Realty ONE Group Complete
Realty ONE Group Complete is a residential real estate brokerage and Realty ONE Group franchise serving home buyers and sellers across the greater Sacramento Valley from four offices, generating revenue through transaction commissions, agent recruitment, and ancillary mortgage and vendor referral partnerships.
- Company typePrivate
- Founded2014
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Realty ONE Group Complete does
Realty ONE Group Complete is a residential real estate brokerage operating as a franchise of the Realty ONE Group brand in the Sacramento Valley region of Northern California. Founded in July 2014 by Greg McClure in Rocklin, the firm grew from 18 agents to nearly 500 agents across four physical offices (Sacramento headquarters, Rocklin, Folsom, and Natomas), serving home buyers and sellers in sub-markets including Rocklin, Roseville, Granite Bay, Folsom, El Dorado Hills, Cameron Park, Loomis, Lincoln, and Auburn. Its primary customer segments are individual home buyers and sellers in the greater Sacramento area, with a secondary focus on recruiting licensed real estate agents to the brokerage.
The company operates a traditional agent-based sales model augmented by a web property-search portal (rogcomplete.com) built on Kunversion's platform with IDX Wizard / MetroList MLS integration for listing data. Revenue is generated from commissions on completed residential transactions; ancillary income is derived from a mortgage referral partnership with CMG Financial and a Vendor Connect program that routes customers to approved home-service providers. In 2018, the brokerage was ranked 361 out of 15,000 brokerages nationwide with just over $1B in sales volume, though more recent transaction or revenue data is not disclosed in the available sources. The corporate site is controlled by InsideRE, LLC, a Utah-based entity that also acts as the legal controlling party.
Realty ONE Group Complete firmographics
Firmographics- Name
- Realty ONE Group Complete
- Legal name
- Realty ONE Group Complete
- Website
- https://rogcomplete.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Realty ONE Group Complete is a residential real estate brokerage and Realty ONE Group franchise serving home buyers and sellers across the greater Sacramento Valley from four offices, generating revenue through transaction commissions, agent recruitment, and ancillary mortgage and vendor referral partnerships.
- Ownership category
- akta.pro rank
Realty ONE Group Complete industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Realty ONE Group Complete is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Realty ONE Group Complete business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage commission model where agents earn commissions on completed home sale and purchase transactions. Revenue generated from transaction fees as a percentage of property sale prices.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Realty ONE Group Complete product offering
Product offeringCore offering
Realty ONE Group Complete is a residential real estate brokerage operating as a franchise of Realty ONE Group, providing home buying and selling services across the greater Sacramento Valley area. The company combines an online property search portal powered by Kunversion and IDX Wizard with a network of nearly 500 licensed agents operating out of four physical offices to assist consumers with residential real estate transactions. Additional services include home value evaluation, mortgage referrals via CMG Financial, and agent recruitment under the Realty ONE Group franchise brand.
Product overview
Realty ONE Group Complete is a real estate brokerage operating as a franchise of Realty ONE Group in the Sacramento Valley region. The company offers a unified platform combining property search functionality, agent matching services, home buying and selling assistance, mortgage referral services through CMG Financial, and agent recruitment. The core product is the property search and listing platform, supplemented by agent services, mortgage partnerships, and community information. The brokerage has multiple office locations (Sacramento, Rocklin, Folsom, Natomas) and serves communities across the Sacramento Valley.
Differentiator
Problem solved
Functional benefit
Companies that use Realty ONE Group Complete
Customer profileSegments2 records
Ideal customer profiles3 records
Realty ONE Group Complete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Realty ONE Group Complete partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CMG FinancialcoreMortgage partner providing financing services to customers. When customers select mortgage pre-approval, their information is shared with CMG Financial who then contacts them regarding home financing options.
- KunversioncoreTechnology provider for the company's website platform. Fully supports Fair Housing Act principles and promotes diversity throughout their organizations and franchise systems.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Realty ONE Group Complete competitors and assessment
Company assessmentDirect peers
- HomeSmart Real Estate: National residential brokerage franchise with a similar high-agent-count, multi-office model and a focus on competitive commission splits that competes for recruiting the same agent pool.
- RE/MAX Gold: Large RE/MAX franchise network covering Sacramento and Northern California, operating a similar agent-based residential brokerage model with multiple branch offices across the same geography.
- Lyon Real Estate: Long-established independent residential brokerage headquartered in Sacramento, serving the same Greater Sacramento Valley sub-markets as Realty ONE Group Complete with a comparable traditional agent-based model.
Broad incumbents
- Berkshire Hathaway HomeServices: National residential brokerage franchise with established Sacramento-area presence, offering brand and marketing scale advantages to compete in overlapping luxury and mid-tier segments.
- Redfin: Tech-enabled residential brokerage and portal with active operations in the Sacramento market, offering lower-commission alternatives that pressure traditional agent-based brokerages.
- Better Homes and Gardens Real Estate: National franchised residential brokerage with regional affiliates that compete for the same Sacramento-area agents and transactions using a lifestyle-brand value proposition.
- Coldwell Banker Realty: One of the largest US residential brokerage incumbents with substantial Sacramento-area agent presence, competing directly for the same buyer and seller customers in overlapping sub-markets.
Emerging players
- Compass: Tech-enabled national residential brokerage that has expanded aggressively into the Sacramento market, recruiting top agents and competing for premium listings with technology-led tools.
- eXp Realty: Cloud-based residential brokerage franchise that competes for independent agents with attractive commission splits and a low-overhead model, increasingly recruiting in Northern California.
Regional players
- Intero Real Estate Services: Northern California-focused residential brokerage (acquired by Berkshire Hathaway HomeServices) with overlapping Sacramento-area operations and a similar traditional agent-based service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Realty ONE Group Complete social profiles
Digital presenceRealty ONE Group Complete compliance and trust
Trust signalCompliance5 records
Realty ONE Group Complete financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realty ONE Group Complete leadership team
Management profileNumber of profiles
Profiles4 records
Realty ONE Group Complete funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realty ONE Group Complete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realty ONE Group Complete
What does Realty ONE Group Complete do?
Realty ONE Group Complete is a residential real estate brokerage operating as a franchise of Realty ONE Group, providing home buying and selling services across the greater Sacramento Valley area. The company combines an online property search portal powered by Kunversion and IDX Wizard with a network of nearly 500 licensed agents operating out of four physical offices to assist consumers with residential real estate transactions. Additional services include home value evaluation, mortgage referrals via CMG Financial, and agent recruitment under the Realty ONE Group franchise brand.
Is Realty ONE Group Complete a public or private company?
Realty ONE Group Complete is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Realty ONE Group Complete founded?
Realty ONE Group Complete was founded in 2014. It employs 11 to 50 people.
Where is Realty ONE Group Complete based?
Realty ONE Group Complete is headquartered in Sacramento, United States, in the North America region.
How does Realty ONE Group Complete make money?
One revenue line is on record: real Estate Commission.
Who are Realty ONE Group Complete's main competitors?
Direct peers on record are HomeSmart Real Estate, RE/MAX Gold and Lyon Real Estate. Broad incumbents are Berkshire Hathaway HomeServices, Redfin, Better Homes and Gardens Real Estate and Coldwell Banker Realty. Emerging players are Compass and eXp Realty. Intero Real Estate Services is listed as a regional player.
Does Realty ONE Group Complete have an API?
No public API is recorded for Realty ONE Group Complete.
What industry is Realty ONE Group Complete in?
Realty ONE Group Complete's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.