, Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring).